Golf 20/20 – the collaboration of the leading organizations in the U.S. golf industry – created a charitable impact of $3.9 billion in 2011, according to a study released by the National Golf Foundation.
That includes an estimated 12,000 golf facilities (75 percent of the U.S. total), 143,000 events, 12 million participants and $26,300 average per function.
“Regardless of the economic climate, golf is a key driver of charitable giving in the U.S.,” said Steve Mona, CEO of the World Golf Federation and administrator of Golf 20/20, according to a statement. “As a major focus of the golf industry, working with organizers of philanthropic events helps improve millions of lives.”
Golf 20/20 was launched in 2000 and designed to unite and activate the industry around key strategic initiatives that increase participation and retention, involvement and interest in the game. The beneficiaries of the program include health, youth, education, environmental and cultural groups nationally, regionally and locally.