PGA Show Whats That Annoying Non-Buzz

By Adam BarrFebruary 2, 2004, 5:00 pm
ORLANDO ' Before a morning coffee encased in fine Styrofoam, before comfortable shoes for all-day walking, before even a parking space, the first thing people coming to the PGA Merchandise Show look for is The Buzz. What, oh what, they ask, will be the big product this year, the one everyone talks about with either wonder (buyers) or chagrin (competitors)?
And over the last few editions of the industrys January extravaganza, faces assume perplexed looks by 10:30 a.m. the first day. No Buzz. No white-hot product. Everyones socks are still on, having resisted being knocked off.
Thats not to say there werent interesting products at the 51st PGA Merchandise Show, which ended here in time for Super Bowl parties to begin Sunday afternoon. Callaways ERC Fusion driver raised armies of eyebrows, and hybrid irons from many companies bolstered the argument that 2- and 3-irons are simply not the proper tools for anyone anymore.
But there was no one item, no Great Big Bertha, no Pro V1, no Bubble Shaft that made everyone giddy in a Ben-and-J. Lo-are-back-on kind of way.
Theres innovation aplenty in golf equipment, so the manufacturers arent slacking off. But about five years ago, the PGA Show began to lose its status as the premier stage for product introductions. The ERC Fusion, for instance, had been in tour bags, on television and in magazines since last summer. There are few surprises left, and we have become a golf nation that is difficult to surprise. As knowledge grows, childlike wonder ebbs, it seems.
Maybe not, though. Everyone in golf agrees that the games equipment consumers are more knowledgeable than ever before. Perhaps manufacturers and consumers will begin to communicate on a deeper level, right down to the size of the muscleback on new irons and the sole width on wedges. More golf gearheads could be good for the industry.
And it may be necessary to talk that way, now that premium equipment list prices in some cases exceed the cost of a top-of-the-line refrigerator. Still, for those willing to invest some shoe leather, there were lower-cost options across the show floor. Dunlop, MacGregor, Tour Edge and others continued their traditions of offering good gear for the common man, as Northwestern Golf patriarch Nat Rosasco put it.
In the premium segment, one got the firm impression that innovation in golf club design has hit the fine-tuning stage. The Fusion and the MP001 from Mizuno are examples of drivers that combine forged titanium faces with carbon fiber composite bodies or body parts, all in an effort to move weight to the place on the clubhead where it will do the most good. Industry veteran Dick De La Cruz developed a driver design that marries a forged titanium face to a magnesium body, then incorporates weight plugs in as many as seven locations to optimize ball flight.
These innovative tweaks may be the wave of the future now that clubhead size and face coefficient of restitution are regulated once and for all. We may all be driving it as well as we can pretty soon.
Or well be hitting the new hybrid irons, with their classic faces backed up by teardrop-shaped masses behind the topline. At the outdoor demo party the day before the show, and in the 45-bay indoor hitting area during the show proper, more and more players of all skill levels convinced themselves that theres no longer any reason to white-knuckle a 3-iron when you can get the ball airborne with a hybrid. Tour pros are beginning to take note as well. Look for these clubs, which last year began to be called generally by the name Rescue, TaylorMade-adidas brand name for them, to get into a lot of bags this spring.
Speaking of TaylorMade, and Titleist, and Ping and a number of others who said no thanks to the show, the reaction was much the same as last year: Concern beforehand, forgotten once the curtain went up. There was enough to look at without these heavy hitters, who decided to spend their marketing millions in other ways. But the ease with which one could get down the main aisle even on the first day, hardly rubbing a shoulder in what is usually a Times Square scene, has some 2004 exhibitors reconsidering whether they should return.
Ideas spouted over cocktails include moving the show to the fall, doing it every two years instead of annually, and allowing consumers in (perhaps for two of the four days, to give the trade some time to do business). In a time when trade show expenses come under serious scrutiny, dont be surprised if Reed Exhibition, the shows owner, gets pretty innovative itself in an effort to return that Buzz.
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Photo by Enrique Berardi/LAAC

Top-ranked amateur Niemann one back at LAAC in Chile

By Nick MentaJanuary 21, 2018, 8:44 pm

Argentina’s Jaime Lopez Rivarola leads the Latin America Amateur Championship at 5 under par following a round of 3-under 68 Saturday in Chile.

The former Georgia Bulldog is now 36 holes from what would be a return trip to Augusta National but his first Masters.

"The truth is that I crossed off on my bucket list playing Augusta [National], because I happened to play there," Rivarola said. "I've played every year with my university. But playing in the Masters is a completely different thing. I have been to the Masters, and I've watched the players play during the practice rounds. But [competing would be] a completely different thing."

He is followed on the leaderboard by the three players who competed in the playoff that decided last year’s LAAC in Panama: Joaquin Niemann (-4), Toto Gana (-4), and Alvaro Ortiz (-3).

Click here for full-field scores from the Latin America Amateur Championship

Chile’s Niemann is the top-ranked amateur in the world who currently holds conditional status on the Tour and is poised to begin his career as a professional, unless of course he takes the title this week. After a disappointing 74 in Round 1, Niemann was 10 shots better in Round 2, rocketing up the leaderboard with a 7-under 64.

“Today, I had a completely different mentality, and that's usually what happens in my case," Niemann said. "When I shoot a bad round, the following day I have extra motivation. I realize and I feel that I have to play my best golf. The key to being a good golfer is to find those thoughts and to transfer them into good golf."

Niemann’s fellow Chilean and best friend Gana is the defending champion who missed the cut at the Masters last year and is now a freshman at Lynn University. His second-round 70 was a roller coaster, complete with six birdies, three eagles and a double.

Mexico’s Ortiz, the brother of three-time Tour winner Carlos, was 6 under for the week before three back-nine bogeys dropped him off the pace.

Two past champions, Matias Dominguez and Paul Chaplet, sit 5 over and 7 over, respectively.

The winner of the Latin America Amateur Championship earns an invite to this year’s Masters. He is also exempt into the The Amateur Championship, the U.S. Amateur, U.S. Open sectional qualifying, and Open Championship final qualifying.

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McIlroy gets back on track

By Ryan LavnerJanuary 21, 2018, 3:10 pm

There’s only one way to view Rory McIlroy’s performance at the Abu Dhabi HSBC Championship:

He is well ahead of schedule.

Sure, McIlroy is probably disappointed that he couldn’t chase down Ross Fisher (and then Tommy Fleetwood) on the final day at Abu Dhabi Golf Club. But against a recent backdrop of injuries and apathy, his tie for third was a resounding success. He reasserted himself, quickly, and emerged 100 percent healthy.

“Overall, I’m happy,” he said after finishing at 18-under 270, four back of Fleetwood. “I saw some really, really positive signs. My attitude, patience and comfort level were really good all week.”

To fully appreciate McIlroy’s auspicious 2018 debut, consider his state of disarray just four months ago. He was newly married. Nursing a rib injury. Breaking in new equipment. Testing another caddie. His only constant was change. “Mentally, I wasn’t in a great place,” he said, “and that was because of where I was physically.”

And so he hit the reset button, taking the longest sabbatical of his career, a three-and-a-half-month break that was as much psychological as physical. He healed his body and met with a dietician, packing five pounds of muscle onto his already cut frame. He dialed in his TaylorMade equipment, shoring up a putting stroke and wedge game that was shockingly poor for a player of his caliber. Perhaps most importantly, he cleared his cluttered mind, cruising around Italy with wife Erica in a 1950s Mercedes convertible.

Full-field scores from the Abu Dhabi HSBC Championship

After an intense buildup to his season debut, McIlroy was curious about the true state of his game, about how he’d stack up when he finally put a scorecard in his hand. It didn’t take him long to find out. 

Playing the first two rounds alongside Dustin Johnson – the undisputed world No. 1 who was fresh off a blowout victory at Kapalua – McIlroy beat him by a shot. Despite a 103-day competitive layoff, he played bogey-free for 52 holes. And he put himself in position to win, trailing by one heading into the final round. Though Fleetwood blew away the field with a back-nine 30 to defend his title, McIlroy collected his eighth top-5 in his last nine appearances in Abu Dhabi.

“I know it’s only three months,” he said, “but things change, and I felt like maybe I needed a couple of weeks to get back into the thought process that you need to get into for competitive golf. I got into that pretty quickly this week, so that was the most pleasing thing.”

The sense of relief afterward was palpable. McIlroy is entering his 11th full year as a pro, and deep down he likely realizes 2018 is shaping up as his most important yet.

The former Boy Wonder is all grown up, and his main challengers now are a freakish athlete (DJ) and a trio of players under 25 (Jordan Spieth, Justin Thomas, Jon Rahm) who don’t lack for motivation or confidence. The landscape has changed significantly since McIlroy’s last major victory, in August 2014, and the only way he’ll be able to return to world No. 1 is to produce a sustained period of exceptional golf, like the rest of the game’s elite. (Based on average points, McIlroy, now ranked 11th, is closer to the bottom of the rankings, No. 1928, than to Johnson.)

But after years of near-constant turmoil, McIlroy, 28, finally seems ready to pursue that goal again. He is planning the heaviest workload of his career – as many as 30 events, including seven more starts before the Masters – and appears refreshed and reenergized, perhaps because this year, for the first time in a while, he is playing without distractions.

Not his relationships or his health. Not his equipment or his caddie or his off-course dealings.

Everything in his life is lined up.

Drama tends to follow one of the sport’s most captivating characters, but for now he can just play golf – lots and lots of golf. How liberating.

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Crocker among quartet of Open qualifiers in Singapore

By Will GrayJanuary 21, 2018, 2:20 pm

Former amateur standout Sean Crocker was among four players who qualified for the 147th Open via top-12 finishes this week at the Asian Tour's SMBC Singapore Open as part of the Open Qualifying Series.

Crocker had a strong college career at USC before turning pro late last year. The 21-year-old received an invitation into this event shortly thereafter, and he made the most of his appearance with a T-6 finish to net his first career major championship berth.

There were four spots available to those not otherwise exempt among the top 12 in Singapore, but winner Sergio Garcia and runners-up Shaun Norris and Satoshi Kodaira had already booked their tickets for Carnoustie. That meant that Thailand's Danthai Boonma and Jazz Janewattanond both qualified thanks to T-4 finishes.

Full-field scores from the Singapore Open

Crocker nabbed the third available qualifying spot, while the final berth went to Australia's Lucas Herbert. Herbert entered the week ranked No. 274 in the world and was the highest-ranked of the three otherwise unqualified players who ended the week in a tie for eighth.

The next event in the Open Qualifying Series will be in Japan at the Mizuno Open in May, when four more spots at Carnoustie will be up for grabs. The 147th Open will be held July 19-22 in Carnoustie, Scotland.

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Got a second? Fisher a bridesmaid again

By Will GrayJanuary 21, 2018, 1:40 pm

Ross Fisher is in the midst of a career resurgence - he just doesn't have the hardware to prove it.

Fisher entered the final round of the Abu Dhabi HSBC Championship with a share of the lead, and as he made the turn he appeared in position to claim his first European Tour victory since March 2014. But he slowed just as Tommy Fleetwood caught fire, and when the final putt fell Fisher ended up alone in second place, two shots behind his fellow Englishman.

It continues a promising trend for Fisher, who at age 37 now has 14 career runner-up finishes and three in his last six starts dating back to October. He was edged by Tyrrell Hatton both at the Italian Open and the Alfred Dunhill Links Championship in the fall, and now has amassed nine worldwide top-10 finishes since March.

Full-field scores from the Abu Dhabi HSBC Championship

Fisher took a big step toward ending his winless drought with an eagle on the par-5 second followed by a pair of birdies, and he stood five shots clear of Fleetwood with only nine holes to go. But while Fleetwood played Nos. 10-15 in 4 under, Fisher played the same stretch in 2 over and was unable to eagle the closing hole to force a playoff.

While Fisher remains in search of an elusive trophy, his world ranking has benefited from his recent play. The veteran was ranked outside the top 100 in the world as recently as September 2016, but his Abu Dhabi runner-up result is expected to move him inside the top 30 when the new rankings are published.