Will McIntosh is an accomplished, forward-thinking entrepreneur and executive with a wealth of experience in technology start-ups, e-commerce, interactive marketing and SaaS-based businesses, with particular emphasis in areas such as product management, business development and strategy, mergers and acquisitions, technology innovation and near-/long-term budgetary management. His expertise is deep with respect to sports media, hospitality, tourism and service-based businesses throughout both the United States and Europe.
McIntosh currently serves as senior vice president, business development and strategy for Golf Channel, providing him with direct oversight of Golf Channel’s digital businesses. His responsibilities include strategy, performance marketing, product development, content generation, and technology research and development for GolfNow, GolfChannel.com and GolfAdvisor.com, among other web-based businesses.
GolfNow is a technology company specializing in golf-related digital products and services with the most powerful online tee time reservation platform in golf. McIntosh’s leadership has helped the business grow from 1,000 golf course partners to currently more than 9,000 in 13 countries, which are serviced by more than 400 GolfNow professionals. He develops strategic, operational, product and technological priorities for the business – including a multi-purpose booking engine technology that can be utilized by other industries – and has been instrumental in negotiating and closing a number of acquisitions that have proliferated company growth.
Prior to joining Golf Channel, McIntosh owned and operated his own business ventures with a focus on interactive marketing and software development within the hospitality industry, founding and serving as CEO of three distinct businesses from 2004-2009.
McIntosh earned a Bachelor of Science degree in Business Administration, with an emphasis in financial management, from Winthrop University where he graduated magna cum laude. He also is a graduate of Comcast’s Executive Leadership Forum, an intensive, company-wide program for Comcast leaders.