Golf Channel Posts Most-Watch 2nd Quarter

By Golf Channel Public RelationsJuly 1, 2015, 7:31 pm

GOLF CHANNEL POSTS MOST-WATCHED

SECOND QUARTER, TYING 2013

 Through First Half of 2015, Golf Channel Continues as

No. 1 Most Affluent Network in Television

 Golf Channel Digital Posts Best Quarter Ever for Page Views and Unique Visitors

 ORLANDO, Fla. (July 1, 2015) – Golf Channel tied its most-watched second quarter ever and served 23.5 million unique viewers, which was driven by increases across the network’s live events and news programming schedules. For 24-hour Total Day (6AM-6AM), 124,000 average viewers per minute were tuned into Golf Channel in the second quarter, representing a 3% increase compared to second quarter 2014 (120,000) and tying second quarter 2013 as most-watched second quarter ever. This represents a 44% increase since Golf Channel joined NBC Sports Group, according to data released by The Nielsen Company.

 GOLF CHANNEL SECOND QUARTER VIEWERSHIP COMPARISON

2015                124,000          

2014                120,000           +3%

2013                124,000           Tied For Most-Watched

2012                115,000           +8%

2011                89,000             +39%

2010                86,000             +44%

 Additionally, Golf Channel continues as the No. 1 most-affluent network in all of television with the highest median household income for total day viewership (#2 NBCSN). Golf Channel also was the No. 1 most-affluent network in all of television in primetime (#2 NBCSN).

 Golf Channel’s second quarter highlights include:

  • PGA TOUR live coverage on Golf Channel is +9% YOY, +13% with P25-54
  • PGA TOUR live coverage on Golf Channel on NBC is +26% YOY, +27% with P25-54
  • Golf Channel posted its most-watched April ever and the network’s most-watched month since August 2013
  • Golf Channel posted its second most-watched Masters Week, behind 2013.  +33% with total viewers, +28% with P25-54
  • Drive, Chip and Putt National Championship’s live coverage from Augusta National was +20% YOY, +34% with P25-54
  • Golf Central’s Live from THE PLAYERS and early round coverage propelled Golf Channel to draw 8.1 million viewers throughout the week, making it the third most-viewed week on Golf Channel since August 2013, trailing only the past two Masters weeks.
  • With 174,000 average viewers per minute across PLAYERS week, it is the second most-watched PLAYERS week ever on Golf Channel.
  • As part of Golf Channel’s 25 consecutive days of live golf, the NCAA Men’s and Women’s Golf Championships lifted their timeslots more than 100% from the prior four week averages and reached more than 3 million unique viewers.
  • KPMG Women’s PGA Championship aired across Golf Channel and Golf Channel on NBC, reaching almost 6 million unique viewers and averaging 292,000 viewers per minute, making it the second-best women’s major in the past year.
  • Golf Central’s Live from the U.S. Open was the second most-watched ever from this event, behind 2012, the last time the event was held on the West Coast.

 GOLF CHANNEL DIGITAL POSTS BEST QUARTER EVER FOR PAGE VIEWS AND UNIQUE VISITORS

Golf Channel Digital generated record traffic via GolfChannel.com and mobile apps, according to Adobe Site Catalyst:

  • Golf Channel Digital 267 million page views (+42% YOY) – Best Quarter Ever
  • Golf Channel Digital 18 million unique visitors (+43% YOY) – Best Quarter Ever
  • Golf Channel Digital 11.7 million video starts (+30% YOY) – Best Second Quarter Ever

 Golf Live Extra streaming highlights include:

  • Second Quarter streamed 24.3 million live minutes (+16% YOY, +67% vs. 1st Q 2015)
  • Coverage of the THE PLAYERS on Golf Channel and Golf Channel on NBC was the most-streamed PGA TOUR event on NBC Sports Live Extra and Golf Live Extra since the 2014 Ryder Cup with 7.4 million live minutes, 150,000 unique devices and 213,000 visits.
  • PGA TOUR events in second quarter drew 1.9 million live minutes (+25% YOY, +54% vs. 1st Q 2015), 43,000 unique devices (19% YOY, +46% vs. 1st Q 2015), and 63,000 visits (28% YOY, +49% vs. 1st Q 2015)

 UPCOMING LIVE EVENTS ON GOLF CHANNEL AND GOLF CHANNEL ON NBC

Golf Channel will carry momentum of this record viewership and traffic into third quarter with a slate of live golf coverage and in-depth news and analysis, including:

  • Aberdeen Asset Scottish Open – NBC Sports Group will dedicate more than 25 hours of live tournament coverage, including the conclusion of third and final round play on Golf Channel on NBC.
  • Golf Central Live From St. Andrews– Golf Channel’s signature Golf Central news program will originate on-site from the home of golf with more than 25 live hours of news and analysis throughout Open Championship week during Golf Central Live From St. Andrews.
  • Golf Central Live From the PGA ChampionshipGolf Central’s Live From the PGA Championship news program will feature more than 40 hours of wraparound news coverage from Whistling Straits in Kohler, Wis.
  • FEDEX CUP Playoffs – NBC Sports Group will present the final three events of the 2015 FedExCup Playoffs beginning with the Deutsche Bank Championship (Sept. 4-7) outside of Boston, and continuing with the BMW Championship (Sept. 17-20) outside of Chicago, before culminating in the 30-man-field TOUR Championship by Coca-Cola (Sept. 24-27) in Atlanta. Golf Channel will have early-round and lead-in coverage of the first FEDEX CUP Playoff event, The Barclays (Aug 27-30)
  • Evian Championship – Golf Channel and Golf Channel on NBC will air a combined 22 hours of coverage – the most hours in tournament history – of the LPGA’s fifth and final major of 2015, the Evian Championship, from Evian les Bains, France, Sept. 9-13
  • Solheim Cup –From the first tee shot until the final putt drops, Golf Channel will televise more than 27 hours of the biennial Solheim Cup matches from Germany, Sept. 18-20, which pits the game’s top female players from Europe and U.S.A. in three days of match-play competition.

 ABOUT GOLF CHANNEL

Golf Channel is a multimedia, golf entertainment and services company based in Orlando, Fla. Serving the most-affluent audience in all of television, Golf Channel – co-founded by Arnold Palmer in 1995 and now part of NBC Sports Group – is available in more than 200 million homes in more than 80 countries and 11 languages around the world. Exclusive partnerships with the world’s top tours allow Golf Channel to feature more live golf coverage than all other networks combined, as well as a programming schedule distinguished by golf’s highest-quality news, instruction and original content. Golf Channel’s digital platforms, headed by GolfChannel.com, are the leading golf destinations on the Internet, delivering unmatched coverage of the world of golf. Fans are able to enjoy 24/7 live streaming of Golf Channel content through Golf Live Extra and select programming is simulcast via SiriusXM’s PGA TOUR Radio. In addition, Golf Channel connects the world to golf through a wide array of digital and lifestyle services including Golf Channel Mobile, a comprehensive app covering golf’s latest headlines, scores and analysis; GolfNow, the world’s largest online tee time booking platform and golf course technology partner, which includes the GolfNow Mobile App, featuring on-course GPS tracking, in-round scoring and game tracking; GolfAdvisor.com, a golf course ratings and review portal for golfers, by golfers; a North American network of Golf Channel Academy instructional facilities; and Golf Channel Am Tour, the world’s largest amateur golf tour.

 GOLF CHANNEL’S COMMUNICATIONS:

David Schaefer

Vice President, Communications

David.Schaefer@GolfChannel.com

407-355-4542

 

– NBC Sports Group –

 Linear TV Source: Nielsen Live+Same Day US HH Rtg and P2+ 000’s and reach w/6 minute qualifier vs. prior comparable days/weeks/quarters/years.

Digital Source: Adobe Site Catalyst

 

 

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What's in the bag: CareerBuilder winner Rahm

By Golf Channel DigitalJanuary 22, 2018, 10:37 pm

Jon Rahm defeated Andrew Landry in a playoff to earn his second PGA Tour title at the CareerBuilder Challenge. Here's what's in his bag:

Driver: TaylorMade M4 (9.5 degrees), with Aldila Tour Green 75 TX shaft

Fairway wood: TaylorMade M3 (19 degrees), with Aldila Tour Green 75 TX shaft

Irons: TaylorMade P790 (3), P750 (4-PW), with Project X 6.5 shafts

Wedges: TaylorMade Milled Grind (52, 56 degrees), Milled Grind Hi-Toe (60 degrees), with Project X 6.5 shafts

Putter: TaylorMade Spider Tour Red

Ball: TaylorMade TP5x

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Strange irked by Rahm-Landry friendly playoff

By Jason CrookJanuary 22, 2018, 9:45 pm

Curtis Strange knows a thing or two about winning golf tournaments, and based on his reaction to the CareerBuilder Challenge playoff on Sunday, it’s safe to say he did things a little differently while picking up 17 PGA Tour victories in his Hall-of-Fame career.

While Jon Rahm and Andrew Landry were “battling” through four extra holes, Strange, 62, tweeted his issues with the duo’s constant chit-chat and friendly banter down the stretch at La Quinta Country Club, where Rahm eventually came out on top.

The two-time U.S. Open champ then engaged with some followers to explain his point a little more in depth.

So, yeah ... don't think he's changing his perspective on this topic anytime soon ever.

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Randall's Rant: The Euros won't just roll over

By Randall MellJanuary 22, 2018, 9:36 pm

The Ryder Cup may not be the King Kong of golf events yet, but you can hear the biennial international team event thumping its chest a full eight months out.

As anticipation for this year’s big events goes, there is more buzz about Europe’s bid to hold off a rejuvenated American effort in Paris in September than there is about the Masters coming up in April.

Thank Europe’s phenomenal success last weekend for that.

And Rory McIlroy’s impassioned remarks in Abu Dhabi.

And the provocative bulletin board material a certain Sports Illustrated writer provided the Europeans a couple months ago, with a stinging assault on the Euro chances that read like an obituary.

McIlroy was asked in a news conference before his 2018 debut last week what he was most excited about this year.

The Ryder Cup topped his list.

Though McIlroy will be trying to complete the career Grand Slam at Augusta National come April, he talked more about the Ryder Cup than he did any of the game’s major championships.

When asked a follow-up about the American team’s resurgence after a task-force overhaul and the injection of young, new star power, McIlroy nearly started breaking down the matchup. He talked about the young Americans and how good they are.

“Yeah, the Americans have been, obviously, very buoyant about their chances and whatever, but it’s never as easy as that. ... The Ryder Cup’s always close,” McIlroy said. “I think we’ll have a great team, and it definitely won’t be as easy as they think it’s going to be.”



McIlroy may have been talking about Alan Shipnuck’s bold prediction after the American Presidents Cup rout last fall.

Or similar assertions from TV analysts.

“The Ryder Cup is dead – you just don’t know it yet,” Shipnuck wrote. “One of the greatest events in sport is on the verge of irrelevancy. The young, talented, hungry golfers from the United States, benefitting from the cohesive leadership of the Task Force era, are going to roll to victory in 2018 in Paris.”

European Ryder Cup captain Thomas Bjorn won’t find words that will motivate the Euros more than that as he watches his prospective players jockey to make the team.

And, boy, did they jockey last weekend.

The Euros dominated across the planet, not that they did it with the Ryder Cup as some rallying cry, because they didn’t. But it was a heck of an encouraging start to the year for Bjorn to witness.

Spain’s Jon Rahm won the CareerBuilder Challenge on the PGA Tour, England’s Tommy Fleetwood started the week at Abu Dhabi paired with American and world No. 1 Dustin Johnson and won the European Tour event, and Spain’s Sergio Garcia won the Singapore Open in a rout on the Asian Tour.

And McIlroy looked close to being in midseason form, tying for third in his first start in three months.

Yes, it’s only January, and the Ryder Cup is still a long way off, with so much still to unfold, but you got an early sense from McIlroy how much defending European turf will mean to him and the Euros in Paris in September.

The Masters is great theater, the U.S. Open a rigorous test, The Open and the PGA Championship historically important, too, but the Ryder Cup touches a nerve none of those do.

The Ryder Cup stokes more fervor, provokes more passion and incites more vitriol than any other event in golf.

More bulletin board material, too.

Yeah, it’s a long way off, but you can already hear the Ryder Cup’s King Kong like footsteps in its distant approach. Watching how the American and European teams come together will be an ongoing drama through spring and summer.

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Quail Hollow officials promise players easier conditions

By Rex HoggardJanuary 22, 2018, 9:14 pm

Quail Hollow Club - a staple on the PGA Tour since 2003 - debuted as a longer, tougher version of itself at last year’s PGA Championship, receiving mixed reviews from players.

The course played to a lengthened 7,600 yards at last year’s PGA and a 73.46 stroke average, the toughest course in relation to par on Tour in 2017. As a result, it left some players less than excited to return to the Charlotte, N.C.-area layout later this spring for the Wells Fargo Championship.

It’s that lack of enthusiasm that led officials at Quail Hollow to send a video to players saying, essentially, that the course players have lauded for years will be back in May.

The video, which includes Quail Hollow president Johnny Harris and runs nearly five minutes, begins with an explanation of how the first hole, which played as a 524-yard par 4 at the PGA, will play much shorter at the Wells Fargo Championship.

“I had a number of my friends who were playing in the tournament tell me that tee was better suited as a lemonade stand,” Harris joked of the new tee box on the fourth hole. “I doubt we’ll ever see that tee used again in competition.”

Harris also explained that the greens, which became too fast for some, will be “softer” for this year’s Wells Fargo Championship.