Golf Channel Promotes Regina OBrien to Senior Vice President Marketing

By Golf Channel Public RelationsJanuary 19, 2010, 8:29 pm

ORLANDO, Fla. (January 19, 2010) – Golf Channel announced today the promotion of Regina O’Brien to senior vice president of marketing. 

In her expanded role, O’Brien will lead all of the marketing and promotional efforts for the cable network and its platform of new media businesses, including  Since joining Golf Channel in 2007 as vice president of marketing and brand management, O’Brien has been responsible for overseeing the evolution of the network’s overall brand and driving the marketing and communication strategies for Golf Channel’s promotional campaigns. 

Prior to joining Golf Channel, O’Brien was senior director of advertising and marketing communications for Comcast in Philadelphia, where she was involved with the successful revitalization of the corporation’s overall brand and the launch of the on-demand horror channel FearNet.

Golf Channel also announced the promotion of Matt Justine to regional vice president of sales for, the network’s tee-time business.  He will oversee all sales and marketing initiatives in the Northeast, Mid-Atlantic, Southeast and East Regions.  Rob Monson has been promoted to senior director, online marketing, and will be responsible for the marketing strategy and execution of the Golf Channel’s new media assets, including,, the network and Golf Channel Amateur Tour.  Darcie McCallum, formerly regional marketing manager for, has been promoted to director of marketing, tee times and events.  McCallum will oversee all marketing initiatives for and Golf Channel Amateur Tour.


About Golf Channel

Golf Channel is a multimedia, golf entertainment and services company based in Orlando, Fla.  The Golf Channel cable network, co-founded by Arnold Palmer and a subsidiary of Comcast Corporation (NASDAQ:  CMCSA, CMCSK), is available in more than 120 million homes worldwide through cable, satellite and wireless companies.  Exclusive partnerships with the world’s top tours allow Golf Channel to feature more live golf coverage than all other networks combined, added to a programming schedule distinguished by golf’s best news, instruction and original programming.  Golf Channel’s digital platform of businesses is led by, the number-one golf destination on the Internet, delivering unmatched coverage of the world of golf, as well as services that help the recreational player with how to play, what to play and where to play golf.


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Watch: Tiger throws dart, pours in birdie at 8

By Golf Channel DigitalMarch 18, 2018, 7:31 pm

Starting Sunday five off the lead, Tiger Woods teed off his final round of the Arnold Palmer Invitational with a laced 2-iron and a par at No. 1.

Woods hit the green at the par-3 second but left himself a 50-foot birdie putt and a 6-footer to save par, which we walked in.

A two-putt 4 at the par-5 fourth gave Woods his first birdie of the day and moved him to 8 under for the week. Apparently energized, Tiger pulled driver at the short par-4 fifth and unleashed this violent swing.

A pitch from the thick rough hit a sprinkler head and stopped on the apron, leading to this birdie try, which fortunately hit the pin but unfortunately didn't fall.

Looking to pick up another stroke - or two - at the par-5 sixth, Woods took his drive 317 yards over the water and hit this second shot from 227 yards to 13 feet, leading to another two-putt birdie when his eagle try burned the right edge.

Returning to his trusty 2-iron, Tiger found the fairway at par-4 eighth and then threw this dart from 176 yards to 6 feet and rolled in his third birdie putt of the day to move to 10 under.

(More coming...)

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Tiger Tracker: Arnold Palmer Invitational

By Tiger TrackerMarch 18, 2018, 5:00 pm

Tiger Woods will start Sunday five off the lead at the Arnold Palmer Invitational. How will he follow up last week's runner-up? We're tracking him at Bay Hill.

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McIlroy: Time for Tour to limit alcohol sales on course

By Ryan LavnerMarch 18, 2018, 1:50 pm

ORLANDO, Fla. – Rory McIlroy suggested Saturday that the PGA Tour might need to consider curbing alcohol sales to stop some of the abusive fan behavior that has become more prevalent at events.

McIlroy said that a fan repeatedly yelled his wife’s name (Erica) during the third round at the Arnold Palmer Invitational.

“I was going to go over and have a chat with him,” McIlroy said. “I think it’s gotten a little much, to be honest. I think they need to limit the alcohol sales on the course, or they need to do something, because every week it seems like guys are complaining about it more and more.

Full-field scores from the Arnold Palmer Invitational

Arnold Palmer Invitational: Articles, photos and videos

“I know that people want to come and enjoy themselves, and I’m all for that, but sometimes when the comments get personal and people get a little bit rowdy, it can get a little much.”

This isn’t the first time that McIlroy has voiced concerns about fan behavior on Tour. Last month at Riviera, he said the rowdy spectators probably cost Tiger Woods a half-shot a round, and after two days in his featured group he had a splitting headache.

A week later, at the Honda Classic, Justin Thomas had a fan removed late in the final round.

McIlroy believes the issue is part of a larger problem, as more events try to replicate the success of the Waste Management Phoenix Open, which has one of the liveliest atmospheres on Tour.

“It’s great for that tournament, it’s great for us, but golf is different than a football game, and there’s etiquette involved and you don’t want people to be put off from bringing their kids when people are shouting stuff out,” he said. “You want people to enjoy themselves, have a good day.”

As for a solution, well, McIlroy isn’t quite sure.

“It used to be you bring beers onto the course or buy beers, but not liquor,” he said. “And now it seems like everyone’s walking around with a cocktail. I don’t know whether (the solution) is to go back to letting people walking around with beers in their hands. That’s fine, but I don’t know.”

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Confident Lincicome lurking after 54 holes at Founders

By Randy SmithMarch 18, 2018, 2:45 am

PHOENIX – Brittany Lincicome is farther back than she wanted to be going into Sunday at the Bank of Hope Founders Cup, but she’s in a good place.

She’s keeping the momentum of her season-opening Pure Silk Bahamas Classic victory going this year.

Her confidence is high.

“Last year, I won in the Bahamas, but then I didn't do anything after that,” Lincicome said. “I don't even know if I had a top 10 after my win in the Bahamas. Obviously, this year, I want to be more consistent.”

Lincicome followed up her victory in the Bahamas this year with a tie for seventh in her next start at the Honda LPGA Thailand. And now she’s right back on another leaderboard with the year’s first major championship just two weeks away. She is, by the way, a two-time winner at the ANA Inspiration.

Missy Pederson, Lincicome’s caddie, is helping her player keep that momentum going with more focus on honing in the scoring clubs.

“One of our major goals is being more consistent,” Pederson said. “She’s so talented, a once in a generation talent. I’m just trying to help out in how to best approach every golf course.”

Full-field scores from the Bank of Hope Founders Cup

Pederson has helped Lincicome identify the clubs they’re likely to attack most with on the particular course they are playing that week, to spend more time working with those clubs in practice. It’s building confidence.

“I know the more greens we hit, and the more chances we give ourselves, the more our chances are to be in contention,” Pederson said. “Britt is not big into stats or details, so I have to figure out how to best consolidate that information, to get us exactly where we need to be.”

Lincicome’s growing comfort with clubs she can attack with is helping her confidence through a round.

“I’ve most noticed consistency in her mental game, being able to handle some of the hiccups that happen over the course of a round,” Pederson said. “Whereas before, something might get under her skin, where she might say, `That’s what always happens,’ now, it’s, `All right, I know I’m good enough to get this back.’ I try to get her in positions to hit the clubs we are really hitting well right now.”

That’s leading to a lot more birdies, fewer bogeys and more appearances on leaderboards in the start to this year.