NBC Sports Group Acquires Revolution Golf, Bolsters Digital Portfolio

By Golf Channel Public RelationsAugust 7, 2017, 1:55 pm

Golf’s Largest Direct-To-Consumer Digital Platform, Revolution Golf Serves Subscribers with High-Quality Instruction, Travel Content and Integrated E-Commerce – Built on Foundation of Video Content

NBC Sports Group announced today the acquisition of Revolution Golf, the largest direct-to-consumer digital platform in golf. With nearly 2 million highly-engaged subscribers, Revolution Golf partners with some of the most recognizable names in the industry to deliver high-quality, video-based instruction, travel content, and integrated e-commerce. The announcement was made today by Mike McCarley, President, Golf, NBC Sports Group and Justin Tupper, CEO of Revolution Golf.

This addition to NBC Sports’ digital portfolio strengthens its ability to serve the largest community of active golfers through multiple digital platforms, including Golf Channel’s traditional digital media and social channels, GolfNow’s tee-time marketplaces, multiple golf lifestyle brands and, now, Revolution Golf’s instructional, travel and e-commerce connections. The agreement also increases NBC Sports’ digital monthly users aggregated across all platforms to 15 million active golfers who rely upon NBC Sports’ digital platforms to connect with the sport they love and play.

“A pioneering spirit has fueled Golf Channel’s growth since Arnold Palmer founded the company 22 years ago and that spirit continues today as Revolution Golf joins the NBC Sports Group,” said Mike McCarley, President, Golf, NBC Sports. “From a business standpoint, as we continue to evolve for the future, Revolution Golf adds another subscription-based business that is not dependent on rights fees. We look forward to integrating Revolution Golf into our portfolio of digital golf lifestyle products, amplifying progressive e-commerce opportunities and offering unique content to more golfers around the globe.”

Revolution Golf Serves Instruction, Travel and E-Commerce through Progressive Video-Based Platform

“NBC Sports’ investment is tremendous news for our increasingly expanding subscriber base of nearly 2 million golfers, as we can enhance our video content by utilizing Golf Channel’s expertise, expanding current e-commerce offerings to a wider range of products and ultimately scaling our business by tapping into NBCUniversal’s global reach,” said Justin Tupper, CEO and Founder, Revolution Golf, who will be based from Golf Channel’s World Headquarters in Orlando. “Specifically, I am eager to tap into Golf Channel’s comprehensive library of content that spans Bobby Jones to Ben Hogan to Jack Nicklaus to Phil Mickelson. Our Revolution Golf community appreciates high-quality content, which has been a guiding principle of Golf Channel for more than two decades.”

Tupper started producing instructional videos on DVD’s in 2009, running the business out of his house. Over the next eight years, Revolution Golf invested more than $25 million in advertising to build what is now one of the largest and most-engaged audiences in all of golf. Video-based instruction forms the core of Revolution Golf with elite instructors Martin Chuck, Sean Foley, Martin Hall, Jim McLean and Andrew Rice featured on the platform. About five years ago, the company launched a premium subscription offering (RG+) for which members pay up to $124 a year to access a library of exclusive video content, special offers on training aids, equipment, and exclusive, member-only events.

“Our focus across all of the Revolution Golf properties has been to fuel our audience’s passion for the game of golf. Two-thirds of our subscribers’ report playing golf at least once a week in-season and they have an insatiable thirst to get better at the game, learn about the latest and greatest equipment and training aids, and travel to marquee destinations and events,” said David Baum, president, Revolution Golf. “Our unique approach, which integrates content with commerce, has been one of the great success stories in golf over the last five years. We could not be more excited about our future prospects with the power of NBC Sports and Golf Channel behind us.”

Additionally, with the backing of Golf Channel, GolfNow and Golf Advisor, Revolution Golf members now will have access to golf courses, both locally and at golf destinations around the globe. And an additional suite of digital lifestyle brands will integrate within Golf Channel’s digital portfolio, including Revolution Golf’s travel properties Golf Vacation Insider and Golf Odyssey, with a combined subscriber base of more than 600,000 avid golf travelers.

NBC Sports’ Digital Portfolio Reaches Industry Leading 15 Million Engaged Golfers

With the addition of Revolution Golf, NBC Sports’ digital portfolio for golf reaches 15 million engaged golfers and is comprised of four cornerstones, each of which are industry-leading platforms. Additionally, NBC Sports’ cumulative database features 6.4 million active golfers – who are consuming content, purchasing tee times, competing at events, traveling to destinations, and ultimately embracing their golf lifestyle.

  • Traditional Digital Media Platforms: Fueled by the most-affluent audience in all of television, Golf Channel’s digital media includes all-encompassing editorial coverage on Golf Channel Digital, 24/7 live streaming through Golf Channel Digital and the NBC Sports App powered by Playmaker Media, and domestic and international e-newsletters. This traditional digital platform, the largest in golf, complements Golf Channel’s linear television, which is delivered to 84 countries, nine languages and available to nearly 500 million homes worldwide.
  • Transactional Platform: GolfNow, golf’s leading technology provider and tee-time marketplace, makes it easier for golfers to play more golf and facilitated the bookin of more than 16 million rounds in 2016. Additionally, GolfNow is at the intersection of golf and technology by providing seamless solutions to 8,000 golf course partners in 23 countries to more efficiently and effectively operate their businesses.
  • User-Generated and Participation Platforms:
    • Golf Advisor: Generated for golfers, by golfers, GolfAdvisor.com currently features more than 617,000 ratings and reviews, the largest collection in golf.
    • Social Media: With more than 3.4 million aggregate followers, as well as an additional 3.6 million followers of on-air commentators, Golf Channel’s social media footprint interacts with the industry’s broadest community of golf fans via Facebook, Twitter, Instagram, and others.
    • Golf Channel Am Tour: With more than 700 amateur tournaments a year across North America, Golf Channel Amateur Tour has grown to become the largest amateur golf tour with more than 7,400 active competitors.
    • Golf Channel Academy: With a network of 94 high-quality instruction facilities and more than 220 professional instructors throughout North America, Golf Channel Academy is integrated across Golf Channel’s platforms as golfer’s local resource to tap into the benefits of in-person instruction.
    • Direct-to-Consumer, E-Commerce Platform: Revolution Golf, the largest direct-to-consumer digital business in golf with a subscriber base of nearly 2 million golfers in 40 countries.

 

Getty Images

Judges Panel, Host Announced for Wilson Golf's "Driver vs. Driver 2," Premiering This Fall on Golf Channel

By Golf Channel Public RelationsJanuary 23, 2018, 4:15 pm

‘Driver vs. Driver 2 Presented by Wilson Currently in Production; Sports Broadcaster Melanie Collins Returns to Host

Morning Drive: Driver vs. Driver 2 Judges Announced

Golf Channel and Wilson Golf announced today the panel of judges and host for the second season of Driver vs. Driver, the innovative television series that follows aspiring golf equipment designers as they compete for the opportunity to have their driver idea or concept transformed into the next great golf driver from Wilson. The show is currently in production and will premiere this fall.

Joining judge Tim Clarke, President of Wilson Golf, are two newcomers to the series: 9-time National Hockey League (NHL) All-Star and current NHL on NBC hockey analyst Jeremy Roenick – an avid golfer with a single digit handicap and a self-described golf equipment junkie; and PGA Professional, golf coach, equipment reviewer and social media influencer Rick Shiels.

“Golf is a big passion of mine, and personally I enjoy learning about new equipment and concepts,” said Roenick. “To be able to see this side of the business in how equipment is developed first-hand is fascinating. Being a part of the process in reviewing driver concepts and narrowing them down to an ultimate winning driver that will be sold across the country is a tremendous honor.” 

“Jeremy, as an avid golfer, and Rick, as a coach, equipment reviewer and golf professional, bring incredible, real world insights and different perspectives to the show and this process,” said Clarke. “I’m excited to work alongside these two judges to push the boundaries of innovation and bring a next-generation driver to golfers around the world.”

Sports broadcaster Melanie Collins returns as the host of Driver vs. Driver 2. Currently a sideline reporter for CBS Sports’ college football and basketball coverage, Collins hosted the inaugural season in 2016 and formerly co-hosted Golf Channel’s competition series, Big Break.

Production for Driver vs. Driver 2 began in the fall of 2017 and will continue through the summer, including this week at the PGA Merchandise Show. The series is being produced by Golf Channel, whose portfolio of original productions include interview series Feherty hosted by Emmy-nominated sports personality David Feherty, high-quality instruction shows School of Golf, Golf Channel Academy and Playing Lessons and a slate of award-winning films.

Getty Images

Tiger Tracker: Farmers Insurance Open

By Tiger TrackerJanuary 23, 2018, 4:00 pm

Tiger Woods is competing in a full-field event for the first time in nearly a year. We're tracking him at this week's Farmers Insurance Open. (Note: Tweets read, in order, left to right)


Getty Images

Wie's goal to reach goals: Just. Stay. Healthy.

By Randall MellJanuary 23, 2018, 3:30 pm

Michelle Wie’s player bio should come with medical charts.

Her caddie would be well served if he could read X-rays as well as he reads greens.

Remarkably, Wie will begin her 13th full season as a pro when she tees it up Thursday in the LPGA’s season opener at the Pure Silk Bahamas Classic.

Wie is only 28, but on some days, she must feel like she’s going on 40.

It isn’t the years, it’s the mileage. Her body has too often been like an exotic sports car, a sleek and powerful machine capable of thrilling rides ... when it isn’t sitting it in the shop for weeks for repairs. There’s been one breakdown after another, spoiling her rides.

That’s why one burning desire trumps all others for Wie as she begins this new year.

“Being healthy, staying healthy, it’s my No. 1 priority,” Wie told GolfChannel.com. “I hired private physios at the end of last year, to work on my body. I’ve been working with my doctors in New York, and they’ve been doing a great job of getting me to a place where I’m pain free.

“For the most part, I’m feeling pretty good and pretty healthy. I’ve got little aches and pains from hitting so many balls over the years, but I’m really excited about starting this year. I feel really driven this year. I just want to be healthy so I can build some momentum and be able to play at 100 percent.”



Wie would love to see what she can do in an injury-free, illness-free year after all the promising work she put into rebuilding her game last year. She seemed on the brink of something special again.

“We worked last week, and Michelle looked really, really good,” said David Leadbetter, her swing coach. “It’s quite impressive the way she’s hitting the ball. She is hitting it long and feeling good about her game. So, the main goal really is to see if she can go injury free.”

After winning twice in 2014, including the U.S. Women’s Open, Wie battled through a troublesome finger injury in the second half of that year. Hip, knee and ankle injuries followed the next year. She didn’t just lose all her good momentum. She lost the swing she grooved.

Wie rebuilt it all last year, turning her draw into a dependable fade that allowed her to play more aggressively again. She loved being able to go hard at the ball again, without fearing where it might go. The confidence from that filtered into every part of her game. She started hitting more drivers again.

And Wie found yet another eccentric but effective putting method, abandoning her table-top putting stance for a rotating trio of grips (conventional, left-hand low and claw). She would use them all in a single round. It was weird science, but it worked as she moved to a more classic, upright stance.

“It’s not pretty, but it’s working,” Stacy Lewis said after playing with Wie at the KPMG Women’s PGA Championship last summer.

Wie said she’s going back and forth between conventional and left-hand low now.

“I can’t promise I’ll stay the same way all year,” Wie said. “But even with different grips, I stayed with the same putting philosophy all year. I want to keep doing that.”

Leadbetter calls Wie a rebel in her approach to the game. She’s a power player, but she carried a 9-wood and 11-wood last year. She says the 11-wood will be back in her bag this week. Her unorthodox ways go beyond technique, strategy and equipment. She’ll be sporting pink hair come Thursday.

“She has never been orthodox,” Leadbetter said. “She doesn’t like to conform. She’s always liked to buck the system in some way.”

Wie looked as if she were poised to make a run at her fifth career title last season. She logged six finishes of fourth place or better the first half of the year. She contended at the ANA Inspiration, the KPMG Women’s PGA Championship and the Ricoh Women’s British Open.

And then a neck spasm knocked her out of the U.S. Women’s Open.

And then emergency appendectomy surgery knocked her out for six weeks at summer’s end. It kept her from playing the year’s final major, the Evian Championship.

“I can’t list all the injuries Michelle has had in her career,” Leadbetter said. “I don’t think there is one joint or bone in her body that hasn’t had some sort of injury or issue.”

Over the last three seasons alone, Wie has played through bursitis in her left hip, a bone spur in her left foot and inflammation in her left knee. She has battled neck spasms and back spasms. There have been platelet rich plasma injections to aid healing, and there have been too many cortisone injections for her liking.

There also have been ongoing issues in both wrists.

In fact, Wie, who broke two bones in her left wrist early in her career, is dealing with arthritic issues in both wrists of late. She underwent collagen injections this off season to try to be more pain free.

“I’ve had to pull back the last couple years, restrict the number of balls I hit, not practice as much as I would like, but I was able to put in a lot of work this offseason,” Wie said. “I’m excited about this year, but I’ve been smart about things.”

Leadbetter says he has been focusing on injury prevention when working with Wie. He worries about the stress that all the torque she creates can have on her body, with her powerful coil and the way she sometimes likes to hold off shots with her finish. His work, sometimes, is pulling her back from the tinkering she loves to do.

“Everything we do with her swing now is to help prevent injury,” he said.

Leadbetter relishes seeing what’s possible in 2018 if there are no setbacks.

“Michelle would be the first to admit she hasn’t reached anywhere near her potential,” Leadbetter said. “We all know what she is capable of. We’ve had fleeting glimpses. Now, it’s a matter of, ‘OK, let’s see if we can really fulfill the potential she’s had from a very young age.’

“She’s really enthusiastic about this year. She can’t wait to get back in the mix.”

Getty Images

How Rahm can overtake DJ for OWGR No. 1 this week

By Golf Channel DigitalJanuary 23, 2018, 2:50 pm

Editor's note: Information and text provided by Golf Channel's Official World Golf Ranking expert, Alan Robison.

Despite having fewer worldwide wins, fewer top-5 finishes, fewer top-25 finishes and more missed cuts over the past two years, Jon Rahm is poised to overtake Dustin Johnson for No. 1 in the Official World Golf Ranking with a win in this week’s Farmers Insurance Open. 

The Rise of Rahm is meteoric, but how is this possible? After all, Rahm has five worldwide wins vs. eight for Johnson in the same span? 

We’ll start with the raw numbers over the 104-week cycle of the Official World Golf Ranking. These numbers include a win for Rahm in this week’s Farmers (the only way he could get to No. 1; DJ is not playing):


  Dustin Johnson Jon Rahm
Events   46 40
Wins  8 (1 major, 3 WGCs) 5 (3 PGA Tour, 2 Euro)
Top 5 finishes   20 16
Top 10 finishes  26 19
Top 25 finishes  37 26
MC or 0 OWGR Pts earned  4 7

Johnson leads Rahm in every possible category, so you may be wondering, again, how is Rahm replacing DJ possible? 

To understand this, you would need to understand the Official World Golf Ranking, which is all about the power of math, a recency bias and the divisor.

The ranking system can feel a bit overwhelming, so here are a couple of topline bullet points:

  • The ranking is a 104-week period (two years) that evaluates a player’s performance.
  • Events are given a certain weight and bigger events have a higher point total.
  • Majors are worth 100 points to the winner. The Players champ is given 80 points. From there, you will see events weighted in the 70s for most WGCs, down to 24 for PGA Tour events opposite WGCs and majors.
  • The number assigned to an event has to do with the quality of field – the more top 10/20/50/100 players that are in a field, the higher the weighting.

Next, you can look at how recent the event was to determine its true value to a player. Dustin Johnson’s 2016 U.S. Open victory was given 100 points, but now he’s only receiving 23.9 percent of its original weight. Conversely, Rahm’s win at the CareerBuilder Challenge was only worth 40 points, but because it happened on Sunday, he’s receiving the full allotment of points.

Why is DJ getting 23.9 percent of his U.S. Open total? Doesn’t that seem arbitrary? Actually, the OWGR has an intricate formula to determine the value of events. Any event a player has started in the previous 13 weeks is given full value. For the remaining 91 weeks, events drop off at a rate of 1.09 percent until they eventually fall off. Here’s an example:

  • Event 25 weeks ago: 86.96 percent of value
  • Event 50 weeks ago: 59.78 percent of value
  • Event 75 weeks ago: 32.61 percent of value
  • Event 100 weeks ago: 5.43 percent of value

With a win at Farmers, Rahm would have three victories and a runner-up finish inside the last 13 weeks.  That would total to 175.60, given full-point value. After this week, DJ would only have three events in the last 13 weeks and those finishes are T9-win-T14, for a total of 67.32.

Rahm is taking advantage of the full value for three of his five professional wins.

There is still one more important piece of the formula and that’s the divisor.

The OWGR has determined that each player must have a minimum number of events and a maximum number of events, in order to protect players.

For instance, when Rahm won the Farmers a year ago he received 54 points. It was his 13th event and if 13 had been his divisor he would have had an OWGR total of 4.15, immediately placing him inside the top 20. Instead, to be more fair, it’s divided by the minimum number of 40 events played, giving him 1.35, which was around 110th (Rahm, though, had received enough points in his other 12 events that his win moved him to 46th in the OWGR at the time).

The maximum number is as important as the minimum. Many players compete in up to 60 events over the course of two years. Instead of hurting them by counting every event, the OWGR only counts the 52 most recent events in the 104-week cycle.

Why is the divisor so important? Because math. If a player wins a major (100 points) and has the minimum divisor, that major is worth 2.5 points (100/40). A player winning that same major who has the max divisor (52 events) only gains 1.92 points.

In the case of Rahm and Johnson, it’s Rahm who is taking advantage of his divisor in attaining maximum value for his play. Here’s a table of what it would look like after this week (again calculating for a Rahm win) to help explain:


  Dustin Johnson Jon Rahm
Total points earned:  960.82 557.26
OWGR valued points 493.08 433.39
OWGR divisor/events 46 40
Projected OWGR after Farmers 10.72 10.83

What’s amazing about these numbers is that Rahm is still maintaining 77.78 percent of his original value on the points that he’s earned. As we said earlier, three wins are 100 percent. His Irish Open win is 81.82 percent, while even his 2017 Farmers victory is still earning 56.5 percent of its original value.

On the other side, DJ is only maintaining 51.3 percent of his total points earned.

And there you have it. The math favors Rahm, who is still on the outset of his career. Eventually, it will hurt him. But, for now – and right now – Rahm has an opportunity to take all of these numbers and turn them into the world’s No. 1 ranking.

To do that, the scenario is quite simple: Win this week.