FootJoy moving beyond the foot

By Rex HoggardApril 18, 2011, 4:15 pm

This is not your father’s FootJoy. In fact, it’s not FootJoy at all, at least not in a technical sense. But when the company unveils its new men’s apparel line in June there will be no mistaking the iconic FJ logo.

“The timing is right,” said Andy Jones, vice president of gloves, accessories and apparel for Titleist and FootJoy.

Jones said the Fairhaven, Mass.-based company has been considering a move into the apparel category for five years but finally has the infrastructure in place in Asia, as well as the in-house expertise, to launch the new line, which will be branded with the company’s FJ logo.

Titleist and FootJoy staff player Steve Stricker is already wearing items from the new line on Tour and the company’s sales force will begin selling the line in June and shipping to on- and off-course retailers in January 2012.

Jones said the new line will focus on “updated, traditional designs, but it’ll be in performance fabrics, nothing in cotton” and will focus exclusively on the men’s category.

“(The women’s category) is a crowded market,” Jones said. “Our sales organization has a lot on their plate, to add another 200-piece women’s line is not something we’re going to do at the start.”

Jones said the company’s successful move into the outerwear category combined with strong feedback from several customers and clients convinced FootJoy to enter a crowded yet lucrative category, the largest at on-course shops he said.

The company entered the outerwear market in 1997 with the launch of DryJoy rain wear and now leads that category in the United States.

The FJ line will retail for $50 to $75 per shirt, just below the super-premium category, which caters to a “very narrow audience,” Jones said.

“It’s a fragmented industry, but we’re entering it with extremely strong equity in our brand,” Jones said. “We’ve been in the outerwear category, it’s not like we’re entering it blind.”

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PGA Tour, LPGA react to video review rules changes

By Golf Channel DigitalDecember 11, 2017, 1:32 pm

The USGA and R&A announced on Monday updates to the Rules of Golf, including no longer accepting call-ins relating to violations. The PGA Tour and LPGA, which were both part of a working group of entities who voted on the changes, issued the following statements:

PGA Tour:

The PGA Tour has worked closely with the USGA and R&A on this issue in recent years, and today's announcement is another positive step to ensure the Rules of Golf align with how the game is presented and viewed globally. The PGA Tour will adopt the new Local Rule beginning January 1, 2018 and evolve our protocols for reviewing video evidence as outlined.

LPGA:

We are encouraged by the willingness of the governing bodies to fully vet the issues and implement real change at a pace much quicker than the sport has seen previously. These new adaptations, coupled with changes announced earlier this year, are true and meaningful advances for the game. The LPGA plans to adopt fully the protocols and new Local Rule as outlined.

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Sharma closes on Monday, wins Joburg Open

By Associated PressDecember 11, 2017, 12:43 pm

JOHANNESBURG – Shubhankar Sharma won his first European Tour title by a shooting 3-under 69 Monday in the final round of the weather-delayed Joburg Open.

The 21-year-old Indian resumed his round on the eighth green after play was halted early Sunday afternoon because of storms. He parred that hole, birdied No. 9 and made par on every hole on the back nine.


Full-field scores from the Joburg Open


Sharma finished at 23-under 264, three strokes ahead of the pack, and qualified for next year's British Open, too.

''I actually wasn't going to come here about a week ago ... so I'm really happy that I came,'' said Sharma, who shot 61 in the second round. ''I don't think I'm ever going forget my first time in South Africa.''

Erik van Rooyen (66) was second, three strokes ahead of Shaun Norris (65) and Tapio Pulkkanen (68).

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Newsmakers of the Year: Top 10 in 2017

By Golf Channel DigitalDecember 11, 2017, 12:30 pm

Sharma among three Open qualifiers at Joburg Open

By Will GrayDecember 11, 2017, 12:16 pm

Shubhankar Sharma earned his first career European Tour win at the rain-delayed Joburg Open and punched his ticket to The Open in the process.

Sharma returned to Randpark Golf Club Monday morning after storms washed out much of the scheduled final day of play. Beginning the re-start with a four-shot lead, he hung on to win by three over South Africa's Erik Van Rooyen.

Both men can make travel plans for Carnoustie next summer, as this was the second event in the Open Qualifying Series with three spots available for players not otherwise exempt who finished inside the top 10. The final spot went to Shaun Norris, who tied for third with Finland's Tapio Pulkkanen but had a higher world ranking (No. 192) than Pulkkanen (No. 197) entering the week.

The Joburg Open was the final official European Tour event of the year. The next tournament in the Open Qualifying Series will be the SMBC Singapore Open in January, where four spots at Carnoustie will be up for grabs.