What women want ... in golf clothing and style

By Win McMurrySeptember 14, 2011, 8:18 pm

Men may rule the golf course, but women control the wallet. So when it comes to marketing products – even sports products – women’s taste should be in focus.

According to the National Golf Foundation, 80 percent of golfers are men. But when it comes to making purchasing decisions, women are responsible for more than 80 percent of all consumer purchases. The same holds true for sports apparel. The consumer marketing research firm, NDP Group, reports women spend 80 percent of all sport apparel dollars and control 60 percent of all money spent on men’s clothing.

When you take these facts into consideration, it’s no shock that the golf world has taken notice and stepped up their fashion, because if women aren’t buying, then it’s because you aren’t making something attractive to them.

At this season’s PGA Expo in Las Vegas, Annmarie Dodd, a veteran fashion reporter, and Elizabeth Noblitt, Founder and CEO of ShiShiPutter.com, hosted a session with apparel leaders and up-and-coming designers about what is influencing fashion in golf's ever-changing landscape.

Here are the keys to giving women what they want when it comes to golf apparel according to Lauren Dimen, Brand Manager from Abacus; Debbie Munoz, founder of 9&Dine; Jessica Eaves Mathews, founders of Grace & Game Golf; and Jeehee Han, founder of Evan Golf:

1. Fuss-free clothing. Women hate having to mess with their clothing on the course, especially when playing alongside men and/or in a business setting. Clothes need to be well-fitted and comfortable for women all over the golf course from climbing into a bunker to bending over to mark a ball.

2. Natural fibers. Organic cottons, washable silks, and other natural fibers like bamboo and soy that are also naturally functional, can achieve the same performance ability but without the synthetics.

3. Day to Night. It’s a nuisance to not be able to wear the same clothing throughout the golf day. Guys can wear the same clothes in many cases from the office to the course, and then to the 19th hole, women want the same “golf course to concourse” wearability in their clothing.

4. Functionality. Women’s clothes for golf still need all the performance functions kept in mind for men. A deep pocket for a yardage book and comfortable stretchable fabrics used for menswear that allow for a full range of motion shouldn’t be ignored.

5. Zen lifestyle. Yoga wear is a big trend for women’s apparel. This sporty chic zen look transfers from the yoga studio and carpool lane to the golf course.

6. Variety. Women do not want the limited cookie cutter golf options that were the way the golf industry traditionally treated fashion. Golf used to be one size/style fits all, but now different body types are considered in hem lengths, etc.

7. The Dress. This is certainly a statement for spring fashion. Love the feminine flirty but sporty golf dress.

8. Unique. Fashion and function are important, but women also want to be able to express and show off their identity through fashion.

9. Value. Women are certainly budget-conscious, but they’re also emotional buyers.  With the economy, a good price tag is important, but women want special pieces and will save money to have that perfect look. So the cost-per-wear or CPW factor is huge.

10. Accessories. Ball markers on your hat or tees in your hair can give you that sporty girl look, but a fun patterned golf glove or stylish coordinating shoe adds the finishing touches to the overall look and certainly shouldn’t be ignored!

Ogilvy urges distance rollback of ball

By Golf Channel DigitalNovember 23, 2017, 8:49 pm

Add Geoff Ogilvy to the chorus of voices calling for a distance rollback of the golf ball.

In an interview before the start of the Emirates Australian Open, Ogilvy said a "time-out" is needed for governing bodies to deal with the issue.

"It's complete nonsense," he said, according to an Australian website. "In my career, it’s gone from 300 yards was a massive hit to you’re a shorter hitter on tour now, legitimately short. It’s changed the way we play great golf courses and that is the crime. It isn’t that the ball goes 400, that’s neither here nor there. It’s the fact the ball going 400 doesn’t makes Augusta work properly, it functions completely wrong.’’


Full-field scores from the Emirates Australian Open


Ogilvy used an example from American baseball to help get his point across to an Australian audience.

“Major League Baseball in America, they use wooden bats, and everywhere else in baseball they use aluminium bats,’’ he said. “And when the major leaguers use aluminium bats they don’t even have to touch it and it completely destroys their stadiums. It’s just comedy.

“That’s kind of what’s happened to us at least with the drivers of these big hitters; We’ve completely outgrown the stadiums. So do you rebuild every stadium in the world? That’s expensive. Or make the ball go shorter? It seems relatively simple from that perspective.’’

Ogilvy, an Australian who won the 2006 U.S. Open, said he believes there will be a rollback, but admitted it would be a "challenge" for manufacturers to produce a ball that flies shorter for pros but does not lose distance when struck by recreational players.

The golf world celebrates Thanksgiving

By Golf Channel DigitalNovember 23, 2017, 6:01 pm

Here's a look, through social media, at how the golf world celebrates Thanksgiving.

Lexi Thompson:

Baking time!!

A post shared by Lexi Thompson (@lexi) on

David Feherty:

Jack Nicklaus:

GC Tiger Tracker:

Steve Stricker:

Golf Channel:

Frank Nobilo:

Ian Poulter:

Tyrone Van Aswegen:

Happy Thanksgiving: Biggest turkeys of 2017

By Grill Room TeamNovember 23, 2017, 3:00 pm

Thanksgiving brings us golf's biggest turkeys of the year. Donald Trump, Grayson Murray and a certain (now-former) tournament director headline the list. Click here or on the image below to check out all the turkeys.

Tributes pour in for legendary caddie Sheridan

By Randall MellNovember 23, 2017, 2:54 pm

Tributes are pouring in as golf celebrates the life of Greg Sheridan after receiving news of his passing.

Sheridan, a long-time LPGA caddie who worked for some of the game’s all-time greats, including Kathy Whitworth and Beth Daniel, died Wednesday in Indian Rocks Beach, Fla., at 63. He was diagnosed in July 2016 with brain and lung cancer.

Sheridan worked the last dozen years or so with Natalie Gulbis, who expressed her grief in an Instagram post on Wednesday:

“Greg…I miss you so much already and it hasn’t even been a day. 15+ seasons traveling the world you carried me & my bag through the highs and lows of golf and life. You were so much more than my teammate on the course…Thank you.”

Sheridan was on Whitworth’s bag for the last of her LPGA-record 88 titles.

“When I first came on tour, I would try to find out how many times Greg won,” Gulbis told Golfweek. “It’s a crazy number, like 50.”

Matthew Galloway, a caddie and friend to Sheridan, summed up Sheridan’s impressive reach after caddying with him one year at the LPGA Founders Cup, where the game’s pioneers are honored.

“Best Greg story,” Galloway tweeted on Thanksgiving morning, “coming up 18 at PHX all the founders were in their chairs. Greg goes, `Yep, caddied for her, her and her.’ Legend.”

In a first-person column for Golf Magazine last year, Gulbis focused on Sheridan while writing about the special bond between players and caddies. She wrote that she won the “looper lottery” when she first hired Sheridan in ’04.

“Greg and I have traveled the world, and today he is like family,” Gulbis wrote. “Sometimes, he’s a psychologist. Last year, my mom got sick and it was a distraction, but he was great. When I used to have boyfriend issues and breakup issues, he was my confidant. In a world where caddies sometimes spill secrets, Greg has kept a respectful silence, and I can’t thank him enough for that. He’s an extension of me.”

Four months after Gulbis wrote the column, Sheridan was diagnosed with cancer.

“The LPGA family is saddened to hear of the loss of long-time tour caddie, Greg Sheridan,” the LPGA tweeted. “Our thoughts and prayers are with his family and players he walked with down the fairways. #RIP.”

Dean Herden was among the legion of caddies saddened by the news.

“Greg was a great guy who I respected a lot and taught me some great things over the years,” Herden texted to GolfChannel.com.

Here are some of heartfelt messages that are rolling across Twitter:

Retired LPGA great Annika Sorenstam:

LPGA commissioner Mike Whan in a retweet of Gulbis:

Golf Channel reporter and former tour player Jerry Foltz:

Christina Kim:

LPGA caddie Shaun Clews:

LPGA caddie Jonny Scott:

LPGA caddie Kevin Casas:

LPGA pro Jennie Lee: