A strong Swedish contingent, led by the country's favorite golfing son Jesper Parnevik, will be on hand to try and return the trophy to its rightful place for the host country.
Although Parnevik has struggled for the better part of the last three years, the son of Sweden's most famous comedian will still get a hero's welcome, due in part to the pair of prior victories he has had in this event.
He first held up the trophy in 1995 and then again revisited the winner's circle in 1998. Last year he finished in a tie for eighth behind champion Luke Donald.
Parnevik will share the center stage with Niclas Fasth, who is coming off a big playoff victory at last week's Deutsche Bank TPC of Europe. Fasth birdied the third playoff hole to edge out Angel Cabrera for his second win of the season and third overall in his career.
But the home cooking may not be enough as a pair of high-ranking Aussies will be looking to cash in on the $1,930,000 purse. Adam Scott, ranked seventh in the world, hopes to notch his second Euro Tour title of the year and third overall.
The 25-year-old Scott, whose girlfriend also happens to be from Sweden, won the Johnnie Walker Classic in April and also won the rain-shortened Nissan Open in March on the PGA Tour.
He'll be joined by fellow Aussie Mark Hensby, who is quickly making a name for himself on the world stage. Outside of Tiger Woods and Vijay Singh, Hensby has played better than any other player in this year's majors.
The 34-year-old Hensby had a fifth place showing at the Masters, followed by an impressive tie for third at the U.S. Open, then finished 15th at the British Open at St. Andrews.
Along with Fasth and Parnevik, other Swedes filling out the field include Ryder Cupper Pierre Fulke, 2005 Aa St. Omer Open champion Joakim Backstrom, and Peter Hanson and Henrik Stenson, who as a pair finished runner-up in this event in 2004.
The Golf Channel will carry all four rounds of the competition live, beginning Thursday at 9:30 a.m. (ET).
Former winners of this event include Nick Faldo, Vijay Singh, Colin Montgomerie and Lee Westwood, with Monty owning the record of most wins with three.
Next week the tour travels to Scotland for the Diageo Championships at Gleneagles.