Industry insiders talk Tiger, Rory and Nike

By Randall MellJanuary 14, 2013, 8:27 pm

With his Nike deal becoming official Monday, Rory McIlroy pushes farther onto a stage Tiger Woods once dominated.

McIlroy isn’t just crowding Woods’ work space with his two major championships. He’s now barging into the premium marketing space Woods once ruled over almost exclusively as the game’s most valuable commodity.

Even in the new Nike commercial featuring McIlroy and Woods, we see these two titans being positioned as rivals, albeit playful rivals in an entertaining game of one-ups-manship.

“Dude, is that your real hair?” Woods asks McIlroy in the commercial.

“Is that all you got?” McIlroy asks Woods.


What's in the Bag: McIlroy's Nike equipment

Video: Tiger-Rory Nike commercial

Photos: McIlroy through the years


Here’s a look back at what industry analysts told Golfchannel.com when news first broke that McIlroy was going to be teaming  with Woods in the Nike athletes’ stable:

Scott Becher, executive vice president of Z Sports & Entertainment, a division of Zimmerman Advertising: “In many respects, this is a slow passing of the torch. Rory helps contemporize Nike in reaching a younger golf audience, but he can also, if used together with Tiger, help soften Tiger’s image for Nike . . . This is one plus one equals three for Nike.”

Rick Horrow, CEO of Horrow Sports Ventures and sports business analyst for Fox Sports and CNN: “I think it’s a win-win for everybody. For Rory, it’s an acknowledgment that he is the next great thing. For Tiger, he may get a likeability bump by being affiliated with a positive personality in a playful, human way.”

Andrew Zimbalist, an economics professor who specializes in sports at Smith College in Northampton, Mass. “If you were asking me about this Nike deal five years ago, I would be scratching my head and asking, `Why would Tiger Woods want to share the stage?’ But because of what happened in his personal life, with his golf game not being what it was, Tiger fell off the stage. This is an opportunity for Tiger, I don’t think there’s any question about it. I also think it is part of the image he is trying to create since he came out of the hospital after the accident.

“At this point, it’s fair to say Tiger is past his peak. That is not to say he’s going to decline rapidly, but his period of ascendance and domination is not what it used to be. To have somebody who is rising up, somebody who is not only a tremendous competitor, like Rory McIlroy, but somebody who is good-looking and has charisma and appeal, for Tiger to be able to hook his wagon up to McIlroy, that’s a positive for Tiger . . . If part of his image now, instead of standing by himself and promoting Nike products, if it’s doing it with somebody else by his side, that is portraying a Tiger who is now more relationally oriented.”

Bill Marshall, president of South Florida-based Team Marketing: “It’s a positive rub for Rory, Tiger and Nike. Tiger Woods is still the cornerstone of golf, regardless who Nike signs. He is still the Empire State Building in the city of golf. Whether you love Tiger or hate him, he still moves the needle in golf like no one else. He is still Nike, there’s no question about that, and the fact that Nike is enhancing its talent pool is complementary to Tiger. In appearing to be the future of golf, McIlroy is a good choice to complement Tiger.”

Watch: Shilton wins $16k timepiece with hole-in-one

By Golf Channel DigitalNovember 23, 2017, 2:50 am

Australian Brad Shilton made a hole-in-one on the par-3, 188-yard 11th hole during the first round of the Australian Open, and he was rewarded handsomely for his efforts - with a Tag Heuer watch worth $16k.

Day gets in early mix with 66 in return to Australia

By Associated PressNovember 23, 2017, 2:32 am

SYDNEY - Jason Day's first tournament round in Australia in four years was a 5-under 66 to put him among the leaders early Thursday at the Australian Open.

Day's round came unhinged late with a double-bogey six on the par-4 eighth hole, his second-last of the day. He hit his tee shot into the trees on the left, hit back out to the fairway, missed his approach to the green and then couldn't get up and down.

''That was brutal,'' Day said of the 481-yard hole that played into gusting winds.

But Day recovered quickly to birdie his last to sit three strokes behind fellow Australian and early leader Cameron Davis, who started on the first, had six front-nine birdies and shot 63 at The Australian Golf Club.

In between the two was Australian Taylor MacDonald, who shot 65.

''It was a pretty solid round, I didn't miss many fairways, I didn't miss many greens,'' Day said. ''I'd give myself a seven or eight out of 10.''

Defending champion Jordan Spieth, attempting to win the Australian Open for the third time in four years, was off to a poor start among the afternoon players, bogeying his first two holes.

The Sydney-born Davis played most of this season on the Mackenzie Tour in Canada and will attempt to secure his Web.com card in the final round of qualifying from Dec. 7-10 in Chandler, Arizona.

''Everything went to plan,'' Davis said. ''I got off to a great start. I was hitting my spots and was able to keep it together on the back nine.''

NOTES: Australian Brad Shilton had the first ace of the tournament, using a 5-iron for a hole-in-one on the par-3, 188-yard 11th hole, his second hole of the day. Australian veteran Geoff Ogilvy, the 2006 U.S. Open winner, shot 69. He and Rod Pampling (68) played the first round with Day.

Day: Woods feeling good, hitting it long

By Golf Channel DigitalNovember 22, 2017, 9:33 pm

Jason Day says Tiger Woods told him he feels better than he has in three years, which is good news for Woods a week ahead of his return to the PGA Tour at the Hero World Challenge.

Day, a fellow Nike endorser, was asked about Woods during his news conference at the Emirates Australian Open on Wednesday. "I did talk to him," Day said, per a report in the Sydney Morning Herald,"and he did say it's the best he's ever felt in three years'" Day said.

"He doesn't wake up with pain anymore, which is great. I said to him, 'Look, it's great to be one of the best players ever to live, but health is one thing that we all take for granted and if you can't live a happy, healthy life, then that's difficult.'"

The Hero World Challenge will be played Nov. 30-Dec. 3 in the Bahamas and broadcast on Golf Channel and NBC.

Day, who has had his own health issues, said he could empathize with Woods.

"I totally understand where he's coming from, because sometimes I wake up in the morning and it takes me 10 minutes to get out of bed, and for him to be in pain for three years is very frustrating."

Woods has not played since February after undergoing surgery following a recurrence of back problems.

"From what I see on Instagram and what he's been telling me, he says he's ready and I'm hoping that he is, because from what I hear, he's hitting it very long," Day said.

"And if he's hitting it long and straight, then that's going to be tough for us because it is Tiger Woods. He's always been a clutch putter and in amongst the best and it will be interesting to see.

"There's no pressure. I think it's a 17- or 18-man field, there's no cut, he's playing at a tournament where last year I think he had the most birdies at."

Move over Lydia, a new Ko is coming to LPGA

By Randall MellNovember 22, 2017, 5:11 pm

Another gifted young South Korean will be joining the LPGA ranks next year.

Jin Young Ko, the Korean LPGA Tour star, informed the American-based LPGA on Sunday night that she will be taking up membership next year. Ko earned the right by winning the LPGA’s KEB Hana Bank Championship as a nonmember in South Korea in October.

Ko, 22, no relation to Lydia Ko, first burst on to the international spotlight with her run into contention at the Ricoh Women’s British Open at Turnberry two years ago. She led there through 54 holes, with Inbee Park overtaking her in the final round to win.

With 10 KLPGA Tour titles, three in each of the last two seasons, Ko has risen to No. 19 in the Rolex Women’s World Rankings.

Ko told GolfChannel.com Sunday afternoon that she was struggling over the decision, with a Monday deadline looming.

“It’s a difficult decision to leave home,” Ko said after the final round of the CME Group Tour Championship in Naples, when she was still undecided. “The travelling far away, on my own, the loneliness, that’s what is difficult.”

Ko will be the favorite to win the LPGA’s Louise Suggs Rolex Rookie of the Year Award next year. South Koreans have won that award the last three years. Sung Hyun Park won it this year, In Gee Chun last year and Sei Young Kim in 2015. South Korean-born players have won the last four, with New Zealand’s Lydia Ko winning it in 2014. Ko was born in South Korea and moved to New Zealand when she was 6.

Ko released this statement through the LPGA on Wednesday: 

"It has been my dream since I was young to play on the LPGA Tour and I look forward to testing myself against the best players on a worldwide stage. I know it is going to be tough but making a first win as an LPGA member and winning the Rolex Rookie of the Year award would be two of the biggest goals I would like to achieve next year."