Mike McCarley was named President, Golf Channel on February 2, 2011. He oversees NBCUniversal’s portfolio of golf assets including Golf Channel, currently the fastest growing network on U.S. television, Golf Channel on NBC, GolfChannel.com, GolfNow and other related golf life-style businesses.
In 2012, Golf Channel delivered its most-watched year in its 18-year history. This broke the previous viewership record set in 2011, which was the first year Golf Channel was a part of the NBC Sports Group. Golf Channel is currently available in 85 million homes in the U.S. and more than 120 million homes in 83 countries worldwide. Under McCarley’s leadership, Golf Channel has expanded its high-quality programming slate and increased viewership across all dayparts. Additionally, McCarley played a key role in the NBC Sports Group’s television rights negotiations with the PGA TOUR, resulting in NBC extending its partnership and expanded Golf Channel opportunities through 2021.
Prior to his current role overseeing golf for the NBC Sports Group, McCarley served as Senior Vice President, Communications, Marketing and Promotions, NBC Sports & Olympics since August 2008. He created the award-winning “Sunday Night is Football Night” campaign and was the architect of NBC Sports’ highly successful “Big Event Strategy,” which marshals all NBCUniversal assets to make the audiences for the biggest events in sports even bigger.
McCarley, an Emmy Award-winner, helped set two Guinness World Records and has won multiple ProMax Awards for Olympic and NFL campaigns. He joined NBC in February 2000 as the Communications Director for NBC’s Olympic division; was promoted to Director, Marketing and Communications in 2003; was promoted to Vice President in 2004; and in 2006 added oversight of all NBC Sports Advertising and Promotions. Prior to NBC, McCarley worked with USA Triathlon in association with the U.S. Olympic Committee, the Dallas Mavericks and the University of Arizona.
A native of Memphis, Tenn., and graduate of the University of Arizona, McCarley resides in the Orlando area with his wife and three children.