Name-Calling as a Money Sport

By Adam BarrMarch 2, 2001, 5:00 pm
Some people dread Armageddon. I dread naming rights for golf courses.
You know it's possible. And scary. Those of us who still call Pro Player Joe Robbie, we who never heard of Cinergy Field but know where Riverfront is, we Pittsburghers for whom the Union Trust Building was never Mellon Bank Two.we cringe at the idea of the Coca-Cola TPC at Sugarloaf or the Coors Castle Pines Golf Club.
To its credit, the PGA Tour hasn't succumbed to the pressure that seems to bear down on sports executives the world over. Company names assault us from everywhere, and naming rights go for many millions of dollars. Nothing like having every sportscaster and newspaper in the area hype your company simply by saying where the game is.
Don't get me wrong. There's nothing wrong with corporate promotion in general. If a company owns a course (Doral, for example), it has every right to shout it to the world.
But do I really need to be reminded who owns the Braves? Or which beer company owns the Colorado market? Will that make me more likely to buy cable? Or beer?
Of course not. If I were that easily swayed, every business report would be on the latest anti-slice gadget. It's just a matter of corporate America having long ago been dazzled by the idea of the brand.
A coworker of mine, lamenting the demise of a golf equipment company, once said, 'Like so many other companies, they mistook the brand for the product.' He couldn't have been more right. In and out of golf, companies often forget what they're selling. In golf, where bag appeal is often the primary incentive in the club-buying decision, confusing the brand and the product is an easy thing to do. Once you build up the enthusiasm you need to promote what you make or sell, the logo sometimes gets big enough to block out the product.
Let's hope, then, that we never see The Southern Company Warwick Hills Golf & Country Club, or anything remotely like it. Not doing everything it has the power to do allows golf to claim some of the little higher ground left in sports.
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Speaking of names, it still steams me that Nabisco didn't see fit to keep Dinah Shore's name on an LPGA event. Same for AT&T and Bing Crosby.
OK, so I'm living in the past. But things seemed right when celebrities had their names attached to golf tournaments. It sewed a thread of history and consistency through the game's generations.
Face it: Calling the Masters Tournament the same thing year after year has helped maintain its stature.
The same could be said for the old 'singers' and comedians' tournaments.' And modern sponsors could work some good combinations. Crosby's name could be happy alongside AT&T's, and a whole new generation could learn about Der Bingle's importance to the game. The Greater Hartford Open would be a nice way to remember Sammy Davis Jr. for a weekend. Would more people come to the Honda Classic if it had some of the panache of its Jackie Gleason Inverrary Classic days?
I'm a big Moon River fan, so I vote for a return to the Andy Williams-San Diego Open at Torrey Pines. And who can forget the Danny Thomas Memphis Classic, now the FedEx St. Jude? least we still have Hope. Thanks, Bob. And thanks, Chrysler.
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Korda happy to finally be free of jaw pain

By Randall MellMarch 17, 2018, 2:43 am

PHOENIX – Jessica Korda isn’t as surprised as everyone else that she is playing so well, so quickly, upon her return from a complex and painful offseason surgery.

She is inspired finally getting to play without recurring headaches.

“I’d been in pain for three years,” she said after posting a 4-under-par 68 Friday to move two shots off the lead at the Bank of Hope Founders Cup.

Korda had her upper jaw broken in three places and her low jaw broken in two places in December in a procedure that fixed the alignment of her jaw.

Korda, 25, said the headaches caused by her overbite even affected her personality.

“Affects your moods,” Korda said. “I think I was pretty snappy back then as well.”

She was pretty pleased Friday to give herself a weekend chance at her sixth LPGA title, her second in her last three starts. She won the Honda LPGA Thailand three weeks ago in her first start after returning from surgery.

“I'm much happier now,” Korda said. “Much calmer.”

Even if she still can’t eat the things she would really like to eat. She’s still recuperating. She said the lower part of her face remains numb, and it’s painful to chew crunchy things.

Full-field scores from the Bank of Hope Founders Cup

“Chips are totally out of question,” Korda said.

She can eat most things she likes, but she has to cut them into tiny pieces. She can’t wait to be able to eat a steak.

“They broke my palate, so I can't feel anything, even heat,” Korda said. “So that's a bit difficult, because I can't feel any heat on my lip or palate. I don't know how hot things are going in until they hit my throat.”

Korda has 27 screws in her skull holding the realignment together. She needed her family to feed her, bathe her and dress her while she recovered. The procedure changed the way she looks.

While Korda’s ordeal and all that went into her recovery has helped fans relate to her, she said it’s the desire to move on that motivates her.

“Because I was so drugged up, I don't remember a lot of it,” Korda said. “I try to forget a lot of it. I don't think of it like I went through a lot. I just think of it as I'm pain-free. So, yeah, people are like, `Oh, you're so brave, you overcame this and that.’ For me, I'm just going forward.”

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Finally adapted to short putter, Martin near lead

By Randall MellMarch 17, 2018, 1:54 am

PHOENIX – Mo Martin loved her long putter.

In fact, she named her “Mona.”

For 10 years, Martin didn’t putt with anything else. She grew up with long putters, from the time she started playing when she was 5.

While Martin won the Ricoh Women’s British Open in 2014, about nine months after giving up Mona for a short putter, she said it’s taken until today to feel totally comfortable with one.

And that has her excited about this year.

Well, that and having a healthy back again.

Full-field scores from the Bank of Hope Founders Cup

“I've had a feeling that this year was going to be a good one,” Martin said. “My game is in a special place.”

Martin was beaming after a 6-under-par 66 Friday moved her two shots off the lead at the Bank of Hope Founders Cup.

“Just a beautiful day,” Martin said. “I was able to play my game, make my putts.”

Martin hit all 14 fairways in the second round, hit 15 greens in regulation and took just 27 putts. After struggling with nagging back pain last year, she’s pain free again.

She’s happy to “just to get back to a place now where my ball striking is where it has been the last few years.”

Martin, by the way, says Mona remains preserved in a special place, “a shrine” in her home.

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Clanton rides hole-out eagle to lead at Founders

By Associated PressMarch 17, 2018, 1:47 am

PHOENIX - Cydney Clanton holed out from the fairway for eagle on the par-4 13th and closed with a birdie Friday to take the second-round lead in the Bank of Hope Founders Cup.

Clanton shot a 5-under 67, playing the back nine at Desert Ridge in 5-under 31 to reach 9-under 135.

Clanton's wedge on the 13th flew into the cup on the first bounce. She also birdied the par-5 11th and 15th and the par-4 18th. The 28-year-old former Auburn player is winless on the LPGA.

Full-field scores from the Bank of Hope Founders Cup

Ariya Jutanugarn, Marina Alex, Karine Icher and Mariajo Uribe were a stroke back on a calmer day after wind made scoring more difficult Thursday.

Jessica Korda and Mo Martin were 7 under, and Michelle Wie topped the group at 6 under.

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Ko's struggles continue with Founders MC

By Randall MellMarch 17, 2018, 1:26 am

PHOENIX – Lydia Ko loves the Bank of Hope Founders Cup and its celebration of the game’s pioneers, and that made missing the cut Friday sting a little more.

With a 1-over-par 73 following Thursday’s 74, Ko missed the cut by four shots.

After tying for 10th at the HSBC Women’s World Championship in her last start, Ko looked to be turning a corner in her quest to find her best form again, but she heads to next week’s Kia Classic with more work to do.

“I just have to stay patient,” Ko said. “I just have to keep my head high.”

It was just the fifth missed cut in Ko’s 120 career LPGA starts, but her fourth in her last 26 starts.

Ko’s ball striking has been erratic this year, but her putting has been carrying her. She said her putting let her down Friday.

“It seemed like I couldn’t hole a single putt,” she said. “When I missed greens, I just wasn’t getting up and down. When I got a birdie opportunity, I wasn’t able to hole it.”

Ko came to Phoenix ranked 112th in driving distance, 121st in driving accuracy and 83rd in greens in regulation. She was sixth in putting average.

Full-field scores from the Bank of Hope Founders Cup

Cristie Kerr saw the struggle playing two rounds with Ko.

“Her game’s not in good shape,” Kerr said. “She seemed a little lost.”

Ko, 20, made those sweeping changes last year, starting 2017 with a new coach (Gary Gilchrist), a new caddie (Peter Godfrey) and new equipment (PXG). She made more changes at this year’s start, with another new coach (Ted Oh) and new caddie (Jonnie Scott).

Ko doesn’t have to look further than Michelle Wie to see how a player’s game can totally turn around.

“It always takes time to get used to things,” Ko said. “By the end of last year, I was playing solid. I’m hoping it won’t take as much time this year.”

Ko had Oh fly to Asia to work with her in her two starts before the Founders Cup, with their work showing up in her play at the HSBC in Singapore. She said she would be talking to Oh again before heading to the Kia Classic next week and then the ANA Inspiration. She has won both of those events and will be looking to pull some good vibes from that.

“This is my favorite stretch of events,” she said. “And I love the Founders Cup, how it celebrates all the generations that have walked through women’s golf. And I love the West Coast swing. Hopefully, I’ll make more putts next week.”

Ko, whose run of 85 consecutive weeks at Rolex world No. 1 ended last summer, slipped to No. 12 this week.