Cobra Amp Cell drivers more than flashy

By Global Golf PostMarch 4, 2013, 4:47 pm

It’s hard not to focus first on the colors of the new Cobra Amp Cell drivers. After all, the hues that bear the names Vibrant Orange, Barbados Red and Directoire Blue are pretty flamboyant. So is the one known simply as Silver. But technicians at the California equipment maker said there is a lot more to this line than the overt flashiness that has been an integral part of Cobra products since it was bought by Puma in 2010.

Start with the fact that the Amp Cell driver has one 460 cc head on which the lofts can be adjusted with a simple wrench into six positions: 8.5, 9.5, 9.5 Draw, 10.5, 10.5 Draw and 11.5 degrees. That means there is no more shopping for different heads with different lofts. And thanks to its so-called SmartPad technology, Cobra technicians say they can deliver a square face at address regardless of the loft setting, while still allowing for workability by letting a player slightly open or close the clubface.

With the Amp Cell driver, Cobra also utilizes what it calls Advanced Placement Material and Cell technology to enable a 12 percent larger elliptical E9 face to produce faster ball speeds (for greater distance) on mis-hits and high Moment of Inertia (MOI) for enhanced forgiveness. Company engineers said the Cell technology, which is visible in the bands that wrap around the driver crowns, saves and redistributes weight in a granular way.

In an effort to appeal to the broadest possible range of golfers, Cobra is offering two other versions of the Amp Cell. One is the Amp Cell Pro driver, which Rickie Fowler has put into play. At 440 ccs, the clubhead in that model is slightly smaller but can also be adjusted to six different lofts: 7.5, 8.5, 8.5 Fade, 9.5, 9.5 Fade and 10.5 degrees. And while the Amp Cell has an optimized Center of Gravity (CG) for low-mid handicap players, the Amp Cell Pro uses a lower, more neutral CG position for better players.

In addition, Cobra has released an Amp Cell offset with a heel-based bias for slice correction. It comes in two lofts, 10.5 and 11.5 degrees.

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Day (68) just one back at Australian Open

By Nick MentaNovember 24, 2017, 6:40 am

Jason Day posted a second-round 68 to move himself just one off the lead held by Lucas Herbert through two rounds at the Emirates Australian Open. Here’s where things stand after 36 holes in Sydney.

Leaderboard: Herbert (-9), Day (-8), Cameron Davis (-7), Anthony Quayle (-6), Matt Jones (-4), Cameron Smith (-4), Nick Cullen (-4), Richard Green (-4)

What it means: Day is in search of his first worldwide victory of 2017. The former world No. 1 last visited the winner’s circle in May 2016, when he won The Players at TPC Sawgrass. A win this week would close out a difficult year for the Aussie who struggled with his game while also helping his mother in her battle with cancer. Day’s last victory on his native soil came in 2013, when he partnered with Adam Scott to win the World Cup of Golf for Australia at Royal Melbourne.


Full-field scores from the Emirates Australian Open


Round of the day: Herbert followed an opening 67 with a round of 66 to vault himself into the lead at The Australian Golf Club. He made six birdies, including four on his second nine, against a lone bogey to take the outright lead. The 22-year-old, who held the lead at this event last year and captured low-amateur honors in 2014, is coming off a runner-up finish at the NSW Open Championship, which boosted him from 714th to 429th in the Official World Golf Ranking. His 5-under score was matched by Dale Brandt-Richards and Josh Cabban.

Best of the rest: Matt Jones, who won this event over Jordan Spieth and Adam Scott two years ago, turned in 4-under 67. Jones is best known to American audiences for his playoff victory at the 2014 Shell Houston Open and for holding the 36-hole lead at the 2015 PGA Championship at Whistling Straits, which was eventually won by Day. Jones will start the weekend five shots off the lead, at 4 under par.

Biggest disappointment: Spieth has a lot of work to do this weekend if he expects to be in the title picture for the fourth year in a row. Rounds of 70-71 have him eight shots behind the lead held by Herbert. Spieth made a birdie and a bogey on each side Friday to turn in level par. The reigning champion golfer of the year has finished first, second and first at this event over the last three years.

Storyline to watch this weekend: The Australian Open is the first event of the 2018 Open Qualifying Series. The leading three players who finish in the top 10 and who are not otherwise exempt will receive invites into next summer’s Open Championship at Carnoustie.

Ogilvy urges distance rollback of ball

By Golf Channel DigitalNovember 23, 2017, 8:49 pm

Add Geoff Ogilvy to the chorus of voices calling for a distance rollback of the golf ball.

In an interview before the start of the Emirates Australian Open, Ogilvy said a "time-out" is needed for governing bodies to deal with the issue.

"It's complete nonsense," he said, according to an Australian website. "In my career, it’s gone from 300 yards was a massive hit to you’re a shorter hitter on tour now, legitimately short. It’s changed the way we play great golf courses and that is the crime. It isn’t that the ball goes 400, that’s neither here nor there. It’s the fact the ball going 400 doesn’t makes Augusta work properly, it functions completely wrong.’’


Full-field scores from the Emirates Australian Open


Ogilvy used an example from American baseball to help get his point across to an Australian audience.

“Major League Baseball in America, they use wooden bats, and everywhere else in baseball they use aluminium bats,’’ he said. “And when the major leaguers use aluminium bats they don’t even have to touch it and it completely destroys their stadiums. It’s just comedy.

“That’s kind of what’s happened to us at least with the drivers of these big hitters; We’ve completely outgrown the stadiums. So do you rebuild every stadium in the world? That’s expensive. Or make the ball go shorter? It seems relatively simple from that perspective.’’

Ogilvy, an Australian who won the 2006 U.S. Open, said he believes there will be a rollback, but admitted it would be a "challenge" for manufacturers to produce a ball that flies shorter for pros but does not lose distance when struck by recreational players.

The golf world celebrates Thanksgiving

By Golf Channel DigitalNovember 23, 2017, 6:01 pm

Here's a look, through social media, at how the golf world celebrates Thanksgiving.

Lexi Thompson:

Baking time!!

A post shared by Lexi Thompson (@lexi) on

David Feherty:

Jack Nicklaus:

GC Tiger Tracker:

Steve Stricker:

Golf Channel:

Frank Nobilo:

Ian Poulter:

Tyrone Van Aswegen:

Happy Thanksgiving: Biggest turkeys of 2017

By Grill Room TeamNovember 23, 2017, 3:00 pm

Thanksgiving brings us golf's biggest turkeys of the year. Donald Trump, Grayson Murray and a certain (now-former) tournament director headline the list. Click here or on the image below to check out all the turkeys.