Mike McCarley serves as President, Golf for NBC Sports Group, and has been at the helm of Golf Channel since February 2011. In addition to the U.S. network, McCarley oversees all of NBC Sports Group’s golf-related businesses and content, including broadcast golf coverage on NBC, Golf Channel Digital, GolfNow, and the company’s international portfolio of golf lifestyle businesses.
Under McCarley’s leadership, Golf Channel has expanded its high-quality programming slate and increased viewership across all dayparts, posting its five best years in network history since joining NBC Sports Group in 2011. Additionally, McCarley played a key role in expanding NBC Sports Group’s live media rights for marquee events, including the PGA TOUR, R&A’s Open Championship, PGA of America’s Ryder Cup, LPGA Tour, European Tour and NCAA National Championships. Providing more live tournament golf coverage than all other U.S. television networks combined, Golf Channel has been the No. 1 most-affluent ad-supported network in all of television since 2014.
Prior to his current role overseeing golf for the NBC Sports Group, McCarley served as Senior Vice President, Communications, Marketing and Promotions, NBC Sports & Olympics since August 2008. He created the award-winning “Sunday Night is Football Night” campaign and was the architect of NBC Sports’ highly successful “Big Event Strategy,” which marshals all NBCUniversal assets to make the audiences for the biggest events in sports even bigger.
McCarley, an Emmy Award-winner, helped set two Guinness World Records and has won multiple ProMax Awards for Olympic and NFL campaigns. He joined NBC in February 2000 as the Communications Director for NBC’s Olympic division; was promoted to Director, Marketing and Communications in 2003; was promoted to Vice President in 2004; and in 2006 added oversight of all NBC Sports Advertising and Promotions. Prior to NBC, McCarley worked with USA Triathlon in association with the U.S. Olympic Committee, the Dallas Mavericks and the University of Arizona.
A native of Memphis, Tenn., and graduate of the University of Arizona, McCarley resides in the Orlando area with his wife and four children.