As vice president of communications, David Schaefer leads the network’s communications team to capitalize on Golf Channel’s record growth and its standing as one of the U.S.’s fastest growing television networks. In this role, Schaefer crafts all communications strategy and oversees corporate communications and program publicity for the network, Golf Channel on NBC, GolfChannel.com, digital platforms and new business initiatives including GolfNow. Schaefer reports to Mike McCarley, president of Golf Channel.
Schaefer was previously with Discovery Communications for 13 years, working in a variety of communications capacities across Discovery’s portfolio including Discovery Channel, TLC, Investigation Discovery, Animal Planet, Military Channel, HD Theater and Discovery Kids. In his most recent role as senior director of communications, Schaefer contributed to the launch of Investigation Discovery, which has experienced tremendous growth in viewership and distribution in the network’s first three years.
Throughout his tenure at Discovery Communications, Schaefer steadily rose in his leadership of communications and talent relations functions for several successful series and channel launches. He began with Discovery Channel in 1999, tasked with promoting a wide range of programming that was highlighted by Shark Week, Monster Garage and American Chopper. In 2004, he was promoted to Manager of Talent Relations, overseeing projects for Discovery Channel’s expanding roster of one-of-a-kind hosts, including Animal Planet’s famed “Crocodile Hunter” Steve Irwin. After a stint with TLC, Schaefer was tapped to join the Emerging Networks group, which was responsible for relaunching Discovery Times Channel as Investigation Discovery and shepherding the growth of Military Channel, HD Theater, Planet Green, Destination America and Science Channel. In 2011, Schaefer was promoted to senior director of communications and continued to focus on raising the profile of Investigation Discovery and Military Channel.
A graduate of Pennsylvania State University, Schaefer possesses a passion for golf, which unfortunately doesn’t contribute to lowering his handicap. He lives in Orlando with his wife, Linda and their daughter Elsa.