Woods signs bag endorsement deal with Fuse

By Doug FergusonNovember 10, 2011, 9:48 pm

SYDNEY – Tiger Woods has another corporate endorsement, this one to fill the void on his golf bag.

In a deal announced Thursday, Woods signed an exclusive endorsement deal with Fuse Science, Inc., a Florida-based sports nutrition company. This comes five weeks after the 14-time major champion became an endorsement ambassador for Rolex.

The significance of his deal with Fuse Science is that it finally gives Woods an endorsement for his golf bag. Behind his Nike TW hat, the bag is the biggest billboard for Woods for as much TV times that he gets at golf tournaments.

Terms of the deal were not disclosed.

Woods will not display the company on his bag, however, until the Chevron World Challenge that starts Dec. 1 in California. He is playing the Australian Open this week, then goes to the Presidents Cup at Royal Melbourne, where corporate endorsements for players give way to team uniforms for the week.

Woods has not had an endorsement on his bag since AT&T dropped him nearly two years ago when he was exposed for having multiple extramarital affairs. He had the Tiger Woods Foundation on his bag when he returned at the 2010 Masters, and has kept that since.

Fuse has a short history with athletes returning from a downfall. It signed a five-year deal with Philadelphia Eagles quarterback Michael Vick when he returned from serving a federal sentence for dog fighting. The deal was canceled about a week later when the company discovered that Vick also had signed a deal with another sports nutrition company.

Over the last two months, Fuse Science also has signed endorsement contracts with Tampa Bay cornerback Ronde Barber and Houston Texans running back Arian Foster.

Woods, who opened with a 68 at the Australian Open, was playing his second round at The Lakes. He said in a press release announcing the deal that the company’s nutrition technology will be a “game-changer in how we live our lives every day.”

“This company is laying the foundation for some very significant things,” Woods said.

Woods had lost endorsement deals with AT&T, Accenture, Tag Heuer, Gatorade and Gillette since the crash in his personal life. Two of the three new deals he has signed since July are related to health products. Woods also has a deal with a Japanese company that makes a heat rub product. The market for that deal is mainly in Asia.

“This is a very big day for our company,” president and chief operating officer Brian Tuffin said in a release. “Our partnership with the world’s best is an enabler to have a worldwide impact sooner than later. Tiger recognizes the significance of the journey we’re on as a company, and wants to be part of our growth.”

Woods will represent the Fuse Science technology, intellectual property, unique delivery system, and future products to be developed in the sports nutrition and energy categories.

Woods has gone two years without winning and has dropped to No. 58 in the world, his lowest since he turned pro in 1996 at age 20. He missed most of the summer this year with recurring injuries to his left leg, though he said those are fully healed.

“There is not an ounce of doubt that there is much more excellence to come,” Tuffin said, “and we’re glad being ‘Powered by Fuse’ can be a part of it.”

 


Day (68) just one back at Australian Open

By Nick MentaNovember 24, 2017, 6:40 am

Jason Day posted a second-round 68 to move himself just one off the lead held by Lucas Herbert through two rounds at the Emirates Australian Open. Here’s where things stand after 36 holes in Sydney.

Leaderboard: Herbert (-9), Day (-8), Cameron Davis (-7), Anthony Quayle (-6), Matt Jones (-4), Cameron Smith (-4), Nick Cullen (-4), Richard Green (-4)

What it means: Day is in search of his first worldwide victory of 2017. The former world No. 1 last visited the winner’s circle in May 2016, when he won The Players at TPC Sawgrass. A win this week would close out a difficult year for the Aussie who struggled with his game while also helping his mother in her battle with cancer. Day’s last victory on his native soil came in 2013, when he partnered with Adam Scott to win the World Cup of Golf for Australia at Royal Melbourne.


Full-field scores from the Emirates Australian Open


Round of the day: Herbert followed an opening 67 with a round of 66 to vault himself into the lead at The Australian Golf Club. He made six birdies, including four on his second nine, against a lone bogey to take the outright lead. The 22-year-old, who held the lead at this event last year and captured low-amateur honors in 2014, is coming off a runner-up finish at the NSW Open Championship, which boosted him from 714th to 429th in the Official World Golf Ranking. His 5-under score was matched by Dale Brandt-Richards and Josh Cabban.

Best of the rest: Matt Jones, who won this event over Jordan Spieth and Adam Scott two years ago, turned in 4-under 67. Jones is best known to American audiences for his playoff victory at the 2014 Shell Houston Open and for holding the 36-hole lead at the 2015 PGA Championship at Whistling Straits, which was eventually won by Day. Jones will start the weekend five shots off the lead, at 4 under par.

Biggest disappointment: Spieth has a lot of work to do this weekend if he expects to be in the title picture for the fourth year in a row. Rounds of 70-71 have him eight shots behind the lead held by Herbert. Spieth made a birdie and a bogey on each side Friday to turn in level par. The reigning champion golfer of the year has finished first, second and first at this event over the last three years.

Storyline to watch this weekend: The Australian Open is the first event of the 2018 Open Qualifying Series. The leading three players who finish in the top 10 and who are not otherwise exempt will receive invites into next summer’s Open Championship at Carnoustie.

Ogilvy urges distance rollback of ball

By Golf Channel DigitalNovember 23, 2017, 8:49 pm

Add Geoff Ogilvy to the chorus of voices calling for a distance rollback of the golf ball.

In an interview before the start of the Emirates Australian Open, Ogilvy said a "time-out" is needed for governing bodies to deal with the issue.

"It's complete nonsense," he said, according to an Australian website. "In my career, it’s gone from 300 yards was a massive hit to you’re a shorter hitter on tour now, legitimately short. It’s changed the way we play great golf courses and that is the crime. It isn’t that the ball goes 400, that’s neither here nor there. It’s the fact the ball going 400 doesn’t makes Augusta work properly, it functions completely wrong.’’


Full-field scores from the Emirates Australian Open


Ogilvy used an example from American baseball to help get his point across to an Australian audience.

“Major League Baseball in America, they use wooden bats, and everywhere else in baseball they use aluminium bats,’’ he said. “And when the major leaguers use aluminium bats they don’t even have to touch it and it completely destroys their stadiums. It’s just comedy.

“That’s kind of what’s happened to us at least with the drivers of these big hitters; We’ve completely outgrown the stadiums. So do you rebuild every stadium in the world? That’s expensive. Or make the ball go shorter? It seems relatively simple from that perspective.’’

Ogilvy, an Australian who won the 2006 U.S. Open, said he believes there will be a rollback, but admitted it would be a "challenge" for manufacturers to produce a ball that flies shorter for pros but does not lose distance when struck by recreational players.

The golf world celebrates Thanksgiving

By Golf Channel DigitalNovember 23, 2017, 6:01 pm

Here's a look, through social media, at how the golf world celebrates Thanksgiving.

Lexi Thompson:

Baking time!!

A post shared by Lexi Thompson (@lexi) on

David Feherty:

Jack Nicklaus:

GC Tiger Tracker:

Steve Stricker:

Golf Channel:

Frank Nobilo:

Ian Poulter:

Tyrone Van Aswegen:

Happy Thanksgiving: Biggest turkeys of 2017

By Grill Room TeamNovember 23, 2017, 3:00 pm

Thanksgiving brings us golf's biggest turkeys of the year. Donald Trump, Grayson Murray and a certain (now-former) tournament director headline the list. Click here or on the image below to check out all the turkeys.