If We Build an Image Participation May Come
When you consider the variety of people who play golf in the United States, youd think the game would be some sort of great cultural leveler, offering peace and more, wealth notwithstanding. Of course, we know thats not so.
Theres a commercial lesson in that.
Ive always seen golf as the ultimate meritocracy. Strip away the caddies and/or carts, premium equipment or bargain-basement gear, silk pants or denim shorts and what you have is a contest based solely on a set of complex physical and mental abilities. You either beat your opponent (par or human), or you get beat. Completely objective, no French judges.
Class distinctions, based largely on who had wealth enough to get land for golf courses, have nothing to do with golf itself. In Scotland, the games birthplace, you were either rich (landed) or poor (paying rent). There was no middle class in the games early centuries. St. Andrews, with its legislatively protected public links, is the exception among top courses in the United Kingdom. Among those top courses, many are like Muirfield, site of this years Open Championship. Its private, and you either belong or you dont.
A species of this exclusivity came to American golf. The five clubs that began the U.S. Golf Association in 1894 ' Shinnecock Hills, St. Andrews of Yonkers, N.Y., Newport, Chicago and the The Country Club of Brookline, Mass. ' were (and still are) bastions of economic power. They attract the upper classes, and they like it that way.
Fine. People can assemble with whomever they like, and as long as there are no imbalances in benefits the law guarantees to all, they can refuse to associate with others.
But the fact remains that this game has an undeniable pull, a psychic hook that cares nothing for class distinctions.
So it is that in the space of 14 hours, I was able to discover an under-the-lights, bare-bones practice range in south Jacksonville, Fla., and a prestigious, pricey Jack Nicklaus golf course on Floridas east coast. In each place, I observed people thoroughly enjoying our favorite pastime. In each place, I overheard tales of prodigious drives and feathery short-game touch. In each place, I felt welcome as a devotee of the game.
For the equipment makers and facilities managers, the denim-clad group I found in Jacksonville and the premium-golf-shirt crew I saw at Palm Coast arent the same customer. The two groups generally buy equipment from different price tiers.
But what about selling the game to them?
Interest in golf ' playing it ' has been flat to down over recent years, as has the number of participants. It seems as many leave the game as come to it each year. The industry quandary as to what to do about that ' how to keep golf from becoming as lukewarm as tennis ' is only just now being addressed. Some people say its too late. Some see a leadership crisis in discrepancies in equipment rules.
In this climate, perhaps the best investment golfs public and private sectors could make is in a public relations campaign ' something along the lines of the USGAs really, really, really love golf theme. Let the message experts craft a campaign that takes advantage of the nations current need for unity by reminding Mr. Denim and Mrs. Lexus of the core reason they love the game, even if one likes Doritos and the other brie?
If we build that tee boxthey may come. And maybe stay.
After Further Review: Tiger's return comes at perfect time
Each week, GolfChannel.com takes a look back at the week in golf. Here's what's weighing on our writers' minds.
On the current state of golf as Tiger Woods returns to competition ...
Less than four days before Tiger Woods returns to official competitive golf for the first time in a year, Jon Rahm, the new second-ranked player in the world, won on the PGA Tour and Rory McIlroy made an impressive 2018 debut on the European Tour (T-3).
Not since Ben Hogan, Arnold Palmer and Jack Nicklaus crossed paths at the 1960 U.S. Open has there been so many superstars all poised for big seasons, with world No. 1 Dustin Johnson having already won this year and Jordan Spieth and Justin Thomas both coming off stellar seasons.
It’s a good time for golf. - Rex Hoggard
On Tommy Fleetwood's continued success ...
There have been scores of talented European players whose skills didn’t translate to the PGA Tour … and maybe, in a few years, Tommy Fleetwood will prove to be no different.
He sure looks like the real deal, though.
His title defense in Abu Dhabi – on the strength of a back-nine 30 in windy conditions – was his third title in the past 12 months and 11th top-10 overall. A few of those have come in majors and World Golf Championship events, too, which led the reigning Race to Dubai champion to accept PGA Tour membership for this season.
Beginning at Riviera, he plans to play exclusively in the States through May, then reassess for the rest of the year. Hope he sticks, because he’s a fun personality with tons of game. - Ryan Lavner
Rahm passes Spieth to become world No. 2
With his win Sunday at the CareerBuilder Challenge, Jon Rahm picked up his second PGA Tour victory and moved to No. 2 in the FedExCup points standings.
He picked up one more No. 2, too.
The 23-year-old Spaniard passed Jordan Spieth to move to No. 2 in the Official World Golf Ranking, behind only Dustin Johnson.
In 19 months, since June 2016, Rahm has rocketed from No. 776 in the world to No. 2, thanks in part to his low divisor, his number of events played.
Asked after his playoff victory over Andrew Landry to discuss his rapid ascent up the world rankings, Rahm was almost at a loss.
“It's hard to believe to be honest, passing Jordan Spieth,” he said. “That's a three-time major champion. I only have two wins. He's got 10-plus, right? It's again – I've said it many times – I never thought I was going to be at this point in my life right now.”
Rahm may only have two PGA Tour titles, but this is his fourth worldwide win in the last year, dating back to last season’s Farmers Insurance Open. He also took the Dubai Duty Free Irish Open and the DP World Tour Championship on his way to claiming the European Tour’s 2017 Rookie of the Year Award.
Dating back to the start of last season on the PGA Tour, Rahm has racked up 12 top-10s, three runner-ups, and two wins.
He will head to Torrey Pines next week ready to defend for the first time.
Brady compares self to Woods after winning AFC title
Tom Brady and Tiger Woods are two of the all-time greats in their respective sports ... a fact that is not lost on the five-time Super Bowl winning quarterback.
Fresh off leading the New England Patriots to a AFC Championship victory over the Jacksonville Jaguars, Brady was asked about winning the game despite a cut on his throwing hand - which made national news heading into the matchup.
His response invoked the name of a certain 14-time major winner, something that would be tough to pull off, if not for the fact that he is, you know, Tom Brady.
“I think it's kind of arrogant to say it bothered me when we had a pretty good game, so I wouldn't say that," the 40-year-old told reporters after the game. "It's like when Tiger Woods said, ‘That was my C game’ and he won the tournament."
Tom Brady, postgame, on wearing the wrap on his hand: “I think it's kind of arrogant to say it bothered me when we had a pretty good game, so I wouldn't say that. It's like when Tiger Woods said, ‘That was my C game’ and he won the tournament.”— Ryan Lavner (@RyanLavnerGC) January 22, 2018
Tiger Woods winning with his "C game" may be a distant memory for golf fans, but no matter what game he brings, his next chance to win comes next week at Torrey Pines during his official comeback to the PGA Tour.
Brady has a shot at his sixth Super Bowl title in two weeks. The Patriots would probably benefit from him bringing a little better than his "C game" as well.
Rahm beats Landry in playoff to win CareerBuilder
Jon Rahm birdied the fourth extra hole Sunday to defeat Andrew Landry in a playoff, win the CareerBuilder Challenge and move to No. 2 in the Official World Golf Ranking. Here’s how things played out in overtime at PGA West:
Leaderboard: Rahm (-22), Landry (-22), John Huh (-20), Adam Hadwin (-20), Martin Piller (-20), Kevin Chappell (-19), Scott Piercy (-19)
What it means: This is Rahm’s second PGA Tour win and his fourth worldwide victory in the last year, dating back to last season’s Farmers Insurance Open. Rahm took the early lead Thursday with an opening 62 and after rounds of 67-70, he started the final round two back. On Sunday, he made five birdies without dropping a single shot on the intimidating Stadium Course. In the clubhouse at 22 under, Rahm watched as Landry made birdie on 18 to force a playoff.
Rahm missed birdie putts that would have ended the tournament on the final hole of regulation and on each playoff hole. Finally, on his fourth trip down 18 of the day, his birdie bid found the cup. With the victory, Rahm passes Jordan Spieth to move to No. 2 in the Official World Golf Ranking, trailing only Dustin Johnson. He enters next week at Torrey Pines looking to defend for the first time.
Best of the rest: A two-time Web.com winner playing his second full season on the PGA Tour, Landry shot 68 Sunday, making birdie on the 72nd hole to force extras. Once Rahm finally made birdie on the fourth playoff hole, Landry's putt to extend slid by on the right edge. This is Landry's best career finish on the PGA Tour. Had he won, he would have secured full Tour status through the 2019-20 season and earned invites to the Masters, Players, and PGA Championships.
Round of the day: Sam Saunders fired an 8-under 64 to register this best finish of the season, a tie for eighth at 18 under. The reigning Web.com Tour Championship winner was 9 under par through 12 holes before making bogey at 13 and parring his way into the clubhouse.
Biggest disappointment: Overnight leader Austin Cook was eyeing his second win of the season but never contended. The RSM champion carded two double bogeys Sunday en route to a 3-over 75, dropping him from the 54-hole lead to a tie for 14th.
Shot of the day: Rahm's putt to win:
Quote of the day: "One of us had to do it and either one of us would have been a well-deserving champion." - Rahm on his playoff victory over Landry