Davis Begins New Era for USGA

By Rex HoggardMarch 3, 2011, 1:45 am

USGA“My cell phone doesn’t work in my office,” Mike Davis laughed late Tuesday, sounding every bit like a 9-to-5er “nametag” chained to his cubicle somewhere in the New Jersey badlands.

Turns out the joke was on whatever wireless network failed to live up to expectations. Less than 24 hours later Davis was introduced as the seventh executive director of the U.S. Golf Association, a nametag that now elevates him to one of the four or five most influential people in our game.

Seems the entire golf world can hear him now, and that’s a triumph by any measure.

Not that Davis went quietly into the big office. “He was strongly advised to consider it,” said one USGA insider, which is corporate speak for professional arm twisting.

When asked recently about succeeding David Fay, who held the top spot for 21 years before his surprise retirement in December, Davis all but dismissed the thought. He’d been an “operations” guy his entire career, more comfortable setting tees and scoping hole locations down in the weeds than decreeing policy from 30,000 feet.

Mike Davis
Mike Davis has been with the USGA for 21 years. (Getty Images)

The arm-twisting must have changed his mind. Undoubtedly he was sold on the notion that right now, perhaps more than ever, the USGA needs a strong voice at the helm, a known commodity to replace Fay’s guidance. Maybe someone convinced him that he could do more good from the Ivory tower than from a golf cart adjacent Bethpage Black’s 18th green.

We called Davis on Tuesday to arrange an interview for later this year and ask about a possible change to the Rules of Golf that would soften the punishment for called-in violations – call it the Camilo Villegas-Padraig Harrington Accord.

“No,” he laughed before gushing, “but I’ve got to tell you it’s really been an interesting process getting everyone together and coming up with proposals and ideas. It’s been very enlightening.”

Now Davis takes that passion to a corner office with a view of Far Hills and golf is better for it. The 46-year-old husband and father is a single-digit handicap, a player blessed with the heart of a fan and the head of a pragmatist.

No? Consider the 2008 U.S. Open, as successful a national championship as has been played in some time. For months Davis went head-to-head with his bosses over Torrey Pines’ 18th hole. The establishment wanted to convert the par 5 to a par 4, but Davis held the line to keep it a classic risk/reward par 5 and prevailed. The result was one of the most exciting weeks in golf, with Tiger Woods using the stage for his greatest triumph.

“That’s what Mike Davis had in mind. That’s what he wanted,” yelled Rees Jones, the architect who worked with Davis to turn the South Course into a major championship venue, on Saturday when Woods rolled in his now-famous eagle putt at the 18th.

After 21 years combing the USGA’s fairways, Davis now brings that energy and institutional memory to Far Hill’s hallways, and make no mistake he bleeds USGA blue blazer.

There were moments of concern on Wednesday as news crept out that Davis had gotten the bump. Who would replace him on the U.S. Open frontlines? “I don’t know that the pipeline has that many great prospects,” said the USGA insider who asked not to be identified.

For his part Davis had made the players appreciate his even handiness, the ultimate compliment for a U.S. Open setup man.

“Good man and great setup philosophy,” Steve Flesch said. “Hope he continues in that role.”

Flesch and his Tour fraternity brothers will get their wish. Before the ink was dry on the new promotion USGA president Jim Hyler made it clear the association had no interest in reinventing the wheel.

“We would be idiots if we kept Mike from the U.S. Open activities. He will continue to be involved,” Hyler said.

The result of that common sense approach will be a hybrid executive director’s role for Davis, who will retain about 30 percent of his previous duties by one estimate.

He will still be involved in the selection and setup of all U.S. Open venues – in fact he’s scheduled to do a “walkthrough” at Congressional in early May, site of this year’s championship – but will leave the “conduct” of the USGA’s various other championships to others, most notably Jeff Hall who has served as Davis’ No. 2 at the last six U.S. Opens.

“There will be a few differences in my job to what David (Fay) did. I love the golf course setup part. I’ve said this before, but I’d pay the USGA to allow me to do this,” Davis said. “Rules and competitions are always going to be near and dear to my heart. That’s the way I grew up.”

Whether the powers that be made these concessions to sway Davis or simply conceded the truth that the association was better off with him on the ground, as well as in the big office, doesn’t really matter. What matters is that they got the right man for the job – a pragmatist with passion.

“Throughout this process one person stood out for being the right person for the job, and that person is Mike Davis,” Hyler said.


Follow Rex Hoggard on Twitter @RexHoggard

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NBC Sports' Coverage of LPGA Tour in 2017 Most-Viewed Season Ever for NBC Sports

By Golf Channel Public RelationsDecember 13, 2017, 8:45 pm

NBC Sports’ LPGA Tour Coverage Ties 2013 for Most-Watched Year Since 2011

NBC and Golf Channel Boast Top-6 Most-Watched Women’s Golf Telecasts in 2017

Beginning with the dramatic playoff finish at the Pure Silk Bahamas LPGA Classic in January and concluding with Lexi Thompson winning the $1 million Race to the CME Globe, nearly 22 million viewers tuned in to LPGA Tour coverage across Golf Channel and NBC in 2017. This makes 2017 the most-viewed LPGA Tour season across NBC Sports since Golf Channel joined the NBC Sports Group in 2011. Additionally, 2017 tied 2013 as the LPGA Tour’s most-watched year across NBC Sports since 2011. Coverage drew an average of 221,000 viewers per telecast in 2017 (+24% vs. 2016), according to data released by The Nielsen Company.

NBC SPORTS GROUP CLAIMS TOP-6 MOST-WATCHED WOMEN’S GOLF TELECASTS IN ‘17

For the first time ever in televised women’s golf, Sunday’s final round of the RICOH Women’s British Open (Sunday, Aug. 6, 2017, 1.1 million viewers) delivered the most-watched and highest-rated women’s golf telecast of the year. NBC’s Saturday (Day 2) coverage of the Solheim Cup in August placed second with 968,000 viewers, followed by Sunday’s Solheim Cup coverage on NBC with 946,000 viewers. Golf Channel’s live coverage of Sunday’s final day of the Solheim Cup drew 795,000 viewers, the most-watched women’s golf event on cable in eight years.

Rank

Network

Event

Day

Avg. Viewers P2+

1

NBC

RICOH WOMEN'S BRITISH OPEN

Sunday

1,100,526

2

NBC

SOLHEIM CUP

Saturday

968,202

3

NBC

SOLHEIM CUP

Sunday

946,387

4

NBC

KPMG WOMEN'S PGA CHAMPIONSHIP

Sunday

839,983

5

NBC

RICOH WOMEN'S BRITISH OPEN

Saturday

808,578

6

GOLF

SOLHEIM CUP

Sunday

795,000

ADDITIONAL VIEWERSHIP MILESTONES FOR WOMEN’S GOLF IN 2017

  • ANA Inspiration - The LPGA’s first major championship delivered thefifth most-watched LPGA final round in Golf Channel history with 551,000 viewers when So Yeon Ryu defeated Lexi Thompson in a playoff following Thompson being assessed a four-stroke penalty earlier in the final round.
  • KPMG Women’s PGA Championship – The LPGA’s second major was seen by 6.6 million viewers across Golf Channel and NBC, the largest audience for the event on record (2006-17). Sunday’s final round on NBC, which saw Danielle Kang win her first LPGA Tour event over defending champion Brooke Henderson, also was the most-watched telecast in the event’s history with 840,000 average viewers.
  • RICOH Women’s British Open – NBC’s Sunday coverage of the RICOH Women’s British Open delivered the most-watched and highest-rated women’s golf telecast in 2017 (.78 U.S. HH rating, 1.1 million viewers). In total, 7 million unique viewers tuned in to coverage across Golf Channel and NBC, the most-watched RICOH Women’s British Open in the past 10 years and the most-watched among the five women’s major championships in 2017.
  • Solheim Cup – Seen by a total audience of 7.3 million viewers across Golf Channel and NBC, the Solheim Cup posted the largest total audience for women’s golf since the 2014 U.S. Women’s Open on ESPN/NBC. Golf Channel’s live coverage of the final day drew 795,000 average viewers, becoming the most-watched women’s golf telecast on cable in the last eight years, since the final day of the 2009 Solheim Cup.

GOLF CHANNEL DIGITAL POSTS RECORD STREAMING CONSUMPTION

Golf Channel Digital posted record numbers of LPGA streaming consumption with 11.9 million live minutes streamed across LPGA Tour telecasts in 2017 (+563% vs. 2016).

  • Solheim Cup – Three-day coverage of the Solheim Cup saw 6.3 million minutes streamed across NBC Sports’ Digital platforms, trailing only the 2016 Rio Olympics (9 million) as the most-ever for a women’s golf event airing on Golf Channel / NBC.
  • RICOH Women’s British Open – Four-day coverage of the RICOH Women’s British Open saw 2 million minutes streamed, +773% vs. 2016.

NBC Sports Group combined to air 31 LPGA Tour events in 2017 and a total of 420 hours of coverage, the most in LPGA history. The exclusive cable home to the LPGA Tour, Golf Channel aired coverage of four of five women’s major championships in 2017, with three majors also airing on NBC: the KPMG Women’s PGA Championship, RICOH Women’s British Open and The Evian Championship. The biennial Solheim Cup also returned to network television for the first time in 15 years with weekend coverage on NBC.

Source: Nielsen 2017 Live+Same Day DVR vs. prior available data. Persons 2+ avg 000’s and/or Persons 2+ reach w/six-minute qualifier. Digital Metrics from Adobe Reports & Analytics. Details available.

Hensby takes full responsibility for violation

By Rex HoggardDecember 13, 2017, 5:28 pm

The PGA Tour’s Anti-Doping Program manual covers 48 pages of details, from the pressing to the mundane, but for Mark Hensby the key section of the policy could be found on Page 5.

“The collector may allow you to delay reporting to the testing area for unavoidable obligations; however, you will be monitored from the time of notification until completion of the sample collection process,” the policy reads. “A failure to report to the testing area by the required time is the same as a doping violation under the program.”

Hensby, a 46-year-old former Tour winner from Australia, didn’t read that section, or any other part of the manual. In fact, he said he hasn’t received the circuit’s anti-doping manual in years. Not that he uses that as an excuse.

To be clear, Hensby doesn’t blame his anti-doping plight on anyone else.

“At the end of the day it’s my responsibility. I take full responsibility,” he told GolfChannel.com.

Like Doug Barron, Scott Stallings and even Vijay Singh before him, Hensby ran afoul of the Tour’s anti-doping policy because, essentially, of a clerical error. There were no failed tests, no in-depth investigations, no seedy entourages who sent Hensby down a dark road of performance-enhancing drug use.

Just a simple misunderstanding combined with bad timing.

Hensby, who last played a full season on Tour in 2003, had just completed the opening round of the Sanderson Farms Championship when he was approached by a member of the Tour’s anti-doping testing staff. He was angry about his play and had just used the restroom on the 17th hole and, he admits, was in no mood to wait around to take the urine test.

“Once I said, ‘Can I take it in the morning,’ [the Tour’s anti-doping official] said, ‘We can’t hold you here,’” Hensby recalled. “I just left.”

Not one but two officials called Hensby that night to ask why he’d declined to take the test, and he said he was even advised to return to the Country Club of Jackson (Miss.) to take the test, which is curious because the policy doesn’t allow for such gaps between notification of a test and the actual testing.

According to the policy, a player is considered in violation of the program if he leaves the presence of the doping control officers without providing the required sample.

A Tour official declined to comment on the matter citing the circuit’s policy not to comment on doping violations beyond the initial disclosure.

A week later, Hensby was informed he was in violation of the Tour’s policy and although he submitted a letter to the commissioner explaining the reasons for his failure to take the test he was told he would be suspended from playing in any Tour-sanctioned events (including events on the Web.com Tour) for a year.

“I understand now what the consequences are, but you know I’ve been banned for a performance-enhancing drug violation, and I don’t take performance-enhancing drugs,” Hensby said.

Hensby isn’t challenging his suspension nor did he have any interest in criticizing the Tour’s policy, instead his message two days after the circuit announced the suspension was focused on his fellow Tour members.

“I think the players need to read that manual really, really well. There are things I wasn’t aware of and I think other players weren’t aware of either,” he said. “You have to read the manual.”

It was a similar message Stallings offered following his 90-day suspension in 2015 after he turned himself in for using DHEA, an anabolic agent that is the precursor to testosterone production and banned by the Tour.

“This whole thing was a unique situation that could have been dealt with differently, but I made a mistake and I owned up to it,” Stallings said at the time.

Barron’s 2009 suspension, which was for a year, also could have been avoided after he tested positive for supplemental testosterone and a beta-blocker, both of which were prescribed by a doctor for what were by many accounts legitimate health issues.

And Singh’s case, well that chapter is still pending in the New York Supreme Court, but the essential element of the Fijian’s violation was based on his admitted use of deer-antler spray, which contained a compound called IGF-1. Although IGF-1 is a banned substance, the World Anti-Doping Agency has ruled that the use of deer-antler spray is not a violation if an athlete doesn’t fail a drug test. Singh never failed a test.

The Tour’s anti-doping history is littered with cases that could have been avoided, cases that should have been avoided. Despite the circuit’s best educational efforts, it’s been these relatively innocent violations that have defined the program.

In retrospect, Hensby knows he should have taken the test. He said he had nothing to hide, but anger got the best of him.

“To be honest, it would have been hard, the way I was feeling that day, I know I’m a hothead at times, but I would have probably stayed [had he known the consequences],” he admitted. “You’ve got to understand that if you have too much water you can’t get a test either and then you have to stay even longer.”

Hensby said before his run in with the anti-doping small print he wasn’t sure what his professional future would be, but his suspension has given him perspective and a unique motivation.

“I was talking to my wife last night, I have a little boy, it’s been a long month,” said Hensby after dropping his son, Caden, off at school. “I think I have a little more drive now and when I come back. I wasn’t going to play anymore, but when I do come back I am going to be motivated.”

He’s also going to be informed when it comes to the Tour’s anti-doping policy, and he hopes his follow professionals take a similar interest.

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Lesson with Woods fetches $210K for Harvey relief

By Will GrayDecember 13, 2017, 2:51 pm

A charity event featuring more than two dozen pro golfers raised more than $1 million for Hurricane Harvey relief, thanks in large part to a hefty price paid for a private lesson with Tiger Woods.

The pro-am fundraiser was organized by Chris Stroud, winner of the Barracuda Championship this summer, and fellow pro and Houston resident Bobby Gates. It was held at Bluejack National in Montgomery, Texas, about an hour outside Houston and the first Woods-designed course to open in the U.S.

The big-ticket item on the auction block was a private, two-person lesson with Woods at Bluejack National that sold for a whopping $210,000.

Other participants included local residents like Stacy Lewis, Patrick Reed and Steve Elkington as well as local celebrities like NBA All-Star Clyde Drexler, Houston Texans quarterback T.J. Yates and Houston Astros owner Jim Crane.

Stroud was vocal in his efforts to help Houston rebuild in the immediate aftermath of the storm that ravaged the city in August, and he told the Houston Chronicle that he plans to continue fundraising efforts even after eclipsing the event's $1 million goal.

"This is the best event I have ever been a part of, and this is just a start," Stroud said. "We have a long way to go for recovery to this city, and we want to keep going with this and raise as much as we can and help as many victims as we can."

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LPGA schedule features 34 events, record purse

By Randall MellDecember 13, 2017, 2:02 pm

The LPGA schedule will once again feature 34 events next year with a record $68.75 million in total purses, the tour announced on Wednesday.

While three events are gone from the 2018 schedule, three new events have been added, with two of those on the West Coast and one in mainland China.

The season will again start with the Pure Silk Bahamas Classic on Paradise Island (Jan. 25-28) and end with the CME Group Tour Championship in Naples, Fla., (Nov. 15-18).

The LPGA played for $65 million in total prize money in 2017.

An expanded West Coast swing in the front half of the schedule will now include the HUGEL-JTBC Championship in the Los Angeles area April 19-22. The site will be announced at a later date.

The tour will then make a return to San Francisco’s Lake Merced Golf Club the following week, in a new event sponsored by L&P Cosmetics, a Korean skincare company. Both new West Coast tournaments will be full-field events.

The tour’s third new event will be played in Shanghai Oct. 18-21 as part of the fall Asian swing. The title sponsor and golf course will be announced at a later date.

“Perhaps the most important aspect of our schedule is the consistency — continuing to deliver strong playing opportunities both in North America and around the world, while growing overall purse levels every year,” LPGA commissioner Mike Whan said in a statement. “There is simply no better [women’s] tour opportunity in the world, when it comes to purses, global TV coverage or strength of field. It’s an exciting time in women’s golf, with the best players from every corner of the globe competing against each other in virtually every event.”

While the Evian Championship will again be played in September next year, the tour confirmed its plans to move its fifth major to the summer in 2019, to be part of a European swing, with the Aberdeen Standard Investments Ladies Scottish Open and the Ricoh Women’s British Open.

The Manulife LPGA Classic and the Lorena Ochoa Invitational are not returning to the schedule next year. Also, the McKayson New Zealand Women’s Open will not be played next year as it prepares to move to the front of the 2019 schedule, to be paired with the ISPS Handa Women’s Australian Open.

The U.S. Women’s Open will make its new place earlier in the summer, a permanent move in the tour’s scheduling. It will be played May 31-June 3 at Shoal Creek Golf Club outside Birmingham, Ala. The KPMG Women’s PGA Championship (June 28-July 1) will be played at Kemper Lakes Golf Club on the north side of Chicago and the Ricoh Women’s British Open (Aug. 2-5) will be played at Royal Lytham & St. Annes in England.

For the first time since its inception in 2014, the UL International Crown team event is going overseas, with the Jack Nicklaus Golf Club in Incheon, South Korea, scheduled to host the event Oct. 4-7. The KEB Hana Bank Championship will be played in South Korean the following week.

Here is the LPGA's schedule for 2018:

Jan. 25-28: Pure Silk-Bahamas LPGA Classic; Paradise Island, Bahamas; Purse: $1.4 million

Feb. 15-18: ISPS Handa Women's Australian Open; Adelaide, Australia; Purse: $1.3 million

Feb. 21-24: Honda LPGA Thailand; Chonburi, Thailand; Purse: $1.6 million

March 1-4: HSBC Women's World Championship; Singapore; Purse: $1.5 million

March 15-18: Bank of Hope Founders Cup; Phoenix, Arizona; Purse: $1.5 million

March 22-25: Kia Classic; Carlsbad, California; Purse: $1.8 million

March 29 - April 1: ANA Inspiration; Rancho Mirage, California; Purse: $2.8 million

April 11-14: LOTTE Championship; Kapolei, Oahu, Hawaii; Purse: $2 million

April 19-22: HUGEL-JTBC Championship; Greater Los Angeles, California; Purse: $1.5 million

April 26-29: Name to be Announced; San Francisco, California; Purse: $1.5 million

May 3-6: Volunteers of America LPGA Texas Classic; The Colony, Texas; Purse: $1.3 million

May 17-20: Kingsmill Championship; Williamsburg, Virginia; Purse: $1.3 million

May 24-27: LPGA Volvik Championship; Ann Arbor, Michigan; Purse: $1.3 million

May 31 - June 3: U.S. Women's Open Championship; Shoal Creek, Alabama; Purse: $5 million

June 8-10: ShopRite LPGA Classic presented by Acer; Galloway, New Jersey; Purse: $1.75 million

June 14-17: Meijer LPGA Classic for Simply Give; Grand Rapids, Michigan; Purse: $2 million

June 22-24: Walmart NW Arkansas Championship presented by P&G; Rogers, Arkansas; Purse: $2 million

June 28 - July 1: KPMG Women's PGA Championship; Kildeer, Illinois; Purse: $3.65 million

July 5-8: Thornberry Creek LPGA Classic; Oneida, Wisconsin; Purse: $2 million

July 12-15: Marathon Classic presented by Owens-Corning and O-I; Sylvania, Ohio; Purse: $1.6 million

July 26-29: Aberdeen Standard Investments Ladies Scottish Open; East Lothian, Scotland; Purse: $1.5 million

Aug. 2-5: Ricoh Women's British Open; Lancashire, England; Purse: $3.25 million

Aug. 16-19: Indy Women in Tech Championship presented by Guggenheim; Indianapolis, Indiana; Purse: $2 million

Aug. 23-26: CP Women's Open; Regina, Saskatchewan, Canada; Purse: $2.25 million

Aug. 30 - Sept. 2: Cambia Portland Classic; Portland, Oregon; Purse: $1.3 million

Sept. 13-16: The Evian Championship; Evian-les-Bains, France; Purse: $3.85 million

Sept. 27-30: Sime Darby LPGA Malaysia; Kuala Lumpur, Malaysia; Purse: $1.8 million

Oct. 4-7: UL International Crown; Incheon, Korea; Purse: $1.6 million

Oct. 11-14: LPGA KEB Hana Bank Championship; Incheon, Korea; Purse: $2 million

Oct. 18-21: Name to be Announced; Shanghai, China; Purse: $2.1 million

Oct. 25-28: Swinging Skirts LPGA Taiwan Championship; New Taipei City, Chinese Taipei; Purse: $2.2 million

Nov. 2-4: TOTO Japan Classic; Shiga, Japan; Purse: $1.5 million

Nov. 7-10: Blue Bay LPGA; Hainan Island, China; Purse: $2.1 million

Nov. 15-18: CME Group Tour Championship; Naples, Florida; Purse: $2.5 million