Why Do We Always Get the Shaft

By January 25, 2003, 5:00 pm
PGA Merchandise Show LogoFor years, psychiatrists have spent countless hours and many a study devoted to the middle child syndrome. The affliction that causes the middle child to feel left out, unloved, or just lost in the shuffle.
 
Not adored and respected like the first born and definitely not pampered like the baby in the family, the middle child spends a lifetime, usually in vain, trying to show the world, their siblings, and especially their parents, the talents and love that they have to offer.
 
They're good people, for crying out loud, and all they're asking for is just a small amount of love and acknowledgement. Is that too much to ask?
 
Penley BoothLadies and gentleman, I give you the golf shaft.
 
Smack in the middle of the coddled, soft new grip and the impressive, much loved club head. Heck, the club head even has a 'face' to which the owner/parent can give that knowing look of approval, a look that says 'unconditional love.'
 
The shaft? Well, it's just a stick really. A branch that's fallen from a tree on a windy day. Where's the shiny titanium like you get in the club head, or the baby-like soft leather that you feel when wrap your hands around the grip?
 
Yes, the shaft, as you begin to realize, truly does get the shaft. And with a name like shaft, you can only imagine, it can only lead to more tasteless jokes and more embarrassment.
 
But at the PGA Show things are different. The middle children unite and do a pretty good job at making the golfer/parent realize their potential. Laugh no more they say, for we are truly the heart and soul of the golf club.
 
There's even, I kid you not, a sense of pride, the sticking-out-of-the-chest kind that imparts a 'we are comfortable in our own skin' feeling.
 
So with that, here's a sampling of a few of the companies and some of their new offerings:
 
True Temper and Grafalloy, who they purchased in 1998, is rolling out what they believe is the first ultra-light golf shaft designed specifically for today's oversized drivers, the Grafalloy Blue.
 
They spared no expense in launching the new product at the show by hiring Blues Brother impersonators, who sang and danced with those who gathered around their stage. And damn if they didn't look a lot like Jake and Elwood.
 
United Sports Technologies (UST) joined forces with the famed Harmon family - Butch, Bill, Dick and Craig - and introduced the new Harmon Tour Design. The FZ, GX and CB series all are co-designed by the new team, with the emphasis on good players and their different ball flights.
 
Penley rides the back of big John Daly and his annual leading of the PGA Tour in driving distance, by offering the new John Daly Signature. The shaft produces an optimum launch angle with a boring trajectory to create maximum carry and roll.
 
Full Coverage of the 2003 PGA Merchandise Show
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Monahan buoyed by Tour's sponsor agreements

By Rex HoggardJanuary 24, 2018, 12:27 am

SAN DIEGO – Farmers Insurance announced on Tuesday at Torrey Pines a seven-year extension of the company’s sponsorship of the Southern California PGA Tour event. This comes on the heels of Sony extending its sponsorship of the year’s first full-field event in Hawaii through 2022.

Although these might seem to be relatively predictable moves, considering the drastic makeover of the Tour schedule that will begin with the 2018-19 season, it is a telling sign of the confidence corporations have in professional golf.

“It’s a compliment to our players and the value that the sponsors are achieving,” Tour commissioner Jay Monahan said.

Monahan said that before 2014 there were no 10-year title sponsorship agreements in place. Now there are seven events sponsored for 10-years, and another five tournaments that have agreements in place of at least seven years.

“What it means is, it gives organizations like the Century Club [which hosts this week’s Farmers Insurance Open], when you have that level of stability on a long-term basis that allows you to invest in your product, to grow interest and to grow the impact of it,” Monahan said. “You experienced what this was like in 2010 or seen other tournaments that you don’t know what the future is.S o to go out and sell and inspire a community and you can’t state that we have a long-term agreement it’s more difficult.”

Events like this year’s Houston Open, Colonial in Fort Worth, Texas, and The National all currently don’t have title sponsors – although officials at Colonial are confident they can piece together a sponsorship package. But even that is encouraging to Monahan considering the uncertainty surrounding next season’s schedule, which will include the PGA Championship moving to May and The Players to March as well as a pre-Labor Day finish to the season.

“When you look back historically to any given year [the number of events needing sponsors] is lower than the typical average,” Monahan said. “As we start looking to a new schedule next year, you get excited about a great schedule with a great group of partners.”

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Day WDs from Farmers pro-am because of sore back

By Golf Channel DigitalJanuary 24, 2018, 12:07 am

SAN DIEGO – Jason Day has withdrawn from the Wednesday pro-am at the Farmers Insurance Open, citing a sore back.

Day, the 2015 champion, played a practice round with Tiger Woods and Bryson DeChambeau on Tuesday at Torrey Pines, and he is still expected to play in the tournament.

Day was replaced in the pro-am by Whee Kim. 

Making his first start since the Australian Open in November, Day is scheduled to tee off at 1:30 p.m. ET Thursday alongside Jon Rahm and Brandt Snedeker.

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Farmers inks 7-year extension through 2026

By Golf Channel DigitalJanuary 24, 2018, 12:04 am

SAN DIEGO – Farmers Insurance has signed a seven-year extension to serve as the title sponsor for the PGA Tour event at Torrey Pines, it was announced Tuesday. The deal will run through 2026.

“Farmers Insurance has been incredibly supportive of the tournament and the Century Club’s charitable initiatives since first committing to become the title sponsor in 2010,” PGA Tour commissioner Jay Monahan said.


Farmers Insurance Open: Articles, photos and videos


“We are extremely grateful for the strong support of Farmers and its active role as title sponsor, and we are excited by the commitment Farmers has made to continue sponsorship of the Farmers Insurance Open for an additional seven years.

In partnership with Farmers, the Century Club – the tournament’s host organization – has contributed more than $20 million to deserving organizations benefiting at-risk youth since 2010. 

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Woods impresses DeChambeau, Day on Tuesday

By Ryan LavnerJanuary 23, 2018, 11:27 pm

SAN DIEGO – Bryson DeChambeau played with Tiger Woods for the first time Tuesday morning, and the biggest surprise was that he wasn’t overcome by nerves.

“That’s what I was concerned about,” DeChambeau said. “Am I just gonna be slapping it around off the tee? But I was able to play pretty well.”

So was Woods.

DeChambeau said that Woods looked “fantastic” as he prepares to make his first PGA Tour start in a year.

“His game looks solid. His body doesn’t hurt. He’s just like, yeah, I’m playing golf again,” DeChambeau said. “And he’s having fun, too, which is a good thing.”

Woods arrived at Torrey Pines before 7 a.m. local time Tuesday, when the temperature hadn’t yet crept above 50 degrees. He warmed up and played the back nine of Torrey Pines’ South Course with DeChambeau and Jason Day.

“He looks impressive; it was good to see,” Day told PGATour.com afterward. “You take (Farmers) last year and the Dubai tournament out, and he hasn’t really played in two years. I think the biggest thing is to not get too far ahead, or think he’s going to come back and win straight away.


Farmers Insurance Open: Articles, photos and videos


“The other time he came back, I don’t think he was ready and he probably came back too soon. This time he definitely looks ready. I think his swing is really nice, he’s hitting the driver a long way and he looks like he’s got some speed, which is great.”

Woods said that his caddie, Joe LaCava, spent four days with him in South Florida last week and that he’s ready to go.

“Before the Hero I was basically given the OK probably about three or four weeks prior to the tournament, and I thought I did pretty good in that prep time,” Woods told ESPN.com, referring to his tie for ninth in the 18-man event.

“Now I’ve had a little more time to get ready for this event. I’ve played a lot more golf, and overall I feel like I’ve made some nice changes. I feel good.”

Woods is first off Torrey Pines’ North Course in Wednesday’s pro-am, scheduled for 6:40 a.m. local time.