Regina O’Brien serves as senior vice president of marketing for Golf Channel. An award-winning marketing communications specialist, O’Brien developed and currently oversees on-air and online communications, creative and promotional strategies for the network since she joined Golf Channel in 2008.
In 2014, she spearhead the new Golf Channel brand and mark across all of NBC Sports Groups golf content including Golf Channel on NBC, Golf Channel, GolfNow, Golf Channel Academy, Golf Live Extra, Golf Channel Amateur Tour, World Golf Tour and GolfAdvisor.com. Golf Channel marks O’Brien’s latest branding effort for Comcast where she played a significant marketing role in several corporate and network specific initiatives.
On the corporate end, O’Brien was a key member of the marketing team behind the “Comcastic” campaign which won the ADWEEK “Campaign of the Year,” as well as the Hispanic “Triple Play” initiative that won a “Best in Show.” She also was instrumental in the brand development for the launch of Sprout, and spearheaded the marketing strategy for the multi-platform horror network FEARnet – with the successful launch paving the way for FEARnet to become a linear network. A former “40 under 40” selection by Multichannel News and recognized by Sports Business Journal as a female “Gamechanger” in the sports industry, O’Brien currently resides in Orlando, Fla.