Just the Facts and a Little Analysis on the Weeks New Golf Products
It was a relatively slow spring for new products, but things are looking up golf gearheads as summer begins. Heres the skinny:
WHAT: Spalding Ben Hogan Apex Tour golf ball
WHEN: Shipping July 1
HOW MUCH: Suggested retail is $58 per dozen, but the street price will probably settle in at just above $40.
WHATS UP: Ben Hogan golf balls rivaled Titleist for PGA Tour dominance in the 1970s, but the brand declined in the early 90s after the Hogan Co. endured a number of ownership changes. Spalding took over in 1997 and concentrated on clubs first. Now Spalding is ready to extend the brand again to golf balls with a better-player entry to compliment its Strata and Top-Flite sub-brands.
The construction is four-piece: A soft inner core about the size of a pea transfers energy, Spalding says. A slightly harder rubber core material surrounds that. Then comes a hard inner cover to add distance, all wrapped in a soft and very thin urethane outer cover, which is supposed to add spin for greenside control. As many manufacturers have done in recent years, Spalding claims this ball marries distance and feel, properties once thought to be mutually exclusive in golf balls.
Spalding, which has been struggling in the market the past couple of years, is pinning a lot of hopes on this new ball ' and a lot of money. Now that Spaldings debt is restructured, the company is free to launch a $20 million marketing and advertising effort to support the new product.
Len Mattiace, Bernhard Langer, Hal Sutton, Dennis Paulson and Mark Brooks are among the tour players who have already put the new Hogan ball into play.
WHAT: FootJoy GelFusion golf shoes
HOW MUCH: Suggested retail is $185.
WHATS UP: FootJoy calls its new outsole independent suspension for your feet. The iSuspension mechanism ties a titanium midsole stability bridge to a plastic key that in turn links to the forefoot, so the foot can move medially and laterally as well as fore and aft, FootJoy says. Theres also a special flexibility channel across the bend point under the ball of the foot.
Gel in the heel and the ankle collar help the fit, FootJoy claims, and a special in-shoe foam controls foot temperature and moisture.
FootJoys market dominance is solid, but its premium shoe ($100+) market share of 55.3 percent is flat versus last year. No. 2 Nike is far away at 18 percent, but gained 5 percent last year. On top of all this, the world shoe market is down about 6 percent in the United States, Europe and the Pacific Basin.
The GelFusion is the first new premium model for FootJoy since the Dry I.C.E in 1999. The GelFusion is $15 cheaper than Dry I.C.E. was.
In other shoe segments, FootJoy is replacing its Fit Dogs 2-year waterproof guarantee product with the new X-Dimension, which features an X-shaped stability bridge in the outsole. That shoe will cost $120, versus the old $130 asking price for the Fit Dogs.
In between X-Dimension and the top lines are FootJoys bedrock DryJoys product. In its 13-year history, DryJoys have been through eight design iterations, and they have been consistently popular: If DryJoys were its own company, it would be the No. 3 shoe brand all by itself. To keep the retail price from inflating, FootJoy reengineered some features (without affecting quality, the company promises) and dropped the price from $160 to $145.
FootJoys eComfort entry-level brand will replace the Sierra Treks; retail will be $85 versus the Sierra price of $100. And at the very top remain FootJoy Classics, the leather-soled standby, which is $300 in the Dry Premiere waterproof line and $250 in the simpler water resistant model.
WHAT: Adams Golf GT 363R high-COR driver
WHEN: Shipping July 1
HOW MUCH: Suggested retail price not yet released
WHATS UP: This driver carries the .860 coefficient of restitution that will be legal for recreational players from Jan. 1, 2003 through Dec. 31, 2007. It has a 363 cc titanium face, with a strong, flexible SP-700 beta titanium face, Adams says. Special heel weighting helps the club get square at impact.
The missing link: Advice from successful tour pros
Today’s topic is significant in that it underscores the direction golf is headed, a direction that has me a little concerned.
Now, more than ever, it has become the norm for PGA Tour players to put together a team to assist in all aspects of their career. These teams can typically include the player’s swing coach, mental coach, manager, workout specialist, dietician, physical therapist, short-game guru, doctor, accountant, nanny and wife. Though it often concerns me the player may be missing out when others are making decisions for them, that is not the topic.
I want to talk about what most players seem to be inexplicably leaving off their teams.
One of the things that separates great players from the rest of the pack – other than talent – is the great player’s ability to routinely stay comfortable and play with focus and clarity in all situations. Though innate to many, this skill is trainable and can be learned. Don’t get too excited, the details of such a plan are too long and more suited for a book than the short confines of this article.
So, if that aspect of the game is so important, where is the representative on the player’s team who has stood on the 18th tee with everything on the line? Where is the representative on the team who has experienced, over and over, what the player will be experiencing? In other words, where is the successful former tour player on the team?
You look to tennis and many players have such a person on their team. These teacher/mentors include the likes of Boris Becker, Ivan Lendl, Jimmy Connors and Brad Gilbert. Why is it not the norm in golf?
Sure, a few players have sought out the advice of Jack Nicklaus, but he’s not part of a team. The teaching ranks also include some former players like Butch Harmon and a few others. But how many teams include a player who has contended in a major, let alone won one or more?
I’m not here to argue the value and knowledge of all the other coaches who make up a player’s team. But how can the value of a successful tour professional be overlooked? If I’m going to ask someone what I should do in various situations on the course, I would prefer to include the experienced knowledge of players who have been there themselves.
This leads me to the second part of today’s message. Is there a need for the professional players to mix with professional teachers to deliver the best and most comprehensive teaching philosophy to average players? I feel there is.
Most lessons are concerned with changing the student’s swing. Often, this is done with little regard for how it feels to the student because the teacher believes the information is correct and more important than the “feels” of the student. “Stick with it until it’s comfortable” is often the message. This directive methodology was put on Twitter for public consumption a short time back:
Once we give 'em a lesson, we are faced with:— Trackman Maestro (@TrackmanMaestro) January 16, 2018
A. Will they do what we asked them to do
B. Can they do what we asked them to do
C. Will they put in the practice time
D. The fact that golf is a hard game
We face multiple barriers as golf instructors.
On the other hand, the professional player is an expert at making a score and understands the intangible side of the game. The intangible side says: “Mechanics cannot stand alone in making a good player.” The intangible side understands “people feel things differently”; ask Jim Furyk to swing like Dustin Johnson, or vice versa. This means something that looks good to us may not feel right to someone else.
The intangible side lets us know that mechanics and feels must walk together in order for the player to succeed. From Ben Hogan’s book:
“What I have learned I have learned by laborious trial and error, watching a good player do something that looked right to me, stumbling across something that felt right to me, experimenting with that something to see if it helped or hindered, adopting it if it helped, refining it sometimes, discarding it if it didn’t help, sometimes discarding it later if it proved undependable in competition, experimenting continually with new ideas and old ideas and all manner of variations until I arrived at a set of fundamentals that appeared to me to be right because they accomplished a very definite purpose, a set of fundamentals which proved to me they were right because they stood up and produced under all kinds of pressure.”
Hogan beautifully described the learning process that could develop the swings of great players like DJ, Furyk, Lee Trevino, Jordan Spieth, Nicklaus, etc.
Bob Toski is still teaching. Steve Elkington is helping to bring us the insight of Jackie Burke. Hal Sutton has a beautiful teaching facility outside of Houston. And so on. Just like mechanics and feels, it’s not either-or – the best message comes from both teachers and players.
Lately, it seems the scale has swung more to one side; let us not forget the value of insights brought to us by the players who have best mastered the game.
Woods, Rahm, Rickie, J-Day headline Torrey field
Tiger Woods is set to make his 2018 debut.
Woods is still part of the final field list for next week’s Farmers Insurance Open, the headliner of a tournament that includes defending champion Jon Rahm, Hideki Matsuyama, Justin Rose, Rickie Fowler, Phil Mickelson and Jason Day.
In all, 12 of the top 26 players in the world are teeing it up at Torrey Pines.
Though Woods has won eight times at Torrey Pines, he hasn’t broken 71 in his past seven rounds there and hasn’t played all four rounds since 2013, when he won. Last year he missed the cut after rounds of 76-72, then lasted just one round in Dubai before he withdrew with back spasms.
After a fourth back surgery, Woods didn’t return to competition until last month’s Hero World Challenge, where he tied for ninth.
Woods has committed to play both the Farmers Insurance Open and next month's Genesis Open at Riviera, which benefits his foundation.
Even on 'off' day, Rahm shoots 67 at CareerBuilder
Jon Rahm didn’t strike the ball as purely Friday as he did during his opening round at the CareerBuilder Challenge.
He still managed a 5-under 67 that put him just one shot off the lead heading into the weekend.
“I expected myself to go to the range (this morning) and keep flushing everything like I did yesterday,” said Rahm, who shot a career-low 62 at La Quinta on Thursday. “Everything was just a little bit off. It was just one of those days.”
After going bogey-free on Thursday, Rahm mixed four birdies and two bogeys over his opening six holes. He managed to settle down around the turn, then made two birdies on his final three holes to move within one shot of Andrew Landry (65).
Rahm has missed only five greens through two rounds and sits at 15-under 129.
The 23-year-old Spaniard won in Dubai to end the year and opened 2018 with a runner-up finish at the Sentry Tournament of Champions. He needs a top-6 finish or better this week to supplant Jordan Spieth as the No. 2 player in the world.
Landry stays hot, leads desert shootout at CareerBuilder
LA QUINTA, Calif. – Andrew Landry topped the crowded CareerBuilder Challenge leaderboard after another low-scoring day in the sunny Coachella Valley.
Landry shot a 7-under 65 on Thursday on PGA West's Jack Nicklaus Tournament Course to reach 16 under. He opened with a 63 on Thursday at La Quinta Country Club.
''Wind was down again,'' Landry said. ''It's like a dome out here.''
Jon Rahm, the first-round leader after a 62 at La Quinta, was a stroke back. He had two early bogeys in a 67 on the Nicklaus layout.
''It's tough to come back because I feel like I expected myself to go to the range and keep just flushing everything like I did yesterday,'' Rahm said. ''Everything was just a little bit off.''
Jason Kokrak was 14 under after a 67 at Nicklaus. Two-time major champion Zach Johnson was 13 under along with Michael Kim and Martin Piller. Johnson had a 64 at Nicklaus.
Landry, Rahm, Kokrak and Johnson will finish the rotation Saturday at PGA West's Stadium Course, also the site of the final round.
''You need to hit it a lot more accurate off the tee because being in the fairway is a lot more important,'' Rahm said about the Pete Dye-designed Stadium Course, a layout the former Arizona State player likened to the Dye-designed Karsten course on the school's campus. ''With the small greens, you have water in play. You need to be more precise. Clearly the hardest golf course.''
Landry pointed to the Saturday forecast.
''I think the wind's supposed to be up like 10 to 20 mph or something, so I know that golf course can get a little mean,'' Landry said. ''Especially, those last three or four holes.''
The 30-year-old former Arkansas player had five birdies in a six-hole stretch on the back nine. After winning his second Web.com Tour title last year, he had two top-10 finishes in October and November at the start the PGA Tour season.
''We're in a good spot right now,'' Landry said. ''I played two good rounds of golf, bogey-free both times, and it's just nice to be able to hit a lot of good quality shots and get rewarded when you're making good putts.''
Rahm had four birdies and the two bogeys on his first six holes. He short-sided himself in the left bunker on the par-3 12th for his first bogey of the week and three-putted the par-4 14th – pulling a 3-footer and loudly asking ''What?'' – to drop another stroke.
''A couple of those bad swings cost me,'' Rahm said.
The top-ranked player in the field at No. 3 in the world, Rahm made his first par of the day on the par-4 16th and followed with five more before birdieing the par-5 fourth. The 23-year-old Spaniard also birdied the par-5 seventh and par-3 eighth.
''I had close birdie putts over the last four holes and made two of them, so I think that kind of clicked,'' said Rahm, set to defend his title next week at Torrey Pines.
He has played the par 5s in 9 under with an eagle and seven birdies.
Johnson has taken a relaxed approach to the week, cutting his practice to two nine-hole rounds on the Stadium Course.
''I'm not saying that's why I'm playing well, but I took it really chill and the golf courses haven't changed,'' Johnson said. ''La Quinta's still really pure, right out in front of you, as is the Nicklaus.''
Playing partner Phil Mickelson followed his opening 70 at La Quinta with a 68 at Nicklaus to get to 6 under. The 47-year-old Hall of Famer is playing his first tournament of since late October.
''The scores obviously aren't what I want, but it's pretty close and I feel good about my game,'' Mickelson said. ''I feel like this is a great place to start the year and build a foundation for my game. It's easy to identify the strengths and weaknesses. My iron play has been poor relative to the standards that I have. My driving has been above average.''
Charlie Reiter, the Palm Desert High School senior playing on a sponsor exemption, had a 70 at Nicklaus to match Mickelson at 6 under. The Southern California recruit is playing his first PGA Tour event. He tied for 65th in the Australian Open in November in his first start in a professional tournament.