Cobra goes long with Bio Cell, Bio Cell+ drivers

By Jason CrookMarch 5, 2014, 3:30 pm

Cobra Golf is known for breaking the mold. Whether it's their flashy colors, advancements in technology or star power, they constantly push the envelope. And it starts from the top of their organization and trickels down.

"We're trying to bring our brand of game enjoyment to life. That's what we're trying to do everyday is help people enjoy the game, help people play better, and doing it with some swagger," said Cobra Puma Golf president Bob Philion at January's PGA Show in Orlando.

Well after testing out their Bio Cell drivers, I can officially say they have accomplished this goal and more. I found last year's Amp Cell clubs to be very long and very forgiving, so I approached this year's Bio Cells with more reserved expectations because they already have a great product - how much better could they possibly make it? But the new drivers blow last year's out of the water in every facet of the game.

The Bio Cell driver ($299, pictured above) doesn't look or feel too much different from past products like the Amp Cell. They still come in just about every color in the Crayola box and you still have the option with the brand new MyFly8 technology to adjust the face and launch angle between eight settings to get the perfect ball flight. But take one swing with the Bio Cell driver and you'll see the difference. It's distance.

Bio Cell isn't just a cool, edgy name. Bio Cells are an integral part of the new clubs that remove weight from the face and reposition it low and back to provide a larger effective sweet zone which results in longer and straighter drives, even on off-center hits. In addition, the Bio Cells remove weight from the crown and face providing a lower center of gravity and higher moment of inertia for faster ball speeds.

The Bio Cell+ ($399, pictured below) comes with a slightly smaller club head and lightweight venollum alloy crown to deliver an even lower center of gravity, giving the golfer a higher ball flight with lower back spin for even longer distance. All of this technical jargon means simply - these clubs are the longest they've ever produced. 


"We think we're longer than everybody. If you get fit in our products, the Bio Cell or the Bio Cell+, dial your loft in, pick a color and we think it beats everything out there," said Philion.

And thanks to engineers that are always looking for that next big thing that will make you the envy of your foursome, Cobra has announced a limited-edition green Bio Cell driver with the Masters right around the corner. Beginning March 15, only 2,014 units of the Masters edition driver will be available at select golf retailers around the world. Each driver is laser-marked from 0001 to 2014 on the sole for authenticity.

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There is also a women's Bio Cell driver available with all of the same technology in beetroot purple, desert flower and aqua splash. For more information or to make a purchase, check out Bio Cell products on Golf Galaxy, or visit Cobra Golf online.

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Crocker among quartet of Open qualifiers in Singapore

By Will GrayJanuary 21, 2018, 2:20 pm

Former amateur standout Sean Crocker was among four players who qualified for the 147th Open via top-12 finishes this week at the Asian Tour's SMBC Singapore Open as part of the Open Qualifying Series.

Crocker had a strong college career at USC before turning pro late last year. The 21-year-old received an invitation into this event shortly thereafter, and he made the most of his appearance with a T-6 finish to net his first career major championship berth.

There were four spots available to those not otherwise exempt among the top 12 in Singapore, but winner Sergio Garcia and runners-up Shaun Norris and Satoshi Kodaira had already booked their tickets for Carnoustie. That meant that Thailand's Danthai Boonma and Jazz Janewattanond both qualified thanks to T-4 finishes.

Full-field scores from the Singapore Open

Crocker nabbed the third available qualifying spot, while the final berth went to Australia's Lucas Herbert. Herbert entered the week ranked No. 274 in the world and was the highest-ranked of the three otherwise unqualified players who ended the week in a tie for eighth.

The next event in the Open Qualifying Series will be in Japan at the Mizuno Open in May, when four more spots at Carnoustie will be up for grabs. The 147th Open will be held July 19-22 in Carnoustie, Scotland.

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Got a second? Fisher a bridesmaid again

By Will GrayJanuary 21, 2018, 1:40 pm

Ross Fisher is in the midst of a career resurgence - he just doesn't have the hardware to prove it.

Fisher entered the final round of the Abu Dhabi HSBC Championship with a share of the lead, and as he made the turn he appeared in position to claim his first European Tour victory since March 2014. But he slowed just as Tommy Fleetwood caught fire, and when the final putt fell Fisher ended up alone in second place, two shots behind his fellow Englishman.

It continues a promising trend for Fisher, who at age 37 now has 14 career runner-up finishes and three in his last six starts dating back to October. He was edged by Tyrrell Hatton both at the Italian Open and the Alfred Dunhill Links Championship in the fall, and now has amassed nine worldwide top-10 finishes since March.

Full-field scores from the Abu Dhabi HSBC Championship

Fisher took a big step toward ending his winless drought with an eagle on the par-5 second followed by a pair of birdies, and he stood five shots clear of Fleetwood with only nine holes to go. But while Fleetwood played Nos. 10-15 in 4 under, Fisher played the same stretch in 2 over and was unable to eagle the closing hole to force a playoff.

While Fisher remains in search of an elusive trophy, his world ranking has benefited from his recent play. The veteran was ranked outside the top 100 in the world as recently as September 2016, but his Abu Dhabi runner-up result is expected to move him inside the top 30 when the new rankings are published.

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McIlroy (T-3) notches another Abu Dhabi close call

By Will GrayJanuary 21, 2018, 1:08 pm

Rory McIlroy's trend of doing everything but hoist the trophy at the Abu Dhabi HSBC Championship is alive and well.

Making his first start since early October, McIlroy showed few signs of rust en route to a tie for third. Amid gusty winds, he closed with a 2-under 70 to finish the week at 18 under, four shots behind Tommy Fleetwood who rallied to win this event for the second consecutive year.

The result continues a remarkable trend for the Ulsterman, who has now finished third or better seven of the last eight years in Abu Dhabi - all while never winning the tournament. That stretch includes four runner-up finishes and now two straight T-3 results.

Full-field scores from the Abu Dhabi HSBC Championship

McIlroy is entering off a disappointing 2017 in which he was injured in his first start and missed two chunks of time while trying to regain his health. He has laid out an ambitious early-season schedule, one that will include a trip to Dubai next week and eight worldwide tournament starts before he heads to the Masters.

McIlroy started the final round one shot off the lead, and he remained in contention after two birdies over his first four holes. But a bogey on No. 6 slowed his momentum, and McIlroy wasn't able to make a back-nine birdie until the closing hole, at which point the title was out of reach.

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Fleetwood rallies to defend Abu Dhabi title

By Will GrayJanuary 21, 2018, 12:48 pm

The 2018 European Tour season has begun just as the 2017 one ended: with Tommy Fleetwood's name atop the standings.

Facing the most difficult conditions of the week, Fleetwood charged down the stretch to shoot a 7-under 65 in the final round of the Abu Dhabi HSBC Championship, good enough for a two-shot win and a successful title defense.

Abu Dhabi was the start of Fleetwood's resurgence a year ago, the first of two European Tour victories en route to the season-long Race to Dubai title. This time around the Englishman started the final round two shots off the lead but rallied with six birdies over his final nine holes to reclaim the trophy.

Full-field scores from the Abu Dhabi HSBC Championship

Fleetwood was five shots behind countryman Ross Fisher when he made the turn, but he birdied the par-5 10th and then added four birdies in a five-hole stretch from Nos. 12-16. The decisive shot came on the final hole, when his pitch from the left rough nestled within a few feet of the hole for a closing birdie.

Fleetwood's 22-under total left him two shots ahead of Fisher and four shots clear of Rory McIlroy and Matthew Fitzpatrick. After entering the week ranked No. 18, Fleetwood is expected to move to at least No. 12 in the world when the new rankings are published.