# Its Down to Simple Arithmetic

By December 2, 2003, 5:00 pm
Editor's Note: The Golf Channel aired the ninth episode of its original series, The Big Break, Tuesday in which a group of scratch golfers vie in a weekly showdown of skills challenges. Each week one contestant will be eliminated until there is just one man left standing. That lucky winner will get the Big Break of his golfing career - exemptions into four Canadian Tour events airing on The Golf Channel in 2004.

As the show draws closer to its conclusion, it has become simple arithmetic ' easy as 1, 2, 3. One contestant would become the eventual winner; two episodes yet to be played out; and just three players remained.

And it was also obvious that the final threesome understood what was at stake, and the importance of the Canadian Tour exemptions awarded to the winner.

Ive been working my butt off trying to break through and get to that next level, and I think this experience is going to help me break through that barrier, said Justin Peters. The last three years have been a little rough being on the mini-tours, and I dont enjoy it there. I think this is really going to help.

With the wind and the rain continuing to assault the Treetops Resort in northern Michigan, the players had to ignore the elements and try to focus on the days first skills challenge, which was to test the their abilities from 100 yards and in.

Each player would hit a wedge shot from four separate distances ' 40 yards, 55 yards, 70 yards and 85 yards ' to a pin on the green. The player that had the shortest total distance from the pin after all four shots would win the mulligan and a 46-inch Sony television.

After each player hit their first three wedge shots, Craig Pawling had twice overshot the pin to distances that took him out of the running for the mulligan. That left only Anthony Sorentino and Peters to do battle on the final shot - the 40 yard approach.

I had to hit first and it was a scary little shot because most 40 yard shots are hard, especially in those conditions, recalled Peters, whose subsequent shot finished 14 feet 7 inches from the hole.

Sorentino needed to get inside 12 feet to snatch away the prizes from Peters, but a self-admitted 'nervous swing' caused his final attempt to fly well past the pin, giving Justin the win.

With his mulligan in tow, Peters and the other two competitors made their way to the elimination challenge where the old saying drive for show, putt for dough would be quite evident.

Each player had to hit a total of six putts from a circle surrounding the hole. Each 8-foot putt would be hit from a different position, with the players holing out their turn. The player with the highest score would then be eliminated.

Winning tournaments comes down to putting. You dont win tournaments without making crucial putts, without putting well, said Peters. I thought it was a great challenge.

Its not cool. Ive been putting terrible and I wasnt fired up, countered a half-kidding Sorentino about the challenge.

After both Pawling and Sorentino made opening 2s, Peters applied some early pressure by knocking down his first attempt for a 1 and the lead.

Sorentino quickly answered at the second, holing out from the eight foot circle as Peters and Pawling posted 2s.

None of the trio were able to hole a putt on their next three attempts as they struggled to read the break and speed in the soggy conditions.

We had a different type of putt on each hole ' uphill, downhill, left to right, right to left, spoke Peters afterwards.

It was now down to the final putt and Pawling needed to hole his to tie things up and force a playoff. But his left to right putt slid by the hole and suddenly he was on the outside looking in, setting up a final episode showdown between Peters and Sorentino.

It hurts to see someone have to go, said Sorentino. It hurts because he was a super nice guy.

Im going to be drawing on a lot of images, thoughts and feelings I had from here this week, said the departing Pawling. And I really want to thank everyone for the opportunity. It was awesome.

Be sure to tune in next week for the dramatic conclusion of The Big Break. The Golf Channel will air a special 3-hour finale beginning Tuesday at 8 p.m. ET.

The two remaining contestants will battle head-to-head in a match play round to determine who will walk away with the grand prize - four exemptions on the 2004 Canadian Tour. The program will feature a live in-studio contestant reunion and the unveiling of The Big Break champion. Following the broadcast, an additional hour will be dedicated to viewer calls and emails.

• Video - Watch Craig Pawling's exit interview
• The Big Break Home
• Airtimes for The Big Break
• Discussion Boards - Talk about the show

• Enrique Berardi/LAAC

# Ortiz leads LAAC through 54; Niemann, Gana one back

By Nick MentaJanuary 22, 2018, 8:15 pm

Mexico's Alvaro Ortiz shot a 1-under 70 Monday to take the 54-hole lead at the Latin America Amateur Championship in Chile.

At 4 under for the week, he leads by one over over Argentina's Jaime Lopez Rivarola, Chile's Toto Gana and Joaquin Niemann, and Guatemala's Dnaiel Gurtner.

Ortiz is the younger brother of three-time Web.com winner Carlos. Alvaro, a senior at Arkansas, finished tied for third at the LAAC in 2016 and lost in a three-way playoff last year that included Niemann and Gana, the champion.

Ortiz shared the 54-hole lead with Gana last year and they will once again play in the final group on Tuesday, along with Gurtner, a redshirt junior at TCU.

“Literally, I've been thinking about [winning] all year long," Ortiz said Monday. "Yes, I am a very emotional player, but tomorrow I want to go out calm and with a lot of patience. I don't want the emotions to get the better of me. What I've learned this past year, especially in the tournaments I’ve played for my university, is that I have become more mature and that I have learned how to control myself on the inside on the golf course.”

In the group behind, Niemann is the top-ranked amateur in the world who is poised to turn professional, unless of course he walks away with the title.

“I feel a lot of motivation at the moment, especially because I am the only player in the field that shot seven under (during the second round), and I am actually just one shot off the lead," he said. "So I believe that tomorrow I can shoot another very low round."

Tuesday's winner will earn an invitation to this year's Masters and exemptions into the The Amateur Championship, the U.S. Amateur, sectional qualifying for the U.S. Open, and final qualifying for The Open.

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# Monday Scramble: Just getting started

By Will GrayJanuary 22, 2018, 4:30 pm

Tommy Fleetwood dazzles, Jon Rahm outlasts, Phil Mickelson falters, Rory McIlroy starts the year on the right foot and more in this week’s edition of Monday Scramble:

He didn't hit a single shot on Sunday, but the biggest winner of the weekend may have been Thomas Bjorn.

That's because the burly Dane watched one potential European Ryder Cup stud after another either lift a trophy or show significant signs of promise.

First it was Sergio Garcia cruising to victory in Singapore, then Tommy Fleetwood's stirring rally in Abu Dhabi. By the time Jon Rahm finished off the CareerBuilder Challenge in the waning daylight, the European skipper likely had a grin plastered from ear to ear.

There will be countless ebbs and flows of momentum before the first shot is struck at Le Golf National, but this week proved once again that the Americans won't be the only ones sporting some serious depth at the biennial matches.

1. The most dazzling display Sunday came from Fleetwood, who successfully defended his title in Abu Dhabi thanks to an absolutely unconscious back nine.

The Englishman was five shots back when he made the turn, but six birdies over his final nine holes turned that deficit into a two-shot win.

It was in Abu Dhabi last year that he sparked a career turnaround, winning the event en route to the season-long Race to Dubai title. He turned up once again this year with ample confidence and a new wedding ring, and the results were much the same.

He doesn't have the star power of some of his contemporaries, but it's becoming increasingly clear that Fleetwood can more than hold his own against even the best in the game.

2. Hours before Fleetwood caught fire, it was Garcia rolling to a five-shot win in Singapore to complete the transition from tournament headliner to tournament champion.

Garcia was just days removed from his 38th birthday and making his first start with a full bag of Callaway clubs. But he showed no signs of offseason rust or equipment adjustment while capturing his second worldwide win since slipping into his green jacket.

The Spaniard has certainly enjoyed the fruits of his Masters victory nine months ago, but it's apparent that he has no plans to rest on the laurels of last spring.

3. He didn't leave Abu Dhabi with the trophy, but McIlroy may have found something more lasting: confidence.

It was in his first start last year that McIlroy injured his rib and plummeted into a vicious cycle of attempted rehabs and ill-fated comebacks. This time around, he came out of the gates with a relaxed swagger en route to a tie for third.

As Ryan Lavner wrote, it was an ideal beginning to a big year for McIlroy, who has already offered up the notion that 2018 could be the busiest season of his career as he chases the final leg of the career Grand Slam and a return to golf's upper echelon.

After the first leg of a two-week stay in the Middle East, that plan is off to a promising start.

4. Let's take a moment to marvel at McIlroy's record in Abu Dhabi, where he has done everything but win the tournament.

In his last nine appearances, McIlroy has finished fifth or better eight times. That stretch includes four runner-up results and now two straight T-3 finishes.

There remain two equally remarkable factors to McIlroy's run: the fact that he somehow hasn't managed to lift the trophy (yet), and the lone outlier: a missed cut in 2013 after his celebrated switch to Nike.

5. With darkness rapidly encircling the Coachella Valley, Rahm managed to shake off Andrew Landry and capture his second career PGA Tour victory.

Rahm's 20-foot birdie on the fourth playoff hole proved the difference in Palm Springs, where he entered as the highest-ranked player in the field and supported that status with his stout play.

Rahm barely took his foot off the gas, both across the difficult closing stretch at PGA West and during the playoff when he sent one approach after the next hurtling toward the pin. It's the fourth worldwide win in less than a year for Rahm, who continues to outpace even the rosiest of projections for his burgeoning career.

6. The win moves Rahm past Jordan Spieth to world No. 2, making him the fourth-youngest player to ever reach such heights.

One year ago, the Spaniard was ranked 137th in the world. His win at the Farmers Insurance Open the following week altered his trajectory, and he now finds himself only one rung away from the top of the ladder.

While so much focus has been (deservedly) heaped upon players like Jordan Spieth and Justin Thomas, perhaps it's Rahm who has the best chance to eventually unseat world No. 1 Dustin Johnson. He'll have a chance to chip into that deficit this week as he defends his title at Torrey Pines.

7. Speaking of Torrey Pines, it's officially Farmers Insurance Open week which means that Tiger Woods watch is about to kick off in earnest.

It's something of a tradition to see Woods strolling the fairways of the South Course, where he has won eight times including the 2008 U.S. Open. But this week will bring heightened expectation following Woods' better-than-anticipated return from injury last month at the Hero World Challenge.

Granted, Torrey Pines is a far cry from the forgiving fairways of Albany. But if Woods is able to put together two solid rounds and make the cut, it should be seen as a step in the right direction.

Of course, for all of Woods' success in San Diego, it's also the place where he struggled with chipping yips prior to a withdrawal in 2015 and missed the cut last year in his final official PGA Tour start of the year. So his results this time around might be anyone's guess.

Ken Duke is one of the bona fide nice guys on Tour, and he proved it this weekend in Palm Springs.

Duke is playing off past champion status this season, and he unsuccessfully petitioned tournament officials at the CareerBuilder Challenge for a sponsor invite. With 156 players in the field, Duke was the odd man out at No. 157 and relegated to first alternate status.

He didn't get into the tournament proper, but Duke was willing to step in when Corey Pavin's first Tour start since 2015 ended with a withdrawal after just 17 holes. Because of the tournament's pro-am format, Pavin's amateur partner was left without a pro for the next two rounds.

So in came Duke to play what amounted to a 36-hole pro-am, an effort of good faith to help an event that couldn't find room for him at the start of the week:

It's not often you see a pro compete where his score only counts for his amateur partner. But such was Duke's situation this week, and kudos to him for handling it with class.

This week's award winners ...

Unusually Short Stay: Phil Mickelson. Lefty has become a regular in Palm Springs, but three shaky rounds left him with his first missed cut in this event since 1994 - a few months before Rahm was born.

Nice Job, Kid: Sungjae Im. The 19-year-old Korean joined Jason Day as the only two teenagers to win on the Web.com Tour, as Im shot a final-round 65 to win the season opener in the Bahamas.

A for Effort: Andrew Landry. Landry put up a stellar fight in Palm Springs, holing a birdie putt on the 72nd hole to force a playoff and going shot-for-shot with Rahm for nearly an hour. He came up short in his effort to win for the first time, but Landry certainly has plenty of positive takeaways from his week in the desert.

On the Disabled List: Brooks Koepka. The reigning U.S. Open champ is out for the next couple months because of a torn ligament in his wrist, with hopes of returning before the Masters. The diagnosis comes after Koepka finished last at both the Hero World Challenge and Sentry Tournament of Champions.

Still the Bridesmaid: Ross Fisher. The Englishman now has 14 runner-up finishes on the European Tour after he coughed up a late lead to Fleetwood. It's been a resurgent year for Fisher, including nine top-10s and three runner-ups in his last six starts. But he's still looking for his first win in nearly four years.

More Euro Momentum: Not to be outshone by Fleetwood and McIlroy, Matthew Fitzpatrick (T-3) and Thomas Pieters (T-5) both started the year on the right foot in Abu Dhabi. Both men were at Hazeltine two years ago, and expect one (or both) to factor on the team in Paris this fall.

Blown Fantasy Pick of the Week: Bill Haas. A two-time winner and the all-time leading money-winner in Palm Springs, Haas never factored and eventually missed the cut. Honorable mention here goes to 2014 champ Patrick Reed who also stayed home on Sunday.

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# Rosaforte Report: Landry's grit born in a Pea Patch

By Tim RosaforteJanuary 22, 2018, 3:40 pm

In this week's Rosaforte Report: The birthplace of Andrew Landry's grit, Tiger's former coach invites instruction debate, downtime may be good for Brooks Koepka, Stacy Lewis is amped for 2018, and a "very boring" birthday gift for Jack Nicklaus.

The beauty and drama of tournament golf played out in the California desert on Sunday when Andrew Landry, a journeyman who learned the game on a shabby nine-hole course called the Pea Patch in Port Groves, Texas, took the hottest young player in the game, Jon Rahm, to four holes of a sudden death playoff before finally succumbing. It was riveting drama in a yard-for-yard, stride-for-stride and putt-for-putt contrast that ended with the sun setting over the Santa Rosa Mountains.

With it, the 23-year-old Rahm went to No. 2 in the world and the 30-year-old Landry, a grinder finally off the Web.com Tour, moved from 184th to a career high 102nd in the world ranking.

The 5-foot-7 Landry, who had his “Tin Cup” moment in the 2016 U.S. Open at Oakmont, where he held the first-round lead and hung with the big boys until a T-15 finish, never backed off in the shadow of the 6-foot-2 Rahm, just as he never backed away from bets in the Tuesday and Saturday games at the Pea Patch. That’s where he would write his name on the chalkboard for the “Dog Fights” that were the club’s version of the SWAT competition that is an Oakmont tradition.

“Those money games are what made us,” Andrew’s brother, Adam, told me the day his sibling became the proverbial no-name leader after shooting the lowest opening round (66) in U.S. Open-Oakmont history.

Andrew Landry lost his money game to Rahm, but his second-place finish still paid out \$637,200, putting him over the \$1 million mark for the season, and sending him off to the Farmers Insurance Open with a message that this isn’t the last time we’ll hear from him.

“We’ll take it and move on to Torrey Pines,” Landry said before exiting Palm Springs. “It’s obviously a great course for me. I’m driving the ball really well and I’m doing everything really good, so we’ll try again next week.”

GREAT(S) DEBATES: Chris Como may not be Tiger Woods’ teacher anymore, but he was recently appointed director of instruction at Dallas National, one of the plush practice environments in golf. He is also architect of an interesting forum on the mental game and the philosophy of instruction Tuesday at the PGA Merchandise Show in Orlando, Fla., which features Claude Harmon III, David Leadbetter, Jim McLean, Mike Adams, Fran Pirozzolo, Hal Sutton, Brad Faxon and Brandel Chamblee.

“It’s an event that invited open dialog and debate about all the topics of golf instruction,” Como said in a text message. “The goal is to put a bunch of smart people in the same room together to move our industry forward in a positive direction.”

This should be entertaining dialog, especially coming two days before Tiger makes his comeback at the Farmers.

STACY'S SPARK: On the week when she was named winner of the Ben Hogan Award for overcoming scoliosis, Stacy Lewis did what Hogan epitomized – she doggedly continued to work on her game.

Heading into her 10th season on the LPGA tour and facing her 33rd birthday on Feb. 16, Lewis flew from Houston to Florida, on her way to the Pure Silk Bahamas LPGA Classic, for checkups with instructor Joe Hallett and performance coach Dave Donatucci.

After workouts and an evaluation at his gym, Donatucci noted the veteran’s vertical leap was 2 inches higher than she’s ever jumped before. “Physically, she’s in a great place,” Donatucci said. Mentally, she is in a great place as well, breaking a 39-month winless streak in September with a victory in the Cambia Portland Classic. After playing lessons at Old Palm and The Floridian, Hallet told me, “There’s an energy there that she’s always had.”

Other than Cristie Kerr, who is 40, the top 10 players in the Race to the CME Globe were all in their 20s. Lewis, who was 13th, told the Houston Chronicle she played some of her best golf the last six to seven tournaments of 2017. “Honestly it doesn’t feel like that start to a new year,” she said. “It just feels like a little bit of a break and I’m starting up again.”

KOEPKA'S HEALING TIME: Claude Harmon III had an interesting take on the torn wrist tendon that will sidelineU.S. Open champion Brooks Koepka until the Masters. “To be honest, the time off for the injury part of it doesn’t worry me,” Harmon said, using last year as his point of reference.

Looking back to the start of 2017, Koepka missed cuts at the Farmers Insurance Open, was T-42 as defending champion of the Waste Management Phoenix Open, missed cuts at the Genesis Open and the Honda Classic, finished T-48 in the no-cut WGC Mexico Championship, and didn’t play on the weekend at the Arnold Palmer Invitational.

Three months later, Koepka overpowered Erin Hills and tied Rory McIlroy’s U.S. Open scoring record of 16 under par. Harmon used McIlroy’s third-place finish at the Abu Dhabi HSBC Championship in his return “as something to look at and emulate.”

The hard part is that Koepka closed out the 2017 season with a second-place finish in the WGC-HSBC Champions in China and a nine-stroke win over Xander Schauffele in the Dunlop Phoenix, rising to a career high seventh in the world. But between cardio at Joey D’s gym and putting practice (once he gets doctor’s clearance), Harmon doesn’t think Koepka will look at the next three months as down time.

BIG-TIME PERFORMER: Thomas Pieters was back in the top-five of a premier tournament again, finishing T-5 in Abu Dhabi after a run of nine events at the end of 2017 that did not match the first eight months of his rookie year.

Coming off a Ryder Cup performance in 2016 that set European records for most points (4) and wins (4) by a rookie, Pieters was T-2 at the Genesis Open, T-5 at the WGC-Mexico Championship, T-4 at the Masters and solo fourth at the Bridgestone Invitational.

In a news conference after his opening-round 67, Pieters admitted it was nice having fun again and attributed the lack of enjoyment to some struggles he was having off the golf course.

“With a lot of players these days, it’s more off the course than on the course; life in general sometimes causes problems,” swing instructor Pete Cowen told me Monday morning from Dubai, without getting into specifics. “Pieters is looking a lot better. I think he’s now in a great frame of mind.”

After winning the NCAA Championship as a sophomore for Illinois in 2012, the now 25-year-old Belgian is 34th in the world, 33 spots behind his goal.

“Tom Pieters doesn’t want to be a superstar, he just wants to be the best player,” Cowen said. “That’s what drives him … what I like about him. He wants to be the best, and will do whatever it takes to be the best.”

GIFT OF LOVE: What do you give a man that has everything for his 78th birthday? For Barbara Nicklaus it was classified in a text message with a smiley face emoji as a “Very boring!!!!!” gift of two pairs of pants and a shirt.

As you can see from the above photo, just being together with his family and bride of 57 years at The Bears Club was enough.

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# Golf Channel to Deliver Worldwide Coverage of the 2018 PGA Merchandise Show, "The Major of Golf Business," Tueday-Friday, Jan. 23-26

By Golf Channel Public RelationsJanuary 22, 2018, 2:45 pm

Morning Drive, Golf Central to Give Viewers Insider Access to the PGA Show with Nearly 20 Hours of Live Coverage; Golf Channel’s School of Golf Instruction Program to Originate From On-Site

Golf Channel’s Portfolio of Lifestyle Brands – GolfNow, Golf Channel Academy, Revolution Golf and World Long Drive On-Site at the PGA Show Contributing to the Network’s Comprehensive Coverage

ORLANDO, Fla. (Jan. 18, 2018) – Golf Channel announced plans for its comprehensive coverage of the 2018 PGA Merchandise Show – the largest golf convention and business gathering in the world – with nearly 20 hours of news and instruction coverage Tuesday, Jan. 23 – Friday, Jan. 26. Golf Channel’s coverage will span across the four days, beginning Tuesday with the “PGA Show Demo Day” from the Orange County National Golf Center & Lodge driving range in Winter Garden, Fla., and continuing Wednesday-Friday at the PGA Merchandise Show from the Orange County Convention Center in Orlando.

With an insider look at the PGA Merchandise Show – a golf industry event that is not open to the public – Golf Channel’s coverage via Morning Drive and Golf Central will be delivered to a worldwide audience in more than 36 countries. Coverage will provide viewers live interviews with industry leaders, professional golfers from the world’s major tours, PGA of America members and a comprehensive overview of the latest products and trends for 2018 from some of the nearly 1,100 golf brands exhibiting on-site.

PGA Merchandise Show Week Programming Schedule: Jan. 23-26 (All Times Eastern)

 Tuesday Morning Drive 7-11 a.m. (Live) Tuesday Golf Central 5-6 p.m. (Live) Tuesday School of Golf 8-9 p.m. Wednesday Morning Drive 7-11:30 a.m. (Live) Wednesday Golf Central 5-6 p.m. (Live) Thursday Morning Drive 8:30-11:30 a.m. (Live) Thursday Golf Central 7-8 p.m. (Live) Friday Morning Drive 8:30-11:30 a.m. (Live) Friday Golf Central 7-8 p.m. (Live)

Golf Channel’s expansive coverage of the PGA Merchandise Show will utilize several on-air personalities from the network’s news division, beginning with Charlie Rymer and Lauren Thompson offering coverage of the PGA Show Outdoor Demo Day on Tuesday. In addition to Rymer and Thompson, Wednesday-Friday coverage from the PGA Show Floor will include Matt Adams, Cara Banks, Lisa Cornwell, Matt Ginella, Damon Hack, Bailey Mosier and Gary Williams.

DIGITAL & STREAMING COVERAGE

Golf Channel’s PGA Merchandise Show on-air coverage will be available to stream via Golf Channel Digital Tuesday-Friday. Comprehensive online editorial coverage also will be available throughout the week, with contributions from writers Jay Coffin and Will Gray. Golf Channel’s social media platforms will keep viewers engaged in the conversation about what’s generating buzz at the #PGASHOW throughout the week via the network’s social media channels – @GolfChannel and @GCMorningDrive on Twitter, @GolfChannel and @GCMorningDrive on Instagram and GolfChannel and GCMorningDrive on Facebook. Golf Channel social media host Alexandra O’Laughlin will host Golf Channel’s digital and social media coverage throughout the week.

PGA SHOW DEMO DAY COVERAGE

Golf Channel’s coverage of “Demo Day” will begin Tuesday, Jan. 23 at 7 a.m. ET with Morning Drive airing live and on-site to highlight the latest in golf equipment from the expansive driving range at Orange County National. Rymer and Thompson will host Morning Drive on-site, featuring interviews and product demonstrations.

PGA MERCHANDISE SHOW FLOOR COVERAGE

Coverage of the PGA Show will transition indoors to the Orange County Convention Center, Wednesday-Friday, Jan. 24-26 to give viewers an all-access tour of the PGA Show. Morning Drive and Golf Central will provide on-site reports throughout the week, with featured interviews and segments originating from the PGA Show Floor. Coverage from the Convention Center will originate from a large, multi-purpose space elevated above the PGA Show Floor, with three set configurations for interviews, along with a putting green and a golf simulator for product demonstrations. Golf Channel also will feature a “Fly Cam,” a unique camera technology made popular in televising football and other sports. Suspended above the PGA Show Floor, the Fly Cam will span more than 700 feet, giving viewers an aerial viewpoint of the vast floor and the exhibitors. New for 2018 will be a “Jib Cart,” a mobile cart with a camera jib affixed allowing high shots of the booths throughout the Show Floor.

SCHOOL OF GOLF KICKS OFF EIGHTH SEASON WITH ONE-HOUR SPECIAL FROM DEMO DAY

School of Golf, Golf Channel’s signature instruction program that airs on Tuesday nights, will kick off its eighth season with a one-hour special at Demo Day on Tuesday, Jan. 23, airing in primetime from 8-9 p.m. ET. Originating from the Cleveland Golf/Srixon/XXIO booth on the Orange County National driving range and hosted by Martin Hall and Blair O’Neal, the show will include special guests and interactions with a live audience.

GOLF CHANNEL’S PORTFOLIO OF LIFESTYLE BRANDS ON-SITE AT PGA SHOW

In addition to Golf Channel’s on-air and digital coverage, the network’s lifestyle brands – GolfNow, World Long Drive, Golf Channel Academy and Revolution Golf will showcase their services at the PGA Show with special clinics, product demonstrations and on-site activations.

GOLFNOW EXHIBITING AT BOOTH #2173

GolfNow, the industry’s leader in golf-related technology and services, will be exhibiting Wednesday-Friday from Booth #2173. In addition to showcasing advanced technologies that have created the largest tee-time marketplace in golf, GolfNow also will be educating course owners and operators about innovations and services designed to help them run their businesses more efficiently and successfully. GolfNow Business experts will be on hand at GolfNow’s 2,400-square-foot booth, offering its course partners technology demonstrations, as well as consultation on any of the GolfNow Services: Plus, a top-line focused consultative performance system for golf courses, including marketing, sales and automated pricing; Answers, a call center for golf courses, answering customer calls day and night; and Ride, a no-cost purchasing program that saves course operators from 6-35 percent on items they buy day-to-day, such as food, office supplies and agricultural products.

WORLD LONG DRIVE BRACKET CHALLENGE

Thursday at 2 p.m. ET, World Long Drive competitors will be at the PGA Show to compete in a World Long Drive Bracket Challenge. Hosted by Golf Channel’s social media host Alexandra O’Laughlin and airing live via Golf Channel’s Facebook Live, the competition will take place at Golf Channel’s simulator on the Show Floor featuring eight men and four women, including World No. 2 Ryan Reisbeck, No. 3 Maurice Allen, No. 5 Trent Scruggs and 2017 Volvik World Long Drive Women’s Champion Sandra Carlborg.