Nike Golf last week unveiled its newest creations from The Oven - the Vapor Fly series of drivers, fairway woods, hybrids and irons.
The clubs are built to promote a higher launch angle for increased distance.
“As we’ve learned more and more about golf athletes while researching advanced materials and evolving manufacturing technologies, we’ve verified that if we can launch the ball higher, while managing spin, it will ultimately fly farther,” Nate Radcliffe, Nike's director of engineering, said on the company website. “We’ve found ways to accomplish that in our entire 2016 line, from the drivers to the long irons. We are using innovative designs that consider mass distribution, tuned compliance and stiffness to help the ball consistently fly high and long.”
Golf fans have already seen the clubs in action around the world. Rory McIlroy won the DP World Challenge using the Vapor Fly Pro driver, while Charles Schwartzel had both the driver and 3-wood in his bag when he won his fourth Alfred Dunhill Championship.
Nike says McIlroy was "instrumental in the design" of the Vapor Fly Pro.
“I think every golfer looks for forgiveness to make their bad shots better,” McIlroy said via the Nike website. “It’s phenomenal to know that when you have a very forgiving driver like this, even if you don’t quite catch [the ball] off the middle of the face or put a good swing on it, that it still has a chance to go the same distance and be in the fairway as if you hit a good shot. To have that much confidence in a driver standing over a tee shot is great.”
The Vapor Fly line will be available on Nike.com starting January 22. Separately, the Vapor Flex 440 driver, featuring carbon-fiver reinforced RZN, will be available in early March.