These Guys are Good - at Acting
Campbell is one of the rising stars on tour. He is recognized wherever he goes at a tournament - but not only for his great golf.
'Chad,' a voice in the crowd cooed to him. 'I just love your commercial.'
Campbell is one of five PGA Tour players who star in a series of public service announcements - 30-second spots designed to bring out golf's personalities and highlight the tour's commitment to charity.
'I would like for them to remember the 61,' Campbell said with a smile. 'But this is fine. It's amazing how many people come up to me and say how much they liked it.'
These guys are good - even at acting.
Jesper Parnevik and Duffy Waldorf drop off their own unique style of clothing at a Salvation Army store. Construction workers pause and stand at attention as Jerry Kelly, intense as ever, drives a nail into a board. Ernie Els teaches a classroom of children his own version of math.
'They reinforce two of the most important things about our brand,' PGA Tour commissioner Tim Finchem said. 'One, we've got the best players and they're good, solid people. And two, we believe in giving back.'
Finchem showed the PSAs during a players' meeting last week.
'I've seen a couple of them 10 times, and I still laugh at them,' he said.
Campbell, 29, is a quiet, down-to-earth west Texan. In his commercial for 'Big Brothers Big Sisters of America,' he is playing in a sand box with children when one of them asks if they can play on the swings.
'Sure, let's go,' Campbell says, his speaking part all of three words.
They leave the sand box, but Campbell pauses and looks over his shoulder. With a deep sense of obligation, he returns to the sand box and smooths it over with a rake.
The PSAs are tied in to the local charity of that week's tournament - the Arnold Palmer Hospital during the Bay Hill Invitational, the Monterey Peninsula Foundation during the Pebble Beach National Pro-Am.
This was the second commercial for Els under the popular theme, 'These guys are good,' created by the tour's longtime advertising partner, GSD&M of Austin, Texas.
In his previous spot, he was feeding his daughter, Samantha, in a high chair when she spit oatmeal in his face.
This time, the Big Easy is standing at a chalkboard when he writes out an equation - nine numbers that add to 33. When he asks for the answer, the kids look perplexed before one girl gets it right: 3 under par.
Yes, that was Samantha who came up with the answer - 'three-unduh-paw,' in her distinctive Afrikaans accent.
'It was so much fun - a real joy, to be honest,' Els said. 'But the funny thing was, I had to stand behind the camera and keep telling her what to say. She kept forgetting.'
Even the players have a tough time.
Campbell said his 30-second commercial took four hours to make.
'I must not have been doing something right if it took that long,' he said. 'I guess we had to get the facial expressions just right.'
Kelly was almost embarrassed when he talked about how many takes were required in his commercial, which promotes 'Habitat for Humanity.'
The scene is a busy construction site, and the job foreman asks for quiet. Circular saws and drills are turned off, and laborers turn to watch Kelly. Adjusting his feet, both hands on the hammer in a perfect grip, he take it back slowly, shifts his weight and hits the nail. As the workers applaud, Kelly smiles and tips his cap as if he just made birdie.
'I couldn't hit the nail,' Kelly confesses.
He had no trouble when standing close to the stud, but the camera angle was bad. The producers needed him to stand away from the stud to get a full view of him. From that angle, Kelly says, he missed the nail some 50 times.
'I was coming to the inside,' he said. 'Finally, they drilled a hole and stuck the nail in there lightly. I got about 6 inches from it and knocked it in.'
Kelly still called it a 'ton of fun' and said he was thrilled the tour asked him to take part in the PSAs.
'That's promoting the brand, and for them to think enough of me to promote the tour, that made me feel special,' he said. 'I'm not going to turn down a chance like that.'
Parnevik has the most peculiar wardrobe in golf, and he drops off some his outrageous clothing at a local Salvation Army store - the pink pants he wore when he won the Nelson Classic, the green-and-white shoes he wears at Augusta National, and a short, tight-fitting jacket he says is 'all you need for the French Riviera.'
On the way out, the Swede passes Waldorf, who's dropping off his Hawaiian shirts. The commercial closes with an ad-lib moment that has become a favorite among the players.
Waldorf, balding on top and with a paunch, is wearing one of Parnevik's colorful jackets with oversized shades. Styling in front of a mirror, he looks at the camera and playfully snarls.
'The closing took about 15 takes, because I was giving them all these different sounds and lines,' Waldorf said. 'What we got at the end turned out great.'
Copyright 2003 Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
After Further Review: Woods wisely keeping things in perspective
Each week, GolfChannel.com takes a look back at the week in golf. Here's what's weighing on our writers' minds.
On Tiger Woods' career comeback ...
Tiger Woods seems to be the only one keeping his comeback in the proper perspective. Asked after his tie for fifth at Bay Hill whether he could ever have envisioned his game being in this shape heading into Augusta, he replied: “If you would have given me this opportunity in December and January, I would have taken it in a heartbeat.” He’s healthy. He’s been in contention. He’s had two realistic chances to win. There’s no box unchecked as he heads to the Masters, and no one, especially not Woods, could have seen that coming a few months ago. – Ryan Lavner
On Tiger carrying momentum into API, Masters ...
Expect Jordan Spieth to leave Austin with the WGC-Dell Technologies Match Play trophy next week.
After all, Spieth is seemingly the only top-ranked player who has yet to lift some hardware in the early part of 2018. Dustin Johnson, Jon Rahm and Justin Thomas have all gotten it done, as have Jason Day, Phil Mickelson and most recently Rory McIlroy.
Throw in the sudden resurgence of Tiger Woods, and with two more weeks until the Masters there seem to be more azalea-laden storylines than ever before.
A Spieth victory in Austin would certainly add fuel to that fire, but even if he comes up short the 2015 champ will certainly be a focus of attention in a few short weeks when the golf world descends upon Magnolia Lane with no shortage of players able to point to a recent victory as proof that they’re in prime position to don a green jacket. – Will Gray
Davies not giving up on win, HOF after close call
PHOENIX – Laura Davies knows the odds are long now, but she won’t let go of that dream of making the LPGA Hall of Fame.
At 54, she was emboldened by her weekend run at the Bank of Hope Founders Cup. She tied for second, five shots behind Inbee Park.
“The more I get up there, I might have a chance of winning again,” Davies said. “I'm not saying I will ever win, but today was close. Maybe one day I can go closer.”
Davies is a World Golf Hall of Famer, but she has been sitting just outside the qualification standard needed to get into the LPGA Hall of Fame for a long time. She needs 27 points, but she has been stuck on 25 since her last victory in 2001. A regular tour title is worth one point, a major championship is worth two points.
Over her career, she has won 20 LPGA titles, four of them major championships. She was the tour’s Rolex Player of the Year in 1996. She probably would have locked up Hall of Fame status if she hadn’t been so loyal to the Ladies European Tour, where she won 45 titles.
Though Davies didn’t win Sunday in Phoenix, there was more than consolation in her run into contention.
“Now people might stop asking me when I'm going to retire,” she said.
Davies impresses, but there's no catching Park
PHOENIX – Inbee Park won the tournament.
Laura Davies won the day.
It was a fitting script for the Bank of Hope Founders Cup on Sunday, where nostalgia stirs the desert air in such a special way.
Two of the game’s all-time best, LPGA Hall of Famer Inbee Park and World Golf Hall of Famer Laura Davies, put on a show with the tour’s three living founders applauding them in the end.
Park and Davies made an event all about honoring the tour’s past while investing in its future something to savor in the moment. Founders Marilynn Smith, Shirley Spork and Marlene Hagge Vossler cheered them both.
For Park, there was meaningful affirmation in her 18th LPGA title.
In seven months away from the LPGA, healing up a bad back, Park confessed she wondered if she should retire. This was just her second start back. She won feeling no lingering effects from her injury.
“I was trying to figure out if I was still good enough to win,” Park said of her long break back home in South Korea. “This proved to me I can win and play some pain-free golf.”
At 54, Davies kept peeling away the years Sunday, one sweet swing after another. She did so after shaking some serious nerves hitting her first tee shot.
“It’s about as nervous as I’ve ever felt,” Davies said. “I swear I nearly shanked it.”
Davies has won 45 Ladies European Tour events and 20 LPGA titles, but she was almost 17 years removed from her last LPGA title. Still, she reached back to those times when she used to rule the game and chipped in for eagle at the second hole to steady herself.
“It calmed me down, and I really enjoyed the day,” Davies said.
With birdies at the ninth and 10th holes, Davies pulled from three shots down at day’s start to within one of Park, sending a buzz through all the fans who came out to root for the popular Englishwoman.
“People were loving it,” said Tanya Paterson, Davies’ caddie. “We kept hearing, `Laura, we love you.’ It was special for Laura, showing she can still compete.”
Davies relished giving all the young players today, who never saw how dominant she once was, some flashes from her great past.
“Yesterday, after I had that 63, a lot of the younger girls came up and said, `Oh, great playing today,”’ Davies said. “It was nice, I suppose, to have that. I still am a decent player, and I actually used to be really good at it. Maybe that did give them a glimpse into what it used to be like.”
She also relished showing certain fans something.
“Now, people might stop asking me when I'm going to retire,” she said.
Davies was the LPGA’s Rolex Player of the Year in 1996, when she won two of her four major championships. She was emboldened by the way she stood up to Sunday pressure again.
In the end, though, there was no catching Park, who continues to amaze with her ability to win coming back from long breaks after injuries.
Park, 29, comes back yet again looking like the player who reigned at world No. 1 for 92 weeks, won three consecutive major championships in 2013 and won the Olympic gold medal two years ago.
“The reason that I am competing and playing is because I want to win and because I want to contend in golf tournaments,” Park said.
After Davies and Marina Alex mounted runs to move within one shot, Park pulled away, closing ferociously. She made four birdies in a row starting at the 12th and won by five shots. Her famed putting stroke heated up, reminding today’s players how nobody can demoralize a field more with a flat stick.
“I just felt like nothing has dropped on the front nine,” Park said. “I was just thinking to myself, `They have to drop at some point.’ And they just started dropping, dropping, dropping.”
Yet again, Park showed her ability to win after long breaks.
In Rio de Janeiro two years ago, Park the Olympic gold medal in her first start back after missing two months because of a ligament injury in her left thumb. She took eight months off after Rio and came back to win the HSBC Women’s World Championship last year, in just her second start upon returning.
“I'm really happy to have a win early in the season,” Park said. “That just takes so much pressure off me.”
And puts it on the rest of the tour if she takes her best form to the year’s first major at the ANA Inspiration in two weeks.
Rose: 'Never' has Rory putted as well as Bay Hill
ORLANDO, Fla. – Justin Rose didn’t need to ponder the question for very long.
The last time Rory McIlroy putted that well was, well …?
“Never,” Rose said with a chuckle. “Ryder Cup? He always makes it look easy when he’s playing well.”
And the Englishman did well just to try and keep pace.
After playing his first six holes in 4 over par, Rose battled not just to make the cut but to contend. He closed with consecutive rounds of 67, finishing in solo third, four shots back of McIlroy at the Arnold Palmer Invitational.
Rose said this weekend was the best he’s struck the ball all year. He just didn’t do enough to overtake McIlroy, who finished the week ranked first in strokes gained-putting and closed with a bogey-free 64.
“Rory just played incredible golf, and it’s great to see world-class players do that,” Rose said. “It’s not great to see him make putts because he was making them against me, but when he is, he’s incredibly hard to beat. So it was fun to watch him play.”