Senior Ratings Image Take a Hit
On the one hand, the Tour promotes the charities and the First Tee program and all the things it is trying to do to get next to the people. Then, they turn right around and act like the elitist organization a lot of people suspect them of being. And I honestly dont know whom to believe anymore.
The Senior Tour is awash in bad ratings on its cable television network, CNBC. CNBC is televising 33 tournaments this year, with one rather large caveat: they arent showing them live. ESPN has been the network of choice for the Senior Tour the last few years, but on a more limited basis. CNBC is basically a network for financial experts and their wannabees, not a channel of sports nuts. Golf is a new venture for CNBC, but it is shown after the markets close and the figure filberts have gone home for the day. Tournaments are shown from 5-7 p.m. Eastern, even though they are actually finished two or three hours before then.
Still, the Tour puts a very interesting twist to CNBC. Im very comfortable in some respects, commissioner Tim Finchem said recently.
Hes comfortable in that 25 percent more tournaments are broadcast on CNBC, he said. And hes also comfortable with the promotion CNBC gives. Getting in front of their audience is very important, said Finchem.
The Tennessean newspaper did a survey recently in which the telecasts of March were compared to those of a year ago. The ratings were down 24 percent overall, but for those with an income of $75,000 or more, ratings were up 80 percent. For those aged 35 to 64, ratings were still down overall, but when it came to the wealthy 35-64s, ratings were up 135 percent. This, believes the Tour, is something worth crowing about.
To the average Joe, that is a little troubling. The Senior Tour isnt the same product it was five or 10 years ago, its popularity is waning, and yet the Tour is doing little to change it.
Were definitely getting the audience the golf advertisers and the Senior PGA are looking for, CNBC spokesman Jonathan Klein told The Tennessean.
What is the Senior Tour looking for? Is it the audience, or is it the type of audience? Is it numbers, or the number in bank accounts?
It isnt CNBCs fault that the ratings are slipping. They just televise the events, and with a four-year contract firmly in place, nothing is going to change for quite some time.
But this whole thing leaves professional golf in a sticky situation as far as perception. The Senior Tours audience is dwindling as its great old stars leave one by one. But the PGA Tour seems fine with that, as long as the upper-income blokes keep watching. If you and I dont find it convenient to watch the tape-delayed telecasts, that doesnt particularly bother the folks of the Tour. Now, if Bryan Big Shot were not to watch, that would be worrisome, according to the PGA Tour.
And yet, the Tour maintains that golfs elitist image is not the image it wants to project. It wants you to believe it has in mind the interests of the school kid, as well as the millionaire. It may be a Tour of millionaires, but it wants you to believe it has your interests at heart.
The ideals of the First Tee, a program designed to introduce everyone to golf, are certainly lofty. But they conflict with the ideals of reality, which say that CBNC is the network of the rich.
Lexi looks to shine as LPGA season begins next week
Lexi Thompson may be No. 4 in the Rolex Women’s World Rankings, but in so many ways she became the new face of the women’s game last year.
That makes her the headliner in a fairly star-studded season opener at the Pure Silk Bahamas Classic next week.
Three of the top four players in the Rolex Women’s World Rankings are scheduled to tee it up on Paradise Island, including world No. 1 Shanshan Feng and co-Rolex Player of the Year So Yeon Ryu.
From the heartache at year’s start with the controversial loss at the ANA Inspiration, through the angst in the middle of the year with her mother’s cancer diagnosis, to the stunning disappointment at year’s end, Thompson emerged as the story of the year because of all she achieved in spite of those ordeals.
Next week’s event will mark the first time Thompson tees it up in an LPGA tournament since her season ended in stunning fashion last November with a missed 2-foot putt that cost her a chance to win the CME Group Tour Championship and the Rolex Player of the Year Award, and become the world No. 1.
She still walked away with the CME Globe’s $1 million jackpot and the Vare Trophy for the season’s low scoring average.
She also walked away sounding determined to show she will bounce back from that last disappointment the same way she bounced back from her gut-wrenching loss at the year’s first major, the ANA, where a four-shot Sunday penalty cost her a chance to win her second major.
“Just going through what I have this whole year, and seeing how strong I am, and how I got through it all and still won two tournaments, got six seconds ... it didn’t stop me,” Thompson said leaving the CME Group Tour Championship. “This won’t either.”
Thompson was named the Golf Writers Association of America’s Player of the Year in a vote of GWAA membership. Ryu and Sung Hyun Park won the tour’s points-based Rolex Player of the Year Award.
With those two victories and six second-place finishes, three of those coming after playoff losses, Thompson was close to fashioning a spectacular year in 2017, to dominating the tour.
The new season opens with Thompson the center of attention again. Consistently one of the tour’s best ball strikers and longest hitters, she enjoyed her best year on tour last season by making dramatic improvements in her wedge play, short game and, most notably, her putting.
She doesn’t have a swing coach. She fashioned a better all-around game on her own, or under the watchful eye of her father, Scott. All the work she put in showed up in her winning the Vare Trophy.
The Pure Silk Bahamas Classic will also feature defending champion Brittany Lincicome, as well as Ariya Jutanugarn, Stacy Lewis, Michelle Wie, Brooke Henderson, I.K. Kim, Danielle Kang and Charley Hull.
One & Done: 2018 CareerBuilder Challenge
Beginning in 2018, Golf Channel is offering a "One & Done" fantasy game alternative. Choose a golfer and add the salary they earn at the event to your season-long total - but know that once chosen, a player cannot be used again for the rest of the year.
Log on to www.playfantasygolf.com to start your own league and make picks for this week's event.
Here are some players to consider for One & Done picks this week at the CareerBuilder Challenge, where Hudson Swafford returns as the defending champion:
Zach Johnson. The two-time major champ has missed the cut here three years in a row. So why include him in One & Done consideration? Because the three years before that (2012-14) included three top-25s highlighted by a third-place finish, and his T-14 at the Sony Open last week was his fifth straight top-25 dating back to September.
Bud Cauley. Cauley has yet to win on Tour, but that could very well change this year - even this week. Cauley ended up only two shots behind Swafford last year and tied for 14th the year prior, as four of his five career appearances have netted at least a top-40 finish. He opened the new season with a T-7 in Napa and closed out the fall with a T-8 at Sea Island.
Adam Hadwin. Swafford left last year with the trophy, but it looked for much of the weekend like it would be Hadwin's tournament as he finished second despite shooting a 59 in the third round. Hadwin was also T-6 at this event in 2016 and now with a win under his belt last March he returns with some unfinished business.
Charles Howell III. If you didn't use him last week at the Sony Open, this could be another good spot for the veteran who has four top-15 finishes over the last seven years at this event, highlighted by a playoff loss in 2013. His T-32 finish last week in Honolulu, while not spectacular, did include four sub-70 scores.
David Lingmerth. Lingmerth was in that 2013 playoff with Howell (eventually won by Brian Gay), and he also lost here in overtimei to Jason Dufner in 2016. The Swede also cracked the top 25 here in 2015 and is making his first start since his wife, Megan, gave birth to the couple's first child in December. Beware the sleep-deprived golfer.
DJ: Kapalua win means nothing for Abu Dhabi
ABU DHABI, United Arab Emirates – Dustin Johnson's recent victory in Hawaii doesn't mean much when it comes to this week's tournament.
The top-ranked American will play at the Abu Dhabi HSBC Championship for the second straight year. But this time he is coming off a victory at the Sentry Tournament of Champions, which he won by eight shots.
''That was two weeks ago. So it really doesn't matter what I did there,'' said Johnson, who finished runner-up to Tommy Fleetwood in Abu Dhabi last year. ''This is a completely new week and everybody starts at even par and so I've got to start over again.''
In 2017, the long-hitting Johnson put himself in contention despite only making one eagle and no birdies on the four par-5s over the first three rounds.
''The par 5s here, they are not real easy because they are fairly long, but dependent on the wind, I can reach them if I hit good tee balls,'' the 2016 U.S. Open champion said. ''Obviously, I'd like to play them a little better this year.''
The tournament will see the return of Paul Casey as a full member of the European Tour after being away for three years.
''It's really cool to be back. What do they say, absence makes the heart grow fonder? Quite cheesy, but no, really, really cool,'' said the 40-year-old Englishman, who is now ranked 14th in the world. ''When I was back at the Open Championship at Birkdale, just the reception there, playing in front of a home crowd, I knew this is something I just miss.''
The Abu Dhabi HSBC Championship starts Thursday and also features former No. 1 Rory McIlroy, who is making a comeback after more than three months off.
Kuchar joins European Tour as affiliate member
Months after he nearly captured the claret jug, Matt Kuchar has made plans to play a bit more golf in Europe in 2018.
Kuchar is in the field this week at the Abu Dhabi HSBC Championship, and he told reporters in advance of the opening round that he has opted to join the European Tour as an affiliate member:
Matt Kuchar— The European Tour (@EuropeanTour) January 17, 2018
"It's been a passion of mine to explore & see the world, and I'll now be joining the European Tour as an Affiliate Member, which is very exciting." pic.twitter.com/7wDbuGXz8j
As an affiliate member, Kuchar will not have a required minimum number of starts to make. It's the same membership status claimed last year by Kevin Na and Jon Rahm, the latter of whom then became a full member and won two European Tour events in 2017.
Kuchar made six European Tour starts last year, including his runner-up performance at The Open. He finished T-4 at the Aberdeen Asset Management Scottish Open in his lone European Tour start that wasn't co-sanctioned by the PGA Tour.