A Whole New Game For LPGA

By Martha BrendleMarch 28, 2002, 5:00 pm
RACHO MIRAGE, Calif. - At the end of the 2001 season, LPGA Tour Commissioner Ty Votaw looked as if the weight of the world was upon him. Much criticism was cast on Votaw after the announcement that the LPGA was reducing its schedule by as many as seven events in the 2002 season and there would not be a Florida swing.
Now, just four months later, and two weeks after Votaw and his fellow LPGA staff unveiled a new strategic business plan, the revitalized commissioner exuded an unshakable confidence in the tour and its members as he addressed the media at a State of the Tour press conference held at the Kraft Nabisco Championship Wednesday.
Votaw jokingly greeted the press before launching into a fairly detailed look at exactly how he and others will implement the Five Points of Celebrity which he now points to as the cornerstone of the LPGA developing compelling sports entertainers. These five points, identified by a professional development group hired by the tour, are: Performance, approachability, appearance, joy and passion, and relevance.
We are changing the way we conduct our business, Votaw stated. This is quite literally a new LPGA. Fifty-two years is great, but we are going to be more bullish in the next 50 years, and more specifically, the next three to five years.
I believe we are in a unique position in the sports entertainment marketplace, and professional golf allows us to manage our business realities using the available aspect within our organization, not looking outside the organization, but seeing what we have within our organization.'
The LPGA is no longer content with being the gender alternative for the PGA Tour. They are branching out and asking much of their membership in the way of personal sacrifice.
In the mandatory player meeting that took place in Phoenix two weeks ago, Votaw indicated that each player would need to address which of the five points they felt they needed to work on in order to personally contribute to the overall goal.
One of the most prominent faces of the tour, Annika Sorenstam, has her work cut out for her. Although she far exceeds the first point ' performance ' she said that she is working on all five.
You know, like I said, one part of it is the performances; Im pretty happy with my performance,' she said. 'One of the things they mentioned was passion and joy; I mean, I love this game, you cant really love it any more.
Sorenstam has been criticized throughout her career for both her appearance and unwillingness to talk about her life away from the golf course. They talk about approachability, appearance, Sorenstam continued. I think the fifth one was what you do outside the tour, and those are probably the things Im working on. Being more approachable, sign a few more autographs, those are things I work on.
In all, the plan Votaw rolled out has been met with little resistance. Nancy Lopez, one of the most beloved and respected faces in womens golf, says she feels more positive about the organization and its future' than she has in many years.
I am very personally energized by this new strategy because of the positive responses we received from our entire constituency, she said.
Everyone will be keeping an eye on the changes in store for the LPGA Tour. If it even comes close to the visible change in Votaw, it should be something grand to watch.
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Kelly, Sauers co-lead in Hawaii; Monty, Couples in mix

By Associated PressJanuary 19, 2018, 3:52 am

KAILUA-KONA, Hawaii - Fresh off a solid performance on Oahu, Jerry Kelly shot an 8-under 64 on the Big Island on Thursday to share the first-round lead at the Mitsubishi Electric Championship, the season opener on the PGA Tour Champions.

The 51-year-old Kelly, who tied for 14th at the PGA Tour's Sony Open last week in Honolulu, birdied five of his final seven holes to shoot 30 on the back nine at Hualalai. He won twice last season, his first on the over-50 tour.

Gene Sauers also shot 64, going bogey-free amid calm conditions. Thirty-two of the 44 players broke par in the limited-field event, which includes winners from last season, past champions of the event, major champions and Hall of Famers.

Rocco Mediate and Colin Montgomerie were one shot back, and Fred Couples, Kevin Sutherland and Kirk Triplett were another shot behind.

Bernhard Langer, defending the first of his seven 2017 titles, was in the middle of the pack after a 69.

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Rahm (62) fires career low round

By Will GrayJanuary 19, 2018, 12:03 am

The scores were predictably low during the opening round of the CareerBuilder Challenge, where the top-ranked player in the field currently sits atop the standings. Here's how things look after the first day in Palm Springs as Jon Rahm is out to an early advantage:

Leaderboard: Jon Rahm (-10), Austin Cook (-9), Andrew Landry (-9), Jason Kokrak (-9), Brandon Harkins (-8), Martin Piller (-8), Aaron Wise (-8), Beau Hossler (-8)

What it means: Rahm is coming off a runner-up finish two weeks ago at Kapalua, and he picked up right where he left off with a 10-under 62 at La Quinta Country Club. It marked his lowest career round on the PGA Tour, and it gave him a one-shot lead heading to the Nicklaus Tournament Course. Cook is the only player within two shots of Rahm who has won already on Tour.

Round of the day: Rahm got off to a fast start, playing his first seven holes in 6 under, and he made it around La Quinta without dropping a shot. The 62 bettered his previous career low on Tour by two shots and it included an eagle on the par-5 fifth hole to go along with eight birdies.

Best of the rest: Cook was a winner earlier this season at the RSM Classic, and he's now in the mix for trophy No. 2 following a 9-under 63 on the Nicklaus Tournament Course. Like Rahm, he opened with a seven-hole stretch at 6 under and turned in a scorecard without a bogey. He'll now head to the more difficult Stadium Course for his second round.

Biggest disappointment: Patrick Reed blitzed the three-course rotation in Palm Springs en route to his first career Tour title back in 2014, but he's unlikely to repeat that feat after opening with a 2-over 74 on the Nicklaus Tournament course. Reed made only one birdie against three bogeys and was one of only 32 players in the 156-man field who failed to break par in the opening round.

Main storyline heading into Friday: Rahm deserves the spotlight, as he entered the week as one of the event's headliners and did nothing to lose that billing in the opening round. But the pack of contenders is sure to keep pace, while players like Phil Mickelson (-2) will look to put up a low score in order to build some momentum heading into the weekend.

Shot of the day: Wesley Bryan's 7-under 65 on the Nicklaus Tournament course was helped in large part by an eagle on the par-4 10th, where he holed a 54-degree wedge from 112 yards away. Bryan went on to birdie the next hole amid a five-hole stretch of 5 under play.

Quote of the day: "Shot 10 under par. There's not much more I can ask for." - Rahm

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Recent winner Cook contending at CareerBuilder

By Will GrayJanuary 18, 2018, 11:45 pm

Patton Kizzire is currently the only two-time PGA Tour winner this season, but Austin Cook hopes to join him this week at the CareerBuilder Challenge.

Cook won for the first time in November at the RSM Classic, a victory that catapaulted him from the Web.com Tour graduate category into an entirely new echelon. Cook notched a pair of top-25 finishes over the last two weeks in Hawaii, and he's again in the mix after an opening 63 on the Nicklaus Tournament Course left him one shot behind Jon Rahm.

"Today was great," Cook told reporters. "The conditions were perfect, but I always loved desert golf and I was just hitting the ball well and seeing good lines on the greens and hitting good putts."

Cook got off to a fast start, playing his first seven holes in 6 under highlighted by an eagle on the par-5 fourth hole. He briefly entertained the notion of a sub-60 round after birdies on Nos. 10 and 11 before closing with six pars and a birdie.

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Cook was a relative unknown before his victory at Sea Island earlier this season, but now with the flexibility and confidence afforded by a win he hopes to build on his burgeoning momentum this week in California.

"That was a big, proud moment for myself, knowing that I can finish a tournament," Cook said. "I think it was one of those things that I've proven to myself that now I can do it, and it just meant the world to me."

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Photo: Fleetwood's phone cover is picture of Bjorn

By Jason CrookJanuary 18, 2018, 11:40 pm

There's phone covers and then there are Phone Covers.

Paul Casey has himself a Phone Cover, showing off the protective case that features a picture of his wife at last year's U.S. Open.

Now, it appears, Tommy Fleetwood has joined the movement.

Fleetwood, last year's season-long Race to Dubai winner, has a phone cover with a picture of Ryder Cup captain Thomas Bjorn on it. And not even a current Thomas Bjorn. This is a young Bjorn. A hair-having Bjorn.


A post shared by Alex Noren (@alexnoren1) on

The 26-year-old is a virtual lock for this year's European Ryder Cup team, but just in case, he's carrying around a phone with a picture of the team captain attached to the back of it.

It's a bold strategy, Cotton. Let's see if it pays off for him.