Tiger the Whistle Stop Tour Pt 5

By Casey BiererJanuary 14, 2007, 5:00 pm
Editors note: Golf Channel business reporter Casey Bierer participated recently in Nike Golfs Whistle Stop Tour; a press and media junket that traveled a group of Nike execs and invited media to four cities in 48 hours. This column is the fifth entry of a six-part series chronicling the journey.

Preface
Heres a recipe we havent seen before. Take the following key ingredients: one Nike GV jet, four cities in 48 hours, three PGA TOUR stars - Tiger Woods, David Duval and Jason Gore, a number of key Nike Golf executives, five print journalists, one television reporter (me) and the launch of two new Nike drivers. Mix thoroughly. The result? Nikes Whistle Stop Tour (WST); a media junket extravaganza that, even by Nike standards, is unprecedented.

The assignment given to me by Golf Channel ' create a reporters first person video journal of the trip. Roll tape as much as possible. When in doubt shoot first, beg for forgiveness later. And, oh yeah, interview Tiger Woods. This was going to be fun.

Part 5
Los Angeles is home to many different kinds of stars: movie stars, TV stars, rock stars, comedy stars, sports stars and many, many wannabe stars. On this Tuesday morning, however, the real deal was in town. No bigger star to be found than one Eldrick Tiger Woods; the No. 1 athlete on the planet. Everyone in the Hawthorne Airport hanger (fitted at this particular moment to house Tigers press conference) was waiting for Tiger to make his appearance.

But Tiger wasnt the only star of the day for Nike. The companys newest drivers, SUMO and SUMO, were having something of a coming out party. Cindy Davis, Nike's domestic general manager, got things rolling.

I dont have room in this particular column format to include the full transcription of the entire press conference, so Ill give you a small taste of what each of the participants had to say.

CINDY DAVIS: Good morning, everyone. I'm Cindy Davis, the U.S. General Manager for Nike Golf, and welcome to our kickoff event of the Whistle Stop Tour. A two-day coast-to-coast tour that will really give us the opportunity to show you why in our estimation it's hip to be square; and I'm not kidding when I say that.

Today you're going to have the opportunity to check out for yourself the new SasQuatch Nike Golf SUMO and SUMO drivers, which have already won on the PGA TOUR and created quite a buzz already in the marketplace.

This Whistle Stop Tour in many ways is indicative of how we approach our business at Nike Golf. It's our nature to innovate, to bring fresh ideas to the marketplace. So we began this tour this morning at Nike Golfs world headquarters in Beaverton, Oregon. We flew here to hook up with Tiger Woods. Immediately after this event, another Nike Golf athlete, David Duval, will be joining us to fly to Phoenix-Scottsdale where we'll stage our second event. And then tomorrow morning yet another Nike Golf athlete, Jason Gore, is going to join us as we fly to New York City to conduct our final event in the Financial District.

Cindy addressed some other general business interests and then introduced Bob Wood, president of Nike Golf.

BOB WOOD: Thanks, Cindy. My remarks are going to be pretty short and sweet, but I wanted to just kind of set up a few things about Nike Golf and what we've been doing.

As Cindy mentioned, I've been with Nike for 26 years and eight years ago took on the challenge of building Nike Golf. When we decided to begin to build a business in the golf industry, we thought about a few thingsa couple things that were really going to make a difference for us.

The first thing was product. I think one of the most important things to understand about any business at Nike is that Nike considers itself a product company first. We work with the best athletes in the world; we give them the products that help them earn their livingso we have a very high standard for products in everything that we do.

I think the biggest milepost for us in the golf ball business was in the year 2000 when we switched Tiger Woods to our golf ball and he won four majors consecutively. When that happened, it really sort of changed our point of view and our outlook about our future in the golf business and who we could be.

The next step for us really was the equipment business. This is our fifth year making golf clubs and it's really a milestone for us. In the last five years I would argue that Nike Golf has brought as much innovation to the golf equipment business as anybody out there.

Another thing I would talk about is our presence on the PGA TOUR. This year, for example, we had more wins with our driver on the PGA TOUR than any of our competitors and more wins with our irons than any of our competitors. We had nineit's not just about Tiger, although Tiger is incredibly important. But we had nine different players win with our driver and win with our irons just on the PGA TOUR, and we were either first or second in wins in every equipment category all the way from driver, ball, all the way through footwear.

So what this really gets down to is we're getting a lot of momentum, and we're building our business. We grew our business 12 percent last year. Our business overall is up 23 percent year-to-date this year, and we've got a ton of momentum here in the United States which is 50 percent of the world market.

Really what we're here to talk about today is product, and specifically our new drivers. So lets bring up Stan Grissinger and Rick Wahlin to talk about the new product. Thanks.

Stand Grissinger and Rick Wahlin were up next.

STAN GRISSINGER: Good morning, everyone. Welcome to our launch of the SQ SUMO and SUMO drivers. I'm Stan Grissinger. I'm the Business Director for Golf Balls and Golf Clubs for Nike Golf. And joining me up here on stage is Rick Wahlin. He is the Lead Engineer on the SQ product and he's going to talk about the technical aspects of the product today.

A lot of times what happens is that ideas get written down on a napkin or a piece of paper and handed to Rick Wahlin, and it's his job to bring that concept, that vision, to life. That includes refining the process, working with the CAD designers tying to refine the design.

Then he has to figure out a way where we can produce the thing in mass. Then ultimately the product that's produced and made in production has to perform for the consumers. So by far the biggest challenges we face in the product category is in Rick's area. With that I'm going to turn it over to him and let him tell you about the product.

Now, normally Stan would be introducing Tom Stites on stage to do the product presentation. Tom is the Director of Golf Club Creation. But, Tom got snowed in somewhere in the wilds of northwest Canada at the end of his hunting trip. As a result, he would be joining us later in Scottsdale. So the presenting responsibility fell on the shoulders of Rick Wahlin. Ive gotten to know Rick a little bit over the last couple of years; super nice guy but kind of an intimidating guy if you dont know him. Hes built like an NFL lineman. I mean, this guy is huge. When you look at him you cant imagine him being afraid of anything. Before the event started, however, he told me he was a little nervous about presenting instead of Tomespecially with Tiger Woods present. Rick did a great job, though.

RICK WAHLIN: Well, I'm excited to be here today. This is a fun, exciting time to be at Nike Golf with the success we've had with the SQ driver and now being able to roll out our new drivers here.

We're going to start off talking about the new SUMO. I assume many of you have seen this, heard about it; some of you may have hit it already. This product is awesome. It's big, it's bold, it's accurate, it's long. Everything about it is geared towards performance. The shape of it is new, unique, radicalpeople will recognize it and we're extremely proud of what we've produced in this product.

When we went out to design this product we knew we had a platform of geometry. The geometry basically yields a very high MOI. MOI is the resistance to twisting or the stability of the golf club. What that directly gives you is performance in both distance and in dispersion. That is accuracy.

The MOI on this product is 5,300a new unprecedented range that we've achieved directly due to the geometry. So once again, that geometry and MOI go hand in hand.

Rick then went on to describe the features and benefits of the SUMO driver, a more traditionally shaped driver also designed on the SQ platform. Then Cindy Davis came back on stage to introduce Tiger.

CINDY DAVIS: How do you adequately introduce this next person? You all know him, you write about him, he's already been covered in the history books of golf, and we're all watching him make history every day that he tees it up. I am pleased to welcome Tiger Woods.

Tiger was standing towards the back of the hanger next to a side wall. As he made his way to the stage, the metal-on-concrete clickity clack sound of golf spikes could be plainly heard. Tiger had to be careful not to slip and fall and when he hopped up on to the stage Cindy and Tiger joked about it. A fun little momentOK, maybe you had to be there. But honestly, it was funny.

Cindy continued, I'm going to ask Tiger just a few questions to kind of get the ball rolling and then we'll open it up to all of you to ask questions. Tiger, thinking about this year, two major championships, and eight wins on the PGA TOUR, nine if you add that Grand Slam you just won

TIGER WOODS: Well, Dubai, too.

CINDY DAVIS: Uh, right. Well, the PGA TOURreally an incredible season to maintain your world No. 1 ranking. Tell us about the season from your perspective.

TIGER WOODS: Well, golf-wise it was probably one of the best I've ever had. Overall consistency, the way I played this year, I really have had a nice little run basically since the Western Open. I had a nice little run of top-3 finishes since Augusta. It's been a very consistent year -- one of the most consistent years I think I've ever had.

CINDY DAVIS: As far as being with the Nike Golf family, you've been with us now 10 years and recently renewed your relationship with a multi-year deal with us. Maybe from your perspective share with this group how you think Nike Golf has evolved and how we're different than other golf companies.

TIGER WOODS: Well, back when I first started I think we had a red shirt, a yellow shirt, a blue shirt, a white shirt and a black shirt. We didn't really have a lot. And we weren't into golf clubs, we weren't in the ball business. I mean, we've come so far so quickly. To even be a little part of that process has been a lot of fun.

My learning curve with golf clubs has gone up exponentially. Being a part of learning how to make golf clubs and trying to communicate what I feel in a golf club to help Nike make a better golf club for the average consumer, and I think that's been a lot of fun as well. And especially with the golf ball. That's everything to me -- to be able to create something basically from nothing and see it flying in the air. It's a dream come true for a golfer.

CINDY DAVIS: I don't know if people here realize how much you really work with our team. Even our apparel group, you've been working with some of the folks there?

TIGER WOODS: I've been working with different fabrics to try to get fabrics that actually work for you and not against you. That's one of the things that as a player you want -- you don't want to be distracted by what you have on. You want it to actually enhance your ability to play. Just like what Lance (Armstrong) does with wind tunnel testing and all these different kinds of things. It happens in golf as well. You need to have a product that actually enhances your performance. You may say that's ludicrous in golf, but actually it's true. You can make that happen, and we're making it happen now.

Cindy opened up questions to the media. Even though I had a one-on-one coming up with Tiger in a little while, I thought Id ask him a question during the press conference as well. What the heck, right?

Tiger, I asked, We live in an era of pro sports where its commonplace for athletes to jump from team to team, company to company, endorsement deal to endorsement deal. You've been with Nike for over 10 years and youve just re-signed. What is it about Nike that gives you the confidence to maintain your level of commitment to them?

TIGER WOODS: It starts from the top and it works its way down through the entire company. You look at the drive and the motivation and the passion that Phil Knight has and it sprinkles itself -- his personality -- is throughout the entire company. You begin to understand why each and every different business under Nike -- why everybody is so motivated and has such a great time doing it because it starts from the top. Phil leads by example. Our team here at Nike Golf, we've had just the greatest time in the world creating product and pushing the envelope. That's what Phil did with shoes and look where we are with the shoe business. Look where we are with the golf business. We started with a very small part of the golf business and now we're one of the leaders in the golf industry.

There were a bunch of questions from the media. The press conference took about a half hour. Then we all loaded back in to the secret service vans and headed to the other end of the runway. There were big SasQuatch and SUMO banners set up as well as a make-shift hitting area. This is the one part of the WST event that Im sure the event planners will re-think for next time. The driving range mats that Tiger and then the media would be hitting off of were too small. So I guess they werent real driving range mats at all; just pads of Astroturf with a rubber tee.

When Tiger took his driver stance with the SUMO I saw Nike Rick cringe a bit. Tiger had half of his left foot on the mat and the other half ' the heel ' on the asphalt runway. His right foot wasnt on the mat at all. You could see a calculation forming in Tigers head as he began to judge how hard hed be able to go after the ball based on this bad stance. It would be like if you decided to hit off a cart path because you liked the lie of the ball and you didnt want to take a drop; your left foot half on the grass and half on the cart path and your right foot entirely on the cart path. How hard could you push off on your downswing?

The same metal spikes that were slippery on the hangers smooth concrete floor actually provided ample traction and stability on the runways rough asphalt surface. Now, these are just stock demo drivers. Theyre not drivers custom fit to Tigers specs. So there was a little adjustment necessary after his first swing. I think he pushed the first one a bit. Like 10 yards. After that it was a pipe fest. Crack, smash, bang, boom. I mean, come on. If hes playing golf I dont know what the heck Im playing because Ive never hit a ball that hard in my life. Or even half that hard. And he cant even take a proper stance because of the little mats.

Tiger switched from SUMO to SUMO and pumped a couple more down-runway. As in down-rangelike an artillery range. Again with the crack, smash, bang, boom. The balls were flying 300-plus yards in the air then going another 100 yards once they hit the runway. Nike Rick had a good one: Gee whiz, Tiger, look at the carry and the roll on those drives. Tiger replied, Rick, will all my drives go this straight and far with this thing?

Then the media got a chance to hit the drivers. Tiger had one word of caution: Hey, make sure you guys dont slice the ball on to the main road over there. Sure enough, the very first ball hit by the first media guy sliced wickedly and landed on the main street. Tiger and Bob Wood laughed their butts off. Then Tiger headed over to the admin building to get ready for the one-on-one interviews.

Thats where my mind started to head as well. This was going to be my first time interviewing Tiger. I was feeling a little bit nervous; Ive got to be honest with you. Im not sure why exactly. Ive interviewed and talked to tons of players. Ive never felt nervous before. OK, I lied. I was nervous when I interviewed Jack Nicklaus. Ah, shake it off, shake it off. Itll be just like talking to another golf buddy. Yeah, thats itanother golf buddy.

Related Links:

  • Tiger and the Whistle Stop Tour, Part 4
  • Tiger and the Whistle Stop Tour, Part 3
  • Tiger and the Whistle Stop Tour, Part 2
  • Tiger and the Whistle Stop Tour, Part 1
  • Getty Images

    Teenager Im wins Web.com season opener

    By Will GrayJanuary 16, 2018, 10:23 pm

    South Korea's Sungjae Im cruised to a four-shot victory at The Bahamas Great Exuma Classic, becoming just the second teenager to win an event on the Web.com Tour.

    Im started the final day of the season-opening event in a share of the lead but still with six holes left in his third round. He was one shot behind Carlos Ortiz when the final round began, but moved ahead of the former Web.com Player of the Year thanks to a 7-under 65 in rainy and windy conditions. Im's 13-under total left him four clear of Ortiz and five shots ahead of a quartet of players in third.

    Still more than two months shy of his 20th birthday, Im joins Jason Day as the only two teens to win on the developmental circuit. Day was 19 years, 7 months and 26 days old when he captured the 2007 Legend Financial Group Classic.

    Recent PGA Tour winners Si Woo Kim and Patrick Cantlay and former NCAA champ Aaron Wise all won their first Web.com Tour event at age 20.

    Other notable finishes in the event included Max Homa (T-7), Erik Compton (T-13), Curtis Luck (T-13) and Lee McCoy (T-13). The Web.com Tour will remain in the Bahamas for another week, with opening round of The Bahamas Great Abaco Classic set to begin Sunday.

    Getty Images

    Mickelson grouped with Z. Johnson at CareerBuilder

    By Will GrayJanuary 16, 2018, 8:28 pm

    He's not the highest-ranked player in this week's field, but Phil Mickelson will likely draw the biggest crowd at the CareerBuilder Challenge as he makes his first start of 2018. Here are a few early-round, marquee groupings to watch as players battle the three-course rotation in the Californian desert (all times ET):

    12:10 p.m. Thursday, 11:40 a.m. Friday, 1:20 p.m. Saturday: Phil Mickelson, Zach Johnson

    Mickelson is making his fourth straight trip to Palm Springs, having cracked the top 25 each of the last three times. In addition to their respective amateur partners, he'll play the first three rounds alongside a fellow Masters champ in Johnson, who tied for 14th last week in Hawaii and finished third in this event in 2014.


    11:40 a.m. Thursday, 1:20 p.m. Friday, 12:50 p.m. Saturday: Jon Rahm, Bubba Watson

    At No. 3 in the world, Rahm is the highest-ranked player teeing it up this week and the Spaniard returns to an event where he finished T-34 last year in his tournament debut. He'll play the first two rounds alongside Watson, who is looking to bounce back from a difficult 2016-17 season and failed to crack the top 50 in two starts in the fall.


    11:40 a.m. Thursday, 1:20 p.m. Friday, 12:50 p.m. Saturday: Patrick Reed, Brandt Snedeker

    Reed made the first big splash of his career at this event in 2014, shooting three straight rounds of 63 en route to his maiden victory. He'll be joined by Snedeker, whose bid for a Masters bid via the top 50 of the world rankings came up short last month and who hasn't played this event since a missed cut in 2015.


    1:10 p.m. Thursday, 12:40 p.m. Friday, 12:10 p.m. Saturday: Patton Kizzire, Bill Haas

    Kizzire heads east after a whirlwind Sunday ended with his second win of the season in a six-hole playoff over James Hahn in Honolulu. He'll play alongside Haas, who won this event in both 2010 and 2015 to go with a runner-up finish in 2011 and remains the tournament's all-time leading money winner.

    Getty Images

    Mackay still a caddie at heart, even with a microphone

    By Doug FergusonJanuary 16, 2018, 7:34 pm

    HONOLULU – All it took was one week back on the bag to remind Jim ''Bones'' Mackay what he always loved about being a caddie.

    It just wasn't enough for this to be the ultimate mic drop.

    Mackay traded in his TV microphone at the Sony Open for the 40-pound bag belonging to Justin Thomas.

    It was his first time caddying since he split with Phil Mickelson six months ago. Mackay was only a temporary replacement at Waialae for Jimmy Johnson, a good friend and Thomas' regular caddie who has a nasty case of plantar fasciitis that will keep him in a walking boot for the next month.

    ''The toughest thing about not caddying is missing the competition, not having a dog in the fight,'' Mackay said before the final round. ''There's nothing more rewarding as a caddie, in general terms, when you say, 'I don't like 6-iron, I like 7,' and being right. I miss that part of it.''

    The reward now?

    ''Not stumbling over my words,'' he said. ''And being better than I was the previous week.''

    He has done remarkably well since he started his new job at the British Open last summer, except for that time he momentarily forgot his role. Parts of that famous caddie adage – ''Show up, keep up, shut up'' – apparently can apply to golf analysts on the ground.

    During the early hours of the telecast, before Johnny Miller came on, Justin Leonard was in the booth.

    ''It's my job to report on what I see. It's not my job to ask questions,'' Mackay said. ''I forgot that for a minute.''

    Leonard was part of a booth discussion on how a comfortable pairing can help players trying to win a major. That prompted Mackay to ask Leonard if he found it helpful at the 1997 British Open when he was trying to win his first major and was paired with Fred Couples in the final round at Royal Troon.

    ''What I didn't know is we were going to commercial in six seconds,'' Mackay said. ''I would have no way of knowing that, but I completely hung Justin out to dry. He's now got four seconds to answer my long-winded question.''

    During the commercial break, the next voice Mackay heard belonged to Tommy Roy, the executive golf producer at NBC.

    ''Bones, don't ever do that again.''

    It was Roy who recognized the value experienced caddies could bring to a telecast. That's why he invited Mackay and John Wood, the caddie for Matt Kuchar, into the control room at the 2015 Houston Open so they could see how it all worked and how uncomfortable it can be to hear directions coming through an earpiece.

    Both worked as on-course reporters at Sea Island that fall.

    And when Mickelson and Mackay parted ways after 25 years, Roy scooped up the longtime caddie for TV.

    It's common for players to move into broadcasting. Far more unusual is for a caddie to be part of the mix. Mackay loves his new job. Mostly, he loves how it has helped elevate his profession after so many years of caddies being looked upon more unfavorably than they are now.

    ''I want to be a caddie that's doing TV,'' he said. ''That's what I hope to come across as. The guys think this is good for caddies. And if it's good for caddies, that makes me happy. Because I'm a caddie. I'll always be a caddie.''

    Not next week at Torrey Pines, where Mickelson won three times. Not a week later in Phoenix, where Mackay lives. Both events belong to CBS.

    And not the Masters.

    He hasn't missed Augusta since 1994, when Mickelson broke his leg skiing that winter.

    ''That killed me,'' he said, ''but not nearly as much as it's going to kill me this year. I'll wake up on Thursday of the Masters and I'll be really grumpy. I'll probably avoid television at all costs until the 10th tee Sunday. And I'll watch. But it will be, within reason, the hardest day of my life.''

    There are too many memories, dating to when he was in the gallery right of the 11th green in 1987 when Larry Mize chipped in to beat Greg Norman. He caddied for Mize for two years, and then Scott Simpson in 1992, and Mickelson the rest of the way. He was on the bag for Lefty's three green jackets.

    Mackay still doesn't talk much about what led them to part ways, except to say that a player-caddie relationship runs its course.

    ''If you lose that positive dynamic, there's no point in continuing,'' he said. ''It can be gone in six months or a year or five years. In our case, it took 25 years.''

    He says a dozen or so players called when they split up, and the phone call most intriguing was from Roy at NBC.

    ''I thought I'd caddie until I dropped,'' Mackay said.

    He never imagined getting yardages and lining up putts for anyone except the golfer whose bag he was carrying. Now it's for an audience that measures in the millions. Mackay doesn't look at it as a second career. And he won't rule out caddying again.

    ''It will always be tempting,'' he said. ''I'll always consider myself a caddie. Right now, I'm very lucky and grateful to have the job I do.''

    Except for that first week in April.

    Getty Images

    The Social: The end was nigh, then it wasn't

    By Jason CrookJanuary 16, 2018, 7:00 pm

    The star power at the Sony Open may have been overshadowed by a missile scare, but there were plenty of other social media stories that kept the golf world on its toes this week, including some insight on Tiger Woods from a round with President Obama and some failed trick shots.

    All that and more in this week's edition of The Social.

    By now you've undoubtedly heard about the false alarm in Hawaii on Saturday, where just about everyone, including most Sony Open participants, woke up to an emergency cell phone alert that there was a ballistic missile heading toward the islands.

    Hawaiian emergency management officials eventually admitted the original message was mistakenly sent out, but before they did, people (understandably) freaked out.

    As the situation unfolded, some Tour pros took to social media to express their confusion and to let the Twittersphere know how they planned on riding out this threat:

    While I would've been in that bathtub under the mattress with John Peterson, his wife, baby and in-laws (wait, how big is this tub?), here's how Justin Thomas reacted to the threat of impending doom:

    Yeah, you heard that right.

    “I was like ‘there’s nothing I can do,'” Thomas said. ”I sat on my couch and opened up the sliding door and watched TV and listened to music. I was like, if it’s my time, it’s my time.”

    Hmmm ... can we just go ahead and award him all the 2018 majors right now? Because if Thomas is staring down death in mid-January, you gotta like the kid's chances on the back nine Sunday at Augusta and beyond.

    Before the Hawaiian Missile Crisis of 2018, things were going about as well as they could at Waialae Country Club, starting with the Wednesday pro-am.

    Jordan Spieth might have been the third-biggest star in his own group, after getting paired with superstar singer/songwriter/actor Nick Jonas and model/actress Kelly Rohrbach.

    You'd be hard-pressed to find a more photogenic group out on the course, and the "Baywatch" star has a gorgeous swing as well, which makes sense, considering she was a former collegiate golfer at Georgetown.

    As impressive as that group was, they were somehow outshined by an amateur in another group, former NFL coach June Jones.

    Jones, who now coaches the CFL's Hamilton Tiger-Cats, played his round in bare feet and putted with his 5-iron, a remedy he came up with to battle the yips.

    Former NFL and current CFL coach June Jones: A master of 5-iron putting?

    A post shared by PGA TOUR (@pgatour) on

    Considering he made back-to-back birdies at one point during the day, it's safe to say he's won that battle.

    With Tiger Woods' return to the PGA Tour about a week away, that sound you hear is the hype train motoring full speed down the tracks.

    First, his ex-girlfriend Lindsey Vonn told Sports Illustrated that she hopes this comeback works out for him.

    “I loved him and we’re still friends. Sometimes, I wish he would have listened to me a little more, but he’s very stubborn and he likes to go his own way," the Olympic skiier said. "I hope this latest comeback sticks. I hope he goes back to winning tournaments.”

    Vonn also mentioned she thinks Woods is very stubborn and that he didn't listen to her enough. That really shouldn't shock anyone who watched him win the 2008 U.S. Open on one leg. Don't think there were a lot of people in his ear telling him that was a great idea at the time.

    We also have this report from Golf Channel Insider Tim Rosaforte, stating that the 14-time major champ recently played a round with former president Barack Obama at The Floridian in Palm City, Fla., where he received rave reviews from instructor Claude Harmon.

    The Farmers Insurance Open is sure to be must-see TV, but until then, I'm here for all of the rampant speculation and guesses as to how things will go. The more takes the better. Make them extra spicy, please and thanks.

    These poor New Orleans Saints fans. Guess the only thing you can do is throw your 65-inch TV off the balcony and get 'em next year.

    Here's two more just for good measure.

    Farts ... will they ever not be funny?

    Perhaps someday, but that day was not early last week, when Tommy Fleetwood let one rip on his European teammates during EurAsia Cup team photos.

    Fleetwood went 3-0-0 in the event, helping Europe to a victory over Asia, perhaps by distracting his opponents with the aid of his secret weapon.

    Also, how about the diabolical question, "Did you get that?"

    Yeah Tommy, we all got that.

    Ahhh ... golf trick shot videos. You were fun while you lasted.

    But now we’ve officially come to the point in their existence where an unsuccessful attempt is much more entertaining than a properly executed shot, and right on cue, a couple of pros delivered some epic fails.

    We start with Sony Open runner-up James Hahn’s preparation for the event, where for some reason he thought he needed to practice a running, jumping, Happy Gilmore-esque shot from the lip of a bunker. It didn’t exactly work out.

    Not to be outdone, Ladies European Tour pro Carly Booth attempted the juggling-drive-it-out-of-midair shot made famous by the Bryan Bros, and from the looks of things she might have caught it a little close to the hosel.

    PSA to trick-shot artists everywhere: For the sake of the viewing public, if you feel a miss coming on, please make sure the camera is rolling.

    Seriously, though, who cares? Definitely not these guys and gals, who took the time to comment, "who cares?" They definitely do not care.