The Power of Reference Points

By David BreslowJuly 27, 2005, 4:00 pm
The mental game, the mental game, the mental game. There is so much written about it yet there is so much confusion about it as well.
 
There are as many opinions as there are strategies and tips. As I present workshops or work with clients from any field whether it be sports or business, I notice an ongoing uncertainty when it comes to this thing we call a mental game. If youve read any of my earlier articles you may recall that I view the mental game as something that is not separate from performance. In fact, I view it as being 100% influential on all performances all the time.
 
One of the main frustrations people say to me is, I read books and listen to lectures and I always hear pretty much the same thing. I hear how important it is to be positive, stay focused, handle pressure better, etc. I always hear what Im supposed to do but they rarely tell me how to actually DO it!
My clients and presentation participants echo this sentiment quite often.
 
First of all, in 20 years as a Performance Coach I have NOT once told a client to be more positive. While this may sound surprising I dont say it for two reasons:
  1. Everyone I know already knows being positive is better than being negative

  2. If they could be more positive; theyd already be doing it!
This is another example of what I call; a surface tip that does not get to the root cause solution. Its a band-aid answer. If I suggested to be more positive tomorrow when you play you might think okIll do that! Now, what happens when you go out there; try to be more positive but wind up with old negative patterns kicking in? (which they will!!) What happens is; you wind up having an inner battle with yourself trying really hard to stay positive. When it doesnt work do you feel better or worse? The answer usually is the client feels worse. Why would I ever want to set up a client to go through that?
 
Vague Performance Traits
When you really look at them, the main performance traits you read about in every book on peak performance are very vague. Confidence, relaxation, present time focus, enjoyment, etc. So many people become frustrated with this mental game stuff because what we most commonly see are these traits written about over and over again. The real problem, as I see it, is that these traits are so vague, the mind doesnt really know what to do with them. We know that being confident is better than NOT being confident. We know that being relaxed is better than NOT being relaxed but those words have little impact on the mind in terms of doing something constructive with them.
 
Reference Points
Rather than remain confused and frustrated Ive found it to be very effective to give the mind what I call Reference Points. When the mind has a reference point it can more easily use that information and translate it to the body. How many times have you tried to say to yourself, Cmon, be more focused or I need to be more confident over this shot.? Of course, reminding ourselves is better than doing nothing but what kind of effect does this usually have?
Ive had countless clients report to me that they remind themselves of these things because they dont know what else to do. Its not usually all that effective but its better than doing nothing. What is being more confident like? What does it mean? What does relax more mean? Because the mind has no real reference point this command to relax, be positive, be confident, etc. doesnt get processed very well and the result is more confusion and frustration.
 
Confusion and frustration in relation to the mental game are the two most common things I hear. Think about it; why wouldnt it be confusing when we keep hearing vague words and descriptions? Its not that these traits are wrong, of course theyre not. When you focus better, are more relaxed, enjoy yourself more and are more confident you will perform better! The problem is these words create a real vague message to the mind. This is what causes the frustration. As an athlete, you know these are right. The confusion comes when you try to make them happen. Because they are vague; the message to the mind is vague and because the mind/body/performance connection is so real and interrelated; the communication between them is also vague. This leads to the confusion.
 
You can end the confusion by learning to adopt Reference Points.
 
Here is a simple way to get started. This example relates to swing rhythm.
  • At the driving range identify your best and most normal swing rhythm. Hit several balls until you feel like youve got it.This is the rhythm that works best for younot too fast, not too slow.

  • Once you identify that swing designate it with the number 5

  • Now swing a little faster and designate that with the number 7

  • Now swing a little slower and designate that with the number 3
You now have three distinctly different swing rhythms designated 3, 5 and 7.
  • Hit 5 balls with your #5 swing rhythm

  • Hit 5 balls with your #7 swing rhythm

  • Hit 5 balls with your #3 swing rhythm
Notice the difference between them and how they may throw you off balance, mess up your timing, etc.
 
Now, the real benefit is this. Youve now provided your mind with a reference point for 3 different swing rhythms. When your swing speeds up or slows down on the golf course you can get back to your best rhythm by saying to yourself swing #5. Your mind has a reference to #5 and knows what that is. So does your body! You will naturally return to it.
 
Practice hitting balls with the 3, 5, 7 swing rhythm to reinforce the mind / body / performance connection. The more you do it, the stronger the reference point.
 
The FlowZone program utilizes this concept to provide reference points for any of the key performance traits. This removes confusion and frustration!
 
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    Copyright 2005 David Breslow. David is the author of Wired To Win and offers the highly acclaimed FlowZone programs for athletes of all levels and business professionals. His unique approach is designed to affect real change from a root cause perspective helping people break ineffective patterns. David has appeared on The Golf Channel, ESPN radio, etc. For more programs/services/products or sign up for a free newsletter (write newsletter in subject box). Contact: David Breslow 847.681.1698 Email: David@theflowzone.net or visit the web: www.theflowzone.net. For book orders call toll free: 1.888.280.7715.
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    NBC Sports' Coverage of LPGA Tour in 2017 Most-Viewed Season Ever for NBC Sports

    By Golf Channel Public RelationsDecember 13, 2017, 8:45 pm

    NBC Sports’ LPGA Tour Coverage Ties 2013 for Most-Watched Year Since 2011

    NBC and Golf Channel Boast Top-6 Most-Watched Women’s Golf Telecasts in 2017

    Beginning with the dramatic playoff finish at the Pure Silk Bahamas LPGA Classic in January and concluding with Lexi Thompson winning the $1 million Race to the CME Globe, nearly 22 million viewers tuned in to LPGA Tour coverage across Golf Channel and NBC in 2017. This makes 2017 the most-viewed LPGA Tour season across NBC Sports since Golf Channel joined the NBC Sports Group in 2011. Additionally, 2017 tied 2013 as the LPGA Tour’s most-watched year across NBC Sports since 2011. Coverage drew an average of 221,000 viewers per telecast in 2017 (+24% vs. 2016), according to data released by The Nielsen Company.

    NBC SPORTS GROUP CLAIMS TOP-6 MOST-WATCHED WOMEN’S GOLF TELECASTS IN ‘17

    For the first time ever in televised women’s golf, Sunday’s final round of the RICOH Women’s British Open (Sunday, Aug. 6, 2017, 1.1 million viewers) delivered the most-watched and highest-rated women’s golf telecast of the year. NBC’s Saturday (Day 2) coverage of the Solheim Cup in August placed second with 968,000 viewers, followed by Sunday’s Solheim Cup coverage on NBC with 946,000 viewers. Golf Channel’s live coverage of Sunday’s final day of the Solheim Cup drew 795,000 viewers, the most-watched women’s golf event on cable in eight years.

    Rank

    Network

    Event

    Day

    Avg. Viewers P2+

    1

    NBC

    RICOH WOMEN'S BRITISH OPEN

    Sunday

    1,100,526

    2

    NBC

    SOLHEIM CUP

    Saturday

    968,202

    3

    NBC

    SOLHEIM CUP

    Sunday

    946,387

    4

    NBC

    KPMG WOMEN'S PGA CHAMPIONSHIP

    Sunday

    839,983

    5

    NBC

    RICOH WOMEN'S BRITISH OPEN

    Saturday

    808,578

    6

    GOLF

    SOLHEIM CUP

    Sunday

    795,000

    ADDITIONAL VIEWERSHIP MILESTONES FOR WOMEN’S GOLF IN 2017

    • ANA Inspiration - The LPGA’s first major championship delivered thefifth most-watched LPGA final round in Golf Channel history with 551,000 viewers when So Yeon Ryu defeated Lexi Thompson in a playoff following Thompson being assessed a four-stroke penalty earlier in the final round.
    • KPMG Women’s PGA Championship – The LPGA’s second major was seen by 6.6 million viewers across Golf Channel and NBC, the largest audience for the event on record (2006-17). Sunday’s final round on NBC, which saw Danielle Kang win her first LPGA Tour event over defending champion Brooke Henderson, also was the most-watched telecast in the event’s history with 840,000 average viewers.
    • RICOH Women’s British Open – NBC’s Sunday coverage of the RICOH Women’s British Open delivered the most-watched and highest-rated women’s golf telecast in 2017 (.78 U.S. HH rating, 1.1 million viewers). In total, 7 million unique viewers tuned in to coverage across Golf Channel and NBC, the most-watched RICOH Women’s British Open in the past 10 years and the most-watched among the five women’s major championships in 2017.
    • Solheim Cup – Seen by a total audience of 7.3 million viewers across Golf Channel and NBC, the Solheim Cup posted the largest total audience for women’s golf since the 2014 U.S. Women’s Open on ESPN/NBC. Golf Channel’s live coverage of the final day drew 795,000 average viewers, becoming the most-watched women’s golf telecast on cable in the last eight years, since the final day of the 2009 Solheim Cup.

    GOLF CHANNEL DIGITAL POSTS RECORD STREAMING CONSUMPTION

    Golf Channel Digital posted record numbers of LPGA streaming consumption with 11.9 million live minutes streamed across LPGA Tour telecasts in 2017 (+563% vs. 2016).

    • Solheim Cup – Three-day coverage of the Solheim Cup saw 6.3 million minutes streamed across NBC Sports’ Digital platforms, trailing only the 2016 Rio Olympics (9 million) as the most-ever for a women’s golf event airing on Golf Channel / NBC.
    • RICOH Women’s British Open – Four-day coverage of the RICOH Women’s British Open saw 2 million minutes streamed, +773% vs. 2016.

    NBC Sports Group combined to air 31 LPGA Tour events in 2017 and a total of 420 hours of coverage, the most in LPGA history. The exclusive cable home to the LPGA Tour, Golf Channel aired coverage of four of five women’s major championships in 2017, with three majors also airing on NBC: the KPMG Women’s PGA Championship, RICOH Women’s British Open and The Evian Championship. The biennial Solheim Cup also returned to network television for the first time in 15 years with weekend coverage on NBC.

    Source: Nielsen 2017 Live+Same Day DVR vs. prior available data. Persons 2+ avg 000’s and/or Persons 2+ reach w/six-minute qualifier. Digital Metrics from Adobe Reports & Analytics. Details available.

    Hensby takes full responsibility for violation

    By Rex HoggardDecember 13, 2017, 5:28 pm

    The PGA Tour’s Anti-Doping Program manual covers 48 pages of details, from the pressing to the mundane, but for Mark Hensby the key section of the policy could be found on Page 5.

    “The collector may allow you to delay reporting to the testing area for unavoidable obligations; however, you will be monitored from the time of notification until completion of the sample collection process,” the policy reads. “A failure to report to the testing area by the required time is the same as a doping violation under the program.”

    Hensby, a 46-year-old former Tour winner from Australia, didn’t read that section, or any other part of the manual. In fact, he said he hasn’t received the circuit’s anti-doping manual in years. Not that he uses that as an excuse.

    To be clear, Hensby doesn’t blame his anti-doping plight on anyone else.

    “At the end of the day it’s my responsibility. I take full responsibility,” he told GolfChannel.com.

    Like Doug Barron, Scott Stallings and even Vijay Singh before him, Hensby ran afoul of the Tour’s anti-doping policy because, essentially, of a clerical error. There were no failed tests, no in-depth investigations, no seedy entourages who sent Hensby down a dark road of performance-enhancing drug use.

    Just a simple misunderstanding combined with bad timing.

    Hensby, who last played a full season on Tour in 2003, had just completed the opening round of the Sanderson Farms Championship when he was approached by a member of the Tour’s anti-doping testing staff. He was angry about his play and had just used the restroom on the 17th hole and, he admits, was in no mood to wait around to take the urine test.

    “Once I said, ‘Can I take it in the morning,’ [the Tour’s anti-doping official] said, ‘We can’t hold you here,’” Hensby recalled. “I just left.”

    Not one but two officials called Hensby that night to ask why he’d declined to take the test, and he said he was even advised to return to the Country Club of Jackson (Miss.) to take the test, which is curious because the policy doesn’t allow for such gaps between notification of a test and the actual testing.

    According to the policy, a player is considered in violation of the program if he leaves the presence of the doping control officers without providing the required sample.

    A Tour official declined to comment on the matter citing the circuit’s policy not to comment on doping violations beyond the initial disclosure.

    A week later, Hensby was informed he was in violation of the Tour’s policy and although he submitted a letter to the commissioner explaining the reasons for his failure to take the test he was told he would be suspended from playing in any Tour-sanctioned events (including events on the Web.com Tour) for a year.

    “I understand now what the consequences are, but you know I’ve been banned for a performance-enhancing drug violation, and I don’t take performance-enhancing drugs,” Hensby said.

    Hensby isn’t challenging his suspension nor did he have any interest in criticizing the Tour’s policy, instead his message two days after the circuit announced the suspension was focused on his fellow Tour members.

    “I think the players need to read that manual really, really well. There are things I wasn’t aware of and I think other players weren’t aware of either,” he said. “You have to read the manual.”

    It was a similar message Stallings offered following his 90-day suspension in 2015 after he turned himself in for using DHEA, an anabolic agent that is the precursor to testosterone production and banned by the Tour.

    “This whole thing was a unique situation that could have been dealt with differently, but I made a mistake and I owned up to it,” Stallings said at the time.

    Barron’s 2009 suspension, which was for a year, also could have been avoided after he tested positive for supplemental testosterone and a beta-blocker, both of which were prescribed by a doctor for what were by many accounts legitimate health issues.

    And Singh’s case, well that chapter is still pending in the New York Supreme Court, but the essential element of the Fijian’s violation was based on his admitted use of deer-antler spray, which contained a compound called IGF-1. Although IGF-1 is a banned substance, the World Anti-Doping Agency has ruled that the use of deer-antler spray is not a violation if an athlete doesn’t fail a drug test. Singh never failed a test.

    The Tour’s anti-doping history is littered with cases that could have been avoided, cases that should have been avoided. Despite the circuit’s best educational efforts, it’s been these relatively innocent violations that have defined the program.

    In retrospect, Hensby knows he should have taken the test. He said he had nothing to hide, but anger got the best of him.

    “To be honest, it would have been hard, the way I was feeling that day, I know I’m a hothead at times, but I would have probably stayed [had he known the consequences],” he admitted. “You’ve got to understand that if you have too much water you can’t get a test either and then you have to stay even longer.”

    Hensby said before his run in with the anti-doping small print he wasn’t sure what his professional future would be, but his suspension has given him perspective and a unique motivation.

    “I was talking to my wife last night, I have a little boy, it’s been a long month,” said Hensby after dropping his son, Caden, off at school. “I think I have a little more drive now and when I come back. I wasn’t going to play anymore, but when I do come back I am going to be motivated.”

    He’s also going to be informed when it comes to the Tour’s anti-doping policy, and he hopes his follow professionals take a similar interest.

    Getty Images

    Lesson with Woods fetches $210K for Harvey relief

    By Will GrayDecember 13, 2017, 2:51 pm

    A charity event featuring more than two dozen pro golfers raised more than $1 million for Hurricane Harvey relief, thanks in large part to a hefty price paid for a private lesson with Tiger Woods.

    The pro-am fundraiser was organized by Chris Stroud, winner of the Barracuda Championship this summer, and fellow pro and Houston resident Bobby Gates. It was held at Bluejack National in Montgomery, Texas, about an hour outside Houston and the first Woods-designed course to open in the U.S.

    The big-ticket item on the auction block was a private, two-person lesson with Woods at Bluejack National that sold for a whopping $210,000.

    Other participants included local residents like Stacy Lewis, Patrick Reed and Steve Elkington as well as local celebrities like NBA All-Star Clyde Drexler, Houston Texans quarterback T.J. Yates and Houston Astros owner Jim Crane.

    Stroud was vocal in his efforts to help Houston rebuild in the immediate aftermath of the storm that ravaged the city in August, and he told the Houston Chronicle that he plans to continue fundraising efforts even after eclipsing the event's $1 million goal.

    "This is the best event I have ever been a part of, and this is just a start," Stroud said. "We have a long way to go for recovery to this city, and we want to keep going with this and raise as much as we can and help as many victims as we can."

    Getty Images

    LPGA schedule features 34 events, record purse

    By Randall MellDecember 13, 2017, 2:02 pm

    The LPGA schedule will once again feature 34 events next year with a record $68.75 million in total purses, the tour announced on Wednesday.

    While three events are gone from the 2018 schedule, three new events have been added, with two of those on the West Coast and one in mainland China.

    The season will again start with the Pure Silk Bahamas Classic on Paradise Island (Jan. 25-28) and end with the CME Group Tour Championship in Naples, Fla., (Nov. 15-18).

    The LPGA played for $65 million in total prize money in 2017.

    An expanded West Coast swing in the front half of the schedule will now include the HUGEL-JTBC Championship in the Los Angeles area April 19-22. The site will be announced at a later date.

    The tour will then make a return to San Francisco’s Lake Merced Golf Club the following week, in a new event sponsored by L&P Cosmetics, a Korean skincare company. Both new West Coast tournaments will be full-field events.

    The tour’s third new event will be played in Shanghai Oct. 18-21 as part of the fall Asian swing. The title sponsor and golf course will be announced at a later date.

    “Perhaps the most important aspect of our schedule is the consistency — continuing to deliver strong playing opportunities both in North America and around the world, while growing overall purse levels every year,” LPGA commissioner Mike Whan said in a statement. “There is simply no better [women’s] tour opportunity in the world, when it comes to purses, global TV coverage or strength of field. It’s an exciting time in women’s golf, with the best players from every corner of the globe competing against each other in virtually every event.”

    While the Evian Championship will again be played in September next year, the tour confirmed its plans to move its fifth major to the summer in 2019, to be part of a European swing, with the Aberdeen Standard Investments Ladies Scottish Open and the Ricoh Women’s British Open.

    The Manulife LPGA Classic and the Lorena Ochoa Invitational are not returning to the schedule next year. Also, the McKayson New Zealand Women’s Open will not be played next year as it prepares to move to the front of the 2019 schedule, to be paired with the ISPS Handa Women’s Australian Open.

    The U.S. Women’s Open will make its new place earlier in the summer, a permanent move in the tour’s scheduling. It will be played May 31-June 3 at Shoal Creek Golf Club outside Birmingham, Ala. The KPMG Women’s PGA Championship (June 28-July 1) will be played at Kemper Lakes Golf Club on the north side of Chicago and the Ricoh Women’s British Open (Aug. 2-5) will be played at Royal Lytham & St. Annes in England.

    For the first time since its inception in 2014, the UL International Crown team event is going overseas, with the Jack Nicklaus Golf Club in Incheon, South Korea, scheduled to host the event Oct. 4-7. The KEB Hana Bank Championship will be played in South Korean the following week.

    Here is the LPGA's schedule for 2018:

    Jan. 25-28: Pure Silk-Bahamas LPGA Classic; Paradise Island, Bahamas; Purse: $1.4 million

    Feb. 15-18: ISPS Handa Women's Australian Open; Adelaide, Australia; Purse: $1.3 million

    Feb. 21-24: Honda LPGA Thailand; Chonburi, Thailand; Purse: $1.6 million

    March 1-4: HSBC Women's World Championship; Singapore; Purse: $1.5 million

    March 15-18: Bank of Hope Founders Cup; Phoenix, Arizona; Purse: $1.5 million

    March 22-25: Kia Classic; Carlsbad, California; Purse: $1.8 million

    March 29 - April 1: ANA Inspiration; Rancho Mirage, California; Purse: $2.8 million

    April 11-14: LOTTE Championship; Kapolei, Oahu, Hawaii; Purse: $2 million

    April 19-22: HUGEL-JTBC Championship; Greater Los Angeles, California; Purse: $1.5 million

    April 26-29: Name to be Announced; San Francisco, California; Purse: $1.5 million

    May 3-6: Volunteers of America LPGA Texas Classic; The Colony, Texas; Purse: $1.3 million

    May 17-20: Kingsmill Championship; Williamsburg, Virginia; Purse: $1.3 million

    May 24-27: LPGA Volvik Championship; Ann Arbor, Michigan; Purse: $1.3 million

    May 31 - June 3: U.S. Women's Open Championship; Shoal Creek, Alabama; Purse: $5 million

    June 8-10: ShopRite LPGA Classic presented by Acer; Galloway, New Jersey; Purse: $1.75 million

    June 14-17: Meijer LPGA Classic for Simply Give; Grand Rapids, Michigan; Purse: $2 million

    June 22-24: Walmart NW Arkansas Championship presented by P&G; Rogers, Arkansas; Purse: $2 million

    June 28 - July 1: KPMG Women's PGA Championship; Kildeer, Illinois; Purse: $3.65 million

    July 5-8: Thornberry Creek LPGA Classic; Oneida, Wisconsin; Purse: $2 million

    July 12-15: Marathon Classic presented by Owens-Corning and O-I; Sylvania, Ohio; Purse: $1.6 million

    July 26-29: Aberdeen Standard Investments Ladies Scottish Open; East Lothian, Scotland; Purse: $1.5 million

    Aug. 2-5: Ricoh Women's British Open; Lancashire, England; Purse: $3.25 million

    Aug. 16-19: Indy Women in Tech Championship presented by Guggenheim; Indianapolis, Indiana; Purse: $2 million

    Aug. 23-26: CP Women's Open; Regina, Saskatchewan, Canada; Purse: $2.25 million

    Aug. 30 - Sept. 2: Cambia Portland Classic; Portland, Oregon; Purse: $1.3 million

    Sept. 13-16: The Evian Championship; Evian-les-Bains, France; Purse: $3.85 million

    Sept. 27-30: Sime Darby LPGA Malaysia; Kuala Lumpur, Malaysia; Purse: $1.8 million

    Oct. 4-7: UL International Crown; Incheon, Korea; Purse: $1.6 million

    Oct. 11-14: LPGA KEB Hana Bank Championship; Incheon, Korea; Purse: $2 million

    Oct. 18-21: Name to be Announced; Shanghai, China; Purse: $2.1 million

    Oct. 25-28: Swinging Skirts LPGA Taiwan Championship; New Taipei City, Chinese Taipei; Purse: $2.2 million

    Nov. 2-4: TOTO Japan Classic; Shiga, Japan; Purse: $1.5 million

    Nov. 7-10: Blue Bay LPGA; Hainan Island, China; Purse: $2.1 million

    Nov. 15-18: CME Group Tour Championship; Naples, Florida; Purse: $2.5 million