Tigers Return an Economic Boom Hold On
Its the question you can expect to hear muttered over and over among the Chief Felines colleagues, who have enjoyed a respite from his feral competitiveness. Also from the tournament segment of the golf industry ' but theyll say it with a smile, not a grimace. The only possible drawback for them in the good news will be the extra work needed to beef up security, media credentialing, parking, and the like.
Oh, and trust me: the electronic media are electrified.
Everybody who loves and/or covers the game, and isnt insane, is glad to see Tiger back, and maybe pleasantly surprised that its so early, in a match play event. (Take the chance of going home Wednesday night? Very unTigerish. Come back and enter a tournament if, and only if, you think you can win? VERY Tigerish.) Sure, he has an economic relationship with Accenture, title sponsor of next weeks tilt. But we all know he wouldnt be doing this if he werent up-to-the-brim confident.
But the golf industry as a whole might want to go decaf on its confidence. Hate to be a downer, but it would be foolhardy to hope for too much of an economic spike out of this return. Thats especially true for the equipment industry.
History has shown that the primary beneficiaries when Tiger plays are the people who show it to us. Yes, TV ratings swell up like an injured knee when he plays, and they deflate like a toy balloon when he doesnt. The correlation has been shown too many times for it to be an accident. So next week, it will be NBC and yes, this network, that see the first returns.
The PGA Tour will reap rewards, at least in stature if not in immediate dollars. The knowledge that Tiger has returned and wants to compete will certainly make sponsorship sales ' and in this economy, retention ' less of an uphill climb. The Tour has done a great job of sealing up multi-year sponsorship deals against the flood of economic bad news. But good tidings in the form of Tigers return does a lot to plug the few leaks that were unavoidable ' Ginn Resorts yanking its sponsorships, Stanford Financials chief being suspected of fraud.
How about the rest of golf?
Dont get your hopes up. The economy, of course, is the primary barrier. Judging by the subdued mood at Januarys PGA Merchandise Show, the best most manufacturers are hoping for is to stay where they are. Big profit gains seem unlikely. While there will always be a small segment of the golf-equipment-buying public ' say, 4 to 6 percent ' that can be counted on to try whatever is new in the premium market, such a thin slice does not a golf economy make. For years now, even before the economy tanked, golf has been a near-zero-growth business in which the only way to get anywhere was to steal market share from competitors.
Of course, positive thinking is what drives success, not pessimism. For that reason, companies with the wherewithal to do so have been investigating emerging markets, countries where a growing middle class might be persuaded to spend its new leisure time on sports such as golf. China was the obvious choice, and India has been mentioned. But with the economic crisis that began in the United States creeping across the globe, international expansion plans are likely to slow, at least temporarily.
Here at home, rounds played were down 1.8 percent in 2008 ' not a lot, which is good. But red ink instead of black, which is bad. And golfs consumables, mainly balls, generally sell in lockstep with increases or decreases in rounds played.
But theres another reason we shouldnt expect the hard goods side of golf to benefit much, if at all, from Tigers return. Its this: It didnt happen the first time.
Remember 1996, Milwaukee, and Hello, world? The golf industry was giddy. We heard about rising tides raising all boats, about sports revolutions, about a new, perpetually sunny day. And we waited to count the money.
And then it didnt happen. There was some renewed media attention to the game ' but it focused mainly on Tiger. He was the newsmaker, after all. There was no significant or lasting increase in participation, as had been hoped. Spikes in equipment sales were episodic, almost faddish (Adams Tight Lies, Orlimars early hybrids) and unrelated to Woods. Nike Golf came of age and did well, becoming a power in a very short time. But they had what no one else did: the man himself.
Dont get me wrong. Tiger Woods has been good for golf, very good. Hes been good for sports, for kids (especially his foundation work and its emphasis on education and possibility), for athletics and fitness and inspiration and red-shirted Sunday afternoons. But to attach too broad a hope to even his prodigious power is unrealistic.
You want realistic? Check out the people in this game who have the courage to shift the paradigm of what can be fun in golf. The World Golf Foundations new Get Golf Ready adult development program includes a nine-hole game called PowerPlay Golf. It offers two flags on each green: one risk-reward, the other easier. Its a way to blend the games traditions with some new ways of thinking about how modern Americans want to enjoy sports.
Hmm. Blending respect for tradition with a new way of approaching the game? Sounds like
Yeah. The Returner.
Rosaforte Report: Landry's grit born in a Pea Patch
In this week's Rosaforte Report: The birthplace of Andrew Landry's grit, Tiger's former coach invites instruction debate, downtime may be good for Brooks Koepka, Stacy Lewis is amped for 2018, and a "very boring" birthday gift for Jack Nicklaus.
The beauty and drama of tournament golf played out in the California desert on Sunday when Andrew Landry, a journeyman who learned the game on a shabby nine-hole course called the Pea Patch in Port Groves, Texas, took the hottest young player in the game, Jon Rahm, to four holes of a sudden death playoff before finally succumbing. It was riveting drama in a yard-for-yard, stride-for-stride and putt-for-putt contrast that ended with the sun setting over the Santa Rosa Mountains.
With it, the 23-year-old Rahm went to No. 2 in the world and the 30-year-old Landry, a grinder finally off the Web.com Tour, moved from 184th to a career high 102nd in the world ranking.
The 5-foot-7 Landry, who had his “Tin Cup” moment in the 2016 U.S. Open at Oakmont, where he held the first-round lead and hung with the big boys until a T-15 finish, never backed off in the shadow of the 6-foot-2 Rahm, just as he never backed away from bets in the Tuesday and Saturday games at the Pea Patch. That’s where he would write his name on the chalkboard for the “Dog Fights” that were the club’s version of the SWAT competition that is an Oakmont tradition.
“Those money games are what made us,” Andrew’s brother, Adam, told me the day his sibling became the proverbial no-name leader after shooting the lowest opening round (66) in U.S. Open-Oakmont history.
Andrew Landry lost his money game to Rahm, but his second-place finish still paid out $637,200, putting him over the $1 million mark for the season, and sending him off to the Farmers Insurance Open with a message that this isn’t the last time we’ll hear from him.
“We’ll take it and move on to Torrey Pines,” Landry said before exiting Palm Springs. “It’s obviously a great course for me. I’m driving the ball really well and I’m doing everything really good, so we’ll try again next week.”
GREAT(S) DEBATES: Chris Como may not be Tiger Woods’ teacher anymore, but he was recently appointed director of instruction at Dallas National, one of the plush practice environments in golf. He is also architect of an interesting forum on the mental game and the philosophy of instruction Tuesday at the PGA Merchandise Show in Orlando, Fla., which features Claude Harmon III, David Leadbetter, Jim McLean, Mike Adams, Fran Pirozzolo, Hal Sutton, Brad Faxon and Brandel Chamblee.
“It’s an event that invited open dialog and debate about all the topics of golf instruction,” Como said in a text message. “The goal is to put a bunch of smart people in the same room together to move our industry forward in a positive direction.”
This should be entertaining dialog, especially coming two days before Tiger makes his comeback at the Farmers.
STACY'S SPARK: On the week when she was named winner of the Ben Hogan Award for overcoming scoliosis, Stacy Lewis did what Hogan epitomized – she doggedly continued to work on her game.
Heading into her 10th season on the LPGA tour and facing her 33rd birthday on Feb. 16, Lewis flew from Houston to Florida, on her way to the Pure Silk Bahamas LPGA Classic, for checkups with instructor Joe Hallett and performance coach Dave Donatucci.
After workouts and an evaluation at his gym, Donatucci noted the veteran’s vertical leap was 2 inches higher than she’s ever jumped before. “Physically, she’s in a great place,” Donatucci said. Mentally, she is in a great place as well, breaking a 39-month winless streak in September with a victory in the Cambia Portland Classic. After playing lessons at Old Palm and The Floridian, Hallet told me, “There’s an energy there that she’s always had.”
Other than Cristie Kerr, who is 40, the top 10 players in the Race to the CME Globe were all in their 20s. Lewis, who was 13th, told the Houston Chronicle she played some of her best golf the last six to seven tournaments of 2017. “Honestly it doesn’t feel like that start to a new year,” she said. “It just feels like a little bit of a break and I’m starting up again.”
KOEPKA'S HEALING TIME: Claude Harmon III had an interesting take on the torn wrist tendon that will sidelineU.S. Open champion Brooks Koepka until the Masters. “To be honest, the time off for the injury part of it doesn’t worry me,” Harmon said, using last year as his point of reference.
Looking back to the start of 2017, Koepka missed cuts at the Farmers Insurance Open, was T-42 as defending champion of the Waste Management Phoenix Open, missed cuts at the Genesis Open and the Honda Classic, finished T-48 in the no-cut WGC Mexico Championship, and didn’t play on the weekend at the Arnold Palmer Invitational.
Three months later, Koepka overpowered Erin Hills and tied Rory McIlroy’s U.S. Open scoring record of 16 under par. Harmon used McIlroy’s third-place finish at the Abu Dhabi HSBC Championship in his return “as something to look at and emulate.”
The hard part is that Koepka closed out the 2017 season with a second-place finish in the WGC-HSBC Champions in China and a nine-stroke win over Xander Schauffele in the Dunlop Phoenix, rising to a career high seventh in the world. But between cardio at Joey D’s gym and putting practice (once he gets doctor’s clearance), Harmon doesn’t think Koepka will look at the next three months as down time.
BIG-TIME PERFORMER: Thomas Pieters was back in the top-five of a premier tournament again, finishing T-5 in Abu Dhabi after a run of nine events at the end of 2017 that did not match the first eight months of his rookie year.
Coming off a Ryder Cup performance in 2016 that set European records for most points (4) and wins (4) by a rookie, Pieters was T-2 at the Genesis Open, T-5 at the WGC-Mexico Championship, T-4 at the Masters and solo fourth at the Bridgestone Invitational.
In a news conference after his opening-round 67, Pieters admitted it was nice having fun again and attributed the lack of enjoyment to some struggles he was having off the golf course.
“With a lot of players these days, it’s more off the course than on the course; life in general sometimes causes problems,” swing instructor Pete Cowen told me Monday morning from Dubai, without getting into specifics. “Pieters is looking a lot better. I think he’s now in a great frame of mind.”
After winning the NCAA Championship as a sophomore for Illinois in 2012, the now 25-year-old Belgian is 34th in the world, 33 spots behind his goal.
“Tom Pieters doesn’t want to be a superstar, he just wants to be the best player,” Cowen said. “That’s what drives him … what I like about him. He wants to be the best, and will do whatever it takes to be the best.”
GIFT OF LOVE: What do you give a man that has everything for his 78th birthday? For Barbara Nicklaus it was classified in a text message with a smiley face emoji as a “Very boring!!!!!” gift of two pairs of pants and a shirt.
As you can see from the above photo, just being together with his family and bride of 57 years at The Bears Club was enough.
Golf Channel to Deliver Worldwide Coverage of the 2018 PGA Merchandise Show, "The Major of Golf Business," Tueday-Friday, Jan. 23-26
Morning Drive, Golf Central to Give Viewers Insider Access to the PGA Show with Nearly 20 Hours of Live Coverage; Golf Channel’s School of Golf Instruction Program to Originate From On-Site
Golf Channel’s Portfolio of Lifestyle Brands – GolfNow, Golf Channel Academy, Revolution Golf and World Long Drive On-Site at the PGA Show Contributing to the Network’s Comprehensive Coverage
ORLANDO, Fla. (Jan. 18, 2018) – Golf Channel announced plans for its comprehensive coverage of the 2018 PGA Merchandise Show – the largest golf convention and business gathering in the world – with nearly 20 hours of news and instruction coverage Tuesday, Jan. 23 – Friday, Jan. 26. Golf Channel’s coverage will span across the four days, beginning Tuesday with the “PGA Show Demo Day” from the Orange County National Golf Center & Lodge driving range in Winter Garden, Fla., and continuing Wednesday-Friday at the PGA Merchandise Show from the Orange County Convention Center in Orlando.
With an insider look at the PGA Merchandise Show – a golf industry event that is not open to the public – Golf Channel’s coverage via Morning Drive and Golf Central will be delivered to a worldwide audience in more than 36 countries. Coverage will provide viewers live interviews with industry leaders, professional golfers from the world’s major tours, PGA of America members and a comprehensive overview of the latest products and trends for 2018 from some of the nearly 1,100 golf brands exhibiting on-site.
PGA Merchandise Show Week Programming Schedule: Jan. 23-26 (All Times Eastern)
7-11 a.m. (Live)
5-6 p.m. (Live)
School of Golf
7-11:30 a.m. (Live)
5-6 p.m. (Live)
8:30-11:30 a.m. (Live)
7-8 p.m. (Live)
8:30-11:30 a.m. (Live)
7-8 p.m. (Live)
Golf Channel’s expansive coverage of the PGA Merchandise Show will utilize several on-air personalities from the network’s news division, beginning with Charlie Rymer and Lauren Thompson offering coverage of the PGA Show Outdoor Demo Day on Tuesday. In addition to Rymer and Thompson, Wednesday-Friday coverage from the PGA Show Floor will include Matt Adams, Cara Banks, Lisa Cornwell, Matt Ginella, Damon Hack, Bailey Mosier and Gary Williams.
DIGITAL & STREAMING COVERAGE
Golf Channel’s PGA Merchandise Show on-air coverage will be available to stream via Golf Channel Digital Tuesday-Friday. Comprehensive online editorial coverage also will be available throughout the week, with contributions from writers Jay Coffin and Will Gray. Golf Channel’s social media platforms will keep viewers engaged in the conversation about what’s generating buzz at the #PGASHOW throughout the week via the network’s social media channels – @GolfChannel and @GCMorningDrive on Twitter, @GolfChannel and @GCMorningDrive on Instagram and GolfChannel and GCMorningDrive on Facebook. Golf Channel social media host Alexandra O’Laughlin will host Golf Channel’s digital and social media coverage throughout the week.
PGA SHOW DEMO DAY COVERAGE
Golf Channel’s coverage of “Demo Day” will begin Tuesday, Jan. 23 at 7 a.m. ET with Morning Drive airing live and on-site to highlight the latest in golf equipment from the expansive driving range at Orange County National. Rymer and Thompson will host Morning Drive on-site, featuring interviews and product demonstrations.
PGA MERCHANDISE SHOW FLOOR COVERAGE
Coverage of the PGA Show will transition indoors to the Orange County Convention Center, Wednesday-Friday, Jan. 24-26 to give viewers an all-access tour of the PGA Show. Morning Drive and Golf Central will provide on-site reports throughout the week, with featured interviews and segments originating from the PGA Show Floor. Coverage from the Convention Center will originate from a large, multi-purpose space elevated above the PGA Show Floor, with three set configurations for interviews, along with a putting green and a golf simulator for product demonstrations. Golf Channel also will feature a “Fly Cam,” a unique camera technology made popular in televising football and other sports. Suspended above the PGA Show Floor, the Fly Cam will span more than 700 feet, giving viewers an aerial viewpoint of the vast floor and the exhibitors. New for 2018 will be a “Jib Cart,” a mobile cart with a camera jib affixed allowing high shots of the booths throughout the Show Floor.
SCHOOL OF GOLF KICKS OFF EIGHTH SEASON WITH ONE-HOUR SPECIAL FROM DEMO DAY
School of Golf, Golf Channel’s signature instruction program that airs on Tuesday nights, will kick off its eighth season with a one-hour special at Demo Day on Tuesday, Jan. 23, airing in primetime from 8-9 p.m. ET. Originating from the Cleveland Golf/Srixon/XXIO booth on the Orange County National driving range and hosted by Martin Hall and Blair O’Neal, the show will include special guests and interactions with a live audience.
GOLF CHANNEL’S PORTFOLIO OF LIFESTYLE BRANDS ON-SITE AT PGA SHOW
In addition to Golf Channel’s on-air and digital coverage, the network’s lifestyle brands – GolfNow, World Long Drive, Golf Channel Academy and Revolution Golf will showcase their services at the PGA Show with special clinics, product demonstrations and on-site activations.
GOLFNOW EXHIBITING AT BOOTH #2173
GolfNow, the industry’s leader in golf-related technology and services, will be exhibiting Wednesday-Friday from Booth #2173. In addition to showcasing advanced technologies that have created the largest tee-time marketplace in golf, GolfNow also will be educating course owners and operators about innovations and services designed to help them run their businesses more efficiently and successfully. GolfNow Business experts will be on hand at GolfNow’s 2,400-square-foot booth, offering its course partners technology demonstrations, as well as consultation on any of the GolfNow Services: Plus, a top-line focused consultative performance system for golf courses, including marketing, sales and automated pricing; Answers, a call center for golf courses, answering customer calls day and night; and Ride, a no-cost purchasing program that saves course operators from 6-35 percent on items they buy day-to-day, such as food, office supplies and agricultural products.
WORLD LONG DRIVE BRACKET CHALLENGE
Thursday at 2 p.m. ET, World Long Drive competitors will be at the PGA Show to compete in a World Long Drive Bracket Challenge. Hosted by Golf Channel’s social media host Alexandra O’Laughlin and airing live via Golf Channel’s Facebook Live, the competition will take place at Golf Channel’s simulator on the Show Floor featuring eight men and four women, including World No. 2 Ryan Reisbeck, No. 3 Maurice Allen, No. 5 Trent Scruggs and 2017 Volvik World Long Drive Women’s Champion Sandra Carlborg.
GOLF CHANNEL ACADEMY INSTRUCTION
Wednesday-Friday, Golf Channel Academy coaches will provide on-site instruction clinics at Golf Channel’s simulator set on the Show Floor. Wednesday’s clinics will feature driving, full swing, wedge play and putting clinics. Thursday’s clinic will include the full swing and Friday’s clinic will feature the short game, all streamed live via Golf Channel Academy’s Facebook page.
REVOLUTION GOLF TO SHOOT DIGITAL INSTRUCTION SEGMENTS ON-SITE AT PGA SHOW
Revolution Golf, the industry’s largest direct-to-consumer digital platform delivering high-quality video-based instruction, travel content and integrated e-commerce will have a significant presence at the PGA Show. Golf Channel’s newest digital acquisition, Revolution Golf will be shooting digital segments at Demo Day and throughout the PGA Show Floor, including segments with its team of instructors.
CareerBuilder purse payouts: Rahm wins $1.062 million
Jon Rahm defeated Andrew Landry on the fourth hole of sudden death to win the CareerBuilder Challenger. Here's a look at how the purse was paid out in La Quinta, Calif.:
|T20||Charles Howell III||-14||$57,754|
|T36||Tyrone Van Aswegen||-12||$27,189|
|T69||Billy Hurley III||-6||$11,623|
After Further Review: Tiger's return comes at perfect time
Each week, GolfChannel.com takes a look back at the week in golf. Here's what's weighing on our writers' minds.
On the current state of golf as Tiger Woods returns to competition ...
Less than four days before Tiger Woods returns to official competitive golf for the first time in a year, Jon Rahm, the new second-ranked player in the world, won on the PGA Tour and Rory McIlroy made an impressive 2018 debut on the European Tour (T-3).
Not since Ben Hogan, Arnold Palmer and Jack Nicklaus crossed paths at the 1960 U.S. Open has there been so many superstars all poised for big seasons, with world No. 1 Dustin Johnson having already won this year and Jordan Spieth and Justin Thomas both coming off stellar seasons.
It’s a good time for golf. - Rex Hoggard
On Tommy Fleetwood's continued success ...
There have been scores of talented European players whose skills didn’t translate to the PGA Tour … and maybe, in a few years, Tommy Fleetwood will prove to be no different.
He sure looks like the real deal, though.
His title defense in Abu Dhabi – on the strength of a back-nine 30 in windy conditions – was his third title in the past 12 months and 11th top-10 overall. A few of those have come in majors and World Golf Championship events, too, which led the reigning Race to Dubai champion to accept PGA Tour membership for this season.
Beginning at Riviera, he plans to play exclusively in the States through May, then reassess for the rest of the year. Hope he sticks, because he’s a fun personality with tons of game. - Ryan Lavner