Womens Group Targets CBS
Martha Burk, chairwoman of the National Council of Women's Organizations, said she will not give up the fight until the Masters fades away as a major championship or until the club admits a woman.
''We expect to have a conversation with CBS,'' Burk told The Associated Press. ''It will be about whether they want to broadcast an event, held in a venue that discriminates against half the population, and what kind of statement that makes about CBS as a network.''
CBS Sports has had a one-year deal since 1956 to televise the Masters, the highest-rated golf tournament.
CBS spokeswoman Leslie Anne Wade declined comment except to say that ''CBS will broadcast the Masters next year.''
Augusta National chairman Hootie Johnson said Friday he was dropping the Masters' three television sponsors -- IBM, Coca-Cola and Citigroup -- to shield them from any controversy over the club's all-male membership.
''I think they're doing what they can to avoid having a woman member,'' Burk said. ''They're willing to pay a lot of money to continue to discriminate. That's what it comes down to.''
Burk predicted the Masters would ''either fade as a major tournament, or they're going to have to admit a women member.''
The financial agreement between the Masters and CBS Sports has been kept private, although the contract is different than other sports, or even other golf tournaments.
Even before Johnson's decision to eliminate commercials from next year's telecast, CBS could only show four minutes of advertising every hour.
In another example of Augusta's control over the broadcast, CBS golf analyst Gary McCord has not been part of the Masters coverage since 1994 because of glib comments he made about the course and the fans.
The Masters has never been a moneymaker for CBS with so little commercial time for sale, but it is valuable to the network because of the prestige and exposure it brings.
Without sponsors, the club likely will have to pay more out of its own pocket, although it still generates money from merchandise and foreign broadcast rights. Tickets are $125, about half the cost of other major championships.
Burk said she wrote to the three television sponsors, as well as to Cadillac, which supplies courtesy cars during the tournament but does not have advertising during the broadcast.
The NCWO has about 6 million members and represents about 160 groups.
''We never threatened, we did not mention a boycott or a picket,'' she said. ''We appealed to their own record and policies on sex discrimination.''
She said IBM replied it would continue its sponsorship, viewing the private club as separate from the Masters. She said Coca-Cola and Citigroup indicated only that that they were in discussions with Augusta National.
Burk said she was surprised by Johnson's decision to drop the sponsors.
''I knew something was going to happen,'' she said. ''What I expected was either they announce a woman member, or sponsors announce they were pulling their support. But I'm confident the sponsors gave him the kind of message that had to be given.''
The friction began in June when Burk sent Johnson a letter urging him to invite women to join Augusta National, which opened in 1933.
Johnson has said the club has no exclusionary policies. While women often play at Augusta National, the club has not had a female member in its 69-year history, and a black did not join until 1990.
After issuing a three-sentence reply to Burk that said Augusta membership policies are private, Johnson blasted her intentions in a three-page statement to the media in which he said the club would not be ''bullied'' into taking a female member.
Burk said she has received dozens of calls from women who are outraged that Augusta National has an all-male membership and have inquired about going to the next Masters.
She didn't say what was planned during the Masters, to be played April 10-13, only that ''cameras will have something to look at.''
If her group's pressure on CBS doesn't work, Burk said she would go after the employers of Augusta members. The club has about 300 members.
''We'll be in touch with the corporations they represent,'' she said. ''Who's underwriting the membership? How does that square with the companies' stated policies on discrimination? I think we would want consumers to know that situation.''
Burk said she already has asked the PGA Tour to no longer recognize the Masters as an official event. She said commissioner Tim Finchem wrote her Tuesday that the PGA Tour would continue to sanction the tournament.
''That was disappointing to me, coming from an entity that has clearly written policies against discrimination,'' Burk said. ''They're creating a double standard.''
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Monty grabs lead entering final round in season-opener
KAILUA-KONA, Hawaii – Colin Montgomerie shot a second straight 7-under 65 to take a two-shot lead into the final round of the Mitsubishi Electric Championship, the season opener on the PGA Tour Champions.
The 54-year-old Scot, a six-time winner on the over-50 tour, didn't miss a fairway on Friday and made five birdies on the back nine to reach 14 under at Hualalai.
Montgomerie has made 17 birdies through 36 holes and said he will have to continue cashing in on his opportunities.
''We know that I've got to score something similar to what I've done – 66, 67, something like that, at least,'' Montgomerie said. ''You know the competition out here is so strong that if you do play away from the pins, you'll get run over. It's tough, but hey, it's great.''
First-round co-leaders Gene Sauers and Jerry Kelly each shot 68 and were 12 under.
''I hit the ball really well. You know, all the putts that dropped yesterday didn't drop today,'' Kelly said. ''I was just short and burning edges. It was good putting again. They just didn't go in.''
David Toms was three shots back after a 66. Woody Austin, Mark Calcavecchia and Doug Garwood each shot 67 and were another shot behind.
Bernhard Langer, defending the first of his seven 2017 titles, was six shots back after a 67.
The limited-field tournament on Hawaii's Big Island includes last season's winners, past champions of the event, major champions and Hall of Famers.
''We've enjoyed ourselves thoroughly here,'' Montgomerie said. ''It's just a dramatic spot, isn't it? If you don't like this, well, I'm sorry, take a good look in the mirror, you know?''
The missing link: Advice from successful tour pros
Today’s topic is significant in that it underscores the direction golf is headed, a direction that has me a little concerned.
Now, more than ever, it has become the norm for PGA Tour players to put together a team to assist in all aspects of their career. These teams can typically include the player’s swing coach, mental coach, manager, workout specialist, dietician, physical therapist, short-game guru, doctor, accountant, nanny and wife. Though it often concerns me the player may be missing out when others are making decisions for them, that is not the topic.
I want to talk about what most players seem to be inexplicably leaving off their teams.
One of the things that separates great players from the rest of the pack – other than talent – is the great player’s ability to routinely stay comfortable and play with focus and clarity in all situations. Though innate to many, this skill is trainable and can be learned. Don’t get too excited, the details of such a plan are too long and more suited for a book than the short confines of this article.
So, if that aspect of the game is so important, where is the representative on the player’s team who has stood on the 18th tee with everything on the line? Where is the representative on the team who has experienced, over and over, what the player will be experiencing? In other words, where is the successful former tour player on the team?
You look to tennis and many players have such a person on their team. These teacher/mentors include the likes of Boris Becker, Ivan Lendl, Jimmy Connors and Brad Gilbert. Why is it not the norm in golf?
Sure, a few players have sought out the advice of Jack Nicklaus, but he’s not part of a team. The teaching ranks also include some former players like Butch Harmon and a few others. But how many teams include a player who has contended in a major, let alone won one or more?
I’m not here to argue the value and knowledge of all the other coaches who make up a player’s team. But how can the value of a successful tour professional be overlooked? If I’m going to ask someone what I should do in various situations on the course, I would prefer to include the experienced knowledge of players who have been there themselves.
This leads me to the second part of today’s message. Is there a need for the professional players to mix with professional teachers to deliver the best and most comprehensive teaching philosophy to average players? I feel there is.
Most lessons are concerned with changing the student’s swing. Often, this is done with little regard for how it feels to the student because the teacher believes the information is correct and more important than the “feels” of the student. “Stick with it until it’s comfortable” is often the message. This directive methodology was put on Twitter for public consumption a short time back:
Once we give 'em a lesson, we are faced with:— Trackman Maestro (@TrackmanMaestro) January 16, 2018
A. Will they do what we asked them to do
B. Can they do what we asked them to do
C. Will they put in the practice time
D. The fact that golf is a hard game
We face multiple barriers as golf instructors.
On the other hand, the professional player is an expert at making a score and understands the intangible side of the game. The intangible side says: “Mechanics cannot stand alone in making a good player.” The intangible side understands “people feel things differently”; ask Jim Furyk to swing like Dustin Johnson, or vice versa. This means something that looks good to us may not feel right to someone else.
The intangible side lets us know that mechanics and feels must walk together in order for the player to succeed. From Ben Hogan’s book:
“What I have learned I have learned by laborious trial and error, watching a good player do something that looked right to me, stumbling across something that felt right to me, experimenting with that something to see if it helped or hindered, adopting it if it helped, refining it sometimes, discarding it if it didn’t help, sometimes discarding it later if it proved undependable in competition, experimenting continually with new ideas and old ideas and all manner of variations until I arrived at a set of fundamentals that appeared to me to be right because they accomplished a very definite purpose, a set of fundamentals which proved to me they were right because they stood up and produced under all kinds of pressure.”
Hogan beautifully described the learning process that could develop the swings of great players like DJ, Furyk, Lee Trevino, Jordan Spieth, Nicklaus, etc.
Bob Toski is still teaching. Steve Elkington is helping to bring us the insight of Jackie Burke. Hal Sutton has a beautiful teaching facility outside of Houston. And so on. Just like mechanics and feels, it’s not either-or – the best message comes from both teachers and players.
Lately, it seems the scale has swung more to one side; let us not forget the value of insights brought to us by the players who have best mastered the game.
Woods, Rahm, Rickie, J-Day headline Torrey field
Tiger Woods is set to make his 2018 debut.
Woods is still part of the final field list for next week’s Farmers Insurance Open, the headliner of a tournament that includes defending champion Jon Rahm, Hideki Matsuyama, Justin Rose, Rickie Fowler, Phil Mickelson and Jason Day.
In all, 12 of the top 26 players in the world are teeing it up at Torrey Pines.
Though Woods has won eight times at Torrey Pines, he hasn’t broken 71 in his past seven rounds there and hasn’t played all four rounds since 2013, when he won. Last year he missed the cut after rounds of 76-72, then lasted just one round in Dubai before he withdrew with back spasms.
After a fourth back surgery, Woods didn’t return to competition until last month’s Hero World Challenge, where he tied for ninth.
Woods has committed to play both the Farmers Insurance Open and next month's Genesis Open at Riviera, which benefits his foundation.
Even on 'off' day, Rahm shoots 67 at CareerBuilder
Jon Rahm didn’t strike the ball as purely Friday as he did during his opening round at the CareerBuilder Challenge.
He still managed a 5-under 67 that put him just one shot off the lead heading into the weekend.
“I expected myself to go to the range (this morning) and keep flushing everything like I did yesterday,” said Rahm, who shot a career-low 62 at La Quinta on Thursday. “Everything was just a little bit off. It was just one of those days.”
After going bogey-free on Thursday, Rahm mixed four birdies and two bogeys over his opening six holes. He managed to settle down around the turn, then made two birdies on his final three holes to move within one shot of Andrew Landry (65).
Rahm has missed only five greens through two rounds and sits at 15-under 129.
The 23-year-old Spaniard won in Dubai to end the year and opened 2018 with a runner-up finish at the Sentry Tournament of Champions. He needs a top-6 finish or better this week to supplant Jordan Spieth as the No. 2 player in the world.