On With The Show

By Adam BarrJanuary 28, 2003, 5:00 pm
The show must go on, goes the old Broadway adage. But in the case of the PGA Merchandise Show, its not likely to go on in the same way it has for 50 years.
Phones began to heat up around the industry this week after the 45,000 or so golf pros, company executives, and media who attended the show in Orlando got back to their desks and waded through their mail.
Whos dropping out? was a common question, based on the premise that more defections than Acushnet, Ping and Adams Golf, who skipped this year, are sure to come. Those companies claimed the scattershot setting of a trade show wasnt the best way to spend their marketing dollars. Other companies who did attend this year ' Callaway Golf, Cleveland Golf, Precept and others ' were rumored to be considering defection, or at least to be going over their bills from this Show with the proverbial fine-toothed comb. (Big companies can easily spend $1 million during Merchandise Show week.)
A sluggish economy and an increasingly competitive industry have put an extra-hard squeeze on marketing budgets over the last few years. Companies are thinking twice and three times about whether a trade show, where each company shares the stage with hundreds of others, is a good way to get attention. Bigger companies have started having reporters and key accounts to their headquarters for more targeted ' and often more effective ' wine, dine and hit sessions.
But defections arent certain. Some companies make noise during the show simply to beat back the price for booth space charged by Show owner Reed Exhibition. Others have promised to be back already. A TaylorMade-adidas exec said the company felt it should support the show because (among other reasons) it is the one great annual industry meeting. Everyone whos anyone is in one place for a few days.
That might give Reed some ideas about changing the Show. A demo session the day before the Show gave everyone the chance to hit new product instead of just looking at it; the experiment met with rave reviews. Some have already suggested doing two demo days with two days of meetings and just forgetting about the booth-and-display part. That would be good for everyone except Reed.
Although the Show will need to change, its unlikely to go away. The question is, how relevant will it remain? The West Coast Show, which used to be in Las Vegas in the fall, lost the big equipment manufacturers and became too sedate to draw much attention. Reed will have to work hard to keep the big powers to make sure the same thing doesnt happen in Orlando.
* * *
At the grass roots, its sometimes hard to see why the game isnt growing more. I hit balls this morning at a range not far from my home. Surrounding me on all sides were players of all skill levels getting lessons. Some were aspiring pros; others were kids learning the game.
Listening to the teachers, I heard patience (lots), enthusiasm (more), focus, and animation. It showed in the progress of the students.
Surely it cant be lost on the PGA of America that a corps of involved teachers will help the game. Fortunately, many of them already set that example. And memo to those who are trying to grow golf: Focus on how much fun the lessons can be ' not just the playing.

Watch: Fleetwood gets emotional with family after Race to Dubai win

By Golf Channel DigitalNovember 19, 2017, 5:30 pm

Tommy Fleetwood took home the season-long Race to Dubai title on Sunday after a T-21 finish at the DP World Tour Championship.

He was, understandably, emotional after learning his fate while sitting with his wife and baby following a career year in which he won the HSBC Abu Dhabi Championship and the French Open and finished fourth at the U.S. Open.

Luckily for us, cameras were rolling:

Matsuyama after Koepka rout: 'Huge gap between us'

By Will GrayNovember 19, 2017, 4:22 pm

Hideki Matsuyama offered a blunt assessment after finishing 10 shots behind Brooks Koepka at the Japan Tour's Dunlop Phoenix event.

Koepka waxed the field en route to successfully defending his title in Japan, shooting a 20-under par total that left him nine shots clear of a runner-up group that included PGA Tour Rookie of the Year Xander Schauffele. Koepka's score was one shot off the tournament record, and his margin for victory eclipsed Tiger Woods' eight-shot romp in 2004.

Matsuyama appeared set to make a final-round charge after a birdie on No. 2 was followed by an ace on the par-3 third hole. But he played the next eight holes in 3 over and eventually finished alone in fifth place following a 2-under 69. Afterwards, he stacked his game up against that of Koepka in a telling comment to the Japan Times.

"I feel there's a huge gap between us," Matsuyama said.

The Japanese phenom entered the week ranked No. 4 in the world, though he will be passed in the next rankings by Jon Rahm following the Spaniard's win in Dubai. Matsuyama won twice this year on the PGA Tour, including the WGC-Bridgestone Invitational, but he has largely struggled since missing out on a maiden major title at the PGA Championship, where he tied for fifth.

Matsuyama was a runner-up to Koepka at the U.S. Open earlier this summer, and the 25-year-old seems headed back to the drawing board before defending his title at the Hero World Challenge in two weeks.

"I don't know whether it's a lack of practice or whether I lack the strength to keep playing well," Matsuyama said. "It seems there are many issues to address."

McCormick to caddie for Spieth at Aussie Open

By Will GrayNovember 19, 2017, 2:21 pm

When Jordan Spieth returns next week to defend his title at the Australian Open, he will do so without his regular caddie on the bag.

Spieth and Michael Greller have combined to win 14 tournaments and three majors, including three events in 2017. But Greller's wife, Ellie, gave birth to the couple's first child on Oct. 13, and according to a report from the Australian Herald Sun he will not make the intercontinental trip to Sydney, where Spieth will look to win for the third time in the last four years.

Instead, Spieth will have longtime swing coach and native Aussie Cameron McCormick on the bag at The Australian Golf Club. McCormick, who won PGA Teacher of the Year in 2015, is originally from Melbourne but now lives in Texas and has taught Spieth since he was a rising star among the junior golf ranks in Dallas.

While Greller has missed rounds before, this will be the first time as a pro that Spieth has used a different caddie for an entire event. Greller was sidelined with an injury last year in Singapore when Spieth's agent, Jay Danzi, took the bag, and trainer Damon Goddard has subbed in twice when Greller was sick, including this year at the Dean & DeLuca Invitational.

Spieth's torrid 2015 season traced back to his win at The Australian in 2014, and he returned to Oz last year where he won a playoff at Royal Sydney over Cameron Smith and Ashley Hall.

Rahm wins finale, Fleetwood takes Race to Dubai

By Will GrayNovember 19, 2017, 1:42 pm

Jon Rahm captured the final tournament on the European Tour calendar, a result that helped Tommy Fleetwood take home the season-long Race to Dubai title.

Rahm shot a final-round 67 to finish two shots clear of Kiradech Aphibarnrat and Shane Lowry at the DP World Tour Championship. It's the second European Tour win of the year for the Spaniard, who also captured the Irish Open and won on the PGA Tour in January at the Farmers Insurance Open.

"I could not be more proud of what I've done this week," Rahm told reporters. "Having the weekend that I've had, actually shooting 12 under on the last 36 holes, bogey-free round today, it's really special."

But the key finish came from Justin Rose, who held the 54-hole lead in Dubai but dropped back into a tie for fourth after closing with a 70. Rose entered the week as one of only three players who could win the Race to Dubai, along with Sergio Garcia and Fleetwood, who started with a lead of around 250,000 Euros.

DP World Tour Championship: Articles, photos and videos

Full-field scores from the DP World Tour Championship

With Fleetwood in the middle of the tournament pack, ultimately tying for 21st after a final-round 74, the door was open for Rose to capture the title thanks to a late charge despite playing in half the events that Fleetwood did. Rose captured both the WGC-HSBC Champions and Turkish Airlines Open, and was one round away from a two-trophy photo shoot in Dubai.

Instead, his T-4 finish meant he came up just short, as Fleetwood won the season-long race by 58,821 Euros.

The title caps a remarkable season for Fleetwood, who won the HSBC Abu Dhabi Championship as well as the French Open to go along with a pair of runner-up finishes and a fourth-place showing at the U.S. Open.

"I find it amazing, the season starts in November, December and you get to here and you're watching the last shot of the season to decide who wins the Race to Dubai," Fleetwood said at the trophy ceremony. "But yeah, very special and something we didn't really aim for at the start of the year, but it's happened."