Golf Business Stories That Will Define 2003

By Adam BarrNovember 27, 2002, 5:00 pm
The year is careening to a close. But before we take a look back at 2002 (that will be my next column), lets have a look at some of the stories that will linger ' and probably come to a head ' in 2003.
The Masters Controversy. Rely on it: Unless Augusta National Golf Club capitulates soon ' and thats as unlikely as moderate eating on Thanksgiving ' there will be a ruckus of some sort on Washington Road next April. Nothing will look unusual inside the gates, mind you. But like her or not, Martha Burk walks the walk. If she says there will be protests, there will be.
Whatever you believe about the issue ' that its a legal matter and that privacy rights should prevail, or that it transcends law and that morality demands the invitation of a woman to join ' the primary effect may be outside golf, and it wont be good.
Much of the general public still perceives American golf as an elitist game, long after the balance of public versus private clubs has shifted heavily toward the populist. Heck, many people still believe loud plaid pants are hallmark of the game.
The fact is, the facts rarely get in the way of gross perception in this over-speedy, media-driven world, and nuance doesnt matter at all. Right or wrong, all mainstream America will see is golf excluding people. Thats not what a stagnant game needs.
The U.S. Golf Association and Equipment. Whipsaw changes in rulings on spring-like effect off the face of drivers damaged any fragile credibility golfs co-ruling body had with manufacturers. In May, the USGA and Royal & Ancient Golf Club of St. Andrews reached a compromise that would have allowed so-called hot drivers (those with a coefficient of restitution of .86 or higher) to be used by recreational players for five years. Then, the whole world would return to the old limit, .83 COR.
But in August, amid reports that Japanese tournament authorities had complained to the R&A about expected enforcement problems, the seas changed. The ruling bodies admitted they never wanted a compromise anyway, so things went back to so-called normal: .83 for U.S. drivers, no limit in the R&As jurisdiction.
Trouble is, manufacturers were preparing to hit the ground running with hot drivers for the U.S. market the moment the 2003 Rose Bowl Parade started. A lot of marketing plans got thrown off, and a lot of anger got thrown around.
The ruling bodies see the matter as settled, and the manufacturers see that as a signal to watch out for golf ball regulation. Elder statesmen in the game on the level of Jack Nicklaus and Arnold Palmer have said loudly and often that the modern ball is skewing the game.
The question is, will the Overall Distance Standard in the Rules of Golf, which is said to be under review, be changed? Can it be curtailed without provoking a hail of lawsuits? Or will the USGA simply raise it to a level it can live with and draw the line there? Legally, Option 2 only delays the inevitable. Either way, watch for possible pyrotechnics in 2003.
Golf Ball World War II. Now that Nike and Callaway have worked their way into the market, they feel ready to challenge Titleist for dominance. Even the attackers know theyre in for a long siege ' and its not clear yet whether or if they can overwhelm Fort Fairhaven ' so this is a story that will continue past next year.
But if Pro V1 has taught the industry anything, it is this: Word of mouth is still the best advertising, but the word comes first. A well-planned public relations campaign that attacks the mainstream can work wonders. Remember the Pro V1 on the front page of USA Today?
Nike has Tiger, Titleist has the market, Callaway has money and a new, aggressive tour strategy ' should be a blast.
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After Further Review: Tiger's return comes at perfect time

By Golf Channel DigitalJanuary 22, 2018, 2:19 am

Each week, takes a look back at the week in golf. Here's what's weighing on our writers' minds.

On the current state of golf as Tiger Woods returns to competition ...

Less than four days before Tiger Woods returns to official competitive golf for the first time in a year, Jon Rahm, the new second-ranked player in the world, won on the PGA Tour and Rory McIlroy made an impressive 2018 debut on the European Tour (T-3).

Not since Ben Hogan, Arnold Palmer and Jack Nicklaus crossed paths at the 1960 U.S. Open has there been so many superstars all poised for big seasons, with world No. 1 Dustin Johnson having already won this year and Jordan Spieth and Justin Thomas both coming off stellar seasons.

It’s a good time for golf. - Rex Hoggard

On Tommy Fleetwood's continued success ...

There have been scores of talented European players whose skills didn’t translate to the PGA Tour … and maybe, in a few years, Tommy Fleetwood will prove to be no different.

He sure looks like the real deal, though.  

His title defense in Abu Dhabi – on the strength of a back-nine 30 in windy conditions – was his third title in the past 12 months and 11th top-10 overall. A few of those have come in majors and World Golf Championship events, too, which led the reigning Race to Dubai champion to accept PGA Tour membership for this season.

Beginning at Riviera, he plans to play exclusively in the States through May, then reassess for the rest of the year. Hope he sticks, because he’s a fun personality with tons of game. - Ryan Lavner

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Rahm passes Spieth to become world No. 2

By Nick MentaJanuary 22, 2018, 1:25 am

With his win Sunday at the CareerBuilder Challenge, Jon Rahm picked up his second PGA Tour victory and moved to No. 2 in the FedExCup points standings.

He picked up one more No. 2, too.

The 23-year-old Spaniard passed Jordan Spieth to move to No. 2 in the Official World Golf Ranking, behind only Dustin Johnson.

In 19 months, since June 2016, Rahm has rocketed from No. 776 in the world to No. 2, thanks in part to his low divisor, his number of events played.

Asked after his playoff victory over Andrew Landry to discuss his rapid ascent up the world rankings, Rahm was almost at a loss.

“It's hard to believe to be honest, passing Jordan Spieth,” he said. “That's a three-time major champion. I only have two wins. He's got 10-plus, right? It's again – I've said it many times – I never thought I was going to be at this point in my life right now.”

Rahm may only have two PGA Tour titles, but this is his fourth worldwide win in the last year, dating back to last season’s Farmers Insurance Open. He also took the Dubai Duty Free Irish Open and the DP World Tour Championship on his way to claiming the European Tour’s 2017 Rookie of the Year Award.

Dating back to the start of last season on the PGA Tour, Rahm has racked up 12 top-10s, three runner-ups, and two wins.

He will head to Torrey Pines next week ready to defend for the first time.

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Brady compares self to Woods after winning AFC title

By Jason CrookJanuary 22, 2018, 1:05 am

Tom Brady and Tiger Woods are two of the all-time greats in their respective sports ... a fact that is not lost on the five-time Super Bowl winning quarterback.

Fresh off leading the New England Patriots to a AFC Championship victory over the Jacksonville Jaguars, Brady was asked about winning the game despite a cut on his throwing hand - which made national news heading into the matchup.

His response invoked the name of a certain 14-time major winner, something that would be tough to pull off, if not for the fact that he is, you know, Tom Brady.

“I think it's kind of arrogant to say it bothered me when we had a pretty good game, so I wouldn't say that," the 40-year-old told reporters after the game. "It's like when Tiger Woods said, ‘That was my C game’ and he won the tournament."

Tiger Woods winning with his "C game" may be a distant memory for golf fans, but no matter what game he brings, his next chance to win comes next week at Torrey Pines during his official comeback to the PGA Tour.

Brady has a shot at his sixth Super Bowl title in two weeks. The Patriots would probably benefit from him bringing a little better than his "C game" as well.

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Rahm beats Landry in playoff to win CareerBuilder

By Nick MentaJanuary 22, 2018, 1:00 am

Jon Rahm birdied the fourth extra hole Sunday to defeat Andrew Landry in a playoff, win the CareerBuilder Challenge and move to No. 2 in the Official World Golf Ranking. Here’s how things played out in overtime at PGA West:

Leaderboard: Rahm (-22), Landry (-22), John Huh (-20), Adam Hadwin (-20), Martin Piller (-20), Kevin Chappell (-19), Scott Piercy (-19)

What it means: This is Rahm’s second PGA Tour win and his fourth worldwide victory in the last year, dating back to last season’s Farmers Insurance Open. Rahm took the early lead Thursday with an opening 62 and after rounds of 67-70, he started the final round two back. On Sunday, he made five birdies without dropping a single shot on the intimidating Stadium Course. In the clubhouse at 22 under, Rahm watched as Landry made birdie on 18 to force a playoff.

Rahm missed birdie putts that would have ended the tournament on the final hole of regulation and on each playoff hole. Finally, on his fourth trip down 18 of the day, his birdie bid found the cup. With the victory, Rahm passes Jordan Spieth to move to No. 2 in the Official World Golf Ranking, trailing only Dustin Johnson. He enters next week at Torrey Pines looking to defend for the first time.

Best of the rest: A two-time winner playing his second full season on the PGA Tour, Landry shot 68 Sunday, making birdie on the 72nd hole to force extras. Once Rahm finally made birdie on the fourth playoff hole, Landry's putt to extend slid by on the right edge. This is Landry's best career finish on the PGA Tour. Had he won, he would have secured full Tour status through the 2019-20 season and earned invites to the Masters, Players, and PGA Championships.

Round of the day: Sam Saunders fired an 8-under 64 to register this best finish of the season, a tie for eighth at 18 under. The reigning Tour Championship winner was 9 under par through 12 holes before making bogey at 13 and parring his way into the clubhouse.

Biggest disappointment: Overnight leader Austin Cook was eyeing his second win of the season but never contended. The RSM champion carded two double bogeys Sunday en route to a 3-over 75, dropping him from the 54-hole lead to a tie for 14th.

Shot of the day: Rahm's putt to win:

Quote of the day: "One of us had to do it and either one of us would have been a well-deserving champion." - Rahm on his playoff victory over Landry