Sports Business Daily’s Monday roundup includes reports that EA Sports’ sales of Tiger Woods PGA Tour ’11 have dropped dramatically compared with last year’s version.
According to the roundup, the NPD Group reports sales have dropped 68 percent compared to first month sales a year ago.
The New York Post addresses the details in a story under the headline: 'Tiger's off his game.' CNBC's Darren Rovell weighs in under the headline: 'Tiger's sponsors need Woods to win now.'
In Rovell's story, EA spokesman Rob Semsey says this of the game's drop off in sales: “There are a number of factors that have contributed, but we believe the largest of which are the slowing of the overall Wii software market and Tiger’s performance on the course.”
Rovell goes on to say: “A spokesman for Procter & Gamble, which stopped actively using Woods for its Gillette brand advertising in the weeks after the scandal unfolded, said the company doesn’t talk about future plans. They don’t have to say it, because it comes off as insensitive if they do, so I’ll say it. The only thing that will make Tiger more marketable is if he becomes a winner again. If that doesn’t happen soon, some of these deals might expire before they ever use him again.”