Experts give Woods high marks

By Associated PressFebruary 20, 2010, 3:23 am
NEW YORK – Experts in communication and branding found Woods to be generally honest, remorseful and sincere in his remarks Friday.

They liked his focus on taking ownership of his problems and protecting and defending his wife and kids, but some wished he’d said specifically when he’d return to golf.

Some of their views:

John Sweeney, director of sports communication at the University of North Carolina, Chapel Hill School of Journalism and Mass Communication:

“I found his statement very human and very effective. The staging when first announced seemed calculated. However, when you saw that Tiger had to make these apologies directly to people while his mother watched, it took on a power and sincerity that couldn’t be questioned.

His words were direct. None of the modern hedging and clever word twists that could be taken two ways. He took responsibility, showed remorse, and presented his behavior in stark terms.”

Laura Ries, president of Ries and Ries, an Atlanta branding firm:

“He finally did it. He finally came out, apologized and showed his face. That was the most important thing, just showing up. Was it a great performance? No. But had he delivered too smooth a statement he would have been accused of being too slick. But don’t blame the media! You are the highest paid athlete in the world … The fact that the paparazzi are following you and your family – Boo-hoo. It’s your fault for not speaking publicly earlier.

The critical things that were missing: When exactly will he return to golf? And Elin not being there did say a lot. Nobody can blame her. But had she been in the front row with his mom it would have helped show that she is taking a step towards forgiving him. …

He looked a little hunched over, a little beaten down, and partly I think that was a reflection of how he’s feeling about what he’s done and what he’s facing. He didn’t have much of an expression on his face, and he’s not a very good public speaker. His delivery was weak, he was stiff, and there were several fumbles. You could almost see on his face that it’s all been too much for him.”

Mitch Abrams, sports psychologist:

“I thought he did great – he did as well as he could have. The main thing he needed to do was take ownership of what he had done, protect his family and deflect any responsibility or wrongdoing from his wife. The fact that he mentioned Elin by name several times personalized it.”

Rick Burton, sports marketing professor at Syracuse University:

“What Tiger may have achieved today was giving the people who love him and who love the game the hope that things will get better. He seemed sincere, deeply embarrassed and ashamed. He looked rehearsed and I am sure he was, but this may have been a step in his therapy that was intended to be controlled.

This is part of a journey, a process. His words are going to get picked apart like the Gettysburg Address, but he spoke of his mistakes, his failings, his need to do things differently. My guess is he did say all the things armchair psychologists will want to hear.”

Bill McGowan, image consultant for Clarity Media Group:

“I think he came off very Tiger-like, in that it was a little too rehearsed and a little too scripted for my liking. The more scripted you are, the more risk you run of not being authentic or sincere. I would have liked to acknowledge, ‘I have some prepared remarks but I’m going to set them aside and talk from the heart.’ I would have loved him not to be reading anything.

I was very aware he wasn’t wearing a golf shirt, he was wearing a dress shirt, no tie. I thought that was very planned. … Today should have been the complete and total purging, and I think by delaying facing some questions, he just extends this thing more. I think Tiger took his medicine, but in a way that was most palatable to him.”

Spieth, Thomas headline winter break trip to Cabo

By Grill Room TeamDecember 15, 2017, 1:05 am

Justin Thomas and Jordan Spieth. Really good at golf. Really good at vacationing.

With #SB2K18 still months away, Thomas and Spieth headlined a vacation to Cabo San Lucas, and this will shock you but it looks like they had a great time.

Spring break veteran Smylie Kaufman joined the party, as did Thomas' roommate, Tom Lovelady, who continued his shirtless trend.

The gang played all the hits, including shoeless golf in baketball jerseys and late nights with Casamigos tequila.

Image via tom.lovelady on Instagram.

In conclusion, it's still good to be these guys.

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Awards season: Handing out the 2017 Rexys

By Rex HoggardDecember 14, 2017, 7:00 pm

After careful consideration and an exhaustive review of 2017 we present The Rexys, a wildly incomplete and arbitrary line up following one of the most eventful years in golf.

 There will be omissions – just keep your calls, concerns and even e-mails to yourself. We appreciate your patronage, but not your feedback.



It’s Not You, It’s Me Award. You know the deal: You can’t be a part of two until you’re a better one; but on this front it’s really just a desire to find a better two.

It was a tough year for caddies, and not just any caddies. In June, Phil Mickelson split with longtime bagman Jim “Bones” Mackay. Both player and caddie cited the need for “change,” but the move reverberated throughout the game.

“The fairytale is over,” mused one caddie when told of the high-profile split.

In the wake of the Lefty/Bones break, Rory McIlroy split with his caddie J.P Fitzgerald, and Jason Day replaced looper/swing coach Colin Swatton on his bag. It all proves yet again that there are only two kinds of caddies, those who have been fired and those who are about to be fired.



Run for the Rose Cup. Sergio Garcia got the green jacket, a lifetime exemption to the game’s most coveted member-member and a long-awaited major, but Justin Rose took home the slightly less prestigious “Rose Cup.”

Following a frenzied afternoon at Augusta National in April, Rose lost to Garcia on the first playoff hole, but he won so much more with his honesty and class.

“You're going to win majors and you're going to lose majors, but you've got to be willing to lose them,” Rose figured following the final round. “You've got to put yourself out there. You've got to hit the top of the leaderboard. There's a lot of pressure out there and if you're not willing to enjoy it, then you're not ready to win these tournaments. I loved it out there.”

Few have made losing look so dignified and fewer still are as easy to root for.



Half-Empty Cup. It was the perfect setting, with sweeping views of the Manhattan skyline and the promise of the Tristate masses descending on this fall’s Presidents Cup.

If only all those rowdy New Yorkers had something to cheer.

For the sixth time in the last seven matches, the U.S. team rolled to a victory of at least three points. This particular edition was even in danger of ending on Saturday afternoon thanks to a particularly dominant performance by a young American squad led by Steve Stricker.

Officials spoke of the purity of the competition and the attention the ’17 cup generated, but however you spin the 19-11 rout, this cup is half empty.



Enigma Award. The actual hardware is simply an oversized question mark and was sent directly to Tiger Woods’ South Florida compound following the most curious of seasons.

While it’s become customary in recent years to consider the uncertain path that awaits the 14-time major winner, this most recent calendar brought an entirely new collection of questions following fusion surgery on his lower back in April, his arrest for DUI on Memorial Day and, finally, a glimmer of hope born from his tie for ninth at the Hero World Challenge earlier this month.

When will he play again? Can he compete against the current generation of world-beaters? Can his body withstand the rigors of a full PGA Tour schedule? Should Jim Furyk make him a captain’s pick now or wait to see if he should be driving a vice captain’s golf cart instead?

Little is certain when it comes to Woods, and the over-sized question mark goes to ... the guy in red and black.



After Further Review Chalice. In April, Lexi Thompson endured a heartbreaking loss at the ANA Inspiration, the byproduct of a surreal ruling that arrived a day late via a viewer e-mail and cost the would-be winner a major championship.

The entire event was so unsavory that the USGA and R&A made not one but two alterations to the rules and created a “working group” to avoid similar snafus in the future.

That working group – it turns out the U.S. Ryder Cup team has some sort of copyright on “task force” – initially issued a decision that introduced a “reasonable judgment” and a “naked eye” standard to video reviews, and last week the rule makers kept the changes coming.

The new protocols on video review will now include an official to monitor tournament broadcasts and ended the practice of allowing fans to call in, or in this case e-mail, possible infractions to officials. The USGA and R&A also eliminated the two-stroke penalty for players who sign incorrect scorecards when the player is unaware of the penalty.

While all this might be a step in the right direction, it does nothing to change Thompson’s fate. The AFR Chalice won’t change the harsh reality, but at least it will serve as a reminder of how she helped altered the rulemaking landscape.



Nothing Runs Like a Deere Award. Nothing gets fans fired up like officials turning fields of fescue rough into hay on the eve of a major championship, and the USGA’s decision to do some 11th-hour trimming at Erin Hills in June certainly caught many by surprise.

Officials said the nip/tuck on four holes was in reaction to a particularly foreboding forecast that never materialized, and the maintenance drew the ire of some players.

“We have 60 yards from left line to right line,” Rory McIlroy said. “You’ve got 156 of the best players in the world here; if we can’t hit it within that avenue, you might as well pack your bags and go home.”

The record low scoring at the U.S. Open – winner Brooks Koepka finished with a 16-under total – didn’t help ease the fervor and had some questioning whether the softer side of the USGA has gone a bit too far?

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Podcast: Daly takes big pride in 'Little John'

By Golf Channel DigitalDecember 14, 2017, 5:28 pm

John Daly is a two-time major champion, but the newest trophy in his household belongs to someone else.

That’s because Daly’s son, 14-year-old Little John “LJ” Daly, rallied to capture an IJGT junior golf event over the weekend. The younger Daly birdied the first extra hole to win a five-person playoff at Harbour Town Golf Links, site of the PGA Tour’s RBC Heritage.

Daly recently sat down for a Golf Channel podcast to describe what it’s like to cheer for his son and PNC Father-Son Challenge partner, share the unique challenge presented by the upcoming Diamond Resorts Invitational and reflect on some of the notable highs of a career that has now spanned more than 25 years.

Sneds starts slowly in Masters invite bid

By Will GrayDecember 14, 2017, 4:22 pm

Brandt Snedeker flew halfway around the world in search of a Masters invite, but after one round of the Indonesian Masters it appears he'll likely return home empty-handed.

Snedeker made only two birdies during his opening round in Indonesia, shooting an even-par 72 that left him in a tie for 77th and 10 shots behind leader Justin Rose. This is the final OWGR-rated event of 2017, and as a result it has drawn several notable entrants, including Snedeker, who hope to crack the top 50 in the world rankings by year's end to secure a trip to Augusta National.


Full-field scores from the Indonesian Masters


Snedeker started the year ranked No. 28, but after missing five months because of injury he entered the week ranked No. 51 and is projected to slip even further by the end of the month. As a result, he likely needs a top-3 finish in order to secure a return to the Masters, which he has missed only once since 2007.

World No. 55 Dylan Frittelli also struggled, shooting a 4-over 76 in the opening round, while No. 56 Kiradech Aphibarnrat is tied for 14th at 4 under. Yusaku Miyazato, currently 58th in the world, is tied for ninth and five shots behind Rose.

Should Snedeker and the other hopefuls fail to crack the top 50 by the end of the year, two paths to the Masters remain: win a full-point event on the PGA Tour in early 2018 or be inside the top 50 in the world rankings when the final cutoff is made on March 25.