New Products Hit Market Despite Uncertainty

By Adam BarrSeptember 26, 2001, 4:00 pm
The latest:
 
NEW PRODUCTS GALORE: This doesnt look like a golf economy in shock. New products from Callaway Golf, Adams Golf, and Wilson Golf will be in pro shops over the next two months (except one Callaway ball model, which will come out in March 2002). Despite industry fears that the uncertainty arising from the Sept. 11 terrorist attacks will depress leisure product spending, the new products make things look robust for the moment.
 
And theres more on the way. Titleist had planned to launch its newest Pro V family golf ball models Sept. 12 at the PGA Tours American Express Championship, but that was all called off out of respect for the national situation.
 
But the two balls will be out soon enough. Already, theyre on tour. The names arent final yet, but the model called the Star, which has less spin than the Pro V1, is in the bags of 24 players at the Texas Open at LaCantera. Four players are using the Diamond model, which has more spin than the Pro V1.
 
All this comes within weeks of Titleist introduction of its NXT balls.
 
Titleist is coming on strong in a continuing effort to counter the potential threat from sporting goods giant Nike, which plans to add a David Duval model to its Tour Accuracy line. The Tour Accuracy DD and another new ball line, the Precision Double C, will ship in February.
 

 




























































Company
 

Product
 

Primary Feature
 

Shipping Date
 

Suggested Retail

 

Callaway Golf

 

 

 

HX Red and Blue golf balls
 

 

'Tubular Lattice Network' instead of dimples for improved aerodynamics
 

 

March 2002
 

 

$58 per dozen
 

 

Callaway Golf
 

 

CTU 30 Red and Blue golf balls
 

 

Thin urethane cover allows for larger, more powerful core
 

 

November 2001
 

 

$50 per dozen
 

 

 
Adams Golf
 

 

Ultimate GT irons
 

 

Lower center of gravity helps get ball airborne
 

 

November 2001
 

 

$800 per set
 

 

Wilson Golf
 

 

Deep Red irons
 

 

Clubhead weight low and back for better lift; low-torque Fat Shaft
 

 

October 15
 

 

$950 per set (graphite); $750 per set (steel)
 

 

Titleist
 

 

As-yet unnamed Pro V1 models
 

 

'Star' has less spin than Pro V1; 'Diamond: has more
 

 

Not yet known
 

 

Not yet known
 

 

Nike
 

 

Tour Accuracy DD golf ball
 

 

Ball David Duval used in Open Championship; high trajectory and low spin
 

 

February 2002
 

 

$54/dozen
 

 

Nike
 

 

Precision Double C golf ball
 

 

Distance/feel combo
 

 

February 2002
 

 

$35/dozen
 

 


 



Surely, many industries will suffer more than golf in the wake of the terrorist attacks. But dont take all these product introductions as ironclad evidence of a strong future. Once product development schedules get going, its difficult to derail them without major cost leaks. The larger companies can withstand sluggish sales, even with new products on the shelves. But watch for the demise of troubled smaller companies to accelerate as golf sales flatten.
 
SPALDING SIGNS THE DONALD: Not that Donald, thank goodness, but four-time All-American Luke Donald, who was a college star at Northwestern before turning pro this summer. Donald, who played a Spalding Strata ball even before turning pro, will continue with that ball. Hell also play Ben Hogan irons and carry a Ben Hogan bag.
 
The parties wont discuss the terms of the agreement.
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After Further Review: Tiger's return comes at perfect time

By Golf Channel DigitalJanuary 22, 2018, 2:19 am

Each week, GolfChannel.com takes a look back at the week in golf. Here's what's weighing on our writers' minds.

On the current state of golf as Tiger Woods returns to competition ...

Less than four days before Tiger Woods returns to official competitive golf for the first time in a year, Jon Rahm, the new second-ranked player in the world, won on the PGA Tour and Rory McIlroy made an impressive 2018 debut on the European Tour (T-3).

Not since Ben Hogan, Arnold Palmer and Jack Nicklaus crossed paths at the 1960 U.S. Open has there been so many superstars all poised for big seasons, with world No. 1 Dustin Johnson having already won this year and Jordan Spieth and Justin Thomas both coming off stellar seasons.

It’s a good time for golf. - Rex Hoggard


On Tommy Fleetwood's continued success ...

There have been scores of talented European players whose skills didn’t translate to the PGA Tour … and maybe, in a few years, Tommy Fleetwood will prove to be no different.

He sure looks like the real deal, though.  

His title defense in Abu Dhabi – on the strength of a back-nine 30 in windy conditions – was his third title in the past 12 months and 11th top-10 overall. A few of those have come in majors and World Golf Championship events, too, which led the reigning Race to Dubai champion to accept PGA Tour membership for this season.

Beginning at Riviera, he plans to play exclusively in the States through May, then reassess for the rest of the year. Hope he sticks, because he’s a fun personality with tons of game. - Ryan Lavner

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Rahm passes Spieth to become world No. 2

By Nick MentaJanuary 22, 2018, 1:25 am

With his win Sunday at the CareerBuilder Challenge, Jon Rahm picked up his second PGA Tour victory and moved to No. 2 in the FedExCup points standings.

He picked up one more No. 2, too.

The 23-year-old Spaniard passed Jordan Spieth to move to No. 2 in the Official World Golf Ranking, behind only Dustin Johnson.

In 19 months, since June 2016, Rahm has rocketed from No. 776 in the world to No. 2, thanks in part to his low divisor, his number of events played.

Asked after his playoff victory over Andrew Landry to discuss his rapid ascent up the world rankings, Rahm was almost at a loss.

“It's hard to believe to be honest, passing Jordan Spieth,” he said. “That's a three-time major champion. I only have two wins. He's got 10-plus, right? It's again – I've said it many times – I never thought I was going to be at this point in my life right now.”

Rahm may only have two PGA Tour titles, but this is his fourth worldwide win in the last year, dating back to last season’s Farmers Insurance Open. He also took the Dubai Duty Free Irish Open and the DP World Tour Championship on his way to claiming the European Tour’s 2017 Rookie of the Year Award.

Dating back to the start of last season on the PGA Tour, Rahm has racked up 12 top-10s, three runner-ups, and two wins.

He will head to Torrey Pines next week ready to defend for the first time.

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Brady compares self to Woods after winning AFC title

By Jason CrookJanuary 22, 2018, 1:05 am

Tom Brady and Tiger Woods are two of the all-time greats in their respective sports ... a fact that is not lost on the five-time Super Bowl winning quarterback.

Fresh off leading the New England Patriots to a AFC Championship victory over the Jacksonville Jaguars, Brady was asked about winning the game despite a cut on his throwing hand - which made national news heading into the matchup.

His response invoked the name of a certain 14-time major winner, something that would be tough to pull off, if not for the fact that he is, you know, Tom Brady.

“I think it's kind of arrogant to say it bothered me when we had a pretty good game, so I wouldn't say that," the 40-year-old told reporters after the game. "It's like when Tiger Woods said, ‘That was my C game’ and he won the tournament."

Tiger Woods winning with his "C game" may be a distant memory for golf fans, but no matter what game he brings, his next chance to win comes next week at Torrey Pines during his official comeback to the PGA Tour.

Brady has a shot at his sixth Super Bowl title in two weeks. The Patriots would probably benefit from him bringing a little better than his "C game" as well.

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Rahm beats Landry in playoff to win CareerBuilder

By Nick MentaJanuary 22, 2018, 1:00 am

Jon Rahm birdied the fourth extra hole Sunday to defeat Andrew Landry in a playoff, win the CareerBuilder Challenge and move to No. 2 in the Official World Golf Ranking. Here’s how things played out in overtime at PGA West:

Leaderboard: Rahm (-22), Landry (-22), John Huh (-20), Adam Hadwin (-20), Martin Piller (-20), Kevin Chappell (-19), Scott Piercy (-19)

What it means: This is Rahm’s second PGA Tour win and his fourth worldwide victory in the last year, dating back to last season’s Farmers Insurance Open. Rahm took the early lead Thursday with an opening 62 and after rounds of 67-70, he started the final round two back. On Sunday, he made five birdies without dropping a single shot on the intimidating Stadium Course. In the clubhouse at 22 under, Rahm watched as Landry made birdie on 18 to force a playoff.

Rahm missed birdie putts that would have ended the tournament on the final hole of regulation and on each playoff hole. Finally, on his fourth trip down 18 of the day, his birdie bid found the cup. With the victory, Rahm passes Jordan Spieth to move to No. 2 in the Official World Golf Ranking, trailing only Dustin Johnson. He enters next week at Torrey Pines looking to defend for the first time.

Best of the rest: A two-time Web.com winner playing his second full season on the PGA Tour, Landry shot 68 Sunday, making birdie on the 72nd hole to force extras. Once Rahm finally made birdie on the fourth playoff hole, Landry's putt to extend slid by on the right edge. This is Landry's best career finish on the PGA Tour. Had he won, he would have secured full Tour status through the 2019-20 season and earned invites to the Masters, Players, and PGA Championships.

Round of the day: Sam Saunders fired an 8-under 64 to register this best finish of the season, a tie for eighth at 18 under. The reigning Web.com Tour Championship winner was 9 under par through 12 holes before making bogey at 13 and parring his way into the clubhouse.

Biggest disappointment: Overnight leader Austin Cook was eyeing his second win of the season but never contended. The RSM champion carded two double bogeys Sunday en route to a 3-over 75, dropping him from the 54-hole lead to a tie for 14th.

Shot of the day: Rahm's putt to win:

Quote of the day: "One of us had to do it and either one of us would have been a well-deserving champion." - Rahm on his playoff victory over Landry