When Green Doesnt Add Up to Green

By Adam BarrApril 29, 2004, 4:00 pm
To borrow from the ad campaign of a major shipping company: What can green do for you?
 
More important, what can it do for Phil Mickelson?
 
Now that the dust has settled from Mickelsons exciting Masters win, now that Leno, Letterman and all the rest have had their chance with him, what will be the future of a player who was already one of the games most popular endorsers?
 
Back when Phil derision was as popular as Atkins (good luck finding a Phil hater now), many people secretly envied Mickelson. Sure, he was missing a crucial trophy, a victory that helps define golfers through the history of their sport. But what Phil had that so many other people lack is this: Whatever he wants.
 
Think about it. The eternal kid with the aw-shucks smile had the American Dream long before he won the Masters. Beautiful and charming wife, three adorable children (including one who, thank God, made it through some scary medical difficulties coming into this world), the wherewithal to live where he pleases and still place big bets on the Super Bowl, and on-TV tickets to the World Series. (Remember when he and agent Steve Loy were regulars on Fox during the Arizona Diamondbacks home games in the 2001 Fall Classic?)
 
He also got to define his workplace. True, Phil trimmed some of the more aggressive edges off his style to get it done in Augusta. But before that, he played high-stakes, risky golf, the glory shot, the adrenaline shot glass.
 
What more could a guy want?
 
Apparently, something. Or at least his agent does. Loy refused to discuss The New Phil with me, even though I promised not to get into dollars and cents. (Naturally, the terms of Phils endorsement deals require the parties to keep mum about the specific compensation. But between Ford, Titleist and consulting firm Bearing Point, you can imagine how many millions could be involved.) Word was Loy reasoned that theres no point telegraphing his strategy.
 
I wonder, though, what Phil wants. Already a golf institution with 22 PGA Tour wins before the Masters, how much better can he eat, live, bet, pay for his kids college educations, now that he has the green jacket?
 
Phils endorsement, which has always had a substantial portion of integrity in it, may indeed be worth more dollars. But I suspect that the accomplishment itself, the memorable way in which he erased all doubts about his place in golf history, is worth a great deal more to him than any number. In a relative way ' that is, compared to the place each had reached in his career when the last putt fell ' Mike Weir probably got more economic boost out of his Masters win than Phil will.
 
Top-level endorsers such as Phil and Tiger and Vijay have an opportunity to set a new standard in golf endorsement. Just as enormous success seems to make the top players enter fewer tournaments, increased endorsement value may make them consider curtailing their obligations a bit.
 
For example, if a player has to give 12 days per year to satisfy endorsement partners, and his stock goes up because of a career accomplishment such as a major victory, perhaps he could get it done in nine days instead. Thats three more days with the family ' which doesnt sound like much until you realize that one of those three days might be the one on which young Evan Mickelson takes his first step.
 
Hard as I am on Loys telephone difficulties, he is a good agent who keeps his clients interest in the forefront. I wouldnt be surprised if he converts Phils new status into The American Dream Plus. And what will that be?
 
Whatever Phil wants.
 
Email your thoughts to Adam Barr
Getty Images

Rahm manages frustration, two back at CareerBuilder

By Randall MellJanuary 21, 2018, 1:21 am

Jon Rahm managed the winds and his frustrations Saturday at the CareerBuilder Challenge to give himself a chance to win his fourth worldwide title in the last year.

Rahm’s 2-under-par 70 on the PGA West Stadium Course left him two shots off the lead going into the final round.

“I wasn’t really dealing with the wind that much,” Rahm said of his frustrations. “I was dealing with not being as fluid as I was the last two days.”


Full-field scores from the Career Builder Challenge

CareerBuilder Challenge: Articles, photos and videos


The world’s No. 3 ranked player opened with a 62 at La Quinta Country Club on Thursday and followed it up with a 67 on Friday at PGA West. He made six birdies and four bogeys on the Stadium Course on Saturday.

“The first day, everything was outstanding,” Rahm said. “Yesterday, my driver was a little shaky but my irons shots were perfect. Today, my driver was shaky and my irons shots were shaky. On a course like this, it’s punishing, but luckily on the holes where I found the fairway I was able to make birdies.”

Rahm is projected to move to No. 2 in the world rankings with a finish of sixth or better on Sunday.

Getty Images

Cook leads by one entering final round at CareerBuilder

By Associated PressJanuary 21, 2018, 12:51 am

LA QUINTA, Calif. – Austin Cook hit a hybrid into the fairway bunker on the par-4 18th on a breezy Saturday afternoon at La Quinta Country Club, then chunked a wedge and raced a chip 20 feet past the hole.

Kip Henley, the longtime PGA Tour caddie who guided Cook to a breakthrough victory at Sea Island in November, stepped in to give the 26-year-old former Arkansas star a quick pep talk.

''Kip said, 'Let's finish this like we did on the first day at the Nicklaus Course.' We made a big par putt on 18 there and he said, 'Let's just do the same thing. Let's get this line right and if you get the line right it's going in.'''

It did, giving Cook an 8-under 64 and a one-stroke lead in the CareerBuilder Challenge going into the final round on the Stadium Course at PGA West. Fellow former Razorback Andrew Landry and Martin Piller were tied for second, and Jon Rahm and Scott Piercy were a another stroke back after a tricky day in wind that didn't get close to the predicted gusts of 40 mph.


Full-field scores from the Career Builder Challenge

CareerBuilder Challenge: Articles, photos and videos


''I know that I wouldn't have wanted to play the Stadium today,'' Cook said. ''I think we got a great draw with the courses that we got to play on the days that we got to play them.''

Cook played the final six holes on the front nine in 6 under with an eagle and four birdies.

''Starting on my fourth hole, I was able to make a birdie and kind of get the ball rolling and it never really stopped rolling,'' Cook said. ''Kip and I were doing really good at seeing the line on the greens.''

After a bogey on 10, he birdied 11, 12 and 15 and parred the final three to get to 19-under 197.

''I think that tonight the nerves, the butterflies, all that will kind of be a little less,'' Cook said. ''I've been in the situation before and I was able to finish the job on Sunday. I think it would be a little different if I didn't play like I did on Sunday at Sea Island.''

He's making his first start in the event.

''I came in from Hawaii on Monday, so I only had two days to prepare for three courses,'' Cook said.

Landry, the second-round leader, had a 70 at the Stadium. Piller, the husband of LPGA tour player Gerina Piller, shot a 67 at La Quinta. Winless on the PGA Tour, they will join Cook in the final threesome.

''Piller's a good guy and we have played a lot together and same with Cookie,'' said Landry, the only player without a bogey after 54 holes. ''Hope the Hogs are going to come out on top.''

Rahm had a 70 at the Stadium to reach 17 under. The third-ranked Rahm beat up the par 5s again, but had four bogeys – three on par 3s. He has played the 12 par 5s in 13 under with an eagle and 11 birdies.

''A little bit of a survival day,'' Rahm said.

The wind was more of a factor on the more exposed and tighter Stadium Course.

''The course is firming up,'' Rahm said. ''I know if we have similar wind to today, if we shoot something under par, you'll be way up there contesting it over the last few holes.''

Piercy had a 66 at the Stadium.

''I controlled my ball really well today,'' he said.

Adam Hadwin had a 67 at La Quinta a year after shooting a third-round 59 on the course. The Canadian was 16 under along with Grayson Murray and Brandon Harkins. Murray had a 67 on the Nicklaus Course, and Harkins shot 68 at the Stadium.

Phil Mickelson missed the cut in his first tournament of the year for the second time in his career, shooting a 74 on the Stadium to finish at 4 under – four strokes from a Sunday tee time. The 47-year-old Hall of Famer was playing for the first time since late October. He also missed the cut in the Phoenix Open in his 2009 opener.

Charlie Reiter, the Palm Desert High School senior playing on the first sponsor exemption the event has given to an amateur, also missed the cut. He had three early straight double bogeys in a 77 on the Stadium that left him 1 over.

John Daly had an 80 at La Quinta. He opened with a triple bogey and had six bogeys – four in a row to start his second nine - and only one birdie. The 51-year-old Daly opened with a 69 on the Nicklaus layout and had a 71 on Friday at the Stadium.

Getty Images

Phil misses CareerBuilder cut for first time in 24 years

By Randall MellJanuary 21, 2018, 12:48 am

Phil Mickelson missed the cut Saturday at the CareerBuilder Challenge. It’s a rare occurrence in his Hall of Fame career.

He has played the event 15 times, going back to when it was known as the Bob Hope Classic. He has won it twice.

How rare is his missing the cut there?

The last time he did so, there was no such thing as a DVD, Wi-Fi, iPods, Xbox, DVR capability or YouTube.


Full-field scores from the Career Builder Challenge

CareerBuilder Challenge: Articles, photos and videos


The PGA Tour’s Jon Rahm didn’t exist, either.

The last time Mickelson missed a cut in this event was 1994, nine months before Rahm was born.

Mickelson struggled to a 2-over-par 74 in the heavy winds Saturday on the PGA West Stadium Course, missing the 54-hole cut by four shots. He hit just four of 14 fairways, just nine of 18 greens. He took a double bogey at the 15th after requiring two shots to escape the steep-walled bunker on the left side of the green.

Mickelson won’t have to wait long to try to get back in the hunt. He’s scheduled to play the Farmers Insurance Open next week at Torrey Pines in La Jolla, Calif.

Getty Images

Defending champ Gana co-leads Latin America Amateur

By Randall MellJanuary 20, 2018, 11:20 pm

Toto Gana moved into early position to try to win a return trip to the Masters Saturday by grabbing a share of the first-round lead at the Latin America Amateur Championship.

The defending champ posted a 3-under-par 68 at Prince of Wales Country Club in his native Chile, equaling the rounds of Argentina’s Mark Montenegro and Colombia’s Pablo Torres.

They are one shot ahead of Mexico’s Alvaro Ortiz and Mario Carmona, Argentina’s Horacio Carbonetti and Jaime Lopez Rivarola and the Dominican Republic’s Rhadames Pena.

It’s a bunched leaderboard, with 19 players within three shots of each at the top of the board in the 72-hole event.

“I think I have my game under control,” said Gana, 20, a freshman at Lynn University. “I hit the ball very well, and I also putted very well. So, I am confident about tomorrow.”

The LAAC’s champion will get more than a Masters invitation. He also will be exempt into the The Amateur, the U.S. Amateur and any other USGA event he is eligible to play this year. The champion and players who finish runner-up are also exempt into the final stages of qualifying for The Open and the U.S. Open.

The LAAC was founded by the Masters, the R&A and the USGA, with the purpose of further developing amateur golf in South America, Central America, Mexico and the Caribbean.