Jeff Cravens joined Golf Channel as general manager of Golf Channel Digital, reporting directly to Golf Channel president, Mike McCarley. Cravens oversees all strategic elements of the network’s online and mobile business, including Golf Live Extra, which brings live streaming to users across all platforms. He also assists integration within NBC Sports Group. Cravens brings to Golf Channel more than 15 years’ experience in growing and managing digital sports businesses across a variety of platforms. He previously served as a consultant for NBC Sports Group’s digital businesses, focusing much of his work on golf. He has also managed digital platforms for both ESPN and Turner Sports.