Woods has gone into crisis mode

By Randall MellDecember 4, 2009, 12:31 am

Tiger Woods’ five-paragraph statement released on his Web site Wednesday is the only direct communication he has made publicly about the storm of controversy surrounding allegations of extra-marital activities.

Within 24 hours of the statement’s release, there were strong reactions among columnists, radio sports-talk hosts and TV personalities.

Everyone who reads the statement has a unique personal reaction.

The impressions made are important to the shaping of Woods’ image as he emerges from the controversy, according to two crisis management specialists who shared their reactions to Woods’ statement with GolfChannel.com.

“It was an exceptionally well-written statement, the problem with it is that he has now written two statements on his Web site, but he hasn’t come forward himself,” said Michael Gordon, CEO of Group Gordon Strategic Communications. “It makes it look like he’s hiding something, whether he intends that or not. He looks like he’s hiding something by releasing statements only on his Web site. Sooner or later, he will absolutely, 100 percent, have to face reporters’ questions on this subject. The sooner he does this, the better for him.

“Assuming there is nothing more significant coming out, he’ll be able to get through this,” said Gordon, who served in President Bill Clinton’s administration as spokesman for Attorney General Janet Reno. “Currently, avoiding reporters’ questions is hurting him.”

Jason Maloni, vice president of the sports and entertainment subpractice at Levick Strategic Communications, believes Woods’ message would have been more effective coming from Woods’ lips.

“It was appropriate to see an admission of transgression, but I don’t think the statement goes far enough,” Maloni said. “We have the expression `phoning it in’ and `mailing it in’ and now apparently Tiger is trying to `e-mail it in.’ You can’t e-mail in accountability.”

Though viewers can be skeptical of the sincerity of staged repentance, Maloni said there is nothing more effective than a public appearance in communicating your message to the audience you most want to reach.

“Were I advising him, at some point, not today or tomorrow, because there is time a family needs, but both he and his wife should be side by side on a couch somewhere in their home, holding hands, where the world can see them,” Maloni said. “They should be together where we can hear her say, `I am aware what has happened, Tiger loves me, I love him, we’ve had some difficulty in our marriage, as many marriages do, but we are committed to one another and we are working through it.'

“That might seem intrusive into their relationship, but it might be what it takes. We don’t need to know all the grisly details. He doesn’t need to come out with a laundry list of things he maybe has done as a married man. Only the worst fans want all the details, but what you do want is he and his wife articulating their relationship, expressing their commitment to one another.”

For Woods, who so fiercely guards his privacy, that’s a scene his fans have difficulty imagining. Why does Maloni believe it is important?

“He needs to be mindful that this will continue to be out there, not until he says it’s over, but until his fans feel like they’ve gotten the straight answers,” Maloni said. “That means hearing someone other than Tiger, namely his wife, say something. It will be a pivotal moment in what could be a one-week story or a very damaging one-month story.”

Why is going public at all important?

“He is a public figure,” Maloni said. “He engages fans, even to the small degree that he does so, and he needs to do more than he’s done.”

Gordon also said it’s important there is more than a written statement.

“He needs to put a human face with it, say the words in the statement to a reporter or group of reporters,” Gordon said. “Show some contrition and then just look forward. Assuming no significant revelations beyond that, he’ll be fine, but every day he doesn’t do that is a lost opportunity.”

Woods devoted so much of his statement to his right to privacy. He specifically wrote “personal sins should not require press releases and problems within a family shouldn't have to mean public confessions.” What’s he risk if he doesn’t go beyond his statement.

“It will look like he’s hiding something, and that will create questions among the media and the fans and in turn among his sponsors,” Gordon said. “That’s the exact flow chart. Media, fans, sponsors. Sponsors only care about people who buy their products. If he starts to lose credibility among them, the sponsors will care. Right now, the sponsors are holding firm, and they should. But if he tries to avoid the subject, it will continue to create questions rather than answer them.”

Woods’ addressed his right to privacy in three of the five paragraphs of his statement. How did that come off?

“There are certain things he just can’t say, or he will not have any credibility saying, at this time,” Maloni said. “He’s certainly not going to have a lot of credibility screaming for his privacy, at this time.”

How at odds is Woods’ determination to protect his privacy with what may be required to distant himself from the controversy?

“When you combine his high profile and his pristine image and the wackiness of the accident, it just creates a ton of questions,” Gordon said. “So he is not going to have the privacy he wants at the end of the day on this subject he wants.”

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Montana parents can't watch kids play high school golf

By Grill Room TeamDecember 11, 2017, 9:47 pm

Well, this is a one new one.

According to a report from KTVQ in Montana, this line in the Montana State High School Association rule book all but forbids spectators from observing high school golf in that state:

“No spectators/fans are allowed on the course except for certain locations as designated by the tournament manager and club professional.”

Part of the issue, according to the report, is that most courses don't bother to designate those "certain locations" leaving parents unable to watch their kids compete.

“If you tell a parent that they can’t watch their kid play in the Thanksgiving Day football game, they would riot,” Chris Kelley, a high school golf parent, told KTVQ.

The report lists illegal outside coaching as one of the rule's chief motivations, but Montana State women's golf coach Brittany Basye doesn't quite buy that.

“I can go to a softball game and I can sit right behind the pitcher. I can make hand signals,” she is quoted in the report. “I can yell out names. I can do the same thing on a softball field that might affect that kid. Football games we can yell as loud as we want when someone is making a pass or a catch.”

The MHSA has argued that unlike other sports that are played in a confined area, the sprawling nature of a golf course would make it difficult to hire enough marshals to keep unruly spectators in check.

Meanwhile, there's a lawyer quoted in the report claiming this is some kind of civil rights issue.

Worth note, Montana is one of only two states that doesn't allow spectators on the course. The other state, Alaska, does not offer high school golf.

PGA Tour suspends Hensby for anti-doping violation

By Golf Channel DigitalDecember 11, 2017, 8:02 pm

Mark Hensby has been suspended for one year by the PGA Tour for violating the Tour’s anti-doping policy by failing to provide a sample after notification.

The Tour made the announcement Monday, reporting that Hensby will be eligible to return on Oct. 26, 2018.

The statement reads:

The PGA Tour announced today that Mark Hensby has violated the Tour Anti-Doping Policy for failing to provide a drug testing sample after notification and has been suspended for a period of one year. He will be eligible to return on Oct. 26, 2018.

Hensby, 46, won the John Deere Classic in 2004. He played the Web.com Tour this past year, playing just 14 events. He finished 142nd on the money list. He once ranked among the top 30 in the Official World Golf Ranking but ranks No. 1,623 today.

The Sunshine Tour recently suspended player Etienne Bond for one year for failing a drug test. Players previously suspended by the PGA Tour for violating the anti-doping policy include Scott Stallings and Doug Barron.

The PGA Tour implemented revisions to its anti-doping program with the start of the 2017-18 season. The revisions include blood testing and the supplementation of the Tour’s prohibited list to include all of the substances and methods on the World Anti-Doping Agency prohibited list. As part of this season’s revisions, the Tour announced it would also begin reporting suspensions due to recreational drug use.

The Tour said it would not issue further comment on Hensby's suspension.

Good time to hang up on viewer call-ins

By Randall MellDecember 11, 2017, 7:40 pm

Golf announced the most massive layoff in the industry’s history on Monday morning.

Armchair referees around the world were given their pink slips.

It’s a glorious jettisoning of unsolicited help.

Goodbye and good riddance.

The USGA and R&A’s announcement of a new set of protocols Monday will end the practice of viewer call-ins and emails in the reporting of rules infractions.

“What we have heard from players and committees is ‘Let’s leave the rules and administration of the event to the players and those responsible for running the tournament,’” said Thomas Pagel, the USGA’s senior director of rules and amateur status.

Amen.

The protocols, formed by a working group that included the PGA Tour, LPGA, European Tour, Ladies European Tour and the PGA of America, also establish the use of rules officials to monitor the televised broadcasts of events.

Additionally, the protocols will eliminate the two-shot penalty when a player signs an incorrect scorecard because the player was unaware of a violation.



Yes, I can hear you folks saying armchair rules officials help make sure every meaningful infraction comes to light. I hear you saying they make the game better, more honest, by helping reduce the possibility somebody violates the rules to win.

But at what cost?

The chaos and mayhem armchair referees create can ruin the spirit of fair play every bit as much as an unreported violation. The chaos and mayhem armchair rules officials create can be as much a threat to fair play as the violations themselves.

The Rules of Golf are devised to protect the integrity of the game, but perfectly good rules can be undermined by the manner and timeliness of their enforcement.

We have seen the intervention of armchair referees go beyond the ruin of fair play in how a tournament should be conducted. We have seen it threaten the credibility of the game in the eyes of fans who can’t fathom the stupidity of a sport that cannot separate common-sense enforcement from absolute devotion to the letter of the law.

In other sports, video review’s timely use helps officials get it right. In golf, video review too often makes it feel like the sport is getting it wrong, because timeliness matters in the spirit of fair play, because the retroactive nature of some punishments are as egregious as the violations themselves.  

We saw that with Lexi Thompson at the ANA Inspiration this year.

Yes, she deserved a two-shot penalty for improperly marking her ball, but she didn’t deserve the two-shot penalty for signing an incorrect scorecard. She had no idea she was signing an incorrect scorecard.

We nearly saw the ruin of the U.S. Open at Oakmont last year, with Dustin Johnson’s victory clouded by the timing of a video review that left us all uncertain if the tournament was playing out under an incorrect scoreboard.

“What these protocols are put in place for, really, is to make sure there are measures to identify the facts as soon as possible, in real time, so if there is an issue to be dealt with, that it can be handled quickly and decisively,” Pagel said.

Amen again.

We have pounded the USGA for making the game more complicated and less enjoyable than it ought to be, for creating controversy where common sense should prevail, so let’s applaud executive director Mike Davis, as well as the R&A, for putting common sense in play.

Yes, this isn’t a perfect answer to handling rules violations.

There are trap doors in the protocols that we are bound to see the game stumble into, because the game is so complex, but this is more than a good faith effort to make the game better.

This is good governance.

And compared to the glacial pace of major rules change of the past, this is swift.

This is the USGA and R&A leading a charge.

We’re seeing that with the radical modernization of the Rules of Golf scheduled to take effect in 2019. We saw it with the release of Decision 34/3-10 three weeks after Thompson’s loss at the ANA, with the decision limiting video review to “reasonable judgment” and “naked eye” standards. We’re hearing it with Davis’ recent comments about the “horrible” impact distance is having on the game, leading us to wonder if the USGA is in some way gearing up to take on the golf ball.

Yes, the new video review protocols aren’t a panacea. Rules officials will still miss violations that should have been caught. There will be questions about level playing fields, about the fairness of stars getting more video review scrutiny than the rank and file. There will be questions about whether viewer complaints were relayed to rules officials.

Golf, they say, isn’t a game of perfect, and neither is rules enforcement, though these protocols make too much sense to be pilloried. They should be applauded. They should solve a lot more problems than they create.

Lexi 'applaud's USGA, R&A for rules change

By Randall MellDecember 11, 2017, 5:15 pm

Lexi Thompson’s pain may prove to be the rest of golf’s gain.

David Rickman, the R&A’s executive director of governance, acknowledged on Golf Channel’s "Morning Drive" Monday that the new protocols that will eliminate the use of TV viewer call-ins and emails to apply penalties was hastened by the controversy following Thompson’s four-shot penalty at the ANA Inspiration in early April. The new protocols also set up rules officials to monitor TV broadcasts beginning next year.

“Clearly, that case has been something of a focus point for us,” Rickman said.

Thompson reacted to the new protocols in an Instagram post.

“I applaud the USGA and the R&A for their willingness to revise the Rules of Golf to address certain unfortunate situations that have arisen several times in the game of golf,” Thompson wrote. “In my case, I am thankful no one else will have to deal with an outcome such as mine in the future.”

Thompson was penalized two shots for improperly returning her ball to its mark on a green during Saturday’s round after a viewer emailed LPGA officials during Sunday’s broadcast. She was penalized two more shots for signing an incorrect scorecard for her Saturday round. Thompson ultimately lost in a playoff to So Yeon Ryu.

The new protocols will also eliminate the additional two-shot penalty a player receives for failing to include a penalty when a player was unaware of the penalty.

Shortly after the ANA Inspiration, the USGA and R&A led the formation of a video review working group, which included the PGA Tour, LPGA, European Tour, Ladies European Tour and PGA of America.

Also, just three weeks after Thompson was hit with the four-shot penalty, the USGA and R&A released a new Rules of Golf decision decision (34-3/10) limiting video evidence in two ways:

1. If an infraction can’t be seen with the naked eye, there’s no penalty, even if video shows otherwise.

2. If a tournament committee determines that a player does “all that can be reasonably expected to make an accurate estimation or measurement” in determining a line or position to play from or to spot a ball, then there will be no penalty even if video replay later shows that to be wrong.

While the USGA and R&A said the new decision wasn’t based on Thompson’s ANA incident, LPGA players immediately began calling it the “Lexi Rule.”