Arnie: Palmer and TV is the perfect match

By Jay CoffinSeptember 10, 2014, 10:00 am

The timing was superb. So good, in fact, that it wasn’t a fair fight.

Television in the late 1950s was in the midst of a phenomenal growth spurt. Only an estimated 9 percent of U.S. households had TV sets at the beginning of the decade. By 1958, the figure was almost 85 percent. Televised golf was expanding as well. From the modest beginnings of a single-station broadcast of parts of the 1947 U.S. Open and the first nationally televised tournament, the 1953 Tam O'Shanter World Championship, by 1958 televised golf included the Masters (only holes 15-18), U.S. Open (only the final day) and PGA Championship (for the first time). 

What was missing, however, was a superstar, someone who could appeal to the masses, someone everyone could adore. The careers of the two winningest players of the postwar era, Ben Hogan and Sam Snead, were winding down. And though both men were supremely talented, they weren't especially charismatic. Nor did anyone else in men's professional golf have the right combination of accomplishment and  let's be honest  sex appeal.

Until, at that precise time, along came a dashing 20-something who was infinitely cooler than the coolest person you know.

Arnold Palmer hitched up his pants before every swat, flicked away the cigarette that had been dangling from his lips and swung for the fences with a violent, corkscrew-type swing. He backed up his style with substance, too, collecting all seven of his major victories in a six-year span from 1958-64.

Simply, Arnold Palmer and television made an unbeatable pair. Everything about Palmer was irresistible to television cameras. Television cameras made Palmer larger than life. He quickly became everybody’s hero.

“Television was great for golf and Arnold, and Arnold was great for television. It worked both ways,” Jack Nicklaus said. “Arnold was flamboyant and exciting, fun to watch. People gravitated to him because he played these great recovery shots and that’s what people related to.”

“They were made for each other," legendary sportscaster Jack Whitaker said. "Arnold would have been good anyway without television, but I think the combination – his personality and television – was a marvelous cocktail.”

The ingredients of that cocktail first were concocted in 1958 when Palmer dramatically won his first major championship at the Masters. He made eagle on the par-5 13th hole on the way to a one-shot victory. Palmer’s charm and presence were on display for a national audience that Sunday at Augusta National as the Masters was televised for only the third time. On that splendid Georgia day amongst the blooming azaleas Arnie’s Army was born.

“I was watching just like the rest of America, watching the Masters as a kid and obviously he was winning,” Ben Crenshaw recalls. “His fashion, the way he won and the way that he would play, it seemed like everything got caught up in his wake when he played.”

Two years later the legend grew exponentially. Having already birdied the final two holes to win the 1960 Masters by a shot, Palmer came from seven shots behind in the final round to shoot 65 and win his first U.S. Open.

Angered by a reporter friend's comment before the final round that he had no chance to win, a steaming Palmer drove the green on the par-4 opening hole for an easy two-putt birdie, then chipped in for birdie on the second. In all he birdied the first four holes and six of the first seven. 


Arnold Palmer

Arnie's Army stretched across the globe; here at the 1960 British (Getty)

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That same year Palmer  – on the basis of a handshake deal – agreed to be represented by friend Mark McCormack's International Management Group, which would quickly become sport’s first super agency. McCormack sought to capitalize on his client’s good looks, modest background, affability and golfing prowess. The plan from the start was to turn Palmer’s total package into a global brand. In two years Palmer’s endorsement earnings skyrocketed from $6,000 per year to $500,000.

Interest in golf, particularly on TV, towered too.

“If it wasn’t for Arnold, the way he played the game and how he caught the imagination of the public, it would’ve taken the game many more years to have grown and gain the recognition that it gained under Arnold’s achievements,” Billy Casper said.

The complete list of those achievements is too vast to recount, and you likely already know the most significant accolades anyway. Just know that as Palmer’s resume continued to spike, so, too, did interest in the game.

“He was a blue-collar type golfer,” Jack Nicklaus said. “He won, but he was a good leader and a good champion and a good role model for the game. Had it been another guy coming along and wasn’t a good role model or didn’t handle himself well, I think that would have hurt the game.”

The King’s immense popularity for the first four decades of his career (1950s-80s) is a large reason why Golf Channel was launched nearly 20 years ago. Entrepreneur Joe Gibbs first hatched the idea of a 24-hour golf network in the early 1990s and shared it with Palmer.

Gibbs needed name recognition and instant credibility. He persuaded Palmer to buy into his idea and the duo secured $80 million in financing over the next couple of years. On Jan. 17, 1995, Palmer made the ceremonial flip of the switch to launch the network that now is available in more than 82 million homes.

“Gentlemen, if I hadn’t tried to hit it through the trees a few times in my life, none of us would be here,” Gibbs recalls Palmer saying at the meeting where Palmer was finally convinced that Golf Channel was something that could be sustainable. “After that, he was committed.”

Said Palmer: “I never thought I would sit and watch a golf program every day, day in and day out as I do now.

“A lot of people thought, ‘Well, that might not work’, but it has worked so well. To see what has happened here is certainly one of the great thrills of my life.”

Palmer has had many great thrills in his 85 years but has provided many more to those who have seen him both on the tube and in person. In both forms, Palmer has always moved the needle.

“I feel we were very fortunate to have the right guy come along at the right time,” Dow Finsterwald said.

And extremely fortunate that Palmer became best friends with television all those years ago.

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Woods impresses DeChambeau, Day on Tuesday

By Ryan LavnerJanuary 23, 2018, 11:27 pm

SAN DIEGO – Bryson DeChambeau played with Tiger Woods for the first time Tuesday morning, and the biggest surprise was that he wasn’t overcome by nerves.

“That’s what I was concerned about,” DeChambeau said. “Am I just gonna be slapping it around off the tee? But I was able to play pretty well.”

So was Woods.

DeChambeau said that Woods looked “fantastic” as he prepares to make his first PGA Tour start in a year.

“His game looks solid. His body doesn’t hurt. He’s just like, yeah, I’m playing golf again,” DeChambeau said. “And he’s having fun, too, which is a good thing.”

Woods arrived at Torrey Pines before 7 a.m. local time Tuesday, when the temperature hadn’t yet crept above 50 degrees. He warmed up and played the back nine of Torrey Pines’ South Course with DeChambeau and Jason Day.

“He looks impressive; it was good to see,” Day told PGATour.com afterward. “You take (Farmers) last year and the Dubai tournament out, and he hasn’t really played in two years. I think the biggest thing is to not get too far ahead, or think he’s going to come back and win straight away.


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“The other time he came back, I don’t think he was ready and he probably came back too soon. This time he definitely looks ready. I think his swing is really nice, he’s hitting the driver a long way and he looks like he’s got some speed, which is great.”

Woods said that his caddie, Joe LaCava, spent four days with him in South Florida last week and that he’s ready to go.

“Before the Hero I was basically given the OK probably about three or four weeks prior to the tournament, and I thought I did pretty good in that prep time,” Woods told ESPN.com, referring to his tie for ninth in the 18-man event.

“Now I’ve had a little more time to get ready for this event. I’ve played a lot more golf, and overall I feel like I’ve made some nice changes. I feel good.”

Woods is first off Torrey Pines’ North Course in Wednesday’s pro-am, scheduled for 6:40 a.m. local time. 

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With blinders on, Rahm within reach of No. 1 at Torrey

By Rex HoggardJanuary 23, 2018, 10:10 pm

SAN DIEGO – The drive over to Torrey Pines from Palm Springs, Calif., takes about two and a half hours, which was plenty of time for Jon Rahm’s new and ever-evolving reality to sink in.

The Spaniard arrived in Southern California for a week full of firsts. The Farmers Insurance Open will mark the first time he’s defended a title on the PGA Tour following his dramatic breakthrough victory last year, and it will also be his first tournament as the game’s second-best player, at least according to the Official World Golf Ranking.

Rahm’s victory last week at the CareerBuilder Challenge, his second on Tour and fourth worldwide tilt over the last 12 months, propelled the 23-year-old to No. 2 in the world, just behind Dustin Johnson. His overtime triumph also moved him to within four rounds of unseating DJ atop the global pecking order.

It’s impressive for a player who at this point last year was embarking on his first full season as a professional, but then Rahm has a fool-proof plan to keep from getting mired in the accolades of his accomplishments.

“It's kind of hard to process it, to be honest, because I live my day-to-day life with my girlfriend and my team around me and they don't change their behavior based on what I do, right?” he said on Tuesday at Torrey Pines. “They'll never change what they think of me. So I really don't know the magnitude of what I do until I go outside of my comfort zone.”

Head down and happy has worked perfectly for Rahm, who has finished outside the top 10 in just three of his last 10 starts and began 2018 with a runner-up showing at the Sentry Tournament of Champions and last week’s victory.

According to the world ranking math, Rahm is 1.35 average ranking points behind Johnson and can overtake DJ atop the pack with a victory this week at the Farmers Insurance Open; but to hear his take on his ascension one would imagine a much wider margin.

“I've said many times, beating Dustin Johnson is a really, really hard task,” Rahm said. “We all know what happened last time he was close to a lead in a tournament on the PGA Tour.”


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Rahm certainly remembers. It was just three weeks ago in Maui when he birdied three of his first six holes, played the weekend at Kapalua in 11 under and still finished eight strokes behind Johnson.

And last year at the WGC-Mexico Championship when Rahm closed his week with rounds of 67-68 only to finish two strokes off Johnson’s winning pace, or a few weeks later at the WGC-Dell Technologies Match Play when he took Johnson the distance in the championship match only to drop a 1-up decision to the game’s undisputed heavyweight.

As far as Rahm has come in an incredibly short time - at this point last year he ranked 137th in the world - it is interesting that it’s been Johnson who has had an answer at every turn.

He knows there’s still so much room for improvement, both physically and mentally, and no one would ever say Rahm is wanting for confidence, but after so many high-profile run-ins with Johnson, his cautious optimism is perfectly understandable.

“I'll try to focus more on what's going on this week rather than what comes with it if I win,” he reasoned when asked about the prospect of unseating Johnson, who isn’t playing this week. “I'll try my best, that's for sure. Hopefully it happens, but we all know how hard it is to win on Tour.”

If Rahm’s take seems a tad cliché given the circumstances, consider that his aversion to looking beyond the blinders is baked into the competitive cake. For all of his physical advantages, of which there are many, it’s his keen ability to produce something special on command that may be even more impressive.

Last year at Torrey Pines was a quintessential example of this, when he began the final round three strokes off the lead only to close his day with a back-nine 30 that included a pair of eagles.

“I have the confidence that I can win here, whereas last year I knew I could but I still had to do it,” he said. “I hope I don't have to shoot 30 on the back nine to win again.”

Some will point to Rahm’s 60-footer for eagle at the 72nd hole last year as a turning point in his young career, it was even named the best putt on Tour by one publication despite the fact he won by three strokes. But Rahm will tell you that walk-off wasn’t even the best shot he hit during the final round.

Instead, he explained that the best shot of the week, the best shot of the year, came on the 13th hole when he launched a 4-iron from a bunker to 18 feet for eagle, a putt that he also made.

“If I don't put that ball on the green, which is actually a lot harder than making that putt, the back nine charge would have never happened and this year might have never happened, so that shot is the one that made everything possible,” he explained.

Rahm’s ability to embrace and execute during those moments is what makes him special and why he’s suddenly found himself as the most likely contender to Johnson’s throne even if he chooses not to spend much time thinking about it.

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Rahm focusing on play, not shot at No. 1

By Ryan LavnerJanuary 23, 2018, 9:06 pm

SAN DIEGO – Jon Rahm’s meteoric rise in the world rankings could end with him reaching No. 1 with a win this week at Torrey Pines.

After winning last week at the CareerBuilder Challenge, his fourth title in 51 weeks, Rahm has closed the gap on Dustin Johnson – less than 1.5 average points separates them.

With Johnson not playing this week, the 23-year-old Spaniard has a chance to reach the top spot for the first time, but only if he defends his title at the Farmers Insurance Open.


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“Beating Dustin Johnson is a really, really hard task. It’s no easy task,” he said Tuesday. “We still have four days of golf ahead and we’ll see what happens. But I’ll try to focus more on what’s going on this week rather than what comes with it if I win.

“I’ll try my best, that’s for sure. Hopefully it happens, but we all know how hard it is to win on Tour.”

Rahm has already become the fourth-youngest player to reach No. 2 in the world, behind Tiger Woods, Jordan Spieth and Rory McIlroy. 

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Rahm: Playoff wasn't friendly, just 'nervous'

By Ryan LavnerJanuary 23, 2018, 8:53 pm

SAN DIEGO – Too chummy? Jon Rahm says he and Andrew Landry were just expending some nervous energy on the walk up to the fairway during the first playoff hole of the CareerBuilder Challenge.

“I wouldn’t have been that nervous if it was friendly,” Rahm said with a smile Tuesday. “I think it was something he said because we were talking going out of the first tee.

“I didn’t know Andrew – I think it was a pretty good time to get to know him. We had at least 10 minutes to ourselves. It’s not like we were supporting each other, right? We were both in it together, we were both nervous together, and I felt like talking about it might have eased the tension out of both of us.”


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On Sunday, two-time U.S. Open champion Curtis Strange saw the exchange on TV and tweeted: “Walking off the tee talking to each other. Are you kidding me? Talking at all?”

Strange followed up by saying that, in a head-to-head situation, the last thing he’d want to do was make his opponent comfortable. When his comments went viral, Strange tweeted at Rahm, who won after four holes: “Hopefully no offense taken on my comment yesterday. You guys are terrific. I’m a huge fan of all players today. Made an adverse comment on U guys talking during playoff. Not for me. A fan.”

Not surprisingly, the gregarious Rahm saw things differently.

“We only talked going out of the first tee up until the fairway,” he said. “Besides that, all we said was, ‘Good shot, good putt, see you on the next tee.’ That’s what it was reduced to. We didn’t say much.”