The Sirens Song

By Rex HoggardJanuary 21, 2009, 5:00 pm
The alarms were loud enough but, as is normally the case in matters of international intrigue, the details, and the devils, were lost in the fine print.
 
At the dawn of the 2009 season one would have thought the PGA Tour was bound for Triple A status given the amount of handwringing going on within the fourth estate. The European Tour had recently introduced its lucrative Race to Dubai and according to many reports PGA Tour regulars were flinging themselves across the Atlantic Ocean like swallows to Capistrano.
 
The lure of a $10 million payout at the season-ending Dubai World Championship was enough to draw the likes of Anthony Kim, Camilo Villegas, Boo Weekley and Trevor Immelman to European Tour membership. Vijay Singh and Adam Scott retained their European cards in 2009, and even Phil Mickelson was mulling an expansion of his international schedule.
 
Im just not ready now to commit (to full membership), Mickelson said last year in China. Im not going to rule it out for the future. I think thats where the game is growing and is heading.
 
European Tour members must play at least 12 events a season, including a minimum of two on Europe soil. The four majors count toward the minimum, as do the four World Golf Championships (the HSBC Championship is set to join the WGC lineup this year), but that still left players needing four more starts.
 
The massive payouts have prompted a number of leading stars . . . to join the European Tour . . . creating possible detours away from the PGA Tour on occasion, warned one national scribe.
 
Lost amid all the exodus talk was the fine print. Weekley and Kim signed on for affiliate membership, which cost more than a regular card (2,000 pounds compared to 150 pounds) but doesnt require that players participate in the 12-tournament minimum. Affiliate members can, however, qualify for the Race for Dubai by finishing in the top 60 on the Order of Merit.
 
In Weekleys case, that means the souths favorite son can play eight to 10 events in Europe, including this weeks Qatar Masters and the Scottish Open in July, participate in his normal 25-27 PGA Tour events and still have some free time for hunting season.
 
Ditto for Kim, who was disqualified from the HSBC Championship in November but still plans to play all of the WGCs and majors as well as the Malaysian Open and Johnnie Walker Classic in February.
 
In many ways, affiliate membership gives top PGA Tour players the best of both worlds ' schedule flexibility, access to the Dubai jackpot and appearance fees, which are not allowed on the PGA Tour.
 
I dont understand why anyone who can demand an appearance fee doesnt do it, said one long-time player manager. Its a perfect fit.
 
Affiliate membership does bring its share of challenges. If an affiliate member qualifies for the Race for Dubai he would be required to take full membership in 2010.
 
Players also are required to obtain a competing-event release for European Tour starts that are not co-sponsored by the PGA Tour, meaning every start that is not a major or WGC. As a general rule, Tour players are granted three releases based on their participation in 15 Tour events each year. They are granted an additional release for every five events they play above the 15-event minimum.
 
PGA Tour members who claim the European Tour as their home circuit are not required to have a release to participate in events played in continental Europe. But the circuit has 17 events scheduled outside of Europe this season. It is little surprise then that seven players were granted releases to play last week in Abu Dhabi and nine were issued for this weeks stop in Qatar.
 
Some fallout can already be felt on the PGA Tour. World Ranking points, which are based on the strength of each field, have started to skew toward Europe at certain events. The number of ranking points awarded to Zach Johnson for winning last weeks Sony Open (44) were less than those given to Paul Casey (48), who won the European Tour stop in Abu Dhabi.
 
Expect a similar scenario this week when the Bob Hope Chrysler Classic, which features five of the top 40 players in the world, is played opposite the Qatar Masters, which includes 13 of the top 40.
 
Despite the math, more players will likely follow Kim and Weekley across time zones and international datelines. The up side of duel membership is too compelling for players, and equipment companies that view international markets as primary growth areas. Many see the global market (see golfs push to earn a spot in the 2016 Olympic Games) as golfs answer to the current economic downturn.
 
No, foreign memberships, be they affiliate or otherwise, are not a threat to the PGA Tour. Insular thinking is.
 
Email your thoughts to Rex Hoggard

Open Qualifying Series kicks off with Aussie Open

By Golf Channel DigitalNovember 21, 2017, 4:24 pm

The 147th Open is nearly eight months away, but there are still major championship berths on the line this week in Australia.

The Open Qualifying Series kicks off this week, a global stretch of 15 event across 10 different countries that will be responsible for filling 46 spots in next year's field at Carnoustie. The Emirates Australian Open is the first event in the series, and the top three players among the top 10 who are not otherwise exempt will punch their tickets to Scotland.

In addition to tournament qualifying opportunities, the R&A will also conduct four final qualifying events across Great Britain and Ireland on July 3, where three spots will be available at each site.

Here's a look at the full roster of tournaments where Open berths will be awarded:

Emirates Australian Open (Nov. 23-26): Top three players (not otherwise exempt) among top 10 and ties

Joburg Open (Dec. 7-10): Top three players (not otherwise exempt) among top 10 and ties

SMBC Singapore Open (Jan. 18-21): Top four players (not otherwise exempt) among top 12 and ties

Mizuno Open (May 24-27): Top four players (not otherwise exempt) among top 12 and ties

HNA Open de France (June 28-July 1): Top three players (not otherwise exempt) among top 10 and ties

The National (June 28-July 1): Top four players (not otherwise exempt) among top 12 and ties

Dubai Duty Free Irish Open (July 5-8): Top three players (not otherwise exempt) among top 10 and ties

The Greenbrier Classic (July 5-8): Top four players (not otherwise exempt) among top 10 and ties

Aberdeen Standard Investments Scottish Open (July 12-15): Top three players (not otherwise exempt) among top 10 and ties

John Deere Classic (July 12-15): Top player (not otherwise exempt) among top five and ties

Stock Watch: Lexi, Justin rose or fall this week?

By Ryan LavnerNovember 21, 2017, 2:36 pm

Each week on GolfChannel.com, we’ll examine which players’ stocks and trends are rising and falling in the world of golf.

RISING

Jon Rahm (+9%): Just imagine how good he’ll be in the next few years, when he isn’t playing all of these courses for the first time. With no weaknesses in his game, he’s poised for an even bigger 2018.

Austin Cook (+7%): From Monday qualifiers to Q-School to close calls on the Web.com, it hasn’t been an easy road to the big leagues. Well, he would have fooled us, because it looked awfully easy as the rookie cruised to a win in just his 14th Tour start.

Ariya (+6%): Her physical tools are as impressive as any on the LPGA, and if she can shore up her mental game – she crumbled upon reaching world No. 1 – then she’ll become the world-beater we always believed she could be.  

Tommy Fleetwood (+4%): He ran out of gas in Dubai, but no one played better on the European Tour this year than Fleetwood, Europe’s new No. 1, who has risen from 99th to 18th in the world.   

Lexi (+1%): She has one million reasons to be pleased with her performance this year … but golf fans are more likely to remember the six runners-up and two careless mistakes (sloppy marking at the ANA and then a yippy 2-footer in the season finale) that cost her a truly spectacular season.


FALLING

J-Rose (-1%): Another high finish in Dubai, but his back-nine 38, after surging into the lead, was shocking. It cost him not just the tournament title, but also the season-long race.  

Hideki (-2%): After getting blown out at the Dunlop Phoenix, he made headlines by saying there’s a “huge gap” between he and winner Brooks Koepka. Maybe something was lost in translation, but Matsuyama being too hard on himself has been a familiar storyline the second half of the year. For his sake, here’s hoping he loosens up.

Golf-ball showdown (-3%): Recent comments by big-name stars and Mike Davis’ latest salvo about the need for a reduced-flight ball could set up a nasty battle between golf’s governing bodies and manufacturers.

DL3 (-4%): Boy, the 53-year-old is getting a little too good at rehab – in recent years, he has overcome a neck fusion, foot injury, broken collarbone and displaced thumb. Up next is hip-replacement surgery.

LPGA Player of the Year (-5%): Sung Hyun Park and So Yeon Ryu tied for the LPGA’s biggest prize, with 162 points. How is there not a tiebreaker in place, whether it’s scoring average or best major performance? Talk about a buzzkill.

Titleist's Uihlein fires back at Davis over distance

By Golf Channel DigitalNovember 21, 2017, 12:59 am

Consider Titleist CEO Wally Uihlein unmoved by Mike Davis' comments about the evolution of the golf ball – and unhappy.

In a letter to the Wall Street Journal, the outlet which first published Davis' comments on Sunday, Uihlein took aim at the idea that golf ball distance gains are hurting the sport by providing an additional financial burden to courses.

"Is there any evidence to support this canard … the trickle-down cost argument?” he wrote (via Golf.com). “Where is the evidence to support the argument that golf course operating costs nationwide are being escalated due to advances in equipment technology?"

Pointing the blame elsewhere, Uihlein criticized the choices and motivations of modern architects.

"The only people that seem to be grappling with advances in technology and physical fitness are the short-sighted golf course developers and the supporting golf course architectural community who built too many golf courses where the notion of a 'championship golf course' was brought on line primarily to sell real estate," he wrote.

The Titleist CEO even went as far as to suggest that Tiger Woods' recent comments that "we need to do something about the golf ball" were motivated by the business interersts of Woods' ball sponsor, Bridgestone.

"Given Bridgestone’s very small worldwide market share and paltry presence in professional golf, it would seem logical they would have a commercial motive making the case for a reduced distance golf ball," he added.

Acushnet Holdings, Titleist's parent company, announced in September that Uihlein would be stepping down as the company's CEO at the end of this year but that he will remain on the company's board of directors.

Class of 2011: Who's got next?

By Rex HoggardNovember 20, 2017, 9:00 pm

The sprawling legacy of the Class of 2011 can be traced to any number of origins, but for some among what is arguably the most prolific class ever, it all began in June 2009.

The 99-player field that descended on Sedgefield Country Club in Greensboro, N.C., for the AJGA’s FootJoy Invitational included Justin Thomas, Jordan Spieth and so many others, like Michael Kim, who up to that moment had experienced the weight of the ’11 class only from afar.

“It was that year that Justin won the FootJoy Invitational and that got him into [the Wyndham Championship]," Kim recalled. "That was my first invitational and I was like 'these guys are so good’ and I was blown away by what they were shooting. I remember being shocked by how good they were at that time.”

Tom Lovelady, who like former Cal-Berkeley Bear Kim is now on the PGA Tour, remembers that tournament as the moment when he started to realize how special this particular group could be, as well as the genesis of what has become lifetime friendships.

In the third round, Lovelady was paired with Spieth.

“We kind of hit it off and became friends after that," Lovelady recalled. "The final round I got paired with Justin Thomas and we became friends. On the 10th hole I asked [Thomas], ‘Where do you want to go to school?’ He said, ‘Here. Here or Alabama.’ My first reaction was, ‘Don’t go to Alabama.’ He’s like, ‘Why?’ I wanted to go there. I knew the class was strong and they only had so many spots, but that’s where I really wanted to go.”

Both ended up in Tuscaloosa, and both won an NCAA title during their time in college. They also solidified a friendship that endures to this day in South Florida where they live and train together.

While the exploits of Thomas, Spieth and Daniel Berger are well documented, perhaps the most impressive part of the ’11 class is the depth that continues to develop at the highest level.

To many, it’s not a question as to whether the class will have another breakout star, it’s when and who?



There’s a good chance that answer could have been found on the tee sheet for last week’s RSM Classic, a lineup that included Class of ’11 alums Lovelady; Kim; Ollie Schniederjans, a two-time All-American at Georgia Tech; Patrick Rodgers, Stanford's all-time wins leader alongside Tiger Woods; and C.T. Pan, a four-time All-American at the University of Washington.

Lovelady earned his Tour card this year via the Web.com Tour, while Schniederjans and Rodgers are already well on their way to the competitive tipping point of Next Level.

Rodgers, who joined the Tour in 2015, dropped a close decision at the John Deere Classic in July, where he finished a stroke behind winner Bryson DeChambeau; and Schniederjans had a similar near-miss at the Wyndham Championship.

To those who have been conditioned by nearly a decade of play, it’s no surprise that the class has embraced a next-man-up mentality. Nor is it any surprise, at least for those who were forged by such an exceedingly high level of play, that success has seemed to be effortless.

“First guy I remember competing against at a high level was Justin. We were playing tournaments at 10, 11 years old together,” Rodgers said. “He was really, really good at that age and I wasn’t really good and so he was always my benchmark and motivated me to get better.”

That symbiotic relationship hasn’t changed. At every level the group has been challenged, and to a larger degree motivated, by the collective success.

By all accounts, it was Spieth who assumed the role of standard-bearer when he joined the Tour in 2013 and immediately won. For Rodgers, however, the epiphany arrived a year later as he was preparing to play a college event in California and glanced up at a television to see his former rival grinding down the stretch at Augusta National.

“Jordan’s leading the Masters. A couple years before we’d been paired together battling it out at this exact same college event,” he laughed. “I think I even won the tournament. It was just crazy for me to see someone who is such a peer, someone I was so familiar with up there on the biggest stage.”

It was a common theme for many among the Class of ’11 as Spieth, Thomas and others emerged, and succeeded, on a world stage. If familiarity can breed contempt, in this case it created a collective confidence.

Success on Tour has traditionally come slowly for new pros, the commonly held belief being that it took younger players time to evolve into Tour professionals. That’s no longer the case, the byproduct of better coaching, training and tournaments for juniors and top-level amateurs.

But for the Class of ’11, that learning curve was accelerated by the economies of scale. The quality and quantity of competition for the class has turned out to be a fundamental tenet to the group’s success.

“Since the mindset of the class has been win, win, win, you don’t know anything other than that, it’s never been just be good enough,” Lovelady said. “You don’t think about being top 125 [on the FedExCup points list], you think about being as high as you can instead of just trying to make the cut, or just keep your card. It’s all you’ve known since you were 14, 15 years old.”

It’s a unique kind of competitive Darwinism that has allowed the class to separate itself from others, an ever-present reality that continues to drive the group.

“It was constantly in my head motivating me,” Rodgers said. “Then you see Jordan turn pro and have immediate success and Justin turn pro and have immediate success. It’s kind of the fuel that drives me. What makes it special is these guys have always motivated me, maybe even more so than someone like Tiger [Woods].”

The domino effect seems obvious, inevitable even, with the only unknown who will be next?

“That’s a good question; I’d like for it to be myself,” Lovelady said. “But it’s hard to say it’s going to be him, it’s going to be him when it could be him. There are just so many guys.”