Golf Channel Scores Most-Watched Year Ever For 3rd Consecutive Year

By Golf Channel Public RelationsJanuary 7, 2014, 4:20 pm

For the third consecutive year, Golf Channel posted the most-watched year in the 19-year history of the network in 2013 with 14% year-over-year increase in total day average viewership, according to data released by The Nielsen Company (24-hour Total Day 6AM-6AM). This milestone was built upon the momentum of most-watched years in 2011 and 2012, and has resulted in a 54% increase in total-day average viewership over the three-year span since Golf Channel joined the NBC Sports Group.

“Golf Channel is committed to quality programming and our increasingly loyal audience continues to respond by watching in record numbers,” said Mike McCarley, President of Golf Channel. “For fans of golf much of Golf Channel’s programming has become indispensable, whether it is extensive coverage of golf’s marquee events and tournaments from around the globe or our everyday focus on topics that resonate with avid golfers, the audience is consuming more and more of Golf Channel’s content on all platforms.”

2013 VIEWERSHIP HIGHLIGHTS

  • Golf Channel’s record viewership averaged 108,000 viewers per minute in total day for 2013, which places it fifth among sports networks. Additionally, Golf Channel ranked third, behind ESPN and ESPN2, for nearly one quarter of the year (79 days).
  • Golf Channel set records throughout the year with first, second and third quarter all setting “most-watched” milestones, as well as seven different monthly “most-watched” marks, including January, February, March, April, May, August and October.
  • Golf Channel is the fastest-growing cable network since 2011 when it became a part of the NBC Sports Group (networks in 80+ million homes).
  • Additionally, Golf Channel’s viewership saw significant increases in all key demos, including Men 25-54 up 13% YOY (+30% over 3-yr span), Adults 25-54 up 10% YOY (+32% over 3-yr span), Adults 35-64 up 6% YOY (+43% over 3-yr span) and Households up 15% YOY (+55% over 3-yr span).

TOURNAMENT COVERAGE

A driving force behind Golf Channel’s success in 2013 was that every major tour saw year-over-year viewership increases.

  • PGA TOUR’s 2013 FedExCup Season was up 8% YOY (+81% over 3-yr span) and saw a record 19 events break 5 million unique viewers (up from 16 events in 2012), led by the Farmers Insurance Open with 9.3 million unique viewers.
  • PGA TOUR’s FedExCup Playoffs were the second most-watched in its seven-year history with 12.4 million unique viewers watching some or all of the action on Golf Channel.
  • LPGA Tour continued its surge in momentum with a 14% increase YOY (+46% over 3-yr span), making it the Tour’s second most-watched year ever.
  • Web.com Tour was up 34% YOY (+70% over 3-yr span), its most-watched year ever.
  • Champions Tour was up 17% YOY (+18% over 3-yr span), its most-watched year ever.
  • European Tour was up 1% YOY (+26% over 3-yr span), its most-watched year ever.

NEWS, ORIGINALS & INSTRUCTION

Golf Channel continued its commitment to producing high-quality programming, which resulted in record viewership, including:

  • Morning Drive up 26% YOY (+169% over 3-yr span, 2010 timeslot).
  • Golf Central up 17% YOY (+98% over 3-yr span).
  • Golf Central’s Live From coverage up 17% YOY (+30% over 3-yr span), including most-watched Masters Week, The Players Week, PGA Championship Week, U.S. Open Week from an East Coast venue and Open Championship Week since event was moved to cable in 2010.
  • Instructional programming up 14% YOY (+33% over 3-yr span), posting its most-watched year ever.
  • Original Series (FehertyIn Play with Jimmy Roberts, Big Break) up 2% YOY (+18% over 3-yr span), contributing to Golf Channel’s Monday primetime delivering its most-watched year ever.

GOLF CHANNEL DIGITAL PLATFORMS POST BEST YEAR EVER

Golf Channel fans also came in record numbers to GolfChannel.com and Golf Channel Mobile, as well as to Golf Live Extra, live streaming launched in 2013.

  • GolfChannel.com unique users were up 32% YOY, along with page views (45%) and video starts (25%).
  • GolfChannel.com delivered more than 3 million uniques for the first time ever in March and continued that streak for six consecutive months through August.
  • Golf Channel Mobile unique users grew 49% YOY, driving page views (78%) and video starts (59%) to even larger increases.
  • Golf Channel Digital broke its best quarter ever mark in first, second and third quarter.
  • Golf Channel Digital scored record weeks during all four of golf’s majors, as well as for THE PLAYERS, FedExCup Playoffs and Presidents Cup.
  • Golf Live Extra streaming delivered 4.6 million live starts and more than 90 million minutes watched in the authenticated service’s inaugural year.
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Woods impresses DeChambeau, Day on Tuesday

By Ryan LavnerJanuary 23, 2018, 11:27 pm

SAN DIEGO – Bryson DeChambeau played with Tiger Woods for the first time Tuesday morning, and the biggest surprise was that he wasn’t overcome by nerves.

“That’s what I was concerned about,” DeChambeau said. “Am I just gonna be slapping it around off the tee? But I was able to play pretty well.”

So was Woods.

DeChambeau said that Woods looked “fantastic” as he prepares to make his first PGA Tour start in a year.

“His game looks solid. His body doesn’t hurt. He’s just like, yeah, I’m playing golf again,” DeChambeau said. “And he’s having fun, too, which is a good thing.”

Woods arrived at Torrey Pines before 7 a.m. local time Tuesday, when the temperature hadn’t yet crept above 50 degrees. He warmed up and played the back nine of Torrey Pines’ South Course with DeChambeau and Jason Day.

“He looks impressive; it was good to see,” Day told PGATour.com afterward. “You take (Farmers) last year and the Dubai tournament out, and he hasn’t really played in two years. I think the biggest thing is to not get too far ahead, or think he’s going to come back and win straight away.


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“The other time he came back, I don’t think he was ready and he probably came back too soon. This time he definitely looks ready. I think his swing is really nice, he’s hitting the driver a long way and he looks like he’s got some speed, which is great.”

Woods said that his caddie, Joe LaCava, spent four days with him in South Florida last week and that he’s ready to go.

“Before the Hero I was basically given the OK probably about three or four weeks prior to the tournament, and I thought I did pretty good in that prep time,” Woods told ESPN.com, referring to his tie for ninth in the 18-man event.

“Now I’ve had a little more time to get ready for this event. I’ve played a lot more golf, and overall I feel like I’ve made some nice changes. I feel good.”

Woods is first off Torrey Pines’ North Course in Wednesday’s pro-am, scheduled for 6:40 a.m. local time. 

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With blinders on, Rahm within reach of No. 1 at Torrey

By Rex HoggardJanuary 23, 2018, 10:10 pm

SAN DIEGO – The drive over to Torrey Pines from Palm Springs, Calif., takes about two and a half hours, which was plenty of time for Jon Rahm’s new and ever-evolving reality to sink in.

The Spaniard arrived in Southern California for a week full of firsts. The Farmers Insurance Open will mark the first time he’s defended a title on the PGA Tour following his dramatic breakthrough victory last year, and it will also be his first tournament as the game’s second-best player, at least according to the Official World Golf Ranking.

Rahm’s victory last week at the CareerBuilder Challenge, his second on Tour and fourth worldwide tilt over the last 12 months, propelled the 23-year-old to No. 2 in the world, just behind Dustin Johnson. His overtime triumph also moved him to within four rounds of unseating DJ atop the global pecking order.

It’s impressive for a player who at this point last year was embarking on his first full season as a professional, but then Rahm has a fool-proof plan to keep from getting mired in the accolades of his accomplishments.

“It's kind of hard to process it, to be honest, because I live my day-to-day life with my girlfriend and my team around me and they don't change their behavior based on what I do, right?” he said on Tuesday at Torrey Pines. “They'll never change what they think of me. So I really don't know the magnitude of what I do until I go outside of my comfort zone.”

Head down and happy has worked perfectly for Rahm, who has finished outside the top 10 in just three of his last 10 starts and began 2018 with a runner-up showing at the Sentry Tournament of Champions and last week’s victory.

According to the world ranking math, Rahm is 1.35 average ranking points behind Johnson and can overtake DJ atop the pack with a victory this week at the Farmers Insurance Open; but to hear his take on his ascension one would imagine a much wider margin.

“I've said many times, beating Dustin Johnson is a really, really hard task,” Rahm said. “We all know what happened last time he was close to a lead in a tournament on the PGA Tour.”


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Rahm certainly remembers. It was just three weeks ago in Maui when he birdied three of his first six holes, played the weekend at Kapalua in 11 under and still finished eight strokes behind Johnson.

And last year at the WGC-Mexico Championship when Rahm closed his week with rounds of 67-68 only to finish two strokes off Johnson’s winning pace, or a few weeks later at the WGC-Dell Technologies Match Play when he took Johnson the distance in the championship match only to drop a 1-up decision to the game’s undisputed heavyweight.

As far as Rahm has come in an incredibly short time - at this point last year he ranked 137th in the world - it is interesting that it’s been Johnson who has had an answer at every turn.

He knows there’s still so much room for improvement, both physically and mentally, and no one would ever say Rahm is wanting for confidence, but after so many high-profile run-ins with Johnson, his cautious optimism is perfectly understandable.

“I'll try to focus more on what's going on this week rather than what comes with it if I win,” he reasoned when asked about the prospect of unseating Johnson, who isn’t playing this week. “I'll try my best, that's for sure. Hopefully it happens, but we all know how hard it is to win on Tour.”

If Rahm’s take seems a tad cliché given the circumstances, consider that his aversion to looking beyond the blinders is baked into the competitive cake. For all of his physical advantages, of which there are many, it’s his keen ability to produce something special on command that may be even more impressive.

Last year at Torrey Pines was a quintessential example of this, when he began the final round three strokes off the lead only to close his day with a back-nine 30 that included a pair of eagles.

“I have the confidence that I can win here, whereas last year I knew I could but I still had to do it,” he said. “I hope I don't have to shoot 30 on the back nine to win again.”

Some will point to Rahm’s 60-footer for eagle at the 72nd hole last year as a turning point in his young career, it was even named the best putt on Tour by one publication despite the fact he won by three strokes. But Rahm will tell you that walk-off wasn’t even the best shot he hit during the final round.

Instead, he explained that the best shot of the week, the best shot of the year, came on the 13th hole when he launched a 4-iron from a bunker to 18 feet for eagle, a putt that he also made.

“If I don't put that ball on the green, which is actually a lot harder than making that putt, the back nine charge would have never happened and this year might have never happened, so that shot is the one that made everything possible,” he explained.

Rahm’s ability to embrace and execute during those moments is what makes him special and why he’s suddenly found himself as the most likely contender to Johnson’s throne even if he chooses not to spend much time thinking about it.

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Rahm focusing on play, not shot at No. 1

By Ryan LavnerJanuary 23, 2018, 9:06 pm

SAN DIEGO – Jon Rahm’s meteoric rise in the world rankings could end with him reaching No. 1 with a win this week at Torrey Pines.

After winning last week at the CareerBuilder Challenge, his fourth title in 51 weeks, Rahm has closed the gap on Dustin Johnson – less than 1.5 average points separates them.

With Johnson not playing this week, the 23-year-old Spaniard has a chance to reach the top spot for the first time, but only if he defends his title at the Farmers Insurance Open.


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“Beating Dustin Johnson is a really, really hard task. It’s no easy task,” he said Tuesday. “We still have four days of golf ahead and we’ll see what happens. But I’ll try to focus more on what’s going on this week rather than what comes with it if I win.

“I’ll try my best, that’s for sure. Hopefully it happens, but we all know how hard it is to win on Tour.”

Rahm has already become the fourth-youngest player to reach No. 2 in the world, behind Tiger Woods, Jordan Spieth and Rory McIlroy. 

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Rahm: Playoff wasn't friendly, just 'nervous'

By Ryan LavnerJanuary 23, 2018, 8:53 pm

SAN DIEGO – Too chummy? Jon Rahm says he and Andrew Landry were just expending some nervous energy on the walk up to the fairway during the first playoff hole of the CareerBuilder Challenge.

“I wouldn’t have been that nervous if it was friendly,” Rahm said with a smile Tuesday. “I think it was something he said because we were talking going out of the first tee.

“I didn’t know Andrew – I think it was a pretty good time to get to know him. We had at least 10 minutes to ourselves. It’s not like we were supporting each other, right? We were both in it together, we were both nervous together, and I felt like talking about it might have eased the tension out of both of us.”


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On Sunday, two-time U.S. Open champion Curtis Strange saw the exchange on TV and tweeted: “Walking off the tee talking to each other. Are you kidding me? Talking at all?”

Strange followed up by saying that, in a head-to-head situation, the last thing he’d want to do was make his opponent comfortable. When his comments went viral, Strange tweeted at Rahm, who won after four holes: “Hopefully no offense taken on my comment yesterday. You guys are terrific. I’m a huge fan of all players today. Made an adverse comment on U guys talking during playoff. Not for me. A fan.”

Not surprisingly, the gregarious Rahm saw things differently.

“We only talked going out of the first tee up until the fairway,” he said. “Besides that, all we said was, ‘Good shot, good putt, see you on the next tee.’ That’s what it was reduced to. We didn’t say much.”