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Business Report: Under Armour (3:04)
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Golf Channel's Casey Bierer reports on how Under Armour is helping college golf hopefuls show off their skills to university coaches.
TRANSCRIPTS
-If you are the University of Florida or Oklahoma State
University, the recruiting budget is plentiful. However, if you are
smaller school, you have a much more difficult time recruiting
top talent from around the world, but help might be
on the way as Casey Bierer explains. -Football College combines
are tried and true. They give college coaches around the
country a first hand look at hundreds of prospect. Under
Armour with significant experience in Football College Combines turned that
experience to a golf. -You know that the games of
evolved significantly in the last 10 years and so what
we're doing is giving these new prototype golfers the opportunity
to come out, compete, start a baseline for performance, see
where they're at, show their skills off to college coaches
and then, ultimately, progress. -Over the course of two days,
more than 100 college hopefuls participated in various skills challenges
such as bunker play, iron play, and putting. A full
fledge tournament was also held allowing players to perform under
the heat of competitive pressure. Parents have their point of
view. We brought our boys up here just so maybe
they could get a view of good competition and maybe
some of the coaches could see them and give them
a chance to maybe talk about college. -And the participants
have their own point of view. -I like to get
a scholarship and play college golf. That's my goal. -I
love it. It's a lot of fun. First, I love
to play golf all the time, all day long, but
it's also a great opportunity as a young golfer to
show college coaches what I can do, so I'm having
a great time. -The Eik family travelled from San Diego,
California to Under Armour's first-ever college golf combine in Hilton
Head, South Carolina. -That gives them opportunity to see their
skill level and what they have, the ability to do
and where a coach might be able to take them
and increase their ability of the game and play to
refine it where if you just look the tournament play
and numbers in chart and scoreboards and so forth, you
wouldn't really know that of the player. -Oh, it's a
great experience. You get to test all your skills of
the game, short game. The course is awesome. Everything just
tests your skills. -Well, it's just an experience to get
to see how other players play and what I made
to go through when I go to college. -And, of
course, let's not forget the coaches' point of view. -From
a coach's standpoint, our budget is so small to do
recruiting to begin with. I get up to a lot
of tournaments to have it all at one spot. You
get to see a number of kids and a competitive
environment and it's-- you can't beat it. -It's a far
exceeded expectations that, you know, most coaches had, skill assessment,
player quality, player ability, and just having the ability to
find the player with potential, just finding that diamond it
the rock. -Under Armour followed up the East Coast combine
at Tradition National Golf Club in Hilton Head with the
West coast combined. 180 participants showcase their skills to some
40 college golf coaches at East Valley Golf club in
Beaumont, California. Under Armour is finalizing plans to announce 68
regional combines next summer and 2 national combines in the
winter.
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