Masters To Go Commercial-Free Again

By Associated PressJune 3, 2003, 4:00 pm
Augusta National chairman Hootie Johnson thought the commercial-free broadcast of the Masters turned out so well he plans to do it again.
 
Johnson, who dropped his television sponsors last year to keep them out of the controversy over the club's all-male membership, said Tuesday the 2004 Masters again would have no sponsors or commercial interruptions.
 
'There were many aspects of last year's broadcast that were favorable,' Johnson said in a statement. 'The response from our TV viewers about the ability to watch strictly golf was very positive.'
 
Final-round coverage on CBS Sports -- 41/2 hours without commercials -- attracted 34.5 million viewers, the third-highest for Sunday at the Masters. Mike Weir became the first Canadian to win a major, defeating Len Mattiace in a sudden-death playoff.
 
The Masters drew even more attention this year because of the club's all-male membership. Martha Burk, head of the National Council of Women's Organization, led a campaign to demand the club invite a female member.
 
Johnson responded with a terse, three-page statement in which he said Augusta National would invite a woman on its own timetable, 'and not at the point of a bayonet.'
 
Johnson then dropped the Masters' three television sponsors -- Coca-Cola, Citigroup and IBM -- to shield them from controversy.
 
Burk could not be reached for comment. A message on her cell phone said she was on vacation in the Galapagos Islands until Sunday.
 
The club lost an undisclosed amount of money because there was no advertising revenue. It was believed Augusta National also helped CBS Sports pay for the production costs.
 
Johnson said during the Masters there was a 'good chance' of TV sponsors returning. Asked how long the tournament could go without sponsors, he said, 'Indefinitely.'
 
The loss of revenues did not affect charity. Augusta National also said Tuesday it has given $3.2 million to various organizations, plus a $100,000 donation to the Sept. 11 Relief Fund. The club contributed $3.3 million to charity last year.
 
The membership controversy lasted nine months, and resulted in the resignation of club member Thomas Wyman and Treasury Secretary John Snow, who quit Augusta National so it wouldn't be a topic at his confirmation hearings.
 
Burk protested on Saturday of the Masters in a grassy lot about a half-mile from the club entrance, although only about 40 supporters were on hand.
 
She has continued her campaign. Two weeks ago, she criticized Bank of America for offering an exemption to Annika Sorenstam to play in the Colonial, while at the same time allowing its chief executive to keep his membership at Augusta National.
 
Club spokesman Glenn Greenspan said the decision to go commercial-free next year was no indication the membership debate remained a problem for corporate sponsors.
 
'We had no discussions with our past sponsors or any potential sponsors,' Greenspan said. 'We received a great deal of positive feedback about the broadcast of this year's tournament, and based on that, the club decided the Masters would continue the commercial-free format for another year.'
 

Copyright 2003 Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Getty Images

McIlroy gets back on track

By Ryan LavnerJanuary 21, 2018, 3:10 pm

There’s only one way to view Rory McIlroy’s performance at the Abu Dhabi HSBC Championship:

He is well ahead of schedule.

Sure, McIlroy is probably disappointed that he couldn’t chase down Ross Fisher (and then Tommy Fleetwood) on the final day at Abu Dhabi Golf Club. But against a recent backdrop of injuries and apathy, his tie for third was a resounding success. He reasserted himself, quickly, and emerged 100 percent healthy.

“Overall, I’m happy,” he said after finishing at 18-under 270, four back of Fleetwood. “I saw some really, really positive signs. My attitude, patience and comfort level were really good all week.”

To fully appreciate McIlroy’s auspicious 2018 debut, consider his state of disarray just four months ago. He was newly married. Nursing a rib injury. Breaking in new equipment. Testing another caddie. His only constant was change. “Mentally, I wasn’t in a great place,” he said, “and that was because of where I was physically.”

And so he hit the reset button, taking the longest sabbatical of his career, a three-and-a-half-month break that was as much psychological as physical. He healed his body and met with a dietician, packing five pounds of muscle onto his already cut frame. He dialed in his TaylorMade equipment, shoring up a putting stroke and wedge game that was shockingly poor for a player of his caliber. Perhaps most importantly, he cleared his cluttered mind, cruising around Italy with wife Erica in a 1950s Mercedes convertible.


Full-field scores from the Abu Dhabi HSBC Championship


After an intense buildup to his season debut, McIlroy was curious about the true state of his game, about how he’d stack up when he finally put a scorecard in his hand. It didn’t take him long to find out. 

Playing the first two rounds alongside Dustin Johnson – the undisputed world No. 1 who was fresh off a blowout victory at Kapalua – McIlroy beat him by a shot. Despite a 103-day competitive layoff, he played bogey-free for 52 holes. And he put himself in position to win, trailing by one heading into the final round. Though Fleetwood blew away the field with a back-nine 30 to defend his title, McIlroy collected his eighth top-5 in his last nine appearances in Abu Dhabi.

“I know it’s only three months,” he said, “but things change, and I felt like maybe I needed a couple of weeks to get back into the thought process that you need to get into for competitive golf. I got into that pretty quickly this week, so that was the most pleasing thing.”

The sense of relief afterward was palpable. McIlroy is entering his 11th full year as a pro, and deep down he likely realizes 2018 is shaping up as his most important yet.

The former Boy Wonder is all grown up, and his main challengers now are a freakish athlete (DJ) and a trio of players under 25 (Jordan Spieth, Justin Thomas, Jon Rahm) who don’t lack for motivation or confidence. The landscape has changed significantly since McIlroy’s last major victory, in August 2014, and the only way he’ll be able to return to world No. 1 is to produce a sustained period of exceptional golf, like the rest of the game’s elite. (Based on average points, McIlroy, now ranked 11th, is closer to the bottom of the rankings, No. 1928, than to Johnson.)

But after years of near-constant turmoil, McIlroy, 28, finally seems ready to pursue that goal again. He is planning the heaviest workload of his career – as many as 30 events, including seven more starts before the Masters – and appears refreshed and reenergized, perhaps because this year, for the first time in a while, he is playing without distractions.

Not his relationships or his health. Not his equipment or his caddie or his off-course dealings.

Everything in his life is lined up.

Drama tends to follow one of the sport’s most captivating characters, but for now he can just play golf – lots and lots of golf. How liberating.

Getty Images

Crocker among quartet of Open qualifiers in Singapore

By Will GrayJanuary 21, 2018, 2:20 pm

Former amateur standout Sean Crocker was among four players who qualified for the 147th Open via top-12 finishes this week at the Asian Tour's SMBC Singapore Open as part of the Open Qualifying Series.

Crocker had a strong college career at USC before turning pro late last year. The 21-year-old received an invitation into this event shortly thereafter, and he made the most of his appearance with a T-6 finish to net his first career major championship berth.

There were four spots available to those not otherwise exempt among the top 12 in Singapore, but winner Sergio Garcia and runners-up Shaun Norris and Satoshi Kodaira had already booked their tickets for Carnoustie. That meant that Thailand's Danthai Boonma and Jazz Janewattanond both qualified thanks to T-4 finishes.


Full-field scores from the Singapore Open


Crocker nabbed the third available qualifying spot, while the final berth went to Australia's Lucas Herbert. Herbert entered the week ranked No. 274 in the world and was the highest-ranked of the three otherwise unqualified players who ended the week in a tie for eighth.

The next event in the Open Qualifying Series will be in Japan at the Mizuno Open in May, when four more spots at Carnoustie will be up for grabs. The 147th Open will be held July 19-22 in Carnoustie, Scotland.

Getty Images

Got a second? Fisher a bridesmaid again

By Will GrayJanuary 21, 2018, 1:40 pm

Ross Fisher is in the midst of a career resurgence - he just doesn't have the hardware to prove it.

Fisher entered the final round of the Abu Dhabi HSBC Championship with a share of the lead, and as he made the turn he appeared in position to claim his first European Tour victory since March 2014. But he slowed just as Tommy Fleetwood caught fire, and when the final putt fell Fisher ended up alone in second place, two shots behind his fellow Englishman.

It continues a promising trend for Fisher, who at age 37 now has 14 career runner-up finishes and three in his last six starts dating back to October. He was edged by Tyrrell Hatton both at the Italian Open and the Alfred Dunhill Links Championship in the fall, and now has amassed nine worldwide top-10 finishes since March.


Full-field scores from the Abu Dhabi HSBC Championship


Fisher took a big step toward ending his winless drought with an eagle on the par-5 second followed by a pair of birdies, and he stood five shots clear of Fleetwood with only nine holes to go. But while Fleetwood played Nos. 10-15 in 4 under, Fisher played the same stretch in 2 over and was unable to eagle the closing hole to force a playoff.

While Fisher remains in search of an elusive trophy, his world ranking has benefited from his recent play. The veteran was ranked outside the top 100 in the world as recently as September 2016, but his Abu Dhabi runner-up result is expected to move him inside the top 30 when the new rankings are published.

Getty Images

McIlroy (T-3) notches another Abu Dhabi close call

By Will GrayJanuary 21, 2018, 1:08 pm

Rory McIlroy's trend of doing everything but hoist the trophy at the Abu Dhabi HSBC Championship is alive and well.

Making his first start since early October, McIlroy showed few signs of rust en route to a tie for third. Amid gusty winds, he closed with a 2-under 70 to finish the week at 18 under, four shots behind Tommy Fleetwood who rallied to win this event for the second consecutive year.

The result continues a remarkable trend for the Ulsterman, who has now finished third or better seven of the last eight years in Abu Dhabi - all while never winning the tournament. That stretch includes four runner-up finishes and now two straight T-3 results.


Full-field scores from the Abu Dhabi HSBC Championship


McIlroy is entering off a disappointing 2017 in which he was injured in his first start and missed two chunks of time while trying to regain his health. He has laid out an ambitious early-season schedule, one that will include a trip to Dubai next week and eight worldwide tournament starts before he heads to the Masters.

McIlroy started the final round one shot off the lead, and he remained in contention after two birdies over his first four holes. But a bogey on No. 6 slowed his momentum, and McIlroy wasn't able to make a back-nine birdie until the closing hole, at which point the title was out of reach.