Golfs True Effect on the Dow

By Adam BarrJune 15, 2001, 4:00 pm
By now, all you market watchers have heard of the so-called Tiger Woods Effect, in which financial markets enjoy robust trading the day after Tiger wins a tournament. Supposedly this effect is supportable by evidence, but much the same way wet pavement supports the conclusion of recent rain. The proffered reason is so facile, no one wants to admit the possibility of a street cleaner or a busted hydrant.
 
Still, we here at The Golf Channel are unwilling to completely dismiss what might be a burgeoning force in the market. In a world where day traders can make and lose fortunes in the time it takes their bran flakes to go soggy, who are we to deny the worlds best golfer ' indeed, any golfer ' his due as an influencer of the worlds retirement assets?
 
So we had our crack Golf Central Business Desk research staff (actually Giggles, the hapless intern we intimidate into getting us McFlurries every afternoon) pester the Dow Jones people to determine which golfers really move the index. Herewith, an executive summary (atta boy, Giggles):
 
The David Duval Effect: Mondays after a Duval win, traders on the Big Board and NASDAQ suddenly get a lot smarter, but much more quiet and withdrawn. The desire to spend the afternoon reading overwhelms many. Floor managers stand row upon row in opaque, space-age sunglasses, carefully plotting a select number of trades. High-fat lunches are right out.
 
The Davis Love III Effect: The day after Love wins, Jim Nantz appears on the floor of the NYSE, poised to utter some enthusiastic profundity after a trader cashes out a particularly good deal. A transfer for the ages, or some such thing, adds drama to everyday transactions.
 
The Lefty Effect: On days after Phil Mickelson finishes in the top three at any event, trading is brisk for the whole day, then runs into problems in the last 20 minutes or so. Successful traders wives and children appear on television often.
 
The Sutton Effect: Be the right stock! Be the right stock today!
 
The Calcavecchia Effect: None on trading, really, but everyone holds their pencils in that painful-looking claw grip.
 
The Couples Effect: Nothing major happens, but people make plenty of money. Cell phones ring on the trading floor, but no one answers them. Everyone feels very calm and smooooooth.
 
The Sound Judgment, Invest With Your Head Not Your Heart Effect: Never documented.
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Rahm (62) fires career low round

By Will GrayJanuary 19, 2018, 12:03 am

The scores were predictably low during the opening round of the CareerBuilder Challenge, where the top-ranked player in the field currently sits atop the standings. Here's how things look after the first day in Palm Springs as Jon Rahm is out to an early advantage:

Leaderboard: Jon Rahm (-10), Austin Cook (-9), Andrew Landry (-9), Jason Kokrak (-9), Brandon Harkins (-8), Martin Piller (-8), Aaron Wise (-8), Beau Hossler (-8)

What it means: Rahm is coming off a runner-up finish two weeks ago at Kapalua, and he picked up right where he left off with a 10-under 62 at La Quinta Country Club. It marked his lowest career round on the PGA Tour, and it gave him a one-shot lead heading to the Nicklaus Tournament Course. Cook is the only player within two shots of Rahm who has won already on Tour.

Round of the day: Rahm got off to a fast start, playing his first seven holes in 6 under, and he made it around La Quinta without dropping a shot. The 62 bettered his previous career low on Tour by two shots and it included an eagle on the par-5 fifth hole to go along with eight birdies.

Best of the rest: Cook was a winner earlier this season at the RSM Classic, and he's now in the mix for trophy No. 2 following a 9-under 63 on the Nicklaus Tournament Course. Like Rahm, he opened with a seven-hole stretch at 6 under and turned in a scorecard without a bogey. He'll now head to the more difficult Stadium Course for his second round.

Biggest disappointment: Patrick Reed blitzed the three-course rotation in Palm Springs en route to his first career Tour title back in 2014, but he's unlikely to repeat that feat after opening with a 2-over 74 on the Nicklaus Tournament course. Reed made only one birdie against three bogeys and was one of only 32 players in the 156-man field who failed to break par in the opening round.

Main storyline heading into Friday: Rahm deserves the spotlight, as he entered the week as one of the event's headliners and did nothing to lose that billing in the opening round. But the pack of contenders is sure to keep pace, while players like Phil Mickelson (-2) will look to put up a low score in order to build some momentum heading into the weekend.

Shot of the day: Wesley Bryan's 7-under 65 on the Nicklaus Tournament course was helped in large part by an eagle on the par-4 10th, where he holed a 54-degree wedge from 112 yards away. Bryan went on to birdie the next hole amid a five-hole stretch of 5 under play.

Quote of the day: "Shot 10 under par. There's not much more I can ask for." - Rahm

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Recent winner Cook contending at CareerBuilder

By Will GrayJanuary 18, 2018, 11:45 pm

Patton Kizzire is currently the only two-time PGA Tour winner this season, but Austin Cook hopes to join him this week at the CareerBuilder Challenge.

Cook won for the first time in November at the RSM Classic, a victory that catapaulted him from the Web.com Tour graduate category into an entirely new echelon. Cook notched a pair of top-25 finishes over the last two weeks in Hawaii, and he's again in the mix after an opening 63 on the Nicklaus Tournament Course left him one shot behind Jon Rahm.

"Today was great," Cook told reporters. "The conditions were perfect, but I always loved desert golf and I was just hitting the ball well and seeing good lines on the greens and hitting good putts."

Cook got off to a fast start, playing his first seven holes in 6 under highlighted by an eagle on the par-5 fourth hole. He briefly entertained the notion of a sub-60 round after birdies on Nos. 10 and 11 before closing with six pars and a birdie.


CareerBuilder Challenge: Articles, photos and videos


Cook was a relative unknown before his victory at Sea Island earlier this season, but now with the flexibility and confidence afforded by a win he hopes to build on his burgeoning momentum this week in California.

"That was a big, proud moment for myself, knowing that I can finish a tournament," Cook said. "I think it was one of those things that I've proven to myself that now I can do it, and it just meant the world to me."

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Photo: Fleetwood's phone cover is picture of Bjorn

By Jason CrookJanuary 18, 2018, 11:40 pm

There's phone covers and then there are Phone Covers.

Paul Casey has himself a Phone Cover, showing off the protective case that features a picture of his wife at last year's U.S. Open.

Now, it appears, Tommy Fleetwood has joined the movement.

Fleetwood, last year's season-long Race to Dubai winner, has a phone cover with a picture of Ryder Cup captain Thomas Bjorn on it. And not even a current Thomas Bjorn. This is a young Bjorn. A hair-having Bjorn.

@tommyfleetwood_1

A post shared by Alex Noren (@alexnoren1) on

The 26-year-old is a virtual lock for this year's European Ryder Cup team, but just in case, he's carrying around a phone with a picture of the team captain attached to the back of it.

It's a bold strategy, Cotton. Let's see if it pays off for him.

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Mickelson starts fast, fades to 70 at La Quinta

By Will GrayJanuary 18, 2018, 11:07 pm

Phil Mickelson got off to a fast start in his first competitive round of 2018 - for six holes, at least.

The 47-year-old is making his first start since the WGC-HSBC Champions this week at the CareerBuilder Challenge, and only his third competitive appearance since the BMW Championship in September. Four birdies over his first six holes indicated that a strong opener might be in the cards, but Mickelson played his subsequent holes in 2 over.

It added up to a 2-under 70 at La Quinta Country Club, typically the easiest of the three courses in rotation this week, and left Mickelson eight shots behind Jon Rahm.

"It was fun to get back out and be competitive," Mickelson told reporters. "I for some reason am stuck on 70 here at La Quinta, whether I get off to a good start or a bad one, I end up shooting the same score."


Full-field scores from the Career Builder Challenge

CareerBuilder Challenge: Articles, photos and videos


Mickelson stunted his momentum with a tee shot out of bounds on the par-4 eighth hole, but he managed to save bogey and otherwise drove the ball relatively well. Instead, he pointed to his normally reliable iron play as the culprit for his back-nine backslide on a day when more than 120 players in the 156-man field broke par.

Mickelson will now head to the Nicklaus Tournament Course with the Stadium Course on tap for Saturday's third round. While there were several low scores Thursday at La Quinta, Mickelson remains bullish about the birdie opportunities that still lie ahead.

"This isn't the course where I go low on," Mickelson said. "I feel more comfortable on Stadium and Nicklaus. Neither of them are nearly as tight and I tend to score a lot lower on those other two than I do here, historically."