Is Wall Street the Next Natural Step for Natural Golf

By Adam BarrFebruary 13, 2002, 5:00 pm
The latest:
THE STOCK MARKET, NATURALLY: This doesnt seem like the time to launch a new golf stock, but instruction/equipment company Natural Golf is seriously considering an initial public offering this spring.
For five years, weve been concentrating on customer acquisition programs, said Andrew Wyant, Naturals president and CEO. It costs us anywhere from $20 to $50 to get a customer who will fall in love with our program, and then turn around and attend our schools and buy our clubs and other products.
For Natural, which teaches a simpler swing based on a wider stance and fewer moving parts, a particularly successful new program involves seeding the market with free demo videotapes. Radio, print, and television advertising support the initiative. Any money raised in an IPO would be used to finance the media buys necessary for a widespread message, Wyant said.
The only problem: Finding an underwriter for an IPO of this size, which Wyant admits is chump change in the big-dollar world of stock launches. But hes not giving up: Natural has a survey that shows interest among its own customers would generate enough subscribers to raise $100 million ' and even if half of those responded overenthusiastically, it would be enough for Natural to meet its needs, Wyant said.
CLEVELAND ROCKS: Relying on numbers from industry metrics leader Golf Datatech LLC, the folks at Cleveland Golf claim product growth in three categories in on-course and off-course golf shops for the November-December measurement period.
In woods, Cleveland went from 2 percent market share in dollar sales to 6.8 percent, which put it in fourth place. In irons, dollar share went from 4.5 to 6.7 percent, making Cleveland the No. 5 maker. And in wedges, Cleveland extended its domination from 31.5 percent of dollar sales to 38.5 percent.
Cleveland execs say the TA5 model irons led the iron growth; they expect the momentum to continue with the new TA7 irons, which the industry saw at the PGA Merchandise Show last month.
2001 ROUNDS DOWN SLIGHTLY: The rounds played report from Golf Datatech and the National Golf Course Owners Association showed a 1 percent drop for U.S. rounds last year, even after a relatively warm December that had some regions up as much 561 percent compared to the previous December.
Winning regions for the year: South Atlantic (West Virginia, Maryland, Delaware, Virginia, North Carolina, South Carolina, Georgia and Florida), up 1.6 percent, and East South Central (Kentucky, Tennessee, Mississippi and Alabama), up 1.5 percent. Losers: West North Central (Minnesota, Iowa, Missouri, North Dakota, South Dakota, Nebraska and Kansas), down 5.1 percent, and New England (Maine, Vermont, New Hampshire, Massachusetts, Connecticut and Rhode Island), down 3.1 percent.
JUST A THOUGHT: The driving distance wars between golf equipment manufacturers and the U.S. Golf Association will seem like a schoolyard brawl if someone invents something that makes the ball go not longer but straighter.
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Hadwin returns to site of last year's 59

By Will GrayJanuary 17, 2018, 11:04 pm

Adam Hadwin had a career season last year, one that included shooting a 59 and winning a PGA Tour event. But those two achievements didn't occur in the same week.

While Hadwin's breakthrough victory came at the Valspar Championship in March, it was at the CareerBuilder Challenge in January when he first made headlines with a third-round 59 at La Quinta Country Club. Hadwin took a lead into the final round as a result, but he ultimately couldn't keep pace with Hudson Swafford.

He went on to earn a spot at the Tour Championship, and Hadwin made his first career Presidents Cup appearance in October. Now the Canadian returns to Palm Springs, eager to improve on last year's result and hoping to earn a spot in the final group for a third straight year after a T-6 finish in 2016.

"A lot of good memories here in the desert," Hadwin told reporters. "I feel very comfortable here, very at home. Lots of Canadians, so it's always fun to play well in front of those crowds and hopefully looking forward to another good week."

Hadwin's 59 last year was somewhat overshadowed, both by the fact that he didn't win the event and that it came just one week after Justin Thomas shot a 59 en route to victory at the Sony Open. But he's still among an exclusive club of just eight players to have broken 60 in competition on Tour and he's eager to get another crack at La Quinta on Saturday.

"If I'm in the same position on 18, I'm gunning for 58 this year," Hadwin said, "not playing safe for 59."

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Rahm: If I thought like Phil, I could not hit a shot

By Will GrayJanuary 17, 2018, 10:39 pm

When it comes to Jon Rahm and Phil Mickelson, there are plenty of common bonds. Both starred at Arizona State, both are now repped by the same agency and Rahm's former college coach and agent, Tim Mickelson, now serves full-time as his brother's caddie.

Those commonalities mean the two men have played plenty of practice rounds together, but the roads quickly diverge when it comes to on-course behavior. Rahm is quick, fiery and decisive; Mickelson is one of the most analytical players on Tour. And as Rahm told reporters Wednesday at the CareerBuilder Challenge, those differences won't end anytime soon.

"I don't need much. 'OK, it's like 120 (yards), this shot, right," Rahm said. "And then you have Phil, it's like, 'Oh, this shot, the moisture, this going on, this is like one mile an hour wind sideways, it's going to affect it one yard. This green is soft, this trajectory. They're thinking, and I'm like, 'I'm lost.' I'm like, 'God if I do that thought process, I could not hit a golf shot.'"

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The tactics may be more simplified, but Rahm can't argue with the results. While Mickelson is in the midst of a winless drought that is approaching five years, Rahm won three times around the world last year and will defend a PGA Tour title for the first time next week at Torrey Pines.

Both men are in the field this week in Palm Springs, where Mickelson will make his 2018 debut with what Rahm fully expects to be another dose of high-level analytics for the five-time major winner with his brother on the bag.

"It's funny, he gets to the green and then it's the same thing. He's very detail-oriented," Rahm said of Mickelson. "I'm there listening and I'm like, 'Man, I hope we're never paired together for anything because I can't think like this. I would not be able to play golf like that. But for me to listen to all that is really fun."

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DJ changes tune on golf ball distance debate

By Will GrayJanuary 17, 2018, 9:16 pm

World No. 1 Dustin Johnson is already one of the longest hitters in golf, so he's not looking for any changes to be made to golf ball technology - despite comments from him that hinted at just such a notion two months ago.

Johnson is in the Middle East this week for the Abu Dhabi HSBC Championship, and he told BBC Sport Wednesday that he wouldn't be in favor of making changes to the golf ball in order to remedy some of the eye-popping distances players are hitting the ball with ever-increasing frequency.

"It's not like we are dominating golf courses," Johnson said. "When was the last time you saw someone make the game too easy? I don't really understand what all the debate is about because it doesn't matter how far it goes; it is about getting it in the hole."

Johnson's rhetorical question might be answered simply by looking back at his performance at the Sentry Tournament of Champions earlier this month, an eight-shot romp that featured a tee shot on the 433-yard 12th hole that bounded down a slope to within inches of the hole.

Johnson appeared much more willing to consider a reduced-distance ball option at the Hero World Challenge in November, when he sat next to tournament host Tiger Woods and supported Woods' notion that the ball should be addressed.

"I don't mind seeing every other professional sport, they play with one ball. All the pros play with the same ball," Johnson said. "In baseball, the guys that are bigger and stronger, they can hit a baseball a lot further than the smaller guys. ... I think there should be some kind of an advantage for guys who work on hitting it far and getting that speed that's needed, so having a ball, like the same ball that everyone plays, there's going to be, you're going to have more of an advantage."

Speaking Wednesday in Abu Dhabi, Johnson stood by the notion that regardless of whether the rules change or stay the same, he plans to have a leg up on the competition.

"If the ball is limited then it is going to limit everyone," he said. "I'm still going to hit it that much further than I guess the average Tour player."

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LPGA lists April date for new LA event

By Golf Channel DigitalJanuary 17, 2018, 8:18 pm

The LPGA’s return to Los Angeles will come with the new Hugel-JTBC Open being played at Wilshire Country Club April 19-22, the tour announced Wednesday.

When the LPGA originally released its schedule, it listed the Los Angeles event with the site to be announced at a later date.

The Hugel-JTBC Open will feature a 144-player field and a $1.5 million purse. It expands the tour’s West Coast swing, which will now be made up of four events in California in March and April.

The LPGA last played in Los Angeles in 2005. Wilshire Country Club hosted The Office Depot in 2001, with Annika Sorenstam winning there.