Not Your Typical PGA TOUR Stop

By Mark RolfingFebruary 7, 2007, 5:00 pm
Editors Note: Mark Rolfing hosts the Golf Channel show Golf Hawaii. For more information about the show or golf in Hawaii log on to www.golfhawaii.com
 
After spending last week covering the PGA TOURs FBR Open in Phoenix, Im convinced that the TOUR needs more unique events like this one.
 
The FBR Open is dubbed the greatest show on grass and what a show it is. Perhaps its most distinguishing attribute is the size of the crowds. For the week, over 500,000 people descended upon the TPC Scottsdale giving it a temporary population larger than that of the city of Portland, Ore. On Saturday alone there were more than 160,000 in attendance -- most of them seemingly surrounding the 16th hole, creating what is without a doubt the most raucous atmosphere in golf.
 
On Saturday at the FBR Open, the par-3 16th is transformed into a scene where the players are under intense scrutiny. Good shots are applauded but bad shots are booed. The arena is loud, very loud and there is no place to hide when you are out there, even the announcers (as Roger Maltbie and I can attest to) are not immune.
 
Actually, the commentary from the gallery is quite hysterical. Not only is the crowd quite vocal; for the most part, it is quite educated. I even had several yell and asked me if I knew hot to spell potato (an obvious reference to my college roommate Dan Quayle).
 
This is an atmosphere that not all of the players totally embrace. In fact, there are some that do not play in Phoenix because of it. However, the majority of those in the FBR Open field enjoy it, which is important, because when you are in that arena you have to acknowledge the crowd. If you dont, they will not relent. This is a different kind of pressure for the players than that of a major championship, but it is still very intense. In fact, this may be a good place for future young American Ryder Cup players to get a sense of what they will be facing in that competition.
 
Last year, the FBR Open raised over $6,000,000 for charity. The Thunderbirds do a phenomenally good job in selling in their market. And what they are selling is primarily the experience. Many of those in the gallery see very few golf shots in a given day, they simply want to have a few and they do.
 
There is only one FBR Open on the PGA TOUR and thats the way it should be. However, other PGA TOUR events should take note. Being unique is what makes the Phoenix event so successful and I believe there are several other events that could create their own brand and make it a real happening in their area. The FBR Open cant be copied but it could be analyzed and some of its strong sales points utilized in marketing plans by other PGA TOUR events. I believe this could be done, particularly in large markets such as Houston or Atlanta.
 
Even with the FedExCup having shortened the season, it is still a long one with more than 35 events. When Tiger plays it is always a big event. When he doesnt, traditionally, it is imperative for the host organization to create a special niche for their tournament. Variety in theme and experience from week to week is what will help the PGA TOUR continue to prosper in the future -- and the FBR Open is a great example of an event that has found its niche.
 
Thats MY VIEW!
 





Editors Note: Mark Rolfing, a Maui resident, is one of the leading forces in sports event marketing and production in Hawaii. As NBC Sports award-winning golf commentator, Rolfing continues to cover top golf events such as the prestigious Ryder Cup, The Players Championship and The U.S Open. Rolfing also hosts Golf Hawaii on The Golf Channel. Golf Hawaii, now in its twelfth season is one of the longest running sports shows in the nation.
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Fleetwood rallies to defend Abu Dhabi title

By Will GrayJanuary 21, 2018, 12:48 pm

The 2018 European Tour season has begun just as the 2017 one ended: with Tommy Fleetwood's name atop the standings.

Facing the most difficult conditions of the week, Fleetwood charged down the stretch to shoot a 7-under 65 in the final round of the Abu Dhabi HSBC Championship, good enough for a two-shot win and a successful title defense.

Abu Dhabi was the start of Fleetwood's resurgence a year ago, the first of two European Tour victories en route to the season-long Race to Dubai title. This time around the Englishman started the final round two shots off the lead but rallied with six birdies over his final nine holes to reclaim the trophy.

Fleetwood was five shots behind countryman Ross Fisher when he made made the turn, but he birdied the par-5 10th and then added four birdies in a five-hole stretch from Nos. 12-16. The decisive shot came on the final hole, when his pitch from the left rough nestled within a few feet of the hole for a closing birdie.

Fleetwood's 22-under total left him two shots ahead of Fisher and four shots clear of Rory McIlroy and Matthew Fitzpatrick. After entering the week ranked No. 18, Fleetwood is expected to move to at least No. 12 in the world when the new rankings are published.

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Garcia cruises to five-shot win in Singapore

By Associated PressJanuary 21, 2018, 12:10 pm

SINGAPORE - Sergio Garcia played 27 holes on the last day without dropping a shot to win the Singapore Open by five strokes Sunday in an ominous display of his newfound self-belief as he prepares to defend his Masters title.

Still brimming with confidence after claiming his first major title at Augusta National last year, Garcia started his new season with a runaway victory at the Sentosa Golf Club, finishing at 14-under 270.

Returning to the course just after dawn to complete his third round after play was suspended on Saturday because of lightning strikes, Garcia finished his last nine holes in 4 under for a round of 66 to take a one-shot lead into the final round.

With organizers desperate to avert the constant threat of more bad weather and finish the tournament on time, Garcia promptly returned to the first tee shortly after and fired a flawless 3-under 68, cruising to victory with 10 straight pars as his rivals floundered in the stifling humidity.

''It may have looked easy, but it wasn't easy. You still have to hit a lot of good shots out there,'' Garcia said. ''It's always great to start with a win, to do it here at this golf course against a good field in Asia on conditions that weren't easy. Hopefully I can ride on this momentum.''

Garcia's closest rivals at the end were Japan's Satoshi Kodaira (71) and South African Shaun Norris (70). Both birdied the last hole to share second spot but neither was ever close enough on the last day to challenge the leader.


Full-field scores from the Singapore Open


''I could not reach Sergio. I was thinking, 12 or 13 under for the win, but he went beyond that,'' Kodaira said.

Jazz Janewattananond (71) and his fellow Thai Danthai Bonnma (73) finished equal fourth at 8 under, earning themselves a spot in this year's British Open, while American Sean Crocker, who was given an invitation to the event after turning pro late last year, also won a place at Carnoustie by finishing in a tie for sixth.

Garcia made just three bogeys in 72 holes and his victory provided the 38-year-old with the 33rd title of his professional career and his sixth on the Asian Tour.

He has also won three titles in the last 12 months, including the Masters, and his game looks to be in better shape now than it was a year ago.

He credits the Singapore Open as having played a part in toughening him up for Augusta National because of the steamy conditions and the testing stop-start nature of the tournament, which is regularly stopped because of inclement weather.

Although he finished tied for 11th in Singapore a year ago, Garcia won the Dubai Desert Classic the next week and was in peak form when he won the Masters two months later.

"I'm extremely happy with how the week went. It was a tough day and a tough week, with the stopping and going. Fortunately, the weather held on. Still, it was hard to play 27 holes under this heat and I can't wait to get a cold shower,'' Garcia said. ''I came with some good confidence and wishing that I will play well. I hit the ball solid the whole week and didn't miss many shots.''

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Kelly beats Monty with two-shot swing on final hole

By Associated PressJanuary 21, 2018, 3:21 am

KAILUA-KONA, Hawaii – Jerry Kelly made an 18-foot birdie putt on the final hole, Colin Montgomerie missed a 6-footer for par and Kelly turned a one-shot deficit into a victory Saturday in the Mitsubishi Electric Championship, the season opener on the PGA Tour Champions.

After Kelly drove it well right into lava rocks on the par-4 16th, leading to bogey and giving Montgomerie the lead, Montgomerie made a mistake with his tee shot on the last, finding a fairway bunker. Montgomerie's approach went over the green and after Kelly converted his birdie, the 54-year-old Scot jammed his par putt well past the hole.


Full-field scores from the Mitsubishi Electric Championship


It was the third win on the over-50 tour for the 51-year-old Kelly, who finished tied for 14th last week at the PGA Tour's Sony Open in Honolulu. That gave him confidence as he hopped over to the Big Island for his tournament debut at Hualalai. The limited-field event includes winners from last season, past champions of the event, major champions and Hall of Famers.

Kelly closed with a 6-under 66 for a three-day total of 18-under 198. Montgomerie shot 69. David Toms shot 67 and finished two shots back, and Miguel Angel Jimenez was another stroke behind after a 66.

Bernhard Langer, defending the first of his seven 2017 titles, closed with a 70 to finish at 10 under.

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Rahm manages frustration, two back at CareerBuilder

By Randall MellJanuary 21, 2018, 1:21 am

Jon Rahm managed the winds and his frustrations Saturday at the CareerBuilder Challenge to give himself a chance to win his fourth worldwide title in the last year.

Rahm’s 2-under-par 70 on the PGA West Stadium Course left him two shots off the lead going into the final round.

“I wasn’t really dealing with the wind that much,” Rahm said of his frustrations. “I was dealing with not being as fluid as I was the last two days.”


Full-field scores from the Career Builder Challenge

CareerBuilder Challenge: Articles, photos and videos


The world’s No. 3 ranked player opened with a 62 at La Quinta Country Club on Thursday and followed it up with a 67 on Friday at PGA West. He made six birdies and four bogeys on the Stadium Course on Saturday.

“The first day, everything was outstanding,” Rahm said. “Yesterday, my driver was a little shaky but my irons shots were perfect. Today, my driver was shaky and my irons shots were shaky. On a course like this, it’s punishing, but luckily on the holes where I found the fairway I was able to make birdies.”

Rahm is projected to move to No. 2 in the world rankings with a finish of sixth or better on Sunday.