Procter Gamble keeping Woods on shelf

By Associated PressFebruary 23, 2010, 10:07 pm

CINCINNATI – The CEO of the Procter & Gamble Co. says he doesn’t know whether golfer Tiger Woods will ever appear in another Gillette commercial, and everyone else wonders when he’ll next appear in a televised golf tournament.

Bob McDonald, who is also chairman of the Cincinnati-based consumer products company, says P&G wishes Woods the best on his efforts to work on family issues, after Woods’ public apology for infidelity last Friday.

“He doesn’t need to be distracted by us using his advertising, and we don’t need the distraction of us using the advertising, either,” McDonald told The Associated Press.

The comments came as others with ties to Woods await word on his plans to return to the PGA Tour. Meanwhile, WFTV.com in Orlando, Fla., says Woods and his wife have offered a personal apology for media attention to parents of children at the preschool that their 2-year-old daughter attends.

Woods said last week he plans to return to golf, but doesn’t know when, leaving the possibility of upcoming major events such as the Masters running on television without him as a drawing card. Tournaments in which Woods isn’t playing generally suffer a drop in viewership and a loss of advertising revenue, says Larry Novenstern, executive vice president of Optimedia.

CBS Sports president Sean McManus says golf does better economically with Woods, but that it remains valuable for network TV.

“We’re all looking forward to him coming back, but until then, we’re doing perfectly fine,” McManus said.

For Procter & Gamble, Woods still appears online among the “Gillette Champions,” but new commercials for a Gillette shaver and related products feature baseball’s Derek Jeter and tennis’ Roger Federer but not Woods. The three were in Gillette’s major advertising campaign last year.

Asked if Woods will be in future advertising, McDonald replied: “I don’t know … we’ve got lots of great spokespeople.”

P&G unit Gillette signed Woods to a contract in 2007; Gillette officials decline to say its length and value. AT&T Inc. and Accenture dropped Woods completely in the weeks after the first revelations about his personal life. Gillette was among sponsors that de-emphasized him in their marketing.

Meanwhile, McDonald said P&G is pleased with returns so far on its biggest Olympic involvement yet, as a sponsor of the U.S. team in Vancouver and also of individual athletes. He mentioned speedskater Apolo Anton Ohno, who set a U.S. team record by winning his seventh Winter Olympics medal, appearing in Vicks cold medicine commercials.

With television ratings up amid a strong U.S. team performance, P&G is running a “Thank you, Mom” advertising campaign that has included help with travel expenses for athletes’ mothers.

“I’ve loved it,” McDonald said, adding that P&G has gotten more positive attention and feedback than expected.

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Woods' 2018 schedule coming into focus ... or is it?

By Golf Channel DigitalDecember 16, 2017, 5:46 pm

Two weeks after his successful return to competition at the Hero World Challenge, Tiger Woods’ 2018 schedule may be coming into focus.

Golfweek reported on Saturday that Woods hopes to play the Genesis Open in February according to an unidentified source with “direct knowledge of the situation.”

Woods’ agent Mark Steinberg declined to confirm the 14-time major champion would play the event and told GolfChannel.com that Woods – who underwent fusion surgery to his lower back in April – is still formulating his ’18 schedule.

Woods’ foundation is the host organization for the Genesis Open and the event supports the Tiger Woods Learning Center in Anaheim, Calif.

The Genesis Open would be Woods’ first start on the PGA Tour since he missed the cut last January at the Farmers Insurance Open.

Rose weathering delayed Indonesian Masters

By Associated PressDecember 16, 2017, 3:52 pm

JAKARTA, Indonesia - Justin Rose held a three-stroke lead after eight holes of the third round Saturday when play was suspended for the day due to bad weather at the Indonesian Masters.

Rose was 3-under on the day and led his playing partners Kiradech Aphibarnrat and Scott Vincent. The Englishman led both players by a stroke after the second round was completed Saturday morning due to weather delays on Friday.

Brandt Snedeker withdrew with apparent heat exhaustion on Friday on the 11th hole of the second round. Ranked 51st in the world, he flew to Jakarta looking to move inside the top 50 by the end of the year and ensure a spot in next year's Masters.

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Lexi (wrist) WDs from Diamond Resorts Invitational

By Golf Channel DigitalDecember 15, 2017, 11:27 pm

Lexi Thompson on Friday withdrew from the Diamond Resorts Invitational, citing inflammation in her wrist. Thompson, who teamed with Tony Finau to finish tied for fourth place in last week's QBE Shootout, said she is under strict doctor's order not to hit golf balls until mid-January.

The Diamond Resorts Invitational is scheduled Jan. 12-14 at Tranquilo Golf Club in Orlando, Fla. The field for te 54-hole event includes LPGA and PGA Tour Champions players, as well as celebrities from the worlds or sports and entertainment.

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Rose leads Indonesian Masters; Snedeker WDs

By Associated PressDecember 15, 2017, 2:04 pm

JAKARTA, Indonesia - Justin Rose completed the final two holes of his second round early Saturday for a 3-under 69 and a one-stroke lead at the Indonesian Masters.

Rose, who had a first-round 62, was among a quarter of the field forced off the Royale Jakarta Golf Club course after weather delays on Friday.

The Englishman, who bogeyed his last hole, had a two-round total of 13-under 131.

Kiradech Aphibarnrat, who completed his 64 on Friday, was in second place.

Brandt Snedeker withdrew with apparent heat exhaustion on Friday on the 11th hole of the second round. Ranked 51st in the world, he flew to Jakarta looking to move inside the top 50 by the end of the year and ensure a spot in next year's Masters. He has been affected by a rib-sternum injury for most of the season.