Bobby Jones as a Business

By Adam BarrAugust 10, 2001, 4:00 pm
Think about it: In this day and age, few legends remain as untouched as that of Bobby Jones.
Bob Jones (he preferred Bob to Bobby, say the experts) has been on my mind a lot lately as we approach the 83rd PGA Championship, which will be held at his old club, Atlanta Athletic. Were it not for Babe Ruth, Bobby Jones would have been the most popular sports figure of the first half of the 20th century. Some say that by any fair measure, Jones did eclipse Ruth. But Ruth ' warts, hot-dog-eating marathons and all -- was the media star Jones never tried to be.
Therein lays some of the appeal of the Jones legend. Although we in the game often lapse into the mistake of thinking of Jones as a career golfer, in truth, he was a career lawyer and World War II veteran who happened to have been the best golfer in the world when he was young. He loved the game, he wrote eloquently about it, and he helped build one of its most revered clubs and tournaments.
But he was not a range rat. He hardly touched his clubs in the off-season. He didnt play golf at all after 1948, when he was 46 and an advancing spinal disease made anything physical too tough for him.
In this era of trash-rapping NBA stars, overpaid baseball players, TV deals and agents, there should be a clamor for the likes of Jones. Except there does not appear to have been a likes of him. A self-refereeing gentleman (You might as well congratulate a man for not robbing a bank, he said when lauded for penalizing himself on a rules call) who avoided scandal, provided an untrammeled life for his family, and fought his way through the thick and thin of golf to reach the games pinnacle: Name his like. Lou Gehrig, maybe. But no one today.
Thats why it makes me wonder that so few people have really tried to capitalize on Jones life. Is the Jones legend that sacred?
There is a new website ( that will concentrate on selling some high-priced Jones memorabilia, some autographed or otherwise authenticated. (Example: A framed letter from Jones to golf writer Charles Price is available for $3,500.) So far, it looks as if the effort is being handled with dignity.
A company called Jonesheirs, Incorporated -- which, as the name implies, was set up by the great man's heirs -- diligently protects Bob Jones' name, image and likeness from uses it considers inappropriate to his ideals and memory. Jonesheirs reviews license requests for various uses, and in the past has entered into agreements with Callaway Golf (the late Ely Callaway was a distant cousin of Jones) and Hickey-Freeman, which makes Bobby Jones sportswear. (The Callaway relationship ended amicably this year.)
Just to show how little I know about Hollywood (a friend encapsulated his advice this way: Be afraid. Be very afraid.), I asked an in-the-know person at Callaway why no one has made a serious effort to make a feature-length movie about Jones.
It wouldnt even need to be presented as a golf movie. Jones life was poignant enough on its own. Sickly kid finds golf, becomes a player, overcomes seven years of disappointment to surpass anything the game has ever seen, founds a landmark club and a major tournament that the sports world treats as the closest thing to heaven this side of St. Andrews, for the second half of his life stoically bearing a disease that slowly eats away his spinal cord and reduces his once athletic form to something he couldnt bear to let the world see near the end ' what a story! Whats it missing?
Bank. Thats a movie term for the quality Nicholas Cage, Bruce Willis and Angelina Jolie add to celluloid.
But if it could get made, try not crying in your popcorn during that film.
Perhaps its good that Jones legacy lives in a kind of bubble, safe from exploitation from careless business interests. I suspect golf likes Jones just as he is in our memories. Hes in that pantheon that includes the young Mantle, the proud Clemente standing on second after his 3,000th (and little did we know, final) hit, and the strong Gehrig, before his reluctant goodbye speech.
Not every profit is profitable. Have a good week, Mr. Jones, wherever you are.
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Monty grabs lead entering final round in season-opener

By Associated PressJanuary 20, 2018, 4:00 am

KAILUA-KONA, Hawaii – Colin Montgomerie shot a second straight 7-under 65 to take a two-shot lead into the final round of the Mitsubishi Electric Championship, the season opener on the PGA Tour Champions.

The 54-year-old Scot, a six-time winner on the over-50 tour, didn't miss a fairway on Friday and made five birdies on the back nine to reach 14 under at Hualalai.

Montgomerie has made 17 birdies through 36 holes and said he will have to continue cashing in on his opportunities.

''We know that I've got to score something similar to what I've done – 66, 67, something like that, at least,'' Montgomerie said. ''You know the competition out here is so strong that if you do play away from the pins, you'll get run over. It's tough, but hey, it's great.''

Full-field scores from the Mitsubishi Electric Championship

First-round co-leaders Gene Sauers and Jerry Kelly each shot 68 and were 12 under.

''I hit the ball really well. You know, all the putts that dropped yesterday didn't drop today,'' Kelly said. ''I was just short and burning edges. It was good putting again. They just didn't go in.''

David Toms was three shots back after a 66. Woody Austin, Mark Calcavecchia and Doug Garwood each shot 67 and were another shot behind.

Bernhard Langer, defending the first of his seven 2017 titles, was six shots back after a 67.

The limited-field tournament on Hawaii's Big Island includes last season's winners, past champions of the event, major champions and Hall of Famers.

''We've enjoyed ourselves thoroughly here,'' Montgomerie said. ''It's just a dramatic spot, isn't it? If you don't like this, well, I'm sorry, take a good look in the mirror, you know?''

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The missing link: Advice from successful tour pros

By Phil BlackmarJanuary 20, 2018, 1:24 am

Today’s topic is significant in that it underscores the direction golf is headed, a direction that has me a little concerned.

Now, more than ever, it has become the norm for PGA Tour players to put together a team to assist in all aspects of their career. These teams can typically include the player’s swing coach, mental coach, manager, workout specialist, dietician, physical therapist, short-game guru, doctor, accountant, nanny and wife. Though it often concerns me the player may be missing out when others are making decisions for them, that is not the topic.

I want to talk about what most players seem to be inexplicably leaving off their teams.

One of the things that separates great players from the rest of the pack – other than talent – is the great player’s ability to routinely stay comfortable and play with focus and clarity in all situations. Though innate to many, this skill is trainable and can be learned. Don’t get too excited, the details of such a plan are too long and more suited for a book than the short confines of this article.

So, if that aspect of the game is so important, where is the representative on the player’s team who has stood on the 18th tee with everything on the line? Where is the representative on the team who has experienced, over and over, what the player will be experiencing? In other words, where is the successful former tour player on the team?

You look to tennis and many players have such a person on their team. These teacher/mentors include the likes of Boris Becker, Ivan Lendl, Jimmy Connors and Brad Gilbert. Why is it not the norm in golf?

Sure, a few players have sought out the advice of Jack Nicklaus, but he’s not part of a team. The teaching ranks also include some former players like Butch Harmon and a few others. But how many teams include a player who has contended in a major, let alone won one or more?

I’m not here to argue the value and knowledge of all the other coaches who make up a player’s team. But how can the value of a successful tour professional be overlooked? If I’m going to ask someone what I should do in various situations on the course, I would prefer to include the experienced knowledge of players who have been there themselves.

This leads me to the second part of today’s message. Is there a need for the professional players to mix with professional teachers to deliver the best and most comprehensive teaching philosophy to average players? I feel there is.

Most lessons are concerned with changing the student’s swing. Often, this is done with little regard for how it feels to the student because the teacher believes the information is correct and more important than the “feels” of the student. “Stick with it until it’s comfortable” is often the message. This directive methodology was put on Twitter for public consumption a short time back:

On the other hand, the professional player is an expert at making a score and understands the intangible side of the game. The intangible side says: “Mechanics cannot stand alone in making a good player.” The intangible side understands “people feel things differently”; ask Jim Furyk to swing like Dustin Johnson, or vice versa. This means something that looks good to us may not feel right to someone else.

The intangible side lets us know that mechanics and feels must walk together in order for the player to succeed. From Ben Hogan’s book:

“What I have learned I have learned by laborious trial and error, watching a good player do something that looked right to me, stumbling across something that felt right to me, experimenting with that something to see if it helped or hindered, adopting it if it helped, refining it sometimes, discarding it if it didn’t help, sometimes discarding it later if it proved undependable in competition, experimenting continually with new ideas and old ideas and all manner of variations until I arrived at a set of fundamentals that appeared to me to be right because they accomplished a very definite purpose, a set of fundamentals which proved to me they were right because they stood up and produced under all kinds of pressure.”

Hogan beautifully described the learning process that could develop the swings of great players like DJ, Furyk, Lee Trevino, Jordan Spieth, Nicklaus, etc.

Bob Toski is still teaching. Steve Elkington is helping to bring us the insight of Jackie Burke. Hal Sutton has a beautiful teaching facility outside of Houston. And so on. Just like mechanics and feels, it’s not either-or – the best message comes from both teachers and players.

Lately, it seems the scale has swung more to one side; let us not forget the value of insights brought to us by the players who have best mastered the game.

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Woods, Rahm, Rickie, J-Day headline Torrey field

By Golf Channel DigitalJanuary 20, 2018, 12:47 am

Tiger Woods is set to make his 2018 debut.

Woods is still part of the final field list for next week’s Farmers Insurance Open, the headliner of a tournament that includes defending champion Jon Rahm, Hideki Matsuyama, Justin Rose, Rickie Fowler, Phil Mickelson and Jason Day.

In all, 12 of the top 26 players in the world are teeing it up at Torrey Pines.

Though Woods has won eight times at Torrey Pines, he hasn’t broken 71 in his past seven rounds there and hasn’t played all four rounds since 2013, when he won. Last year he missed the cut after rounds of 76-72, then lasted just one round in Dubai before he withdrew with back spasms.

After a fourth back surgery, Woods didn’t return to competition until last month’s Hero World Challenge, where he tied for ninth. 

Woods has committed to play both the Farmers Insurance Open and next month's Genesis Open at Riviera, which benefits his foundation. 

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Even on 'off' day, Rahm shoots 67 at CareerBuilder

By Ryan LavnerJanuary 20, 2018, 12:36 am

Jon Rahm didn’t strike the ball as purely Friday as he did during his opening round at the CareerBuilder Challenge.

He still managed a 5-under 67 that put him just one shot off the lead heading into the weekend.

“I expected myself to go to the range (this morning) and keep flushing everything like I did yesterday,” said Rahm, who shot a career-low 62 at La Quinta on Thursday. “Everything was just a little bit off. It was just one of those days.”

Full-field scores from the Career Builder Challenge

CareerBuilder Challenge: Articles, photos and videos

After going bogey-free on Thursday, Rahm mixed four birdies and two bogeys over his opening six holes. He managed to settle down around the turn, then made two birdies on his final three holes to move within one shot of Andrew Landry (65).

Rahm has missed only five greens through two rounds and sits at 15-under 129. 

The 23-year-old Spaniard won in Dubai to end the year and opened 2018 with a runner-up finish at the Sentry Tournament of Champions. He needs a top-6 finish or better this week to supplant Jordan Spieth as the No. 2 player in the world.