MARANA, Ariz. – The First Tee announced Tuesday that Golf Channel will become the youth development organization’s media partner in 2012.
Golf Channel will provide exposure to The First Tee in an effort to build awareness and educate and encourage involvement by its TV and online audience. Golf Channel will support The First Tee through on-air and online programming, plus promotion to support multiple initiatives, including The First Tee Campaign for 10 Million Young People. The campaign launched in July 2011 with the goal of raising $100 million to enable the organization to reach 10 million new young people by 2017.
“Golf Channel’s benevolence and desire to see young people positively impacted through golf will create an incredible opportunity for The First Tee – through increased exposure – to further our reach,” said Joe Louis Barrow, Jr., chief executive of The First Tee. “The relationship is very important to our current strategic plan and our goal to reach 10 million more young people.”
Golf Channel’s involvement in The First Tee will include coverage the first Wednesday of every month beginning March 7 throughout 2012. Additionally, Golf Channel will have expanded coverage of the organization’s annual participant events and will showcase stories of how The First Tee is impacting the lives of young people through golf. Golf Channel will also draw attention to unique aspects of their programs, including the Nine Core Values and Nine Healthy Habits.
“As a growing company and an engine that can help drive the growth of the game, Golf Channel has a very real responsibility to give back to the game and the community we serve,” said Mike McCarley, president of Golf Channel. “Our ability to tell the stories of these remarkable young people involved in The First Tee is a commitment in which we take great pride.”