Of David Goliath and Business

By Adam BarrMarch 1, 2002, 5:00 pm
The PGA Tour has responded to Fred Couples idea of a tour for major championship winners between the ages of 37 and 55. And between the lines, there are no surprises.
 
At a variety of points over the Tours history, concepts for limited-field, exhibition tours or series have been advanced by various individuals, said PGA Tour Commissioner Tim Finchem in a statement Thursday night. In each case, although leading PGA Tour and Senior PGA Tour players have had the opportunity, they nevertheless opted not to support such proposals. They withheld their support largely because such proposals are not in the best interests of the game, or even the long-term interests of the players themselves.
 
Over the years, the growth and success of professional golf has been directly tied to the fundamental structure of the PGA Tour and Senior PGA Tour.
 
Translation: Its our show. Stay off the stage.
 
Before you get too deep into the David-and-Goliath thing, keep in mind what Finchems declared mission has been. He and his Tour strive to increase playing ' and therefore income ' opportunities for tour members. Finchem and his predecessors, Deane Beman and Joseph C. Dey, worked long and hard to build a top-drawer sports league from a group of players that broke away from the PGA of America in 1968. Finchem is not about to let anyone chip away at that.
 
And as one source told Tim Rosaforte of Golf World, Finchem would never let Fox, who is said to be sniffing around the TV aspect of the new tour, back-door its way into golf with PGA Tour players without paying the price CBS, ABC, NBC, USA Network, ESPN and The Golf Channel have paid to be part of the latest Tour television rights package.
 
As a sports commissioner, why then should Finchem be blamed for trying to squash this idea like a palmetto bug? Wouldnt the NHLs Gary Bettman or Major League Baseballs Bud Selig do the same? Hasnt the NFLs Paul Tagliabue actually done it?
 
While its tempting to root for the little guy, its wrong to assume that the underdog is always put upon, or even correct. But it is instructive to look at the idea from its creators point of view.
 
So far, the only creator to go public in a big way is Fred Couples, the perennially popular and reputedly laid-back PGA Tour star who charmed the world of golf when he won the 1992 Masters. Its unlikely that the easygoing Couples had any intention of ruffling the feathers of the tour that founded his feast, so to speak.
 
Word from those inside is that Couples asked friend and TV producer Terry Jastrow to Christmas dinner to discuss an idea that Couples and some other players had come up with during a rain delay at the Memorial Tournament. Wouldnt people pay to see 20 major winners with graying temples in big-money events? Supposedly Couples was so excited at Christmas dinner that people didnt recognize him.
 
The bare fact is, the tournaments probably would attract some attention. So Couples has asked Jastrow to check into the feasibility of the idea. Word is that Jastrow, the former chief of Jack Nicklaus Productions who is now out on his own in Los Angeles and armed with one of the best Rolodexes in the worlds of entertainment and sports, is many steps down the road with Fox, which has been coveting golf TV for some time.
 
Business hurdles remain, largely because of what Finchem has built. PGA Tour players ' and almost all the potential players are members, except for Greg Norman and Nick Faldo ' need the Tours permission to play in a non-Tour event in any week in which the member would be eligible for a Tour event. (There arent many weeks left uncovered.) And the Tour owns the rights to the images and likenesses of its members, and would charge a hefty fee for their use ' if it allowed it at all.
 
And getting back to the role of the commissioner: Why should he?
 
David and Goliath arent tour members. So even if it seems personal, dont be fooled: Its just business.
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Day WDs from Farmers pro-am because of sore back

By Golf Channel DigitalJanuary 24, 2018, 12:07 am

SAN DIEGO – Jason Day has withdrawn from the Wednesday pro-am at the Farmers Insurance Open, citing a sore back.

Day, the 2015 champion, played a practice round with Tiger Woods and Bryson DeChambeau on Tuesday at Torrey Pines, and he is still expected to play in the tournament.

Day was replaced in the pro-am by Whee Kim. 

Making his first start since the Australian Open in November, Day is scheduled to tee off at 1:30 p.m. ET Thursday alongside Jon Rahm and Brandt Snedeker.

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Farmers inks 7-year extension through 2026

By Golf Channel DigitalJanuary 24, 2018, 12:04 am

SAN DIEGO – Farmers Insurance has signed a seven-year extension to serve as the title sponsor for the PGA Tour event at Torrey Pines, it was announced Tuesday. The deal will run through 2026.

“Farmers Insurance has been incredibly supportive of the tournament and the Century Club’s charitable initiatives since first committing to become the title sponsor in 2010,” PGA Tour commissioner Jay Monahan said.


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“We are extremely grateful for the strong support of Farmers and its active role as title sponsor, and we are excited by the commitment Farmers has made to continue sponsorship of the Farmers Insurance Open for an additional seven years.

In partnership with Farmers, the Century Club – the tournament’s host organization – has contributed more than $20 million to deserving organizations benefiting at-risk youth since 2010. 

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Woods impresses DeChambeau, Day on Tuesday

By Ryan LavnerJanuary 23, 2018, 11:27 pm

SAN DIEGO – Bryson DeChambeau played with Tiger Woods for the first time Tuesday morning, and the biggest surprise was that he wasn’t overcome by nerves.

“That’s what I was concerned about,” DeChambeau said. “Am I just gonna be slapping it around off the tee? But I was able to play pretty well.”

So was Woods.

DeChambeau said that Woods looked “fantastic” as he prepares to make his first PGA Tour start in a year.

“His game looks solid. His body doesn’t hurt. He’s just like, yeah, I’m playing golf again,” DeChambeau said. “And he’s having fun, too, which is a good thing.”

Woods arrived at Torrey Pines before 7 a.m. local time Tuesday, when the temperature hadn’t yet crept above 50 degrees. He warmed up and played the back nine of Torrey Pines’ South Course with DeChambeau and Jason Day.

“He looks impressive; it was good to see,” Day told PGATour.com afterward. “You take (Farmers) last year and the Dubai tournament out, and he hasn’t really played in two years. I think the biggest thing is to not get too far ahead, or think he’s going to come back and win straight away.


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“The other time he came back, I don’t think he was ready and he probably came back too soon. This time he definitely looks ready. I think his swing is really nice, he’s hitting the driver a long way and he looks like he’s got some speed, which is great.”

Woods said that his caddie, Joe LaCava, spent four days with him in South Florida last week and that he’s ready to go.

“Before the Hero I was basically given the OK probably about three or four weeks prior to the tournament, and I thought I did pretty good in that prep time,” Woods told ESPN.com, referring to his tie for ninth in the 18-man event.

“Now I’ve had a little more time to get ready for this event. I’ve played a lot more golf, and overall I feel like I’ve made some nice changes. I feel good.”

Woods is first off Torrey Pines’ North Course in Wednesday’s pro-am, scheduled for 6:40 a.m. local time. 

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With blinders on, Rahm within reach of No. 1 at Torrey

By Rex HoggardJanuary 23, 2018, 10:10 pm

SAN DIEGO – The drive over to Torrey Pines from Palm Springs, Calif., takes about two and a half hours, which was plenty of time for Jon Rahm’s new and ever-evolving reality to sink in.

The Spaniard arrived in Southern California for a week full of firsts. The Farmers Insurance Open will mark the first time he’s defended a title on the PGA Tour following his dramatic breakthrough victory last year, and it will also be his first tournament as the game’s second-best player, at least according to the Official World Golf Ranking.

Rahm’s victory last week at the CareerBuilder Challenge, his second on Tour and fourth worldwide tilt over the last 12 months, propelled the 23-year-old to No. 2 in the world, just behind Dustin Johnson. His overtime triumph also moved him to within four rounds of unseating DJ atop the global pecking order.

It’s impressive for a player who at this point last year was embarking on his first full season as a professional, but then Rahm has a fool-proof plan to keep from getting mired in the accolades of his accomplishments.

“It's kind of hard to process it, to be honest, because I live my day-to-day life with my girlfriend and my team around me and they don't change their behavior based on what I do, right?” he said on Tuesday at Torrey Pines. “They'll never change what they think of me. So I really don't know the magnitude of what I do until I go outside of my comfort zone.”

Head down and happy has worked perfectly for Rahm, who has finished outside the top 10 in just three of his last 10 starts and began 2018 with a runner-up showing at the Sentry Tournament of Champions and last week’s victory.

According to the world ranking math, Rahm is 1.35 average ranking points behind Johnson and can overtake DJ atop the pack with a victory this week at the Farmers Insurance Open; but to hear his take on his ascension one would imagine a much wider margin.

“I've said many times, beating Dustin Johnson is a really, really hard task,” Rahm said. “We all know what happened last time he was close to a lead in a tournament on the PGA Tour.”


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Rahm certainly remembers. It was just three weeks ago in Maui when he birdied three of his first six holes, played the weekend at Kapalua in 11 under and still finished eight strokes behind Johnson.

And last year at the WGC-Mexico Championship when Rahm closed his week with rounds of 67-68 only to finish two strokes off Johnson’s winning pace, or a few weeks later at the WGC-Dell Technologies Match Play when he took Johnson the distance in the championship match only to drop a 1-up decision to the game’s undisputed heavyweight.

As far as Rahm has come in an incredibly short time - at this point last year he ranked 137th in the world - it is interesting that it’s been Johnson who has had an answer at every turn.

He knows there’s still so much room for improvement, both physically and mentally, and no one would ever say Rahm is wanting for confidence, but after so many high-profile run-ins with Johnson, his cautious optimism is perfectly understandable.

“I'll try to focus more on what's going on this week rather than what comes with it if I win,” he reasoned when asked about the prospect of unseating Johnson, who isn’t playing this week. “I'll try my best, that's for sure. Hopefully it happens, but we all know how hard it is to win on Tour.”

If Rahm’s take seems a tad cliché given the circumstances, consider that his aversion to looking beyond the blinders is baked into the competitive cake. For all of his physical advantages, of which there are many, it’s his keen ability to produce something special on command that may be even more impressive.

Last year at Torrey Pines was a quintessential example of this, when he began the final round three strokes off the lead only to close his day with a back-nine 30 that included a pair of eagles.

“I have the confidence that I can win here, whereas last year I knew I could but I still had to do it,” he said. “I hope I don't have to shoot 30 on the back nine to win again.”

Some will point to Rahm’s 60-footer for eagle at the 72nd hole last year as a turning point in his young career, it was even named the best putt on Tour by one publication despite the fact he won by three strokes. But Rahm will tell you that walk-off wasn’t even the best shot he hit during the final round.

Instead, he explained that the best shot of the week, the best shot of the year, came on the 13th hole when he launched a 4-iron from a bunker to 18 feet for eagle, a putt that he also made.

“If I don't put that ball on the green, which is actually a lot harder than making that putt, the back nine charge would have never happened and this year might have never happened, so that shot is the one that made everything possible,” he explained.

Rahm’s ability to embrace and execute during those moments is what makes him special and why he’s suddenly found himself as the most likely contender to Johnson’s throne even if he chooses not to spend much time thinking about it.